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Serious Games
A 10 billion euro market in 2015
Montpellier, 7 July 2010 - IDATE has just released its Serious Games market report which provides in-depth analysis on the different markets, and their growth outlook up to 2015. The top serious game market players are profiled, along with the sectors latest trends.
This report provides readers with a comprehensive portrait of the serious games market through an analysis of its impact on the video game industrys value chain, and by examining a series of business models, explains Laurent Michaud, Head of IDATEs Digital Home Entertainment Unit. Up until now, serious games have been designed to be played on a computer, but mobile handsets are already much more widely used in emerging economies which makes them the platform of choice for the development of serious games. The serious game sector is expected to grow significantly in the medium term. IDATE estimates that it currently generates 1.5 billion EUR in revenue around the globe, and that by 2015 sales will be almost seven times what they are in 2010 with an average annual growth rate of 47% between 2010 and 2015. Plus, we can expect to see the business worlds interest in serious games increase around 2013, and especially small and medium enterprises (SME) whose awareness of these tools is still rather limited.
Source : IDATE
About IDATE
Founded in 1977, IDATE is one of Europes foremost market analysis and consulting firms, whose mission is to provide assistance in strategic decision-making for its clients in the Telecom, Internet and Media industries, through the following two areas of activity: Consulting & Research (an independent consultancy and publication of a catalogue of market reports) and the DigiWorld Programme (a member-supported annual programme: DigiWorld Club, DigiWorld Summit, DigiWorld Yearbook Communications & Strategies). IDATE has developed its media analysis expertise (TV, Internet and digital content) and has become a preferred consultant for media companies, a key interlocutor for public policy-makers and an advisor to equipment manufacturers and telecom carriers the world over.
For more information about our activities, visit us online at: www.idate-research.com