Q3.There are a number of business practices that Harrahs follows which may not be deemed entirely ethical: 1.

While the potential is there to sell customer data, Harrah's has said that it will not sell customer data to third parties. ome ar!ue that Harrah's is e"ploitin! !amblers, perhaps !amblers with a !amblin! addiction. #f this ar!ument is true, then encoura!in! a person with a !amblin! addiction to spend more of his money is ob$iously wron!. Harrah's counters by sayin! that it is only encoura!in! people who !amble to do their !amblin! at a Harrah's casino, as opposed to !amblin! at a non%Harrah's location. &. The database technolo!y and customer relationship mana!ement software help Harrah's achie$e a competiti$e ad$anta!e in the !amblin! industry. The database technolo!y and customer relationship mana!ement software enable Harrah's to maintain sharp customer profiles, analy'e its data to identify the most profitable customers, impro$e its customer ser$ice, and offer consistent customer ser$ice. The database technolo!y and customer relationship mana!ement software cannot address or!ani'ational issues, such as the switch from a casino%focus to a customer focus, loss of pri$acy fears, and !ambler e"ploitation criticisms. 3. (i$en the nature of their business, they promote !amblin!. )eople !o to the casino because they want to feel *e"uberantly ali$e+. Harrahs wor, at enticin! customers to feel the adrenaline rush of !amblin!. -ost of their offers are tar!eted towards this. This has definite ethical issues since !amblin! can become an addicti$e practice and Harrahs offers encoura!e such beha$iour. .. Harrahs #T system relies on trac,in! customer beha$iour, ri!ht from their playin! strate!ies to their personal information includin! address and birth date. This raises issues of pri$acy, particularly when Harrahs can trac, customers spendin! patterns on !amblin!. Howe$er, in times of social media, this loo,s less li,e a security issue than earlier. With /aceboo, around, concerns o$er Harrahs pri$acy in$asion sound o$errated. 0. The bi!!er debate around data minin! is the problem of sharin! Harrahs internal data with credit card companies. This sort of data cartel can ha$e far%reachin! conse1uences for a customers credit profile and ability to secure credit. o far, howe$er, Harrahs has not been accused of breachin! this line. 2. Harrahs also runs the ris, of too much profilin! throu!h its data. /orcin! beha$ioural3psycho!raphic patterns on users can bac,fire, when all customers are loo,in! for is a !ood time. 4ustomers beha$iour in Harrahs may only be a reflection of their less !uarded sel$es, and an incorrect pointer to their beha$iour metrics and3or psycho!raphic positionin!.