ABOUT ITC

ITC was formed on August 24, 1910 under the name Imperial Tobacco Company of India Limited. Later the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. ITC contains a wide range of businesses Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agribusiness, Foods, Lifestyle Retailing, Education & Stationery and Personal Care . Finally the company changed its name to 'ITC Limited on September 2001. ITC Limited or ITC is an Indian public conglomerate company (25.4% owned by British corporation, British American Tobacco) headquartered in Kolkata, West Bengal, India.[2] Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual turnover stood at $7 billion and market capitalization of over $34 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company, and shares ancestry with Imperial Tobacco of the United Kingdom, but it is now fully independent, and was rechristened to India Tobacco Company in 1970 and then to I.T.C. Limited in 1974. ITC has a diversified presence in FMCG (Fast Moving Consumer Goods), Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology. While ITC is an outstanding market leader in its traditional businesses of Hotels, Paperboards, Packaging, Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. Meera Shankar joined the board of ITC Ltd as the first women director in its history. She is an additional non-executive director of the cigarettes-FMCG-hotel major. In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. A line of premium range of notebooks under brand Paperkraft was launched in 2002. To augment its offering and to reach a wider student population, the popular range of notebooks was launched under brand Classmate in 2003. Classmate over the years has grown to become Indias largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag. Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the Classmate brand. In 2008, ITC repositioned the business as the Education and Stationery Products Business and launched India's first environment friendly premium business paper under the Paperkraft Brand. Paperkraft offers a diverse portfolio in the premium executive stationery and office consumables segment. Paperkraft entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009.

CLASSMATE
ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002; and later expanded into the popular segment with its Classmate brand in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer, providing unrivalled value in terms of product & price. Classmate and Paperkraft have become a natural extension of the consumer. Meticulous understanding of consumer needs helped creating a relevant and comprehensive portfolio satisfying the needs of different sets of consumers. ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building and trade marketing & distribution strengths resident in its FMCG business to offer superior value products to consumers. Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are superior in quality and environment-friendly. Other offerings available in education and Stationery range are safe and certified nontoxic. Classmate is the lead provider of all student stationery needs. ITC launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added new products to its portfolio which now consists of pens, pencils, mechanical pencils and geometry boxes, erasers and sharpeners. Classmate aspires to partner young minds in discovering, nurturing & believing in ideas that reside inside each one of us. Have fun exploring, creating & believing in your ideas, in classrooms & beyond. Ideas that defy & change beliefs; ideas that allow you to lead rather be led; ideas that are inside each one of us but only await self recognition & belief. Your belief makes your ideas work for you & become big; allowing you to be all that you can. Classmate has 900 distributors who make the products available in over 70,000 outlets in India.[2] Classmate, brought in earnings of 400 million in 2005-06 Classmate is For the BIG ideas in you.

CLASSMATE NOTEBOOK
Classmate is India's No. 1 Notebook brand. Its range of more than 300 variants is custom made to take care of varying needs in notebooks, long books, practical books, drawing books & reminder pads segments. These notebooks reach more than 65,000 outlets

across the country. The Classmate Notebook range builds in regional preferences and caters to the requirements of All India & State Education Boards. Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back. For every four Classmate Notebooks purchased, ITC contributes Re. 1 to its social development initiative that supports, among other projects, primary education. Classmate recently launched the Classmate Composition notebooks which are 60GSM notebooks with magenta ruling and with increased spacing for superior writing experience.

CLASSMATE PENS
ITC forayed into the pen industry with the launch of Classmate pens across markets offering the consumer

stylish and attractive designs. Classmate pens deliver unmatched comfort & neat writing experience. Classmate pens are attractive in design and superior in quality. The pens offer ergonomical grip, precision engineered tips & controlled ink flow mechanisms to keep the writing smudge free and the writing experience a pleasure! Exciting range of pens from Classmate include B Qwick, B Neat, B Fine, B Positive, Volt, UVO, Radeon and Genghis under the Ball point pens and Gelofun, Octane, Crypton, Attila and Trojan under the Gel pens.

CLASSMATE PENCILS
Classmate pencils are designed to write dark and smooth, and provide the user a pleasing and effortless writing

experience. Classmate pencils have the strong advantage of lesser lead wear out, hence these pencils "Stay Sharp Longer". There is minimal need for sharpening thus, giving fine writing for longer. Classmate Carbon black is a 'Super Dark' pencil offering the dual benefit of lesser lead wear out and darker writing. Classmate has recently launched the Classmate 2B Trilobe pencils that are specially designed with a "tri-grip" for a comfortable and firm hold.

CLASSMATE MECHANICAL PENCILS

Classmate Mechanical Pencils are high quality pencils intended for sharp, precise writing and drawing. They are smart and offer a steady and comfortable writing and drawing experience. These are especially used by those

who need to make precise drawings in subjects like math's, engineering etc. Classmate Da Vinci mechanical pencils are well designed pencils with a 0.7mm tip. It has a high gloss translucent body fitted with a firm rubber grip for steady comfortable writing. The 0.7mm HB lead is designed so as to have increased strength and lower breakage. An eraser with cap is integrated for added convenience. These pencils are available in 2 colours - blue and green. Classmate Fine Script Pencils are designed with a 0.7 mm tip and a self gripper which enables comfortable writing experience. Available in 5 attractive colours of Blue, Green, Red, Orange and Purple, these pencils also come with an integrated eraser.

