March 21, 2014 FOR IMMEDIATE RELEASE Contact: Alta Stark, 2014 American Advertising Awards Chair (413)

736-2582 info@adclubwm.org Advertising Club of Western Massachusetts P. O. Box 2823 Springfield, MA 01101

Western Mass. Ad Club Announces 2014 ADDY Award Winners!

WEST SPRINGFIELD, MA-- The Advertising Club of Western Massachusetts (ACWM) is pleased to announce the winners of this years coveted American Advertising Award competition honoring creative excellence in advertising. All entrants in the annual competition were honored during the 2014 Awards Gala, sponsored by The Republican, Baystate Health, MassLive.com, Reminder Publications, Jewish Geriatric Services, BRIGADE, Bassette Company and RTH Group, East Longmeadow, on Thursday, March 20, at the Community Music School of Springfields Robyn Newhouse Hall. Formerly known as the ADDY Awards competition in which more than 40,000 entries compete at three different levels, (local/district/national) the annual program was renamed this year because the competition is a celebration of the best of the best in American advertising at every level. The actual awards, which will continue to be called ADDYs, recognize advertising excellence in all media including print, electronic, digital, and public service advertising. Fifty-two entries were judged this year from agencies, companies, and individuals in western Massachusetts and the New England region. All entries will be on display at the gala. 52 percent of all entries judged were awarded with six Gold, nine Silver, eight Bronze and two Judges Choice awards presented. The Best of Show ADDY was awarded to Bauza & Associates for Anti-Tobacco Prevention in the category of PUBLIC SERVICE, Single Medium Campaign done for the Department of Public Health anti-Tobacco Prevention. The following received Gold Awards:

CATEGORY: SALES PROMOTION, PACKAGING CAMPAIGN Entry Entrant Advertiser Little Red Dot Bak Kwa Packaging BRIGADE Little Red Dot San Franola Granola New Flavor BRIGADE San Franola Packaging CATEGORY: COLLATERAL MATERIAL, SPECIAL EVENT MATERIAL CAMPAIGN TicketNetwork Roaring Holiday Soiree Ticket Software, LLC TicketNetwork, Inc. CATEGORY: DIGITAL ADVERTISING, WEBSITES, CONSUMER, PRODUCTS Black Birch Vineyards Website BRIGADE Black Birch Vineyards CATEGORY: PUBLIC SERVICE, CAMPAIGN, SINGEL MEDIUM CAMPAIGN Anti-Tobacco Prevention Bauza & Associates Department of Public Health Anti-Tobacco Prevention CATEGORY: ADVERTISING INDUSTRY SELF PROMOTION, DIGITAL ADVERTISING Winstanley.com Winstanley Partners Winstanley Partners

The following received Silver Awards:

CATEGORY: SALES PROMOTION, PACKAGING SINGLE UNIT Balderdash Cellars Invincible Winstanley Partners Balderdash Cellars CATEGORY: SALES PROMOTION, POINT-OF-PURCHASE FREE STANDING SVEDKA Holiday BRIGADE SVEDKA CATEGORY: SALES PROMOTION CAMPAIGN SVEDKA Mirage Program BRIGADE SVEDKA

CATEGORY: COLLATERAL MATERIAL, PUBLICATION DESIGN, MAGAZINE DESIGN BON NOUVL, HPITAL SACR Andrew Associates CRUDEM Foundation COEUR NEWS CATEGORY: COLLATERAL MATERIAL, POSTER CAMPAIGN SVEDKA Mirage Poster Series BRIGADE SVEDKA CATEGORY: COLLATERAL MATERIAL, SPECIAL EVENT MATERIAL CAMPAIGN TicketNetwork Road to Oz Ticket Software, LLC TicketNetwork, Inc. CATEGORY: DIGITAL ADVERTISING, WEBSITES, CONSUMER, SERVICES Relativity School Workshops Website BRIGADE Relativity School CATEGORY: ELEMENTS OF ADVERTISING, COPYWRITING AICs Three Series Postcards American International College American International College CATEGORY: ELEMENTS OF ADVERTISING, LOGO EDM.Lab Logo BRIGADE Relativity School

The following received Bronze Awards:

CATEGORY: SALES PROMOTION, SALES KIT/PRODUCT INFORMATION SHEETS SVEDKA New Look Sales Sheet BRIGADE SVEDKA CATEGORY: SALES PROMOTION, PACKAGING, SINGLE UNIT Balderdash Cellars Joyride Winstanley Partners Balderdash Cellars CATEGORY: COLLATERAL MATERIAL, BROCHURE, FOUR-COLOR AICs Remembering Your Roots American International College American International College Planned Giving Piece 2014 CRUDEM Foundation Calendar Andrew Associates CRUDEM Foundation CATEGORY: COLLATERAL MATERIAL, PUBLICATION DESIGN, EDITORIAL SPREAD AICS New Balance Feature American International College American International College CATEGORY: DIRECT MARKETING, CAMPAIGN, FLAT AICS Three Series Postcards American International College American International College CATEGORY: DIGITAL ADVERTISING, WEBSITES, CONSUMER, SERVICES The Pink Agenda BRIGADE The Pink Agenda CATEGORY: INTEGRATED CAMPAIGN, CONSUMER, REGIONAL/NATIONAL CRUDEM Foundation Jaguar Auction Andrew Associates CRUDEM Foundation Campaign

Two Judges Choice awards were also presented. Judge Corey Hudgins awarded George Pouridas for We Want Your body done for De Marchin, an entry in the category Integrated Campaign, Consumer Local. The campaign included magazine, outdoor and interactive components. Judge Matt Fera awarded Ticket Software, LLC for TicketNetowrk Road to Oz done for TicketNetwork, a Silver ADDY winner in the category Collateral Material Campaign. For more information, contact Alta Stark, 2014 American Advertising Awards Committee Chair, (413) 567-3949, ext. 1321; astark@jewishgeriatric.org; or The Advertising Club of Western Massachusetts, (413)-736-2582 or e-mail info@adclubwm.org. The AAA competition is a three-tier national competition conducted annually by the American Advertising Federation (AAF).
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About the American Advertising Awards The American Advertising Awards are the advertising industrys largest and most representative competition, recognizing and rewarding creative excellence. Conducted annually by the AAF, the competition is a three-tier national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. Local winners then compete against other winners within their regions in one of 14 District competitions. District winners are then forwarded to the national/international American Advertising Awards competition. Selection of the most creative entry in each category is made using a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive Silver ADDYs. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. Gold and Silver winners advance to the district competition. More information online at aaf.org. About the Advertising Club of Western Massachusetts The Advertising Club of Western Massachusetts is the premier organization for all marketing and communications professionals in western Massachusetts and northern Connecticut. The club offers its members the ability to advance and enrich the advertising community, by acting as a catalyst for idea exchange, professional development, and creative energy. The club offers its members a forum to learn, network, recognize achievement and give back to build a stronger advertising and marketing community. More information online at adclubwm.org.