MOT H ER JON ES

annual report

SMART

READERSUPPORTED

FEARLESS

M U LT I M E D I A

MUCKRAKING

NONPROFIT

exposing vivian maier

INTERACTIVE

AWARDWINNING

STORYTELLING

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R E V E L AT O R Y

JOURNALISM

C O L L A B O R AT I V E

2010-2011
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TABLE OF CONTENTS

A NOTE FROM OUR CEO AND PUBLISHER

2 4 5 6 8 10 16 22 31 34 38

Smart, Fearless Journalism

MISSION STATEMENT WHAT WE DO

FO U N D AT I O N F O R N AT I O N A L P R O G R E S S

TRANSFORMATION: PUTTING THE MEDIA IN MULTIMEDIA INTERACTIVES: SHOWING THE STORY IMPACT: MAKING THE NEWS RECOGNITION: AWARD-WINNING JOURNALISM CONTRIBUTORS AND SUPPORTERS BOARD OF DIRECTORS AND STAFF FINANCIALS: STATEMENTS OF ACTIVITIES HOW YOU CAN HELP

A NOTE FROM OUR CEO AND PUBLISHER

dear friends,
On behalf of everyone at Mother Jones, were delighted to share our 2010-11 annual report with you. While reecting on the highlights of the last two years, one word kept resonating in our mind: connected. Since our rst issue in 1976, Mother Jones has sought practical yet innovative ways to make our journalism accessible to interested readers. In 1993, for example, we became the rst general interest national magazine to launch a website, while more recently weve pioneered the use of social-media sites like Twitter to break stories, galvanize readers, and deliver real-time updates. As this report makes clear, Mother Jones has evolved into a truly multimedia organization with unprecedented reach. Nothing illustrates this better than perhaps the biggest story of 2011: the explosion of social protest around the world. In our March/April 2011 issue, we featured a series of 11 charts and graphics illustrating Americas dramatic income inequality. Within hours of migrating online, the charts went viral, netting millions of viewers, considerable commentary by other media outlets, and a laugh on The Colbert Report. Soon after, they showed up on a wall at the occupied Wisconsin Statehouse, and seven months later, as the rst occupiers hit Zuccotti Park and a new movement was born. Those same 11 charts we published were reprinted on T-shirts, banners, and placards, and projected onto building walls. When reporters Josh Harkinson and Gavin Aronsen began livetweeting the protests from New York City and Oakland, it felt as if Mother Jones had come full circle: from inspiring people to action to reporting on what that action was accomplishing. Similarly, team coverage of the BP oil spill in 2010 utilized many of the same reporting techniques to compelling effect. Mac McClelland covered the spill on Twitter, breaking news far ahead of the mainstream media, while Kate Sheppard tackled the environmental and policy angles from DC, Josh Harkinson delved into the regulatory mess that allowed the spill to happen in the rst place, and Julia Whitty investigated the scientic and ecological impact of the spill. This collaborative effort earned big kudos from our friends in the media industry: Stories related to the BP spill won awards from the Sidney Hillman Foundation, the Society of Professional Journalists-Northern California, and the Online News Association. Although accolades are gratifying, the real measure of success is how our journalism impacts readers. In that regard, 2010 and 2011 were benchmark years. Pageviews to MotherJones.com increased by 88 percent year-over-year, while we saw gains of greater than 200 percent on social media. We also continued to see signicant growth from our mobile site and email lists, proving that Mother Jones connects peoplenot only to great journalism, but to each other, to their communities, and to a more passionate investment in todays urgent issues. Of course, we couldnt do any of this without the support and generosity of our donors. Thanks to you, Mother Jones remains a formidable example of what independent, nonprot journalism can accomplish. As we close out our fourth decade of operations, Mother Jones is as lively, groundbreaking, and, yes, fearless as ever.

with deepest gratitude,

Madeleine Buckingham, President and CEO

Steven Katz, Publisher

WHAT WE DO
Mother Jones is one of the largest and longest-running independent, nonprot investigative news organizations in the country. We specialize in in-depth reporting and up-to-the-minute news coverage, and were continuously exploring the most promising innovations in journalistic practices that strengthen our ability to tell compelling stories, help us reach new audiences, and encourage a culture of experimentation.

MISSION STATEMENT
Mother Jones produces revelatory journalism that, in its power and reach, seeks to inform and inspire a more just and democratic world. The nonprot Foundation for National Progress publishes Mother Jones magazine and MotherJones.com, directs the Ben Bagdikian Fellowship Program, and provides scal and administrative support for innovative media projects.

Mother Jones magazine and MotherJones.com Winner of eight National Magazine Awardsthe Oscars of the industryand with a crew of 71 staff and fellows based in San Francisco, Washington, DC, and New York City, Mother Jones is published by the nonprot Foundation for National Progress. Mother Jones is not only a thought-leading publication in print, with a paid circulation of more than 200,000; online, MotherJones .com is a 24/7 digital news shop that anchors an engaged, vibrant online community of more than 3 million people per month.

The Ben Bagdikian Fellowship Program Named in honor of the legendary investigative reporter Ben Bagdikian, Mother Jones internship program is one of the largest and most rigorous in the nation. Over the past 30 years, more than 700 interns and fellows have beneted from intensive real-world exposure and participation in the essentials of investigative reporting. Those Alumni have gone on to work at outlets ranging from the New York Times Magazine to Wired to Rolling Stone. Thirteen veterans of the program are currently on staff at Mother Jones as reporters, editors, and in business leadership positions.

A center for innovation and incubation Mother Jones is an incubator for new
approaches, including iterative reporting by our staff journalists, interactive storytelling, video and multimedia reporting, collaboration across organizational boundaries, and partnerships that leverage diverse expertise into joint projects with outsize impact. As part of this commitment, we continue to support innovative projects as well as pioneer our own collaborations across the media world.

