A SUMMER TRAINING REPORT IN Study of Market Potential for Opening of De-Mat Account

INDIA INFOLINE SECURITIES PVT. LIMITED

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) SUBMITTED BY: Ms. Kamini Ahlawat

Under the Guidance of -:

Mr. Amjad Ali Khan
( REGIONAL SALES MANAGER)

Mr. Sharad Sinha

(Faculty Guide)

SESSION: 2008 2011

DECLARATION
I do hereby declare that this piece of project report entitled STUDY OF MARKET POTENTIAL FOR OPENING DE-MAT ACCOUNT is my work, carried out under the guidance of Mr. Sharad Sinha This report neither full nor in part has ever been submitted for awards of any other degree of either this university or any other university.

This project work is my own and has neither been submitted nor published elsewhere.

SUBMITTED BY:Kamini Alhawat

No good work flows without the help from Faculty Members,

Industry Professionals, Colleagues, Organization and Friends.

ACKNOWLEDGEMENT

It a pleasure to acknowledge my mentors, friends and respondents, though it is still inadequate appreciation for their contribution I would not have completed this journey without help, guidance and support of certain people who acted as guides, friends and torchbearers along the way. Firstly, I wish to convey my special thanks to , my company project guide Mr.Amjad Ali and a sincere thanks to all other staff members of India Info line Securities Pvt. Ltd. who have helped me directly or indirectly in my difficulties. I wish to express my deepest and most sincere thanks to my Faculty Guide, Mr. Sharad Sinha for their invaluable guidance & support throughout the completion of my project. Last but not least, I am thankful to all my friends and my family for cooperating with me at every stage of the project. They acted as a continuous source of inspiration and motivated me throughout the duration of the project helping me a lot in completing this project.

Kamini Ahlawat

EXECUTIVE SUMMARY

This report is thus prepared for the project work done at India info line Ltd. Meerut branch. The topic of the project is, Study of Market Potential for Opening of De-Mat Account.

The project attempts to estimate the market potential of De-mat and Trading account, IPO, Mutual Fund & PMS .The project is also deals with the competitive analysis of other companies. De-mat and Trading account offered by various companies

It is been decided to limit the project to just stock broking companies, because it is one of the most dynamic sectors and also availability of time was not permitting me to go beyond this. The project also covers an over view of the financial services industry and describes what India info line Ltd is all about.

India Info line Limited is listed on both the leading stock exchanges in India viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of both the exchanges. It has recently launched Investment banking and Institutional Broking business. It is providing a one-stop solution for clients trading in the equities market .The India Info line group, comprising the holding company, India Info line Limited and its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading, Portfolio management Services, Mutual Funds, Life Insurance, Fixed deposits, Govt. bonds and other small savings instruments to loan products and Investment banking.

The study was undertaken for identifying potential customer who will be interested in De-mat account, Trading a/c, PMS, IPO, Mutual Fund. Primary research has been conducted to collect data from the respondents on the basis of questionnaire.

Analysis of this project is based upon sample result and models. it was difficult to meet personally in order to get questionnaire filled by working person .This report also talks about the strengths & weaknesses of India info line limited.

The project is based on a descriptive study of various factors that affect the Indian equity market in various aspects.

Table of Contents DECLARATION ACKNOWLEDGEMENT ABSTRACT

CHAPTER-1 .................................................................................................................................................... 7 INTRODUCTION: ........................................................................................................................................ 7 CHAPTER-2 .................................................................................................................................................. 10 COMPANY PROFILE: ................................................................................................................................ 10 2.2 COMPANY VISSION .......................................................................................................................... 10 2.3 COMPANYS MISSION: ...................................................................................................................... 11 2.3 BUSINESS DESCRIPTION .................................................................................................................... 11 INDIAINFOLINE SUBSIDIARIES ................................................................................................................. 16 2.6 PRODUCT OFFERINGS ....................................................................................................................... 20 2.8 SWOT ANALYSIS OF THE COMPANY: ............................................................................................... 23 2.9 SEVEN P'S OF INDIAINFOLINE securities limited ............................................................................... 24 CHAPTER-3 .................................................................................................................................................. 30 3.1 OBJECTIVE OF THE PROJECT ............................................................................................................. 30 3.2 IMPORTANCE OF THE PROJECT......................................................................................................... 31 3.3 SCOPE OF PROJECT ........................................................................................................................... 32 CHAPTER-4 .................................................................................................................................................. 33 LITERATURE REVIEW ............................................................................................................................... 33 CHAPTER-5 .................................................................................................................................................. 37 5.3 Data Collection .................................................................................................................................. 39 CHAPTER-6 .................................................................................................................................................. 41 DATA ANALYSIS AND INTERPRETATION .................................................................................................. 41 CHAPTER-7 .................................................................................................................................................. 57 7.1 FINDINGS ........................................................................................................................................... 57 7.2 RECOMMENDATIONS........................................................................................................................ 59 7.3 CONCLUSION .................................................................................................................................... 61 CHAPTER-8 .................................................................................................................................................. 62 APPENDIX ................................................................................................................................................ 62 5

