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SXSWi through the eyes of an Art Director

Larissa Barth, Art Director, PBJS

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DAY 1 RECAP:
THE NEW DIGITAL AGE, SHOW YOUR WORK, & EVIL DESIGN
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The New Digital Age


Quote of the Session:

In an automated world income will go up for those that embrace and work with computers, and will go down for those that resist.
-Eric Schmidt People Worth Following:

Eric Schmidt
Executive Chairman, Google @ericschmidt

Jared Cohen
Director of Google Ideas, Google @jaredcohen

Steven Levy
Senior Writer, Wired @stevenlevy
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Show Your Work!

Lessons of the Session:

1. Shut up and listen. Dont be a vampire or human spam. 2. Dont be a hoarder. When you come across great stuff dont keep it to yourself. When you share things you love, you are teaching your audience why its loveable and are therefore one step closer to sharing (and being well received) for your own work.
Person Worth Following:

Austin Kleon
Writer, Illustrator @austinkleon

3. Credit is always due. Share attributions. Tell people why they should care and where they can find more or similar info.
-Austin Kleon
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Evil By Design
Quote of the Session:

It's OK to deceive people in fact we do it all the time already.


-Chris Nodder Person Worth Following:

Chris Nodder
UX Consultant @uxgrump
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DAY 2 RECAP:
F*** NO, PUPPIES & KEVIN BACON (*swoon*)
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How to Say F*** No and Still Have Them Love You


Quote of the Session:

We shouldn't give clients options, we should give them solutions. -Michael Nieling You [the client] worry about the what well worry about the how. Together, lets zero in on the why.
Person Worth Following: -Michael Nieling

Michael Nieling
Creative Director Ocupop @ocupop
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#PuppyHour

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Make Yourself the Happiest Person on Earth


Quote of the Session:

"A trained mind can access joy on demand."


-Meng Person Worth Following:

Chade-Meng Tan
Jolly Good Fellow Google @chademeng
MSLGROUP | PBJS!

6 Degrees of Kevin Bacon: A Social Phenomenon Turns 20


Quote of the Session:

Whether its my age, or my misspent youth- I often forget who I have worked with - so while it is embarrassing, I have actually looked at the call sheet and checked their Bacon Number so I know to say, Good to see you, or Good to see you again." -Kevin Bacon
People Worth Following:

Brian Turtle
Co-Creator 6 Degrees of Kevin Bacon

Kevin Bacon
Actor, Director @kevinbacon

Felicia Day
Writer, Actress The Guild @feliciaday

Maisie Williams
Actress Game of Thrones @maisie_willilams

Lance Ulanoff
Chief Correspondent Mashable @lanceulanoff
MSLGROUP | PBJS!

DAY 3 RECAP:
WEARABLE TECHNOLOGIES & THE EMOTIONAL ARCADE
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SxSW Accelerator: Wearable Technologies

Nymi
Personal identity stored in a bracelet, unlocked by your unique heartbeat. www.getnymi.com

Wearable Solar
High-fashion clothes made with solar panels that can recharge your phone on the go. paulinevandongen.nl

Skully Helmets
Smart transportation. Imagine Google Glass, but with a rear-view mirror and Bluetooth directions. www.skullyhelmets.com/

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IDFA DocLab presents the Emotional Arcade


Quote of the Session:

Emotion is a great way to test if a project works. -Caspar Sonnen


People Worth Following:

Caspar Sonnen
New Media Coordinator IDFA DocLab @casparsonnen

Brett Hoff
Director of Programming Made in NY Media Center by IFP @brenthoff
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DAY 4 RECAP:
JOAN vs DON, & WHY WEIRDOS OUTPERFORM NORMALS
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Joan vs Don: Female Leadership in Digital Agencies


Quote of the Session:

Pick the things that are yours, and let go of the things that arent.
People Worth Following:

-Liz Harper

Liz Harper
GM TBWA\Digital Arts Network @lizmarieharper

Pam Scheideler
Director of Digital Production, Deutsch LA @pscheideler
MSLGROUP | PBJS!

Science of Weird: Why Weirdos Outperform Normals


Quote of the Session:

We are awesome at being average. And we are so average at being awesome.


-Mike Lazerow Person Worth Following:

Mike Lazerow
CMO Salesforce & Buddy Media Founder @lazerow
MSLGROUP | PBJS!

DAY 5 RECAP:
OPPOSITES ATTRACT, THE NEUROCHEMISTRY OF BRAND LOVE & TECH FOR DEVELOPMENT
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Opposites Attract
Quote of the Session:

The creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act. -Marcel Duchamp
People Worth Following:

Juliette Fritsch
Chief of Education & Interpretation Peabody Essex Museum @modernlimey

Stacie Slotnick
Assistant Director of Communications, MIT Media Lab @eicats
MSLGROUP | PBJS!

The Neurochemistry of Brand Love


Quote of the Session:

Blood, brains and biochemistry. Brands willing to dive into the world of neuroscience, economics, biology & psychology will see a rise in the bottom line. -Dr. Zak
People Worth Following:

Dr. Paul Zak


Economist @pauljzak

Uwe Gutschow
VP Digital & Engagement Strategy, Innocean USA @innoceanusa
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Harnessing the Power of Tech and Data for Development


Quote of the Session:

Innovative isn't always new.


-Chelsea Clinton Person Worth Following:

Chelsea Clinton
Vice Chair Clinton Foundation @chelseaclinton
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EXTRACURRICULARS:
CELEBRITY SIGHTINGS, FOOD & DRINKS, PARTIES, MUSIC & PRETTIES
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Celebrity Sightings

Kevin Bacon
@KevinBacon

Mike Standish
@MikeStandish

Krysten Ritter
@KrystenRitter

Brian Malarkey
@BrianMarlarkey

Neil deGrasse Tyson


@neiltyson

Mindy Kaling
@mindykaling

This guy from The Mindy Project

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Food & Drinks

Two things: 1. Eat at Searsucker. It is life changing. 2. Austin has amazing sushi. Which was unexpected, but delightful.
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Parties

MSLGROUP Tech Party


At the Ginger Man

MashBash
By Mashable at The Ranch

CrowdTap w/White Panda

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Pretties

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THANK YOU
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