ISDI Brochure

ISDI A New Model of Education 03
Parsons Connect A Legacy of Innovation 05

ISDIology Our Philosophy and Vision 07
Academics Programmes in Design and Innovation 09
Mentors Academic Leadership and Faculty 25
Student Life City and Campus 27
Admissions Procedure and Eligibility Criteria 29
Careers Your Future in Focus 31
Contact Us 32
CONTENTS
ISDI Indian School of Design & Innovation - Brochure
ISDI 03
ISDI A NEW MODEL
OF EDUCATION
THERE IS RECOGNITION WORLDWIDE
THAT THE DISCIPLINES OF DESIGN AND
INNOVATION CAN PLAY A SIGNIFICANT ROLE
IN HELPING ADDRESS ISSUES OF ECONOMIC
DEVELOPMENT AND SOCIAL IMPROVEMENT.
These challenges take on a special urgency in India, where a growing population
and a rapidly evolving society can benet from design intervention.
The Indian School of Design and Innovation (ISDI), which opens its
doors to students in July 2013, is committed to a new model of design
education that is both transformative and marketable.
ISDIs academic ideology moulds designers to cater to a diverse range of
industries and employers.
All education programmes are built upon the foundation of a forward-thinking
and innovative curriculum, industry sponsored projects, national and international
collaborations and a deep sense of social and environmental responsibility.
Creativity, Innovation and Sustainability are core to ISDIs philosophy.

To become Indias premier destination for students wishing to pursue
undergraduate and postgraduate programmes across all design
disciplines and specialities
To emerge as a world-class institute of design and innovation established
through a collaborative efort among designers, industry leaders, academic
professionals and policy makers
To create a school that is truly Indian in its core make-up, but also global
in its outlook
To deliver the latest interdisciplinary design education driven by systems
thinking and responsible innovation
To foster creativity, nurture design and promote new talent
To provide opportunities for internships and placements through unmatched
professional connections
ISDI has been
conceptualised with the
following goals in mind
ISDIs aliation will
enable students to
Benet from an academic curriculum developed by Parsons
Gain from Parsons rigorous quality assurance standards
Learn from distinguished Parsons faculty visiting from New York
Participate in Parsons global student exchange programmes
Experience a stimulating learning environment based on Parsons best practices

Apply for a transfer to Parsons, New York after completing 2 or 3 years
(all admission decisions rest solely with Parsons)
"Todays rapid globalisation requires a new academic model, one
focused on creativity as a core literacy that impacts all aspects
of society," said David Van Zandt, President of The New School.
"Parsons Mumbai is a rearmation of our eorts to create a
network of academic hubs in cities around the world, where
students can uidly engage both, on site and online, throughout
the course of their studies, and prepare for careers in the
creative industries in a global context."
ISDI HAS ENTERED INTO A COLLABORATION WITH
, NEW YORK.
ISDI WILL BE HOME TO PARSONS MUMBAI AND WILL
BENEFIT FROM PARSONS RIGOROUS CURRICULUM,
PROMINENT FACULTY AND GLOBAL RELATIONSHIPS.
PARSONS CONNECT
A LEGACY OF INNOVATION
is one of the most prestigious schools of
art and design in the world, championing new movements and teaching methods that have
shaped generations of artists, designers, scholars, entrepreneurs and community leaders.
Among its famous alumni are the renowned artists Jasper Johns, Roy Lichtenstein, and Rob Pruitt;
fashion designers Marc Jacobs, Donna Karan, and Tom Ford; photographer Steven Meisel;
graphic designer Paul Rand; and a new generation of rising artists and designers including
Ryan McGinley, Lazaro Hernandez and Jack McCollough of Proenza Schouler, Evan Roth,
Alexander Wang, Jason Wu, and Julia Restoin Roitfeld.