TRANSFORMATION:

Putting the Media in Multimedia

Social media on the rise 201011

100 90 80

Changing the way we do journalism: Thats been part of Mother Jones since we launched the rst general-interest magazine website back in 1993. Thanks to your support, 2010 and 2011 were the years when Mother Jones made the pivot to a full-on, multiplatform, print and digital, do-it-everywhere-all-the-time news organizationwhile we held rm to our roots in deep-dive investigative reporting.. Take our team coverage of the 2010 BP Deepwater Horizon oil spill, for example: on-theground investigative journalism in real time distributed to thousands of users via social media and the newly redesigned MotherJones.com. Led by MoJo human rights reporter Mac McClelland, who spent 120 days on the Gulf Coast, the Mother Jones reporting team published more than 300 blog posts, articles, and photo essays documenting the abysmal response and the environmental and human crises that followed. In the wake of the rise of the tea party and the 2010 midterm elections, our commitment to breaking news coverage continued. Andy Kroll spent a month in Wisconsin, where he slept alongside protesters on the capitol oor, followed every development in the union ght, and broke the story that tied the Koch brothers to Wisconsin Gov. Scott Walkers attack on public-sector unions. In 2011, Mother Jones deployed Josh Harkinson to Zuccotti Park for months of daily coverage on the Occupy movement in New York City, along with nationwide up-to-the-minute coverage of the movement from coast to coast. This was a time not only of protest at home, but also of upheaval throughout the Middle East. During the Arab Spring, Mother Jones launched our much-praised explainer series regularly updated, easy-to-follow digests that combined original reporting with curation of the best dispatches, graphics, and images from other news sources, all organized in realtime chronology. We also used new journalistic tools to open our investigations up to readers. Our Terrorists for the FBI project led by Trevor Aaronsons award-winning feature on FBI informantsoffered readers a searchable database of 508 post-9/11 domestic terrorism defendants, with information drawn from thousands of pages of court documents. Speaking of interacting with our readers, social media played a game-changing role in how Mother Jones showcased stories throughout 2010 and 2011. Twitter, Facebook, Tumblr, and other user-driven communities saw a 188 percent increase in visitors referred to MotherJones.com. Contentespecially charts, graphs, and videoswent viral as Mother Jones developed an entirely new audience of online readers hungry for accurate, fascinating investigative journalism. And the impact was clear: With more than 70 million pageviews in 2011, MotherJones.com saw a staggering 88 percent trafc increase compared to 2010.
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Thousands of Fans/Followers

70 60 50 40 30 20 10 0 Facebook Twitter

January 2010 December 2011

Trafc explodes 201011

80 70 60 50 40 30

Millions

20 10 0 Uniques Visits Pageviews

2010 2011
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INTERACTIVES:

Terrorists for the FBI

Showing the Story
Award from the Global Editors Network
By far the best investigative piece [of all applicants]it shows the signicant effort required to gather large amounts of data, analyze it, and deeply investigate the individual cases.  Giannina Segnini, Data Journalism Award jury member

Winner of the 2012 Data Journalism

Maps, charts, graphics, and interactive features each tell stories in unique ways. Combine one or all with powerful narrative storytelling and the result can be explosive, ready to be shared with millions. Not only can interactives grab readers attention quickly, they often

your own pathway through a certain policy conundrum. Mother Jones is pioneering the use of such tools in investigative and political journalism. Some examples:

offer the ability to dig deeper, to nd your city, to skip to a spot on a timeline, to choose

Its the Inequality, Stupid

Eleven charts and graphics between Americas 1 percent illustrating the vast gulf

and the rest of us

Mother Jones graphicdemands

Farhad Manjoo of Slate, who win a Pulitzer recommended our charts

to be shared widely.

How the GOP Stealth Money Machine Works

An interactive explainer illustrating how pockets of candidates across the nation millions of dollars secretly end up in the

How Many Innocent People Are in Prison?

A searchable map pinpointing 825 known exonerations in the United States

wrongfully accused
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each states compensation law for those

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since 1989, along with details about

NEWS

IMPACT: Making the News

Mother Jones reporting had an impact on national and international debates, as well as the nations legislative agenda, throughout 2010 and 2011. Some examples of how MoJo reporting made wavesand headlines:

Foreclosure Mills
In August 2010, we published reporter Andy Krolls investigation into David J. Stern, the millionaire attorney behind one of Floridas biggest foreclosure mills. Aided and abetted by major Wall Street banks, Sterns rm routinely processed more than 70,000 foreclosures per year, cutting a wide (and lucrative) swath through the Sunshine States housing market. Krolls reports compelled Floridas attorney general to launch a formal investigation of Stern, and several weeks later the New York Times published an investigation of its own. By mid-October 2010, Fannie Mae and Freddie Mac severed their business ties to Sterns foreclosure factory, while three leading banks announced a halt to foreclosures in some states in order to get a handle on documentation errors. By mid-November, Stern had laid off 70 percent of his staff, his company had lost 96 percent of its market capitalization, and Stern himself was forced to resign. Home Wreckers, the culmination of Krolls investigation, appeared in the November/December 2010 issue of Mother Jones. The Columbia Journalism Review called Krolls reporting a must-read.

The BP Oil Spill

Mother Jones team coverage of the worst marine oil accident in history covered policy, environmental, and human impacts, from Washington, DC, to Grand Isle, Louisiana, and the depths of the Gulf of Mexico. Mother Jones sent human rights reporter Mac McClelland to Grand Isle, ground zero for the spills landfall. Her reporting continued long after most dailies and broadcast news outlets had moved on for other headlines. Mac McClellandhas been providing some of the nations best on-the-scene coverage of the BP oil spill, Salon declared, while Hufngton Post urged everyone who hasnt already done so [to] direct their RSS feeds and whatnot in the direction of Mother Jones news-gathering super-hero Mac McClelland. Mac appeared on Countdown With Keith Olbermann, NPRs Talk of the Nation, PBSs Need to Know, and Democracy Now!, among other radio and TV outlets. The September/October 2010 issue of Mother Jones featured environmental correspondent Julia Whittys BPs Deep Secrets, a groundbreaking look at how the Deepwater Horizon spill impacted one of the most crucial ecosystems on the planet. Written about in USA Today, The New Republic, and The Week, Whittys tour de force narrative was later selected for Best American Science Writing 2011.
The journalists wove intriguing narratives into their stories, which reected both a depth of knowledge and aggressive reporting. In the best journalistic tradition, they did not take no from authorities, but pursued the stories and the human face of the disaster. A

to the story of the year

very nimble response

Society of Environmental Journalists

Other honors for our more than 300 stoof Professional Journalists-Northern Calireporting award from the Online News fornia breaking news award and a topical ries, maps, and charts included a Society

Association.