8.1 QUESTIONNAIRE: .............................................................................................................................. 62 BIBLIOGRAPHY ............................................................................................................................................ 67

CHAPTER-1 INTRODUCTION:

1.1 GENERAL INTRODUCTION PHYSICAL CERTIFICATES - THE TRADITIONAL WAY The Indian capital market has seen an unprecedented boom in its activity in the last decade. We can now boast of a very large investor population and substantial volumes of trade. However, this surge in activity has brought with it, numerous problems that threaten the very survival of the Capital market in the long run. A closer inspection of the problems would reveal that most of them arise due to the intrinsic nature of paper based trading and settlement. This century-old system of trading and settlement requires handling of huge volumes of paper leading to increased costs and inefficiencies. Simultaneously, they expose the investors to greater risks putting them at a disadvantage. Some of these areas are: Unwarranted delay in transfer of shares. It takes 30 to 60 days for the investors to get the shares lodged in their name; Possibility of forgery on various documents leading to bad deliveries, legal disputes etc; Theft of shares leading to defective title in shares purchased and subsequent litigation; Prevalence of fake certificates in the market; Mutilation or loss of share certificates in transit; Increased transaction costs due to stamp duty, fake shares, rejection by registrars, etc. This has made the investors, both retail and institutional, wary of entering the Indian capital market. In this scenario, it was felt that the getting up of a depository and the introduction of scrip less trading and settlement is imperative for the efficient functioning of the market. The Indian capital market has witnessed numerous changes in the recent past. Historically stock market booms have always resulted in a number of problems for the lay investor. Sometimes, the problem may magnify them and threatens to engulf the entire capital market. A close introspection of these problems will reveal that most of them are due to intrinsic nature of paper based trading and settlement. All this may have driven away many potential investors and Foreign Institutional Investors. Dematerialization of shares is looked upon as the remedy for the paper based problems.
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With effect from august 19, 1998 SEBI has granted certificate of registration of Central Depository Services (I) Ltd. (CDSL). Yet even with demat, from the point of view of investors there are numerous problems. Here Wallet Watch introduces you to setting up of a demat account and introduction of scrip less trading and settlement. There are numerous benefits of this scrip less trading and settlement, which Wallet Watch has discussed in detail. Trading online Gone are the days when you left orders with your broker, received conformations on the price and quantity of the shares at the end of the day and the payment made upfront or received after delays. The securities settlement took days to reflect in the account. Internet has changed the way to do trading. The entire process is speedy with limited to zero paper work. The process of online trading has become seamless. All that is needed is a PC, a modem, subscription to an Internet Service Provider (ISP), a saving and a depository account & there is a wide choice of online trading brokers to choose from. Log on to the brokers site of choice to get live real time quotes, place a buy or sell order on the spot, and direct the site to debit the requisite amount. In just a few seconds, the conformation, after the trade settlement and Depository accounts is reflected. The changes can be viewed anywhere anytime. It offers the best in technology and service bringing payment and settlements online -just a few clicks away. It is a comprehensive, integrated share trading facility, which allows you to manage your share portfolio and place, buy and sell orders in markets. Online Share Trading is also integrated with National Bank Accounts, which means use of transactional accounts for share purchases or for the proceeds of share sales theres no need to set up a separate cash management account. In online trading, password and ID number are given that enables to log on to a special screen which shows all the stock prices and through which selling and buying of shares can be done, also it helps one to access their account and see their portfolio 24 hours a day, 365 days of the year. Online trading helps in knowing the prices at which the shares are picked, the time when shares are picked, the volume of shares picked and also the current rate of share

After buy or sell, the order confirmation is e-mailed or the usual contract note is delivered. Contract notes are the documents that record every sale and purchase of stocks. It is absolutely essential that you collect a contract note for every transaction that you make. This is the proof of the transaction.