PARSONS 05
Our campus becomes the
RESEARCH and INNOVATION
engine for Corporate India
Our graduates are
SOCIALLY RESPONSIBLE
creators of a SUSTAINABLE future
Our FORWARD THINKING design school
reects the INDIAN IDIOM of design
Our faculty and students use
DESIGN THINKING as a way of life
Our INTERDISCIPLINARY courses are at
the INTERSECTION of business and design
ISDIOLOGY 07
ISDIOLOGY
OUR PHILOSOPHY & VISION
ISDI OFFERS GLOBALLY
BENCHMARKED PROGRAMMES
AT THE INTERSECTION OF
DESIGN AND BUSINESS
ACROSS THE ENTIRE
EDUCATIONAL LIFECYCLE.
ACADEMICS
PROGRAMMES IN DESIGN
AND INNOVATION
UNDER GRADUATE DIPLOMA PROGRAMME (UGDP)
ISDIs Under Graduate Diploma Programmes will focus on
the four core areas of Communication, Product, Interior and
Fashion Design. The undergraduate programme is of four
years in duration, with the rst year being a Foundation Year,
followed by three years of specialisation.
SCHEDULE OF NEW COURSE LAUNCHES FOR THE ACADEMIC YEARS
2013 2014 2015 2016 2017
Communication
Design
Fashion Design
Product Design
Interior Design
Foundation
Studies
Graphic Design
Motion Graphics
Design
Fashion Marketing
Interior Product
Design
Retail & Exhibition
Design & Management
Film & Television
Design
Fashion Media
Communication
Branding &
Advertising
Design
Animation Design
Interaction &
User Interface
Design
Fashion Styling
& Image
4YR
UGDP
POST GRADUATE DIPLOMA PROGRAMME (PGDP)
ISDIs Postgraduate Diploma Programmes will be for a
duration of two years, and focus on areas which traverse
the world of design, management and technology.
2014 2015 2016 2017
Fashion
Marketing
Strategic Design
Management
Fashion
Merchandising
Service Design
Design &
Technology
Urban Systems
Design
Design for
Sustainable
Development
2YR
PGDP
ACADEMICS 09
POST GRADUATE CERTIFICATE PROGRAMME (PGCP)
These one year programmes are best suited for graduates
and young professionals who are looking to change career
and enter the creative industries. ISDIs Post Graduate
Certicate Programmes are also for designers who are
keen to hone their skills in entrepreneurship and
require an in-depth understanding of business
management techniques to progress in their careers.
2013 2014 2015 2016
Styling for
Interiors
Fashion Studies
Digital Design
Fashion Business
Management
Creative
Entrepreneurship
Visual
Merchandising &
Store Design
Business of
Innovation
Design
Journalism
1YR
PGCP
2-6
WK
PRE-COLLEGE ACADEMY (PCA)
Aimed at school and high-school students keen to
understand whether an education and career in design
is for them.
Fundamentals of Drawing
Design Fundamentals
Painting Studio
Get Ready, Get Set: Portfolio Preparation
Introduction to Digital Photography
Young Fashion Designers: A Runway to Success
Young Fashion Designers: Creative Constructions
Fashion Illustration
Start Cartooning
2D Animation Techniques
3D Modelling
Lights, Camera, Action! Start Making Movies
3WK-
6MTH
SHORT CERTIFICATE PROGRAMME (SCP)
Aimed at young adults and other professionals of all ages
who are keen to get rsthand experience or hone their
skill in a creative industry.
Foundation of Design
Brand & Identity Design
Fashion Entrepreneurship
Online Retailing
Advertising Ideas: Capturing Creative Thoughts
Printmaking & Illustration
Luxury Brand Management
Essentials of Interior Design
Design Thinking & Business
Thinking Visually
Design Business
Design Driven Innovation
ACADEMICS 11
ISDIS FIRST-YEAR COURSE OF STUDY
IMMERSES STUDENTS IN AN EXPLORATION
OF DESIGN AND INNOVATION CONCEPTS,
SKILLS AND CRITICAL PRACTICES,
TRAINING THEM TO BECOME FLEXIBLE
THINKERS AND LIFELONG LEARNERS.
FOUNDATION FIRST YEAR STUDIES
The curriculum ofers a series of approaches to design and enables them to
envision paths beyond the connes of a single discipline. Whether a student
is interested in a traditional disciplinary area, a combination of creative and
academic elds, or an exploratory approach to design, the rst-year curriculum
is designed to accommodate a variety of study paths.
The curriculum constitutes a common experience for all incoming
ISDI students, with the same set of rst-year course requirements for
students in all undergraduate programmes. Students shape their path of
study within those requirements, selecting from the options available.
The curriculum balances breadth and depth, integrates studio and liberal
arts learning, and gives students exibility in choosing how to reach their
education goals.
Classes focusing on broadly relevant design concepts, tools, and methods,
including studios exploring 2D and 3D processes, drawing, and digital design
as well as liberal arts seminars, bring together students who are passionate
about all kinds of art and design and who will one day forge new paths in an array
of disciplines. This interaction is a central aspect of the rst-year experience.
Today's classmates are tomorrow's colleagues.