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Occupy and Labor

Our March/April 2011 issue featured Plutocracy Now, a story by political blogger Kevin Drum that showcased 11 charts and graphics documenting Americas rampant income inequality. The charts went viral: Shortly after migrating online, they netted more than a million page views, a link on Yahoo, a cameo on The Colbert Report, and commentary from The Economist, Salon, The Atlantic, Reuters, and various other outlets. Later that summer, as the rst Occupiers claimed Zuccotti Park, Mother Jones charts were the movements must-have accessories. The Atlantics Jared Keller tweeted that the now-ubiquitous chart was probably the most effective protest sign Ive ever seen. On February 18, 2011, reporter Andy Kroll embarked on a monthlong immersion in Wisconsins dramatic union protests. Kroll posted Whats Happening in Wisconsin, Explained, a concise yet comprehensive day-by-day account of events in Madison. The post garnered 10,000 Facebook likes, more than 1,000 tweets, and 600-plus reader comments. Krolls compelling frontline reportsincluding a boisterous sleepover in the shadow of the state capitol building, massive rallies in the snow-struck city, and cameos by Andrew Breibart and Michael Moorewere cited by the Washington Post, Hufngton Post, RealClearPolitics, and several other sources. At Zuccotti Park, reporter Josh Harkinson embedded with occupiers for almost two months and established himself as an essential source of on-the-ground dispatches. Xeni Jardin of BoingBoing praised his really incredible coverage. New York Times reporter Brian Stelter agged Harkinsons dramatic account of what went down at Zuccotti. Poynter complimented our effective use of Storify, a social-media archival tool, to showcase Occupy tweets and pictures as richly textured digital content. Storify cofounder Burt Herman praised our presentation as an amazing use of Storify to bring context to the widely dispersed Occupy movement. In the meantime, Mother Jones reporters covered Occupy events and memes from coast to coast, shooting photos and video for our website, along with regularly updating our interactive map of Occupy protests and arrests.

Reproductive Rights The reporting Mother Jones has done this year...has changed the
In January 2011, DC reporter Nick Baumann wrote a story about the little-discussed No Taxpayer Funding for Abortion Act, a largely Republican-sponsored bill that would disqualify nearly 70 percent of rape victims from federal abortion funding. The New York Times soon followed with an editorial condemning the proposal. Early the following week, major womens and progressive organizations, including EMILYs List and MoveOn.org, pushed the

entire debate. #DearJohn campaign message out to their members. The Daily
Stephanie Schriock, President,
EMILYs List

Show, the Washington Post, Time, and other major news outlets piled on coverage. Less than one week after Baumann broke the news, House Republicans removed the offending language.

Counterterrorism
More than a year in the making, Terrorists for the FBI called attention to the ongoing challenge of balancing liberty and security. The investigation drew national media kudos Project on Terrorism. ProPublica named it one of 2011s must-read investigations, while from NPR, WNYC, the Hufngton Post, Democracy Now!, C-SPAN, and the Investigative

the Global Editors Network awarded us its inaugural Data Journalism Award, besting a eld of nominees that included the Wall Street Journal, the Financial Times, El Mundo, and the Australian Broadcasting Company. The story also received a John Jay Criminal Justice reporting award, a Maggie from the Western Publishing Association, and a Molly award. Reporter Trevor Aaronson was named a nalist for the Livingston Award, which recognizes exceptional journalists under 35, as well as the Gannett Foundation Award for Innovative Investigative Journalism from the Online News Association.

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Coverage Highlights

Television: DC bureau chief David Corn appeared on MSNBCs Hardball more

than 100 times in 2010 and 2011. Our reporters and editors in DC and San Francisco appeared on national television showsranging from the Rachel Maddow Show and Bill Moyers Journal to CNN, C-SPAN, and PBS nearly 200 times.

NEWS

Print/Online: Spurred by major stories, including coverage of the BP oil spill, FBI
informants, and Charlie LeDuffs investigation into the death of seven-year-old Aiyana Stanley-Jones, MoJo was quoted or linked to by more than 1,200 print and online media organizations in 2010 and 2011. The New York Times, Hufngton Post, Los Angeles Times, Wall Street Journal, Slate, Salon, and Gawker are just a handful of notable sites that picked up our content.

Radio: Mother Jones staff and contributors appeared on FM and satellite radio
more than 150 times in 2010 and 2011. Public radio led the way, with such programs as To the Point, Talk of the Nation, All Things Considered, and Here and Now each logging multiple interviews. On-air personalities such as Dan Savage, Thom Hartmann, and Diane Rehm all quoted from or covered a Mother Jones story. In addition to hitting the airwaves of national and local afliates, Mother Jones also reached thousands of international listeners with interviews on ABC (Australia) and on CBC (Canada).