CHAPTER-2 COMPANY PROFILE:

2.1 INTRODUCTION ABOUT THE COMPANY

India Info line Securities Pvt. Ltd.

Knowledge is power and power brings security. Risk is a very relative term and changes with every individual and situation. Financial management is not just about managing risk but also managing knowledge and finally deriving answers that generate wealth, security and trust. Punch line : ITS ALL ABOUT MONEY, HONEY! 2.2 COMPANY VISSION

Vision is to be the most respected company in the financial services space. To be the premier provider of investment advisory and financial planning services in India. This we hope to achieve by: Understanding the needs of customers and offering them superior product and service. Leveraging technology to service customers quickly and conveniently. Developing and implementing superior risk management and investment strategic to offer sustainable and stable return to our shareholder. Providing and enabling environment to foster growth and learning for our employees

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2.3 COMPANYS MISSION:

To judged by their sales and earnings growth rates than on the absolute value of their sales and earnings. Look for companies that consistently grow faster than there peers. Investors prefer companies that increase profit margins -- the percentage of sales that they keep - every year. This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find ways to squeeze more profits out of sales than their peers. The financial health of a company is dependent on a combination of profitability, short-term liquidity and long term liquidity. Companies, which are profitable, but have poor short term or long term liquidity measures, do not survive the troughs of the trade cycle

2.3 BUSINESS DESCRIPTION

The India Info line group, comprising the holding company, India Info line Limited and its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits, Gold, bonds and other small savings instruments to loan products and Investment banking. India Info line also owns and manages the websites www.indiainfoline.com and www.5paisa.com. The company has a network of 976 business locations (branches and sub-brokers) spread across 365 cities and towns. It has more than 800,000 customers. It is registered with NSDL as well as CDSL as a depository participant. Change:Requirement of more floor space. The instances when the name of the Company was changed are cited below:

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Previous Name Probity Research and Services Private-Limited Probity Research and Services Limited India Infoline.com Limited

New Name Probity Research and Services Limited India Infoline.com Limited

India Infoline Limited

Date of Change April 28, 2000

Reason for Change Conversion from Private Limited to Public Limited Company

May 23, 2000

To focus on the retail financial intermediary business through online setup.

March 23, 2001

To focus on the retail financial intermediary business through offline as well as online set-up.

2005

- India Infoline fixes a price band between Rs 70 and Rs 80 for its forthcoming public issue. The company is coming out with public issue of 1.18 crore shares with a face value of Rs 10 through the book building route. The issue is slated to open on April 21 and close on April 27. Enam
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Financial Consultants Private Ltd would be the sole book running lead manager to the issue while Intime Spectrum Registry Ltd is the registrar to the issue.

-India Infoline public issue gets 6.6 times oversubscription

-IIL appoints R Mohan as VP

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2.2.4 PILLARS OF THE ORGANIZATION

unlike others, India Info line has the concept of an Investment Team. The brains behind all the investment strategies and decisions regarding Wealth Management Services are:

Mr. Nirmal Jain MBA: IIM-A, Chartered & Cost Accountant

Mr. R Venkataraman MBA: IIM-B, B.Tech: IIT Kharagpur

Mr. Anand Tandon MBA: IIM-A, B.Tech: IIT Kanpur

Mr. Venkat Subramaniam B.sc, chartered accountant

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India Infoline Limited is listed on both the leading stock exchanges in India, viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of both the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory Services and Portfolio Management Services. It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE. It is registered with NSDL as well as CDSL as a depository participant, providing a one-stop solution for clients trading in the equities market. It has recently launched its Investment banking and Institutional Broking business.

