CHAPTER V

SUMMARY, CONCLUSION AND RECOMMENDATION

This chapter presents the summary of findings, conclusions, and recommendations from the data gathered.

Conclusions 1. Based on the conducted survey , Table 1 shows that male respondent of the 4th graders answers that program with actions , suspense adventures and violent cartoon programs in Animax appeals to them However , female respondents prefers program that are bubbly funny in character , fiction and fairy tale programs like Disney Channel . Most of them render time of 3-4 hours watching television after classes which is in the afternoon . About their academic performance , both genders are doing well. 2. There is a positive impact of watching television until react to a particular level, but can have a negative impact if it exceeds to a certain level. Television programs like action movies, cartoons and music may have a negative impact on their (students) minds which can result in decrease of their academic performance and grades. 3. Most research found a negative relationship between television viewing and academic performance; however, there are some instances where television may

actually have a positive effect. These instances are few and far between; the most common theory is that there is a negative relationship between the two. 4. Exposure to tobacco company youth-targeted smoking prevention advertising generally had no beneficial outcomes for youths. Exposure to tobacco company parent-targeted advertising may have harmful effects on youth, especially among youths in grades 10 and 12. 5. Advertising has negative effects on society as it is propaganda. Smoking advertisements have "promoted the continued social acceptability and

encouraged the incorrect belief that the majority of people smoke" (Source B). People who smoke may have seen a smoking ad that made it appear as everyone smokes, so they feel they need to fit in and start to smoke. Advertising also has made people become more "worried about dandruff... embarrassed by teeth that weren't blinding white, toilets that didn't smell fresh" (Source D) Ads have made people become paranoid about their looks and how their material objects appear to others. Advertising has had a negative effect on me when I wasted my money on The Perfect Pull Up, the ads showed that they were specially designed exercises, but they weren't.

6. Advertising can help to save lives, but can also create false images in a consumers mind, making them buy material things that aren't necessities to their life. Society is influenced y every ad that is shown and it helps and ruins society at the same time. When society is influenced by an ad they can promote something for good, such as the Red Cross or they can help to promote corporations that just want to make money, such as Wal-Mart.

7. This research has revealed that there is a positive relationship between viewing unhealthy nutrition-related messages on television and poor-health behaviors and nutritional misconceptions. Since good nutrition and good health are so closely dependent upon one another, we owe it to our children to afford them every opportunity to learn and practice healthy nutritional habits. Incidental learning from televised messages and portrayals appear to be contributing to unhealthy lifestyles. Obviously, a medium that reaches millions of children for ,hours each day would be an ideal place to present more accurate health-related images and nutritional information. I believe that the mass media have some responsibility, especially in the case of impressionable youngsters. 'The media realize how powerful their role is and yet they continue to promote the myth of the female imagebe beautiful, be slim, have fun (Caputi, 1983). This may socialize girls and boys to accept and expect this image--a potentially harmful practice for both sexes. Children (as a group) are among the heaviest viewers of television; the constant bombardment of the mass media's ideal body images has to be a source of confusion for them at a time when the formulation of their selfconcept is crucial. Who is responsible for a child's nutritional habits and perceived body image. Clearly, parents shoulder a large portion of the responsibility. I would argue that the farr~ilyis still the primary factor in the socialization process; however, the role of all the mass media (television in particular) needs to be critically examined. The responsibility for presenting realistic and healthy images falls on both the shoulders of the parents and the broadcast industry.

Parents must teach their children "how to" watch television cri,tically. Children need to understand that the programming is mostly fantasy and entertainment and we need to ensure that our children can differentiate between the television world and reality. If television is teaching our children social skills, values, beliefs, and a global picture of our culture, then obviously the need to assess these images and possibly adapt them is crucial. Television is a phenomenon that is here to stay. There is no reason to believe that it will not only remain popular, but viewing times will most likely increase if it follows the trend since its inception. The potential from learning from television has never been fully realized. The brief literature review that I presented in the beginning of this paper as well as the results of my research show that children do model televised behaviors and are socialized to some extent through the media. Gerbner and Gross (1976), among others, propose that since children spend more time watching television than any other activity, these images may be more real to them than their actual experiences. These television images may also be construed as being more desirable and rewarding to the child, thus reinforcing the modeling behavior. Numerous findings in research support this notion. Obviously, one cannot assess the influence that television has on children in a vacuum. How the televised images affect them depends on their social relationships in real life. My concern is that if the average child is now spending approximately three to four hours a day in front of the television, then their "televised perceptions" may be more influential than their everyday reality. Because the mass media appear to be a major factor in the socialization of our children as regards body image and nutrition, their role as promoters of constant dieting, obsession with weight,
and obsession with preparing and eating mostly non nutritious food for emotional satisfaction deserves further study.

Recommendations

This study provides some information regarding the issue of health advertisements and its effects to students health beliefs and whether they benefit or hinder their health beliefs; thus the following recommendations for further research and study are offered:

1. This study should be replicated, using a different population to determine whether health advertisement affects health beliefs of students who participate. 2. A study should be conducted to determine the effects of parental support in students belief. 3. The effects of health advertisements to students beliefs than were researched in this study should be evaluated. 4. Research on what mode of health teaching to improve the students health beliefs. 5. To make A TV Advertisements that will gave positive impact to students health beliefs.

6. Advise reading, meditating, learning another language and exercising. All of this are known beneficial to brain specially to frontal lobe which tends to be most affected by watching television.