Today Dolphin Tours & Travels has successfully completed over a decade in the Tourism Industry.

Pioneer International Tour Operator, the company was incorporated in 1989, the proprietor r. !ameer !hah envisa"ed the #oom in the Tourism Industry and he was ri"ht on dot. $%ou provide facilities and the tourists will follow you$ was the dictum on which r. !hah #uild his empire. The company is comprised of professional team, is en"a"ed in the #uisness of conducted tours, individual pac&a"es, hotel #oo&in"s, air tic&etin" etc. The company's ma(or thrust is on tours out of India. It has successfully completed over 1)* tours over the last decade and has served over +1,, clients. -ith .uality of service and dedication of wor& the Dolphin e/pands its activities to many destinations such as 0ustralia, 1ew 2ealand, !in"apore, alaysia, Thailand, 3on"&on", auritius, Du#ai.

Services
Personalised attention to each and every tour mem#er. 1O 3IDD41 5O!T!. 6ery 3i"h standards at economy cost. 7uality food forms a speciality of our tours. 8!P45I09I!4D :O; 64<4T0;I01 01D =0I1 :OOD O19%> -e provide 0merican ? 5ontinental #rea&fast and Indian #rea&fast and dinner. -e offer ran"e of hotels. -e provide 9u/ury coaches for our tour mem#ers to en(oy the am#ience of the #eautiful destinations. -e "ive enou"h liesure time to our tour mem#ers to e/plore and shop at their hearts content. -e also conduct specialised tour for the corporate conferances and meetin"s. -e have direct contact with all forei"n tour operators. Domestic & International air tic&etin".

1. Product h The tourism product differs from other products due to the wide range it covers, including such areas as accommodations ,transportation, food, recreation and attractions. Often the product includes intangibles such as history, culture and natural beauty. Many times the hospitality or tourism product is viewed as more of a service in the customer!s eyes. The closer we can determine how to satisfy the customer!s needs, the more successful the destination will be. ". Price This refers to the amount customers pay for the product or service provided. # $uality tourism e%perience at a fair price is what the customer is loo&ing for in most cases. Pricing should be based upon clear'cut goals and ob(ectives) survival, profit ma%imi*ation, mar&et share, competition or positioning.

+. Place

The place where the customer buys the tourism product can vary greatly. Travel agents, tour operators and tour wholesalers are a few e%amples of the distribution points for tourism products.,oo& for new distribution points in which you can sell your services. -or e%ample) web sites li&e .ountry'#dventures.com. /. Promotion # range of activities can be used to convince customers to buy the product, including information &its, web sites, advertising, personal selling, sales promotion, travel shows, and public relations.0tili*e tourist information centers, such as welcome centers.Participation with your state, regional and local tourism offices and associations. 1. Partnership 2y forging partnerships with companies that share the same business ob(ective, you can better meet the overall demands of the tourism customer while sharing the total mar&eting costs.Strategic #lliances' Two or more organi*ations that can benefit from each others strengths. 3%ample) # winery might form alliances with restaurants, many attractions form alliances with hotels. .oopetition ' .ooperative efforts between competitive local or regional organi*ations that enable them to compete effectively at the national and international levels. 3%ample) Silos and Smo&estac&s, tourism regions and boards 4. Pac&aging 2ecause the tourism product often includes a variety of attractions, facilities and services, pac&aging must also ta&e on several different forms.# presentation of products and5or services that would normally be purchased separately, but are combined in a single purchase for the convenience of the consumer in ease, pricing, etc. 6. Programming Programming special events and activities enhances and enriches the tourism product and ma&es mar&eting much easier. 7enerates new business, encourages repeat business, increases customer spending, increases customer satisfaction, promotes off pea& periods, etc8 3ffective programming can provide an effective return on investment.Programming, (ust as any mar&eting, should include a plan of action including the customer groups to which it is to be aimed. 9. Positioning -inding a special place in the mar&et for the product to differentiate from your competitors. :iche mar&eting is a case in point. 1. ;dentify a set of possible competitive advantages upon which to build a position. ". Select the right competitive advantage. +. 3ffective communication and delivery of the chosen position to a selected target mar&et. <. People