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2.5 MANAGEMENT

Composition of our Board of Directors

INDIAINFOLINE currently have 6 Directors on our Board, of which Mr. Nirmal Jain is our Chairman and Managing Director and Mr. R Venkataraman is an Executive Director. Other Members of their Board, i.e., Mr. Sat Pal Khattar is a non-Executive Director and Mr. Sanjiv Ahuja, Mr. Kranti Sinha and Mr. Nilesh S. Vikamsey are non-Executive and Independent Directors.

INDIAINFOLINE SUBSIDIARIES

INDIAINFOLINE have the following subsidiaries

India Info line Securities Private Limited (IISPL)

IISPL was incorporated as India Infoline.com Securities Private Limited, on March 22, 2000 as a private limited company under the Companies Act, 1956. Subsequently on May 1, 2001, it was renamed as India Info line Securities Private Limited. IISPL was incorporated with the objective to carry on the business as share and stock brokers, agents, market makers and dealers for dealing in stocks, shares, debentures, bonds, units, options, participation certificates, company deposits, deposit certificates, money

market instruments, treasury bills, government securities, savings certificates and generally for securities of all kinds by way of e-broking or though other media, e-commerce etc.

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India Infoline.com Distribution Company Limited (IIDCL)

IIDCL was incorporated as Agri Marketing Services India Private Limited (Agri), on March 21, 1996, as a private limited company under the Companies Act, 1956. In March 2000, we acquired 100% of the equity shares of Agri, from their owners in exchange for the issuance of 508,482 of our Companys Equity Shares. Subsequently on May 8, 2000, it was renamed as India Infoline.com Distribution Company Limited. Agri was a direct selling agent of personal financial products including mutual funds, fixed deposits, corporate bonds and government bonds and other small saving instruments. Prior to acquisition, Agri operated 32 branches in southern and western India serving more than 30,000 customers with a staff of approximately 180 employees.

India Info line Insurance Services Limited (IIISL)

IIISL was incorporated on November 13, 2000 as a private limited company under the Companies Act, 1956. IIISL is a corporate agent of ICICI Prudential Life Insurance Company Limited and in a short span of time has made its mark in the corporate agency business of life insurance.

India Info line Commodities Private Limited (IICPL):

IICPL was incorporated on March 29, 2004 as a private limited company under the Companies Act, 1956. IICPL is a member of the National Commodities and Derivatives Exchange Limited (NCDEX) and the Multi Commodities Exchange of India Limited (MCX) and offers commodities derivatives trading facility to its customers.

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India Info line Investment Services Private Limited (IIISPL):

IIISPL was incorporated on July 7, 2004 as a private limited company under the Companies Act, 1956. IIISPL was incorporated to provide margin funding to the Companys broking customers. IIISPL has made an application dated July 28, 2004 to the RBI for being issued a Certificate of Registration as a NBFC to enable it commence business as a non-banking financial company and is awaiting the same.

YEAR WISE MILESTONES OF INDIA INFOLINE LTD. EVOLUTION October 1995 Incorporated as Probity Research and Services Private Limited March 1996 Launched Probity 200, research reports on 200 leading listed Indian companies June 1998 Launched Probity Sector reports May 1999 Launched their internet portal www.indiainfoline.com and changed their name to India Infoline Limited April 2000 Forayed into distribution of mutual funds, fixed deposits, RBI bonds and other small savings products July 2000 Launched www.5paisa.com, the e-broking portal and started online trading with membership of BSE & NSE. December 2000 Corporate agency for ICICI Prudential Life Insurance Company Limited September 2001 INDIAINFOLINE became the Depositary Participant of NSDL March 2004 Launched commodities trading by taking membership of MCX April 2004 Received license from SEBI to offer Portfolio Management Services. India Info line Limited has been recently adjudged as the Fastest Growing Equity Broking House Large firms by Dun & Bradstreet

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Company has been awarded the Best Broker, India by Finance Asia and the Most improved brokerage, India in the Asia Money polls.

Listed on the Indian stock Markets in 2005

Acquired Membership Of DGCX; launched investment banking Services in 2006

In 2007 launched a proprietary trading platform; inducted an institutional equities team; formed a Singapore subsidiary; raised over USD 300mn in the group; launched consumer finance business under the Money line Brand.