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RECOGNITION:
2010

Award-Winning Journalism

Payne Award for Ethics in Journalism

Scott Carney Meet the Parents (March/April 2009) Winner, Individual Category

SPJ-Northern

California

BP oil spill team coverage Winner, Online Breaking News

American Illustration 29
Ross MacDonald Illustration for You, Only Better (January/February 2010) Winner, Illustration

SPJ-Northern
Mac McClelland

California

Also: illustration for For Us, Surrender Is Out of the Question (March/April 2010) Winner, Outstanding Emerging Journalist

American Illustration 29
Alex Nabaum Illustration for Whats Your Water Footprint (July/August 2009) Winner, Illustration

SPJ-Northern

California

Marcus Bleasdale Blood and Treasure by Adam Hochschild (March/April 2010) Winner, Photojournalism

Population Institute 31st-Annual Global Media Awards for Excellence in Population Reporting
Julia Whitty The Last Taboo (May/June 2010) Best Article or Series of Articles

Online News Associations Online Journalism Awards

BP oil spill team coverage Winner, Online Topical Reporting/Blogging, Medium Site

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2011
National Magazine Awards
Mac McClelland For Us Surrender Is Out of the Question (March/April 2010) Finalist, Feature Writing

Maggies: Western Publications Association

Kevin Drum blog Best Web or Digital Edition Publication Blog/Trade & Consumer 2010 November/December issue Best Politics & Social Issues/Consumer

Society of Illustrators 52nd Annual

Ross MacDonald, You, Only Better (January/February 2010) Winner, Illustration

SPJ-Northern

California Dayton Literary Peace Prize

Mac McClelland For Us Surrender is Out of the Question (March/April 2010) Finalist

Andrew Marantz, Ted Genoways, Monika Bauerlein, Clara Jeffery Speedup package (July/August 2011) Winner, Explanatory Journalism, Print/text non-daily

SPJ-Northern
Charlie LeDuff

California

What Killed Aiyana Stanley-Jones? (Nov/Dec 2010) Winner, Feature Storytelling, Print/text non-daily

John Jay Criminal Justice Reporting

Trevor Aaronson The Informants (Sept/Oct 2011) Winner

SPJ-Northern

California

Danny Wilcox Frazier, What Killed Aiyana Stanley-Jones? (Nov/Dec 2010) Winner, Photojournalism, Magazine

Aveda Environmental Awards

General Winner, Best Overall Commitment

Aveda Environmental Awards

General Winner, Best Paper/Printing

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PARTNERSHIPS: Collaborations and Sponsored Projects

Journalism today is about smart choices and maximizing opportunities. To that end, Mother Jones has taken the lead in organizing projects that bring together different talents and points of view to create something genuinely greater than the sum of its parts.

The Climate Desk

In April 2010, Mother Jones convened a braintrust with seven other national media organizationsWired, the Atlantic, Slate, Grist, the Guardian, PBSs Need to Know, and the Center for Investigative Reportingto establish the Climate Desk, an unprecedented digital hub for journalism, videos, and interactive apps chronicling the human, environmental, economic, and political impact of global climate change. By leveraging the resources and reach of each partner organization, the project as a whole aims to advance the international response to climate change and serve as a watchdog for environmentalists, activists, and, ultimately, policymakers. In 2011, the project brought on a video producer, James West, who has a rich background in broadcast media. His documentary lm and data visualization expertise has elevated Climate Desks prole and visibility by producing original content from the eld while also coordinating stories from contributing partners. Visit climatedesk.org to learn more and for the latest breaking news on climate science.

Sponsored Projects
In addition to providing fiscal support to the Climate Desk, Mother Jones sponsors innovative projects in its commitment to fostering a healthy future for journalism.

Pop-Up Magazine is the worlds rst live magazine, produced on stage and on screen in front of a live audience for one night only. The project showcases the countrys most intriguing writers, journalists, lmmakers, photographers, and radio producers in conversation and presenting work in progress. Each 90-minute issue is structured like a traditional print magazine, with short dispatches and provocations preceding longer, more substantial features. Recent events hosted in both San Francisco and New York Cityhave included Michael Pollan, Rebecca Solnit, Mary Roach, and Elizabeth Weil.

Acme Publishing Services

Acme Publishing Services is a multi-tiered consultancy launched by the Foundation for National Progress in late 2011. Capitalizing on the success and continued growth of Mother Jones, Acme offers a full menu of circulation, fulllment, marketing, and financial services on contract basis to other independent publishers.

The G.W. Williams Center for Independent Journalism focuses on a media platform and support for minorities and voices of color. The projects mission is to cultivate a diverse pool of independent investigative journalists and public intellectuals who can bring the unique perspectives of the countrys changing demographics to the reporting of public interest issues, and to create new models of reporting and content production that more accurately reect the nuances and complexities of an increasingly multicultural society.

The Media Consortium

In 2006, Mother Jones cofounded the Media Consortium, a network of progressive, independent media producers committed to amplifying the inuence, resources, and audience of its partner organizations. Through editorial collaborationsincluding projects devoted to campaign nance, coal and the future of American energy, and media policythe Media Consortium aims to impact the national debate around complex, often underreported issues. Other members include the American Prospect, The Nation, In These Times, the Progressive, Democracy Now!, and more than 45 others.
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CONTRIBUTORS AND SUPPORTERS

Publishers Circle $10,000+ annually
Anonymous (3) Janis Adams and John Lyons Larry Anderson Barbara Bosson Jane W. Butcher Andre Carothers The Colombe Foundation Craigslist Charitable Fund CREDO Mobile Peter Flom David Glassco Gratia Ainslie Foundation Greater Kansas City Foundation Gruber Family Foundation The Irving Harris Foundation Jeanie and Murray Kilgour Lannan Foundation Alana LevinsonLaBrosse Libra Foundation Manaaki Foundation Marty and Dorothy Silverman Foundation Mary E. Weinmann Charitable Lead Unitrust Mary Wohlford Foundation McKay Foundation Rick and Barbara Melcher Hope Morrissett Carolyn Mugar Herbert Neil New Place Fund Sally OConnell

2010-11

Grace Allen Newton Joel Nigg Jon Pageler Hilary E. Perkins Perkins Coie Charitable Foundation Frances S. Petrocelli Regan Pritzker Wolfe Rudman Hans Schoepin Schwab Fund for Charitable Giving Leigh Silverton Jennifer and Ted Stanley Darian and Rick Swig David V. N. Taylor Herbert West Winona Corporation Kelsey Wirth and Samuel Myers Karen Zeff Amy Ziering Joseph and Dana Ziolkowski