UNDERGRADUATE DIPLOMA
PROGRAMME UGDP
Throughout the foundation year, students will take a series of courses in
Drawing and Imaging
Design Writing and Reading
Art and Design Methodologies
Design Research
History of Objects
Space and Materiality
Societal Energy Sources and Sustainable Systems
ISDIs Foundation Year prepares students for life as skilled and
socially aware designers.

UGDP 13
LEARN THE ART OF PERSUASION BY CREATING
COMPELLING MESSAGES, NARRATING THEM
IN MEANINGFUL WAYS, AND CRAFTING
STRATEGIES TO BROADCAST THEM
TO THE WORLD.
COMMUNICATION DESIGN
DEVELOPING YOUR CRAFT
ISDIs diploma in Communication Design (CD) is a three-year specialisation pursued by students
who have completed their Foundation Year.
The content of the courses will help students learn about multidisciplinary and collaborative approaches
to design processes, addressing branding, visual identity, design history, digital technology, communication
theory, sustainable graphic design, design research, entrepreneurship and professional practice. Students in
this programme will acquire skills and process knowledge based on both the disciplines historical tradition
and the potential of modern technology within the systems and structures of society.
The focus of ISDIs Communication Design programme is on process. Mastery of design skills is essential
to the education of a designer and one of the key learnings for students will be the thorough engagement
with process and creative problem solving.
Throughout the communication design programme students will take a series of courses in
Colour Theory
Design Theory and Writing
Typography and Print Design
Drawing and Illustration
Photography
Printmaking and Print Production
Motion Graphics and Broadcast Design
Interface and Interaction Design including Web and Mobile
Visual Identity and Branding
Information Design and Data Visualisation
Students will also learn about the unique nature of Indian society, and the role the profession of
Communication Design plays in the context of this rapidly changing nation.
As a Communication Designer, ISDI prepares you for a career in advertising, motion and broadcast graphics,
book and magazine design, package design, corporate branding, information visualisation, interactive design,
exhibition and retail design, environment graphics, apparel design and other elds.
Future Opportunities
UGDP 15
PRODUCT DESIGN
LEARNING FORM & FUNCTION
ISDIs diploma in Product Design (PD) is a three-year specialisation pursued by students who have
completed their Foundation Year.
Throughout the course students are immersed in materials, fabrication processes, aesthetic consideration,
and proactive social engagement. The product design curriculum encourages lateral thinking through a range
of related skill-building courses in graphic representation and material prototyping. The programme is also
vertically integrated through a materials and sustainability curriculum that combines technique with ethical
considerations of the chain of consequences triggered by every design decision.
Besides the core curriculum, students can choose from a diverse menu of electives including user-centered
design, material innovation, ethnographic research, mass-market product design and design for the public realm.
Throughout the product design programme students will take a series of courses in
Research, Design and Development
Models, Mockups and Prototypes
History of Industrial Design
Process Drawing and Digital Presentation
Computer Aided Industrial Design
Materials and Manufacturing Processes
Human Factors, Ergonomics and Interface
Portfolio, Publication and Dynamic Media
Competitions, internships, collaborations and intensive projects, prepare students for vibrant and
multidimensional careers.
As a Product Designer from ISDI, you will have a huge inuence on the form, function and style of many of the
objects we use in our daily lives everything from appliances to gadgets to vehicles.
ISDI prepares you for a career in Packaging Design, Materials Design, Furniture Design, Fashion Accessories
(watches, bags, shoes, etc.), Toy Design, Communication Design, Interaction Design, Retail Design &
Merchandising, Soft Goods, Crafts, and Technology Design.
CULTIVATE THE ESSENTIAL INTELLECTUAL
HABITS AND TECHNICAL SKILLS NEEDED TO
EXPLORE AND INTEGRATE THE RAPIDLY
EXPANDING ROLES OF A SUCCESSFUL
PROFESSIONAL PRODUCT DESIGNER.
EXPLORE AND INTEGRATE THE RAPIDLY
PROFESSIONAL PRODUCT DESIGNER. PROFESSIONAL PRODUCT DESIGNER.
EXPANDING ROLES OF A SUCCESSFUL EXPANDING ROLES OF A SUCCESSFUL
UGDP 17
ISDIs diploma in Interior Design (ID) is a three-year specialisation pursued by students who have
Interior Design students take a series of Art and Design history and theory courses as well as a studio
sequence that introduces interior and architecture issues of increasing difculty and detail. Students learn
to conceptualise and develop interior designs through to detailed resolution using representational means
ranging from physical models to collage and digital renderings.
Students work in small groups with faculty to develop design concepts for residences, institutions,
commercial spaces and special building types. Each interior is treated as a unique conuence of forces
that students navigate according to a value system that stresses environmental stewardship and
cultural sensitivity.
Throughout the interior design programme students will take a series of courses in
Principles of Interior Design
Impact of Interiors on Civic Life
Space Planning and Building Codes
Aesthetic and Lighting Needs
Environmental and Urban Design