In 2008 launched wealth management services under the IIFL Wealth brand; set up India Info line Private Equity fund; received the Insurance broking license from IRDA; received the venture capital license; received in principle approval to sponsor a mutual fund; received Best broker- India award from Finance Asia; Most Improved Brokerage- India award from Asia money.

In 2009 received registration for a housing finance company from the National Housing Bank; received Fastest growing Equity Broking House Large firms in India by Dun Bradstreet.

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2.6 PRODUCT OFFERINGS

Providing in house research based advice on selected stocks

Advise on portfolio management services

Products that offer our clients unique risk -reward equation that are customized their investment objectives

Research based recommendation on top picks in mutual fund

Life & General insurance advisory

Advise on investment in art through fund structure

Bullion buying and selling

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Advising and facilitating financing select IPO based on our in- hours research

Provide overdraft facility against collateral of shares/ MF units

Provide term loan facility against collateral of shares/ MF units

2.7 COMPETITORS

Broking Company face competition from small local brokers (traditional) and pan India brokers like Kotak Securities Limited, S. S. Kantilla Ishwarlal Securities Private Limited, Indiabulls Securities Limited, ICICI Web Trade Limited, and Geojit Financial Services Limited etc. INDIAINFOLINE strengths are their content and research, online technology platform and customer service.

Distribution Company face competition from small retail distributors (typically single outlet unorganized units), brokers who have a distribution set up, old and established distribution companies like Blue Chip Corporate Investment Centre Limited, Bajaj Capital Limited, Karvy Securities Limited and banks including their PMS and Wealth Management desks.

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Major Player of the Industry HDFC SECURITIES HDFC Securities Limited is one of Indias premier broking houses and is promoted by the HDFC Group. HDFC Securities provides Online Trading in both Equity & Derivatives Segment on NSE & BSE. It is a service that enables you to buy or sell equity shares, debentures, mutual fund units or related financial instruments. The brokerage house receives a commission for trading in such securities. Any Indian resident/non resident individual NRI (except for the US NRIs) or an Indian Corporate can register with HDFCsec. However, to become a member, you will have to open savings/current and demat accounts with HDFC Bank. SHAREKHAN Sharekhan is online stock trading company of SSKI Group, provider of India-based investment banking and corporate finance service. ShareKhan is one of the largest stock broking houses in the country. S.S. Kantilal Ishwarlal Securities Limited (SSKI) has been among Indias leading broking houses for more than a century. INDIABULLS Indiabulls is India's leading Financial Services and Real Estate Company having presence over 414 locations in more than 124 cities. Indiabulls Financial Services Ltd is listed on the National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange ICICI DIRECT ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE. KOTAK SECUERITIES
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Incorporated in 1994, Kotak Securities Limited, the leading stock broking house of India is 100% subsidiary of Kotak Mahindra Bank. Company offering includes stock broking through the branch and Internet, Investments in IPO, Mutual funds and Portfolio management service. It also offers portfolio management services to high net worth individuals and corporate customers. Kotak securities also distributes a range of financial products, including company fixed deposits, mutual funds, initial public offerings, secondary debt, equity, and small savings schemes. Most of the services provided by the company are available though its internet portal. In early 2009 company launched Saxo's global trading platform in India. This platform provide direct access to equities, ETF's and REITS spanning 24 stock exchanges across the USA, Europe, Asia and Australia. RELIANCE MONEY Reliance Money, A Reliance Capital Limited Company, is the financial services division of Reliance Anil Dhirubhai Ambani (ADA) Group. Reliance ADA group is among top 3 business houses in India with wide range of presence across various sectors. Groups major interests ranges from communications (Reliance Communications) and financial services (Reliance Capital Ltd), to generation, transmission and distribution of power (Reliance Energy), infrastructure and entertainment 2.8 SWOT ANALYSIS OF THE COMPANY: Strengths 1. Management philosophy and commitment to maximize shareholders returns 2. Upgraded product design and development facilities to develop new products and aid diversification 3. Ongoing activities to support up gradation of operational performance and rise in productivity 4. Team of talented and committed professionals available to improve companies performance

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Weakness Lack of banking arm to complete the bank broker depositary chain Insignificance presence in institutional segments

Opportunities Changing demographic with higher disposable income and increasing complex financial instruments will drive the demand for investment advisory services

Rapid penetration of internet and computer needs that technology enabled services will gain market share

Threats Economic slowdown Stock market fall will have a cascading effect on mutual fund mobilization Increase or decrease in interest rates can effect debt or income mobilizations Future changes in personal taxation rules can impact insurance sales Increasing competition from large and particularly foreign players

2.9 SEVEN P'S OF INDIAINFOLINE securities limited PRODUCT

Product Variety Indiainfoline securities limited offer 2 in 1 online trading accounts for its customers specially designed according to their volume in share trading. Those 2 varieties are: Quality
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Trading account Demate account

User Friendly, attractive & colorful Website.