Geneva Belford Sandy Belkind Molly Blackwell Suzanne Blue Betsy Blumenthal Elspeth Grant Bobbs Scott Boughton Hugh Brady Joan Catherine Braun Harriet Brittain Kathleen Brodine Catherine B. Brown V. Buford Brown Ms. Percy Browning Virginia Buccella Scott J. and Mavis G. Buginas Bob Burnett and Kathy Berry Ray H. Burton Laurie Cameron Ronald N. Campbell Eugene Campione Jeff Chanton Abbie Chapman Jo Chapman Colleen Chappellet Alexandra Christy Robert Clarke Mary Clarkson and Bob Broom Mark Clifton Richard P. Clogher Price Cobbs Mark Colodny Elizabeth Colton Congregation Sukkat Shalom Margaret Coram William G. Coughlin Cox Family Fund James Crow Barbara Dake James B. Daniels John Darrah Virginia Davis

Leah Missbach Day William G. Dempsey Christina Desser Sally De Witt Metka Dragos The Dudley Foundation E. Bart Ekren Elizabeth Enoch Karen Eschenbach Tom Fahres Leo Farr Patricia Farrant Melodie and Tim Feeley Diane Filippi Edward Fogarty John Foley Geneva Scheihing Folsom Bud Frankel Lyn Frasier Janie Friend Mary M. and Talal H. Gama Linda Gelfond Phillip Georgeau Wayne Gersh Dave and Betsy Gifford Phyllis Gold Rabbi Sam Gordon Janice and Raymond Grant Donald Green Lumina Greenway Andrew and Moira Grifn Lee and Lulu Grodzins Ethan D. Grossman Roger L. Hale Bradley Harper Jack and Tucker Harris Jay Harris and Marcia Cohen Laura Hayes Helen Brach Foundation

Don Herman Paul Hignett Bowman Hinckley Lindsay Humpal Mahendra Hundal Jerome H. Stone Family Foundation Cyrus Johnson Marilyn Jones and Mitchell Kaplan Lois Joseph Melissa Keene Kellcie Fund Eugene Kettner Andy Knauer Thomas B. Knoedler Paul Kraska Martin and Pamela Krasney Doug Kreeger John G. Kremer Charles Krumins Helen P. Ladd Nate and Sandra Lawson Jonathan S. Lee Lucy and Ken Lehman Alex Leidholdt Jess and Mary Levine Paul Levinsohn Paul Levy and Mia Park Helen Lezzeni Liberty Hill Foundation Jonathan Logan Diane Lookman Marlin E. Lowry Kerry Madigan Eduardo J. Maglione Daniel C. Maguire George Martin Esq. Kathy Martinez Gail E. Mautner Jill Meyer Gerry Milliken Edward P. Miner

Open Society Institute Overbrook Foundation Park Foundation Ploughshares Fund Laurene Powell Jobs Susan and Nicholas Pritzker Pufn Foundation Quixote Foundation Paula Rantz Amy Rao and Harry Plant Roddick Family Foundation Rosenthal Family Foundation The Sandler Foundation of the Jewish Community Endowment Fund San Francisco Foundation Schooner Foundation Nancy Stephens and Rick Rosenthal Lynn Straus Philip Straus Surdna Foundation The Susie Thompkins Buell Fund of the Marin Community Foundation Virgil Swango The Ted Snowdon Foundation Judy Wise and Sheldon Baskin Alicia and Mark Wittink Jamie Rosenthal Wolf and David Wolf

National Affairs Council $5,000 - $9,999

Anonymous (2) Peter K. Buckley Calvert Foundation Chauncey and Marion D. McCormick Family Foundation David and Anita Keller Family Foundation Franklin Conklin Foundation Susan Crothers-Gee and Bill Gee Jennifer Fearon Louise and Jim Frankel Harris Family Foundation Katz Family Foundation Margaret and Edmond Kavounas Michael and Frances Kieschnick Robert Klausner Charles Lane Anita E. Martin Gore Kenneth and Katharine B. Mountcastle Norwottock Charitable Trust David Olsen Abby McCormick ONeil and Carroll Joynes JaMel Perkins Christina Platt Mark A. Robillard Kevin Dunlap Simmons Meredith Spear Steven Swig Mindy Uhrlaub ZeroDivide

Leadership Gifts Society $1,500 - $4,999

Anonymous (5) Ben and Marlene Bagdikian Pamelia C. Barratt Gene Birmingham Joseph Brandt Steve and Midge Carstensen David and Vicki Cox Diageo North America Foundation David Dietel Larry D. Doores and Janet R. Wolfe Deirdre English Audrey Evans Cheryl Forte Sara L. Frankel Frankel Family Foundation Judy Gold Hobart G. Guion Nancy Hamilton Derry Henderson James C. Hormel Marion Hunt Hurst Foundation Kristina Kiehl and Robert E. Friedman Michael Klein Deborah Jeanne Kleinow Eileen and Paul LeFort Evangeline Lilly Lucretia Philanthropic Fund Sarah Lutz Nion McEvoy McKenzie River Gathering Fund Jane and Dennis Meyer Harle Montgomery

Hellraisers $500 - $1,499

Anonymous (16) Suzanne Alexander Adolph Almquist Gary Anderson John Anderson Sarah Anderson Andrew Sabin Family Foundation Jack Astaphan Georges Astie Teresa Austin Suzanne Badenhoop and Guy Lampard Linda Bailey David Baldwin Harriett Balkind Ford Ballantyne III Harriet S. Barlow Had Beatty Kathy Beck

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Marjorie Minot Wayne and Jan Mitchell Robert A. Moeser Andrew Mohr James Montalbano Debbie Montgomery Christina Moraski Theresa J. Morehouse William Morrill David Morris Marc A. Musick and Mary Rose Camillo Musumeci Shirin Nash Richard A. Neale Brande Neese Ulla Neuburger Barbara Noreet Barbara Norton Kathleen OGrady Nora Olgyay Conor ONeil Linda Oster Marte Parham Mary Parse Richard Parsons Jay C. Pattin Kenneth Pelletier Theresa A. Perenich Roland H. Pesch and Kathleen A. Rosskoph Ronald Phelon Tamara Piety Sarah Pillsbury Quitiplas Foundation Donald C. Raschke David Rasmussen Joan Reals Douglas Reetz A. Renfroe Wilma Reynolds Randolph E. Richardson Victoria Riskin and David Rintels Sievert and Brigitte