Details, Furniture and Construction
Elements of Space, Technology and Surface
The programme is a research-intensive approach to place making and prepares students for a
competitive and changing marketplace.
On completion of the course you will be able to apply design concepts in architectural and interior design
rms as stylists, retail designers, visual merchandisers and home decorators.
You will be able to design residences, institutions, commercial spaces and special building types.
THE INTERIOR DESIGN PROGRAMME AT ISDI
IS UNDERSTOOD AS BOTH A CRITICAL DESIGN
DISCIPLINE AND A POTENT SOCIAL AND
ECONOMIC FORCE. THE LEARNING
EXPERIENCE AT ISDI IS INTIMATE AND
THOUGHT-PROVOKING.
INTERIOR DESIGN
BUILDING A FOUNDATION
UGDP 19
ISDIs diploma in Fashion Design (FD) is a three-year specialisation pursued by students who have
Students will hone their skills in design development and construction and explore fashion contexts
through understanding fashion trends, digital technologies and material processes. Design education
is interwoven with social and environmental imperatives, inspiring students to create beautiful, sustainable,
responsible and relevant fashion.
A unique element will be the synthesis of the business of fashion and sustainable systems thinking
and the role of the enterprise and entrepreneurship in fashion. General education courses will support the
development of students as designers, critical thinkers, condent communicators and responsible citizens
of the world.
Throughout the fashion design programme students will take a series of courses in
Socio-cultural Fashion Contexts
Historical Fashion Contexts
Fashion Digital Design
Surface Textile Processes
Design Concepts and Construction
Fashion Industry Sustainability
Fashion Textile Design
Patternmaking/Draping/Drafting
Fashion Business (Systems Thinking)
Fashion Entrepreneurship / Professional Practice
Students will be poised to enter the fashion and creative industries as knowledgeable, technologically sound
and business-smart designers.
As a Fashion Designer from ISDI, you are ready to enter the world of fashion in areas like costume design,
accessory design, marketing, merchandising, styling, curatorial work, forecasting and interior design.
FROM THE STUDY OF SILHOUETTES TO
PRODUCTION AND DISTRIBUTION SYSTEMS,
INNOVATION INFUSES ALL ASPECTS OF THE
FASHION DESIGN PROGRAMME.
FASHION DESIGN
THE BUSINESS OF FASHION
UGDP 21
POSTGRADUATE CERTIFICATE
PROGRAMME PGCP
FASHION BUSINESS MANAGEMENT
ISDIs Fashion Business Management programme
prepares graduates and young professionals for the
increasingly competitive and innovative fashion and
retail industries. The programme addresses the
evolving landscape of the fashion industry from a
global perspective, as it relates to fashion systems
within the context of design based business practice.
With emphasis on leadership and innovation,
Fashion Business Management seeks to immerse
students in understanding the framing of the
fashion industry as an interconnected marketplace
housing robust ecosystems.
Entrepreneurial skills, knowledge and competencies
will be developed through delivery of a
contemporary curriculum that articulates
elements of production, consumption, supply chain
and management processes. Fashion-specic
eco-literacy, design strategies for sustainable
products and services, and ethical corporate
consciousness will underpin the
programmes identity.
CREATIVE ENTREPRENEURSHIP
ISDIs Creative Entrepreneurship programme has
been designed to equip designers with skills required
to establish and excel in professional practice,
with an emphasis on setting up a design practice.
During this intensive year students will be exposed
to a host of business management skills ranging from
business strategy and nancial planning, marketing
and market research, talent management and
organisational development.
At the end of the programme, students will be
equipped to plan and organise the daily running of a
studio, and how to ensure that the business thrives
and develops.
DIGITAL DESIGN
ISDIs Digital Design programme uses a
multidisciplinary approach to introduce the
knowledge, technology and skills graduates need
to succeed in the digital industry today. Students
work in an innovative environment with current
technologies to develop awareness of todays
rapidly changing image market.
During this intensive year students will be
exposed to a host of technical skills ranging from
web development, graphic design, 3-D digital
modelling. Management and marketing topics like
branding and advertising, market research,
managing intellectual property and creative talent
management will also be taught during the course.
By the end of the program students will be able
to solve design problems and produce successful
digital solutions, demonstrate prociency in real
world studio environments with professional best
practices, understand social media and its
increasing role in the Digital Design practice.
PGCP 23
MENTORS 25
ISDIANs will have
the opportunity to learn from
the most accomplished designers
and innovators in their design
studios and workplaces
to gain real world experience,
preparing them to excel in their
respective creative elds.
As accomplished educators, designers, artists and scholars they inculcate
critical design skills through contextual and project-based learning grounded
in studio practice.
All faculty members are encouraged to work in the elds they teach, so students
gain practical perspectives on concepts and developments shaping creative
industries, including ethical and emerging sustainable practices.