The people who sell and service your product are an e%tremely important part of tourism mar&eting. -riendly personal service and trained employees can ma&e or brea& # tourism business.2ecause much of the tourism industry is based upon wordof'mouth advertisingparticularly about the service received' what your customers say after they depart can thrust your business forward or send it into a downward spiral. Ten 1=. Planning #n important part of a viable business plan is to develop a strategic mar&eting plan in an effort to identify customer e%pectations. >esearch and planning also helps design and devise means by which you can meet these e%pectations.Provides a road map.;s a wor&ing document. To be effective the plan must be maintained, reviewed and revised.Should have an annual mar&eting plan, with a component that mentions long'term goals as well -eatures ;nfle%ibility The tourism industry is highly infle%ible in terms of capacity. The number of beds in a hotel or seats on a flight is fi%ed so it is not possible to meet sudden upsurges in demand similarly restaurants tables, hotels beds and flights seats remain empty and unused in periods of low demand. ;nventory 5 Perishability ;t is related to the fact that travel products are intended to be consumed as they are produced. -or e%ample, an airline has seats to sell on each flight? a hotel has rooms to sell for each night. ;f the airline is not able to sell all its seats on its flight, or a hotel is not able to sell its rooms for the night then the opportunity to sell the product is lost forever. Service sector cannot &eep inventory li&e products. To overcome this problem, the travel industry has come up with various mar&eting strategies. One is to overboo&. #n airline overboo&s its seats to a certain e%tent in anticipation that even though certain customers do not turn up but the flight will be fully seated. #nother strategy is multiple distributions. -or e%ample a customer can buy an airline tic&et from an airline, tour operator or from a travel agent. The chances of perishability are reduced. ;f the tourist cannot visit the place, the opportunity is lost. @ence, this becomes one of its important characteristics ;nconsistency # general norm is that in Travel and Tourism industry the product or the pac&age of the tourism can be standardi*ed i.e. for e%ample of " days + night in so and so hotel, but the actual e%perience of consuming this pac&age is highly inconsistent. Ae hear a lot of travel stories which becomes a portrayal of a lot of bad e%periences for e%ample the tourist guide may not be good, the hotels lodging and boarding was bad etc. Therefore there is high level of inconsistency prevailing

;ntangibility Travel products cannot be touched as they include flight e%perience on an airplane, cruise on an ocean liner, a nightBCDs rest in a hotel, view of the mountains, a visit to a museum, a good time in a night club and much more. These products are e%periences. Once they have ta&en place they can only be recalled and relished. The tangible products on an airplane, a bed in a hotel, food in a restaurant are used to create the e%perience but these are not what the customer is see&ing. The customer wants intangible e%perience li&e pleasure, e%citement, rela%ation, etc. The tangible products that are purchased provide the access to intangibles ;nseparability Most travel products are produced and consumed at the same place and at the same time. This is the opposite of the tangible products, which are produced at a different place and time and consumed at a different place and time. ;n contrast, most travel products are sold first and then, then simultaneously produced and consumed. -or e%ample, an airline passenger consumes the flight as it is being produced, and a hotel guest uses a hotel room as it is being made available for the nightBCDs sleep. Thus there is simultaneous consumption and production. This creates certain interdependence between suppliers and customers as the interaction between the supplier and customer ta&es place on the supplierBCDs premises. The interaction shapes the travel e%perience. -or e%ample, the customers could not ta&e the cruise home with them? in fact they have to leave their home. -i%ed location Tourism destinations are fi%ed locations so effort must be ta&en in communicating the facility to the potential consumer. >elatively large financial ;nvestments 3very modern tourist establishment and facility re$uires large investment, fre$uently over a long time scale. This means that the level of ris& and the rate of return are critically important to tourism management. People'oriented Tourism Services are high contact services, as people interact with people at virtually 3E3>F stage of the way. Tourism services are very people'oriented services, and the service people are plenty and have high contact with the consumers. The consumer interacts with a myriad of service people starting from when he boo&s his tic&et and throughout the course of his holiday. / Pillars

1G Mar&eting and promotion H 3%pect to see an increased emphasis on social and digital media especially aimed at high'yield mar&ets. Iordan is aiming to increase tourist arrivals to <./ million and tourism receipts to J1.< billion. "G Product development H The country is intent on continuing e%pansion in new hotel capacity and large'scale developments, especially air capacity, which is slated to increase by "= per cent. # public'private partnership to develop and e%pand the Kueen #lia ;nternational #irport LK#;#G will help achieve this. +G @uman resource development H The government hopes to see tourism create "1,=== (obs directly and more than 1==,=== indirectly by "=11. /G 3nabling environment H The government hopes to pass a new tourism law, develop new tourism policies and increase awareness of the benefits of sustainable tourism. #ll of this will further ma&e investing in Iordanian tourism more attractive.