Rohwer Arnold Rollin Paul Romano Esther Rowntree Rubblestone Foundation Laima Ruoff Douglas Russell Aileen Ryan Sabbatino Family Funding Trust Annette Sabin Bettylu and Paul Saltzman Sandbox Studio Deborah Santana Susie Sarlo Jonathan Scheuer Sheila and David Schiferl Steven R. Schild Bill and Abby Schmelling Jerome S. Schroeder, MD Jennifer Schuberth and John Urang Paul Schwarzbaum Thomas M. Scruggs Seattle Foundation Tom Shanks Robert and Nancy Sheets Cynthia D. Short Dianne Shumaker Sidney Stern Memorial Trust Beverly Silva Richard Simmonds Mary Simon Jane A. Slack Julius Slazinski Sergei Smirnoff Hal Smith and Susan McLane John Smith Robert Soper Margaret Spaulding Jonathan Speaker

Mark Stackhouse Randi Steinberger John and Augusta Stewart Sandbox Studio Chicago Ellen Ruth Stone Belic Jim Struve and Jeff Bell Judy Sturgis Daniel Suman Myles Sussman John Suttle Bob Swiatek Richard Taber Jay Tate Janice Tazelaar Judith L. Tharp Keith Thobe Janet Thomas Tides Foundation Henry Tinsley JoAnn Tredennick Rick Van Duzer Vanguard Charitable Endowment Program Brenton VerPloeg Fred Walter John Wedgewood James Wellman R. D. Westfall Jim and Mary White Dennis W. Whiteld John and Martha Baker Whitty Sherri Wiggins Arnold Wihtol Michael Wilkins Andrea L. Williams Winky Foundation Guy Wolf Stanley Woodward Yen Chuang Foundation Charles Zimmer

Muckrakers $250 - $499

Anonymous (6) John R. Aaron Carol Abbott Richard G. Abbott Susan W. Abbott C. Abram Robyn Agin Edward Ahr Augusta S. Alexander Judith Allen Alan Altschuler Valerie Amerkhail Marta Ames Richard Ames Amgen FoundationRalph Andaloro Thomas Andersen Clifford Anderson G. Anderson Hilary Anderson Joan Anderson Marcia Anderson Mary Anderson Mary E. Anderson Steve Anderson Stephen Andrus Marilyn Annan Frederick J. and Elizabeth A. Antosz Jacquelin and Robert Apsler Kathy Aragon Joanna Arline Lori J. Ashley Georges Astie Olivia Atcherson R. Atha J. and C. Augl Chris Aycock Ruth Ayers Joe Ayres Gregory Ball James E. Banta

Paul Banta N. Barnes Allen Barry M. Barstad Herb Bartling Marcia Barton Kenneth Basel Phillip Bates Nicholas Baumann P. L. Bayless Richard Beattie Arleen Beck Robert Beck B. S. Becker Ruth A. Becker Gladys Beckwich Neil Beddoe Karolyn Beebe Barbara Bell Magnus Bennedsen Ellis Berger Jamie Berndt David Berner Elmer Bertsch N. Anderson Bieler Jude Biggs Jim Bisset William Blair Elizabeth K. Blatt Neil Blitstein George Bogert Gary Bohn Robert Boland Michael Bonin David Botello Gordon Boudreau Emily Boyd Nathaniel Boykin Lyman Brainerd Jr. Randall Bramley Amy Branaman Jana Branch Wally Brauer George B. Brewster

Frank Brezel Mellena Bridges Paul Bringewatt David Brisbin Emily Bristor Herman E. Brockman Shelagh Brodersen Margaret Brodkin George Brooks James Brooks Mary Clarkson and Robert Broom Josie and John Brown Larry Brown Sylvia S. Brown Sylvie Browne Virginia C. Browne S. Browning Francis Bruey Tamara Bryant Philip R. Buchanan Curtis Burson Sheila Burstein Linda Butler Penelope Cabot Isolde Cahill Nicholas Calabro Bihoa Caldwell Patricia Caldwell Susan H. Caldwell Hans Callenbach L. E. Campbell Mark Campbell Ronald Campbell Ann Canale Yaya Cantu Elaine Capen Peggy Carey Scott J. Carlson Brigitte Carroll Mary L. Carter Roch Carter Virginia Carwell Michael Cate Jeff Cauleld

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Alex Leidholdt C. D. Lester Marjorie A. Lester Penny Levin Brian Lewandowski Michael Lheureux Arlene Lightford Dr. Linda Gochfeld Charitable Fund of the Princeton Area Community Foundation Paul Lindsey Dennis Liso CJ Livingston Dorothy Lockspeiser James C. Loin Allen G. Loomis Sharon Loudon Bonnie Lounsbury Eva Lowe Harold Lunde Gloria Luria Ann Marie Lynch Glenn Lyons Stephen Lyons Stewart Macaulay Scott Macfarlane Robert Mack Sally Mackey Bill Magorian James Maguire John Mahoney Jane Mallary John Malone Timothy Maloney George Manak Dorothy Mancusi Daniel and Marie Manheim Marrianne Manilov David Marcantonio Lynne Margolies Thomas Marlowe Sherron Marquina Jack Marshall Kerwin L. Marshall

Carina Martigani Amanda Martin Dohn Martin Laura Masoner Anja Mast Kelly Mather Thomas May Nancy Maynard Cynthia Mays Ted Mays Kath McAvena Dennis McCall Lorreaine McCarthy Margaret McCartney Veronica A. McClaskey Mary Beth McClure Patrick McCormick Joanne McCracken John McCrillis Robert McDonald Charles McGinley Jane McKann Peter J. McNabb Sylvia Meagher David Mebane Dave Melchior Katarina Mesarovich Susan Metcalf Michael Michelz Donald Mikulec Anesa Miller Frances Miller Raymond Miller Shayle Miller Kim Mills Philip Mindlin Karin Mitchell Don Mix Heather Y. Miyagi J. Miyamoto Hope Mock Ira Mellman and Margaret Moench Eric Monson Donald Moore