Design The website of Indiainfoline securities limited namely www.icicidirect.com has been specially designed to facilitate its users to buy and sell shares in an instant at anytime and from anywhere they like. The site is user friendly allowing even a layman to easily operate without any hassles.

Brand Name The company as a whole in its offline business has named itself as Indiainfoline securities limited. The company has preferred to name themselves under a Indiainfoline group company But in its online division started since 2000, the company preferred to name itself as " Indiainfoline securities ltd. ". The Brand Name " Indiainfoline " itself suggests the business in which the company is dealing so that the consumer could easily identify the product or service category.

Services Indiainfoline securities limited offers its customers, depository services and trade execution facilities for equities, derivatives and commodities backed with investment advice tempered by decades of broking experience. The teams of its dedicated analysts are constantly at work to track performance and trends.

PRICE +:+ List Price Online opening charges: - 750 Rs. Annual maintenance charges: - 500 Rs. Per annum .

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PROMOTION Online share trading is totally a new concept in Indian Market. Generally investor doesn't like to come out from conventional way of share trading. Indiainfoline securities limited have introduced this product in India. The concept and Product are still new in the market. Therefore the company has undertaken extensive promotion campaign to create awareness about the product. Indiainfoline securities limited adopt the following tools for promoting the product.

+:+ Advertising Company advertises its product through TV media on channels like CNBC, Print Mediain leading dailies and outdoors media. It advertises itself as an innovative Brand for online trading. Besides attractive and colorful brochures as well as posters are used giving full details about the product. Mails are sent to people logging on to sites like moneycontro1.com and rediff.com.Also; stalls are opened up now and then at places where prospective customers can be approached.

+:+ Sales Promotion The Company offers account opening charge Rs.1 instead of Rs.750 for corporate accounts (more than 20 accounts) for companies like Essar, Reliance, and Kribhco, ongc etc.

+:+ Sales Force The Company has an aggressive sales force, which is given incentives, based on their sales. The sales force is given intensive training continuously to their agents every week on Tuesday. +:+ Seminar The Company also arranges seminar in corporate world for creating awareness about the product. Recently, it had organized for a seminar in Ongc, Reliance, Kribhco, Pantaloon, Bigbazar, and GEB etc.
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.:. Direct Marketing Company emphasizes more on direct marketing, as many people are still not aware of this new way of smart trading. For this, the company recruits and trains sales representatives so as to explain the product and solve customer queries related to the product. This is the most effective way to communicate the three-in-one concept which company offers . :. Telemarketing This is another promotional tool company is using to boost up its sales. For this, the company collects the database of the people belonging to different professional segments .

PLACE .:. Channels Indiainfoline securities limited uses various channel alternatives to reach to its customers through ~ Internet ~ T ele Marketing ~ Retail Share Shops ~ Franchisee Owners ~ Power Brokers ~ Sales Force .:. Coverage Access to the website from any part of the globe . :. Locations Indiainfoline securities limited have the largest chain of retail share shops in India. It has centers office 356, Region office 23, Total hub office 46, 150 education workshop, and offices in 860 cities located in all over India like Pune, Thane, Chennai, Kolkatta, Bangalore, Luckhnow, Darjleeng, Kanpur, Baroda, Midnapore, Surat, Delhi, Gaziabad, Hydrabad, Allahbad, etc
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PEOPLE

.:. Employees ~ Selection: Employees are selected on the basis of their experience and qualification as applicable to the job. ~ Training: Intensive training is provided to the employees till a week once they join and even at times required after that. ~ Motivation: The employees are motivated through incentives they are provided .