ISDIS FULL-TIME AND ADJUNCT FACULTY
MEMBERS COMPRISE THE FOREMOST DESIGN
EDUCATORS AND PRACTITIONERS.
MENTORS
ACADEMIC LEADERSHIP & FACULTY
Prabhadevi Beach
Kohinoor Mill
Glaxo Smith Kline
British Council Library
Bharat Rice Mills Compound
ONE INDIABULLS
CENTRE
Century Mills
Century Bazaar
Nehru Science Centre
Indian Oil
Company
Peninsula
Business Park
Worli Doordarshan Kendra
Mahindra & Mahindra Ltd
Phoenix Mills Limited
Atria Lalbaug
Dadar West
Elphinstone Road
Parel
Currey Road
Lower Parel
Wadala
West
Worli
Sea Face
Lower Parel West
PRABHADEVI
DADAR
Wadala
LOWER PAREL
PAREL
WORLI
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Ganapatrao Kadam Marg
STUDENT LIFE 27
YOUR CAMPUS IN MUMBAI CITY, THE INDIAN CAPITAL OF DESIGN,
CULTURE, BUSINESS, FASHION AND INTELLECTUAL INQUIRY.
An ISDI education is not just a series of isolated classes. It is a fully immersive
learning experience in which the City of Mumbai itself forms an essential part
of an ISDIANs education.
The City of Mumbai, is the commercial capital of India and a destination for
design and innovation in its own right. It is a venue for exhibitions, performances
and lectures by some of the worlds most celebrated designers and thinkers.
ISDIs location in the heart of Mumbai at One Indiabulls Centre in Parel, will
enable our students to study and learn in close proximity to the advertising,
fashion, lm, media and retail industry.
On campus ISDIANs will benet from access to the latest facilities and
infrastructure needed for design education, including
Dedicated Studio Spaces
Community Learning Spaces
Fabricated Suites for Prototyping
Team Rooms for Problem Solving
Computer Laboratories
Display Spaces for Student Work
Galleries and Auditoriums
Canteen Facilities
Outside the classroom, students have access to internship opportunities and
industry partnerships, which open up many possibilities for entrepreneurial
and professional success.