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THE MARY HARRIS JONES LEGACY SOCIETY

Honoring those who have included Mother Jones in their will and estate plans over the years, and thanking those who have made this choice in 2010 or 2011:

BOARD OF DIRECTORS

2010-11 Foundation for National Progress

BOARD OF DIRECTORS Anonymous (2) Harriet S. Barlow M.E. Barton Gene Birmingham Joan Catherine Braun Bobby Brown John Howard Bryson Edward and Lois Buckner Jane W. Butcher Steve and Midge Carstensen Frank H. Carter E. A. Chivington Paul Colebrook Geneva Scheihing Folsom and Lisa Folsom-Ernst Cheryl Fort John Gordon Martin Russell Hamelin Helen J. Honeck Harold L. Householder Marjorie Jasper Charles Lane Joan Lautenberger Alice Lazerowitz Holger A. Lerche Elizabeth Marcus Anita Martin Gore John J. McLean
30

EMERITUS BOARD
Hope Morrissett Boulder, Colorado Carolyn Mugar Cambridge, Massachusetts Celia Perry (until February 2011) San Francisco, California Staff Representative Christina Platt (until February 2011) Berkeley, California Susan S. Pritzker San Francisco, California Daniel Schulman (until August 2011) Washington, DC Staff Representative Kate Sheppard (since August 2011) Washington, DC Kevin Dunlap Simmons Chicago, Illinois Peter Barnes Marjorie Craig Benton Russell Budd Dr. Price Cobbs Geoff Cowan Ronald Dellums Christina Desser Robert Glaser Judy Gold Danny Goldberg Victor Gotbaum Stanley Hill Al Meyerhoff Susan Bay Nimoy Mark North Beverley Brazier Noun Sally OConnell David Olsen Andy Patrick Thomas Peters Rabbi John Rosove Paul Ryan Marlene Saritzky Chara Schreyer Steve Silberstein Jeri Smith-Fornara Julia Stasch Rose Styron John Tirman Mark Tukman Judy Wise Alicia Wittink Mike Woo

Sara Meric Robert Morrison James Nelson Joel Nigg Glenn Norris Beverly Brazier Noun and Bob Noun B. J. Novitski Sally OConnell Nora Olgyay Hilary E. Perkins Goldwina Nelson Phillips Christina Platt Thomas E. Rosenbaum Lois Rowley Robert L. Schafer Thom Speidel Virgil L. Swango Judith S. Van Schaack Rose Volkman Pat Ward Thomas Warner Janice Wheelock Dick Wood Elizabeth A. Wood Marilyn Ruth Dudine Woodruff and Arthur Edson Woodruff

Phil Straus Philadelphia, Pennsylvania Chair Madeleine Buckingham San Francisco, California President Monika Bauerlein Oakland, California Vice President Clara Jeffery San Francisco, California Vice President Steven Katz Fairfax, California Vice President Sara Frankel New York, New York Secretary Jon Pageler New York, New York Treasurer Nick Baumann (since February 2011) Washington, DC Staff Representative Harriet Barlow Minneapolis, Minnesota Jane Butcher Boulder, Colorado Andre Carothers (since February 2011) Berkeley, California Diane Filippi (since June 2011) San Francisco, California Dave Glassco Austin, Texas Erik Hanisch Seattle, Washington Adam Hochschild Berkeley, California Rob McKay San Francisco, California Rick Melcher Chicago, Illinois

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MOTHER JONES STAFF 201011

Foundation for National Progress

EXECUTIVE TEAM
Jay Harris President and Publisher (until February 2010) Madeleine Buckingham CEO and President Steven Katz Publisher Monika Bauerlein Co-Editor Clara Jeffery Co-Editor

Tom Philpott Food and Ag Blogger Josh Harkinson Reporter Mac McClelland Reporter Adam Weinstein Reporter Julia Whitty Environmental Correspondent Kristina Rizga Education Reporter (until August 2011)

CLIMATE DESK
James West Editor

DEVELOPMENT
Steven Katz, Publisher Laurin Asdal Director of Development Aziz Dehkan Major Gifts Ofcer Stephanie Green Development Manager Allison Stelly Program Coordinator

Lisa McQueen Integrated Advertising Representative (until September 2010) Allan Welch Integrated Advertising Representative Jeremy Lybarger Marketing Manager Dylan Di Salvio Systems Analyst

BEN BAGDIKIAN FELLOWSHIP PROGRAM

Hamed Aleaziz Gavin Aronsen Ashley Bates Sam Baldwin Brittney Andres

ART AND PRODUCTION

Tim J Luddy Creative Director Carolyn Perot Art Director Mark Murrmann Photo Editor

Alyssa Battistoni Jessica Calefati Jialu Chen Ben Buchwalter

ADMINISTRATION MEMBERSHIP AND COMMUNICATIONS

Kevin Walter Vice President, Strategy and Business Development Amber Hewins Associate Publisher Richard Reynolds Communications Director (until May 2010) Peter Meredith Director of Online Marketing & Giving Bonnie Allen Membership Assistant Manager Alison Parker Membership Coordinator (until January 2011) Madeleine Buckingham CFO Myna Chiem Controller Kevin Medford Director of Finance Ed Homich Technology Director Emma Logan Director of Human Resources and Administration Ross Montgomery IT Technician Cathy Rodgers Business Operations Specialist Samantha Schaberg Administrative Assistant (until July 2010) Wendy Bauer Administrative Assistant (until March 2011)