PRECISION INSTRUMENTS
Classmate Invento & Classmate Victor are part of the range of Geometry Boxes. Both products offer unmatched precision through their die-cast metallic instruments hence ensuring great accuracy. While "Invento" is a more premium product carrying interesting trivia and other useful information about the subject, "Victor" provides tinted plastic instruments that make it easier for beginners. Classmate math instrument portfolio also offers Invento compass and the Invento Exam Kit which includes all essential high precision instruments.

ERASERS & SHARPENERS

Classmate offers a range of erasers and sharpeners in its portfolio. Classmate sharpeners come in various

attractive designs namely, Whistle, Ae

roplane, Shuttle and Snail shapes.

The Whistle sharpener has an attractive design with an inbuilt eraser while the Aeroplane sharpener has an adjustable switch to vary the pointedness of the pencil lead. It also has the regular and long-point sharpeners which provide a comfortable grip and have long lasting nickel-plated blades. Erasers from Classmate are nontoxic and phthalate-free making it completely safe for use by children.

COLOR CREW
Colour Crew is the new brand of art stationery from the house of Classmate. Now create everything you can imagine and explore a whole new world with Bill and his exciting range of Colour Pencils, Wax Crayons and Sketch Pens.

WAX CRAYONS
Colour Crew Wax Crayons are made from superior wax which ensures uniform lay-down for smooth and even shading at the same time ensuring higher strength for reduced wastage. Special pigments ensure richer, brighter and more vibrant colours and have reduced smudging for neat drawing. The crayons are non-toxic and completely safe for children.

COLOUR PENCILS
Colour Crew Colour Pencils are made from high quality colour lead for less breakage and smooth and even shading. The lead is dried normally and not heated to deliver more vibrant & bright colours. Special treated wood with perfect finish ensures premium look and easy sharpening with measured hexagonal shape for perfect grip

SKETCH PENS
Colour Crew Sketch Pens have a unique trilobe grip that ensures perfect and tireless grasp. The tips are specially designed for smooth ink flow and better shading. The ink is non-toxic and non drying that lasts longer even with the cap off.

PAPERKRAFT
Paperkraft is the lead provider of all premium executive stationery needs. The Paperkraft range of products aims at satisfying the stationery and office consumables needs of office executives and working professionals. The current Paperkraft portfolio includes Premium Business Paper, Paper Stationery, Markers and Highlighters.

PAPERKRAFT PREMIUM BUSINESS PAPER

An "environment-friendly" multipurpose business paper for office and home use from the house of ITC. The paper has been crafted by ITC's Bhadrachalam paper unit using the pioneering "Ozone Treated Elemental Chlorine Free" technology. Paperkraft Premium Business Paper is the Whitest and Brightest 75 & 70 GSM papers manufactured in India, having a significantly enhanced archival life. The "environment-friendly" credentials of Paperkraft Premium Business Paper received a major endorsement when ITC became the first & only company in India to become a participant of the prestigious WWF-GFTN. The Global Forest & Trade Network (GFTN) is World Wide Fund for Nature's (WWF) initiative to eliminate illegal logging & improve management of much valuable, threatened forests. Paperkraft Premium Business Paper is an embodiment of ITC's cumulative sustainability efforts, committed to the highest level of environmentally responsible business practices.

PAPERKRAFT PAPER STATIONERY

The Paperkraft range consists of a wide variety for paper stationery for executives & working professionals to choose from. The assortment consists of notepads & multi subject notebooks in hard, soft covers & multiple binding formats including spirals, wiros etc.The newly launched Paperkraft Green Impression series of notebooks with eco-friendly green paper offers the discerning consumers many useful features like 70 GSM Hi-Brite Paper for neat writing and minimal reverse show-through Detachable poly separators in a 5 subject notebook so that the user can decide the number of pages and size of each section Soft pouches to carry one's loose important documents and print-outs Broad Ruling Width for writing easy writing without words spilling over

PAPERKRAFT MARKERS & HIGHLIGHTERS

Paperkraft has recently launched a superior range of Markers and Highlighters into its portfolio.Paperkraft's White board & Permanent Markers have been re-launched in a new refillable avatar. They have a longer cap-off period, superior ink intensity and are completely "non-toxic". They can be refilled through the end cap hence enabling easy and hassle-free process of refilling.Paperkraft Permanent & Whiteboard marker inks are the latest launch from the brand and they are available in the popular size of 15ml singles packs. These marker refill inks are the same inks used in the pens and are designed to give superior writing experience even after refilling. Paperkraft Highlighters have been designed to provide 3 different thickness for usage. The superior ink intensity and longer cap-off period sets it apart as a superior offering.