STUDENT LIFE
CITY & CAMPUS
ADMISSIONS 29
Eligibility Criteria
Under Graduate
Diploma Programmes
(UGDP) - 4 years
Any Candidate who has
appeared for a 10+2
examination
(e.g. A levels, CBSE,
HSC, IBDP, ISC etc), or
its educational
equivalent in any
discipline
(e.g.: Science,
Commerce, Arts) with
an interest in design and
innovation.
Although successful
completion of the 10+2
examination is necessary
to conrm the admission,
ISDI PARSONS MUMBAI
does accept predicted or
preliminary grade
indications until nal
results are declared.
Post Graduate Diploma
Programmes
(PGDP) 2 years
Any candidate with a
Graduate Degree or
an Under Graduate
Diploma in an
appropriate technical
stream.

Post Graduate
Certicate Programmes
(PGCP) 1 year
Any Candidate with an
Under Graduate Degree
or an Under Graduate
Diploma in any discipline
or a young professional
with appropriate work
experience with an
interest in design and
innovation.
In some instances if a
candidate has no prior
design background, they
may be advised to take a
few additional courses
during the program to
ensure adequacy of
design basics.

ADMISSIONS PROCEDURE
& ELIGIBILITY CRITERIA
Admissions Procedure
For all Academic Programmes in Design and Innovation ISDI follows
a uniform admission procedure which entails the following
Candidates are encouraged to apply online and complete an application form
at www.isdi.in
Once the application form has been processed, candidates will be called
to take part in The ISDI Challenge Entrance Test
An administration fee of Rs 2500 will be charged on the day, please carry a
demand draft in favour of "ISDI" payable in Mumbai
Shortlisted candidates will be admitted to the academic programme
of their choice based on merit
The ISDI Challenge Entrance Test
Exam Format
The ISDI Challenge consists ofthree activities andno prior preparation is required.
Part 1 - Design Aptitude Test - 1 hour
The Design Aptitude Test examines aptitude for drawing, design ability,
power of observation and lateral thinking.
Part 2 - Studio Challenge - 1 hour
The Studio Test examines aptitude for creativity, ideation and imagination and
on-the-spot problem solving.
Part 3 - Interpersonal Interview - 15 minutes
The Interpersonal Interview examines applicants for focus, maturity and
condence, general awareness, communication skills and t, for a career
as a designer.
Evaluation
The completed application form and all three parts of the ISDI Challenge are
weighted equally in the assessment of a candidate.
The experienced ISDI Career Services team plays a signicant role in equipping
students with the skills and competencies required to succeed in todays
creative industries.
Services the students and alumni will receive include
Access to career counseling and mentorship
Assistance with rsum and cover letter writing
Coaching on interview techniques and job search skills
Support in researching and pursuingfellowships, grants and contests,
as well as graduate school and alternative post-graduation options
On-campus career fairs and industry linked career panels

CAREERS
YOUR FUTURE IN FOCUS
CAREERS 31
ISDIs Career Services team has built deep networks within the creative industries
to seek out internship experiences and employment opportunities for ISDI students
and graduates both in India and globally.
D
e
s
i
g
n

b
y
CONTACT US
ADDRESS
Indian School of Design & Innovation
North Annexe, One Indiabulls Centre,
Senapati Bapat Marg, Parel,
Mumbai 400 013
CONTACT DETAILS
For admissions admissions@isdi.in
For job opportunities careers@isdi.in
For enquiries enquiries@isdi.in

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ISDI A New Model of Education 03

Parsons Connect A Legacy of Innovation 05

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