Maya Dusenbery Lauren Ellis Karmah Elmusa

EDITORIAL
Mark Follman Senior Editor Dave Gilson Senior Editor Mike Mechanic Senior Editor Elizabeth Gettelman Managing Editor Laura McClure Multimedia Editor (until June 2011) Tasneem Raja Digital Interactive Editor Kiera Butler Articles Editor Maddie Oatman Research Editor Celia Perry Research Editor (until July 2011) Ian Gordon Copy Editor Jaeah Lee Editorial Coordinator Jen Quraishi Editorial Coordinator (until December 2011) Kevin Drum Political Blogger 32
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WASHINGTON BUREAU
David Corn Bureau Chief James Ridgeway Senior Correspondent Daniel Schulman Senior Editor Rachel Morris Articles Editor (until June 2010) Nick Baumann News Editor Stephanie Mencimer Reporter Tim Murphy Reporter Suzy Khimm Reporter (until June 2011) Andy Kroll Reporter Adam Serwer Reporter Kate Sheppard Reporter

MANUFACTURING AND DISTRIBUTION

Claudia Smukler Production Director

Azeen Ghorayshi Corbin Hiar Evan James

Nikki Gloudeman Rebecca Huval

MOTHERJONES.COM
Robert Wise Online Technology Director Celine Nadeau Front-End Web Developer Benjamin Breedlove Web Developer Luke Smith Web Developer Young Kim Web Producer Sam Baldwin Online Editorial Producer

Andy Kroll Jaeah Lee

Joe Kloc

Titania Kumeh Hannah Levintova Emily Loftis

Tim McDonnell Tim Murphy

Siddhartha Mahanta

Maddie Oatman Nicole Pasulka

Samantha Oltman

ADVERTISING
Khary Brown Integrated Advertising Director Jeff Cosgrove Integrated Advertising Manager (Until April 2010) Brenden OHanlon Integrated Advertising Representative

Anna Pulley Aaron Ross

Victoria Rossi Sonja Sharp Emma Silvers

Asawin Suebsaeng Marian Wang 33 Eric Sullivan

Zo Slutzky

FINANCIALS:

Statements of Activities

2010 Total Revenues and Support

Grants and contributions $4,754,935 49% Membership Single-issue sales List rentals Royalties Advertising Sponsorships Other Total support, revenue, and classications $3,335,738 34% $416,011 $281,209 $22,991 $878,027 $0 $107,904 4% 3% 0% 9% 0% 1.1%
1.1%

A note on our balance sheets:

You may notice that in both 2010 and 2011 Mother Jones liabilities seem to be much larger than our assets. Heres why: Even though youve already paid your money for a magazine subscription, we cant actually count that money as revenue until we send you a copy of the magazine. Until that happens, we carry that promise to fulll your subscription as a liability on our balance sheet. Thats why our liabilities look so big: Its our pledge to deliver you each and every issue of Mother Jones youve paid for.

4%

3%

9%

49%
34%

$9,796,815 100 %

2010 Expenses
Program Activities
Membership Outreach Research and editorial Journal production and distribution MotherJones.com Sponsored projects Total program activities $2,278,847 25% $98,297 $3,522,239 38% $953,497 $516,001 $329,171 10% 6% 4% 15%

3%

16%

Financials 2010
2010 Assets
Cash and cash equivalents Accounts receivable Contributions receivable Prepaid expenses Total current assets Fixed assets (net of depreciation) Other assets $471,284 $674,093 $45,175 $124,570 $1,315,122 $65,529 $38,710

6% 7%
4%

25%
15%

2010 Current liabilities:

Line of credit Accounts payable Accrued expenses Current portion of notes payable Current portion of deferred subscription revenue Total current liabilities Notes payable, net Deferred rent Deferred subscription revenue net $200,000 $506,191 $417,797 $55,170 $1,002,574 $2,181,732 $38,668 $49,675 $338,330

6%

10%

$7,698,052
$658,423 $524,904 $286,984 7% 6% 3%

98 %

38%

Supporting Services
Development Advertising sales General and administrative Total expenses

Total Assets

$1,419,361

Total Liabilities

$2,608,405
$(1,728,113) $539,069 $(1,189,044)

Total supporting services $1,470,311 16% Change in net assets (decit) Beginning net assets (decit) Ending net assets (decit)

Net Assets (Decit)

Net assets Temporarily restricted Total liabilities and net assets (decit) Unrestricted net assets

$9,168,363
$628,452

100 %

$1,419,361

$(1,817,496) $(1,189,044)

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Financials 2011

2011 Total Revenues and Support

Grants and contributions Membership List rentals $4,470,508 $3,307,282 $303,330 $21,533 $1,282,630 $46,545 $101,641 45% 33% 3% 0.2% 13% 0.5% 1%

0.5% 1%

0.2%

13%

Single-issue sales $400,548 4%

4%

3%

2011 Assets
Cash and cash equivalents $140,532 Accounts receivable Prepaid expenses $813,650 $260,616 $1,353,175 Contributions receivable $138,377 Total current assets Fixed assets (net of depreciation) Other assets Total Assets

Net Assets (Decit)

Unrestricted net assets Temporarily restricted Net assets $(2,018,932) $472,064 $(1,546,868)

Royalties Advertising Acme Other Total support, revenue, and classications

33%

45%

Total liabilities and net assets (decit)

$1,540,424

$9,934,017 100%

$148,539 $38,710

2011 Expenses
Program Activities
Membership $2,409,936 $171,467 $4,042,421 23% 2% 39% 9% 6% 5% Public Affairs Research and editorial

$1,540,424

2%

15%

2011 Current Liabilities

Line of credit $200,000 $949,631 $461,204 $30,514 $1,006,316 $2,647,665 $8,068 $108,375 $323,184 Accounts payable Accrued expenses Current portion of notes payable

7%

6%
5%

23%

2%

Manufacturing and distribution $916,502 MotherJones.com $652,501 Sponsored projects Total program activities $552,061

6%

9%

39%

Current portion of deferred subscription revenue Deferred Rent

Total current liabilities Notes payable, net Deferred subscription revenue net Total Liabilities

$8,744,888 84%

Supporting Services
Acme Development General and administrative $52,320 $719,441 7% 6% 2% 15% Change in net assets (decit) $(357,824.00) $(1,189,044) $(1,546,868)
37

Advertising sales $597,021 $178,171

$3,087,292

Total supporting services $1,546,953 Total expenses

Beginning net assets (decit) Ending net assets (decit)

36

$10,291,841 99%

Mother Jones

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