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Hilfswerk Austria International

Corporate Design Manual

Table of Contents

Corporate Identity - Concept ................................................................................................................................................................................... 3 Hilfswerk Austria International - Logo .................................................................................................................................................................... 4 Quadrate of Competences ...................................................................................................................................................................................... 5 The Picture Band ..................................................................................................................................................................................................... 6 Typography .............................................................................................................................................................................................................. 7 Colour Spectrum ...................................................................................................................................................................................................... 8 Folders...................................................................................................................................................................................................................... 9 Power Point Presentation ...................................................................................................................................................................................... 11

Corporate Identity (CI) Concept

Hilfswerk Austria International Unique Corporate Identity = Self-reflection and the way somebody sees him or herself Consists of: 1. Corporate Design 2. Corporate Communication (Advertisement, Public Relations, Sponsoring..) 3. Corporate Behaviour (Appearance and behaviour towards stakeholders)

Corporate Design (CD) Entire visual design (communication tool, products, staff) of a company both internally and externally. Aim: Visual positioning and proliferation of an organisation Benefits: Distinction from other organisations Continuous appearance both internally and externally Increase of degree of fame and recognition factor Staff motivation PR Sheet designed according to Hilfswerk Austria Internationals Corporate Design

Hilfswerk Austria International Logo


The logo of Hilfswerk Austria International is accurately defined and must not be decomposed, relationally distorted or in any other way altered or nourished. However, there is the possibility of adjusting the logo to diverse demands of size or utilisation, without jeopardising design and proportion. Generally, the logo is used in the above right corner in a bleeding format. There a few defined exceptions to this rule: on envelopes, for instance, the logo is used in the above left corner. The logo in all its variations is available as jpg and as vector graphics.

4-coloured (standard) The background colour is bright yellow.

Grey shades This version is used if no colour is available. The background colour is 25 % black.

B/W-Version

This version is solely used if the 4coloured and Grey shades versions are typographically not possible.

Quadrate of Competences

The quadrate of competences was developed in order to accomplish the aim of relating the essential services of Hilfswerk Austria International more strongly to the brand. The quadrate of competences is a quadrate in a defined orange, containing three selected terms in a defined yellow or white. It is a means of intensive communication through signals, which is why its information is intentionally shortened. The quadrate of competences is available as vector graphics.

Future. Life. Worldwide.

The Picture Band

In addition to the logo, the picture band is used with special kinds of typography or for promotional purposes. It consists of the logo, specific pictures and the quadrate of competences in a defined arrangement. The picture band is accurately defined and must not be decomposed, relationally distorted or in any other way altered or nourished. However, there is the possibility of adjusting the logo to diverse demands of size or utilisation, without jeopardising design and proportion. Generally, the picture band is used in the above right corner in a bleeding format. There a few defined exceptions to this rule. The standard version of the picture band is available as a PDF.

Typography

Arial for headlines, subheadings, underlines and

Hilfswerk Austria Internationals corporate font is Arial. It is clearly legible and conveys a pure and timeless impression. Arial is used for hard copies, letters, placards, printed forms, flyers, advertising material and electronic media; within these for headlines, subheadings, underlines and short running texts (as in flyers) For publications with longer running texts (which are normally professionally graphically designed), Plantin MT Std Regular, which guarantees as a serif font greater readability, is utilised.

short running texts in hard copies, letters, placards, printed forms, flyers, advertising material and electronic media. Tracking in flyers and brochures: Title: 10 Running texts: 5 Arial is available as a standard-windowsfont.

Arial Regular
ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz .,;:?!...0123456789

Plantin MT Std Regular for longer running texts in brochures. For every National Association and the HWA, the licence for this font is provided for one workstation.

Colour Spectrum

Hilfswerk Austria Internationals corporate colour is a defined yellow. It is named Bright

yellow in the scale to the right. This yellow and


its percental modifications (40%, 20%) form the foundation of Hilfswerk Austria Internationals colour spectrum, which is supplemented by a defined line-up of warm shades of yellow and orange Dark yellow, Bright orange and Dark orange. These colours are used selectively. All colours must be applied in the here defined chromaticities. Black represents typescript. A library of colours for the Adobe Creative Suite is available as Adobe Swatch Exchange

Dark orange

Bright orange

Dark yellow

Bright yellow

Bright yellow 40%

Bright yellow 20%

White

Black

in the format ASE and can be imported into


Adobe graphical software.

Folders

Hilfswerk Austria Internationals annual report designed according to the Corporate Design

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Power Point Presentation

For the creation of a Power Point presentation, a Microsoft Power Point sample is available. This sample contains several main slides and in the mode style sheets additional options for other slide formats. In general, the following applies to Power Point presentations: Font size not below 20 Keywords instead of complete sentences Rather several well-arranged slides than few crowded ones Power Point slides support a presentation, they dont replace it. They nourish and complete what was said, contain key information and visualisation.
If the slide is being continued no headline is necessary
An argument is being presented together with photos Argument 1 Argument 2

Headline
Listing 1 Listing 2 Listing 3 Second Layer 1 Second Layer 2 Second Layer 3