PROJECT REPORT ON

IT ENABLED MARKETING USING DIGITAL ANALYTICS

IN THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTERS IN MANAGEMENT STUDIES UNDER UNIVERSITY OF MUMBAI (2013-2014)

Submitted by

Mr. AMEYA VIJAY SARODE

[Roll No: 47] [BATCH 2012 2014]

SPECIALIZATION SYSTEMS

UNDER THE GUIDANCE OF Prof. NEVILLE GOMES

GNVS INSTITUTE OF MANAGEMENT

GTB NAGAR, SION (EAST), MUMBAI 400 037 (AFFILIATED TO UNIVERSITY OF MUMBAI)

PROJECT REPORT ON

IT ENABLED MARKETING USING DIGITAL ANALYTICS

IN THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTERS IN MANAGEMENT STUDIES UNDER UNIVERSITY OF MUMBAI (2013-2014)

Submitted by

Mr. AMEYA VIJAY SARODE [Roll No: 47] [BATCH 2012 2014]
SPECIALIZATION SYSTEMS

UNDER THE GUIDANCE OF Prof. NEVILLE GOMES

GNVS INSTITUTE OF MANAGEMENT

GTB NAGAR, SION (EAST), MUMBAI 400 037 (AFFILIATED TO UNIVERSITY OF MUMBAI)

CERTIFICATE

This is to certify that Mr. AMEYA V SARODE from GNVS INSTITUTE OF MANAGEMENT, Mumbai who is currently pursuing Master of Management Studies (M.M.S) has completed his project report on IT ENABLED MARKETING USING DIGITAL ANALYTICS under guidance of Prof. Neville Gomes. We wish him all success for his Future Endeavour.

Prof. Neville Gomes (Internal Guide)

Dr. R. K. Singh (Director, GNVSIOM)

GNVS INSTITUTE OF MANAGEMENT GTB NAGAR, SION (EAST), MUMBAI 400 037 (2012 2014)

(External Examiner)

DECLARATION
I, AMEYA VIJAY SARODE hearby declare that the project titled IT ENABLED MARKETING USING DIGITAL ANALYTICS is submitted to GNVS Institute of Mangement, Affiliated to University of Mumbai in partial fullfillment of the requiremenent for the award of MASTERS in MANAGEMNT STUDIES under the guidence and superisor of Prof. NEVILLE GOMES, GNVS IOM, SION (EAST), MUMBAI-37. This research is my original work and has not been submitted for award of any other degree or diploma fellowship or other purpose.

Date : _________ Place:

____________________ AMEYA V SARODE (GNVSIOMSYSTEMS) (Roll No. 201247)

ACKNOWLEDGEMENT

I am very thankful to everyone who all supported me for helping me to complete my project effectively moreover on time. My deepest thanks to Prof. NEVILLE GOMES for guiding me for my project with attention and care. He has been instrumental in guiding me the outline of this project. I express my thanks to Dr. R.K SINGH (Director GNVS - IOM) and Brig. (retd.) M.K. NAG (Chairman & founder GNVS - IOM) for their extended support. I would also thank my institution GNVS INSITITUTE OF MANAGEMENT STUDIES, MUMBAI and faculty members without whom project would have been distance reality. I also extend my heartful thanks to family & well wishers.