Submitted to: Jitendra Sharma Submitted By: Harsha Silan (M00136) Nitesh Sahu (M00149) Kunal Bhatia (M00116)

Hitesh Bambaniya (M00126)

A Study on Business Market Research on Croma to release their own Products

Industry: Consumer Services Super Sector: Retail Sector: General Retailer Sub-Sector: General Retailer Definition: Retail outlets and wholesalers offering a wide variety of products including both hard goods and soft goods.

Research Design:
Management Problem: New Products should be introduced or not with their own brand name? Research Objective: 1.Primary Objective: To release own gadgets of croma 2.Secondary Objective: will new products of croma will affect the existing products of croma?

A Study on Business Market Research on Croma to release their own Products

This is the research is being conducted by the students of Xcellon School of Business on understanding the Dominos Market Research for New products introduce by croma. Information provided by you will be strictly utilised for academic purpose and it does not have any commercial use. Your participation is voluntary but by providing information you can help us in our academic research.

Personal Information: Name: __________________________________________________________ Area: East Zone Central Zone West Zone New West Zone North Zone South Zone

Phone No: (M): _______________________

(R): _______________________

E-mail: __________________________________________________________ Age: Occupation: Business Gender: Education: Student Female Less than Higher House Wife Male U. G./Graduate P. G. and Above Service Others 12 17 18 64 Above 65

Income Level (Monthly): Lower income(55350 or less) Lower middle income(55350 to 217890) Upper middle income(217890 to 673704) Higher income(673704 or more)

1. Do you use electronic Gadgets? Yes No

2. Which Major Gadgets do you use? TV Washing Machine Refrigerator Micro Wave Mobile Laptop/ Desktop/ Tablet AC Other _________

6. How do you rate the following brands based on preference? (Rate them on the bases of importance where 1 is more important and 5 is least important) Croma Reliance Digital India Sales Vijay Sales Other Outlets

4. What are the factors that you consider at the time of selecting Electronic Shop? (Rank them on the bases of importance where 1 is more important and 10 is least important) Attributes Offers Brands Price Verities Ambiance Service Infrastructure Demo use Advertisement Delivery Rank

5. Are you satisfied with the following parameters of Electronic Shop? Offers Service Brands Infrastructure Price Demo Use Verities Advertisement Ambiance Dilivery

8. Which mode of payment do you prefer at the time of purchasing? Cash Credit Card Debit Card

9. What is the expectations do you have when you going to have Croma? Quick Service Good Quality Compliment Product

10. How frequently you visit chroma? Weekly Monthly Occasionally Regularly

11. Rate Croma for its quality of the electronic devices. Extremely Satisfied Satisfied Neither Satisfied nor Dissatisfied Dissatisfied Extremely Dissatisfied

12. Would you like to purchase products which are manufacture buy croma? Definitely will not buy Probably will not buy Might or Might not buy Probably Buy Definitely will not buy