:. Research Team Indiainfoline securities limited has a team of dedicated analysts who have years of working experience in the industries that they track, and a proven track record in using their knowledge of the investment science to deliver results . :. Customers The heart of Indiainfoline securities limited is really treated loyally like the kings. The customer care, which comprises of highly trained executives operating from 9:30 to 8:00 p.m .

PHYSICAL EVIDENCE

.:. Locality of the office: In Surat, three franchise outlets are located in posh areas like Athwagate, Ring road, and Cinema road. And more offices are opened soon .

:. Office Environment: The ambience within the office is what can make the customer feel comfortable in trading. The cordial and friendly atmosphere at office is like a full time motivation for the employees
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PROCESS

.:. In this service organization, the ways in which the customers receive delivery of the service constitutes the process. Here, the process involves adding 'value' or 'utility' so that the customers get full satisfaction for the money spent by them . :. Here the process begins from the step when customer wants to open online trading account and ends when his account is actually activated . :. All Indian residents and NRI are eligible to avail this service . :. Customers can open online trading account by filling a single application form. Our Fixed Income team for the last two years (CY 2004 and 2005) has been adjudged the Best Bond House in India by both Asiamoney and Finance Asia. The equities team was adjudged the Best Indian Brokerage House-2003 by Asiamoney. The Corporate Finance team, according to Bloomberg topped the M&A league tables in 2003.

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CHAPTER-3
3.1 OBJECTIVE OF THE PROJECT
The objective of the project is to identify, understand and analyze the impact of various factors of opening of De-Mat Account.

The main focus will be on understanding, analyzing and providing a valid explanation both theoretically and technically, that how De-Mat account will work in the field of competitive market. By undertaking this study I would like to keep my first step in the field of research.

This project will help me in enhancing my analytical skills and will give me a better understanding of how things move on and are to be studied. At the same time with this study I will be providing the organization a list of factors that affect the market, so that they can keep a watch on the same and use the same for the benefit of clients and company and also increase their accuracy and profits. This will be my contribution to this huge company.

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3.2 IMPORTANCE OF THE PROJECT The IMPORTANCE of the report is to analyze how various factors affect the prices of a banks share. The share prices are highly affected by various internal and external factors. It is of great importance to understand, learn and analyze the same. Thus, this report is a move in path of understanding those factors and analyzing the impact of the same.

Banks are a major part of any economic system. They provide a strong base to Indian economy too. Even in share markets, the performance of bank shares is of great importance. This is justified by the proof that in both BSE and NSE we have separate index for Banking Sector Shares. But for our study we have taken only Bank Nifty which is a part of NSE.

Thus, the performance of share market, the rise and the fall of market is greatly affected by the performance of De-Mat opening and this report revolves around all those factors, their understanding and a theoretical and technical analysis of the same.

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3.3 SCOPE OF PROJECT It gave me an opportunity to study the Stock Broking sector in a detailed manner

I got knowledge of prevailing Market Scenario.

It helped me in learning the market dynamics, study the movement of share prices and to give a proper justification for the same, theoretically and technically.

It helped me in understanding and learning the corporate culture

And above all, the concerned organization can get some valuable recommendations, which can definitely improve the performance of the organization.

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CHAPTER-4
LITERATURE REVIEW
Indian stock markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. The east India Company was the dominant institution in those days and business in its loan securities used to transacted towards the close of the 18th century. By 1830s business on corporate stocks and shares in bank and cotton presses took place in Bombay.

Though the trading list was broader in 1839, there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850.The 1850s witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60.In 1860-61 the American civil war broke out and cotton supply from United States of Europe was stopped; thus, the share mania in India begun. The number of brokers increased to about200 to 250. However, at the end of the American civil war, in 1865, a disastrous slump began(for example, bank of Bombay share which had touched Rs2850 could only be sold at Rs.87.)At the end of the American civil war, the brokers who thrived out civil war in 1874, found a place in a street (now appropriately called Dalai street) where they would conveniently assemble and transact business, In 1887, they formally established in Bombay, the Native share and stock brokers (which is alternatively known as the stock exchange) in 1895, the stock exchange acquired a premise in the same street and it was inaugurated in 1899. thus, the stock exchange at Bombay was consolidated.

DE-MAT ACCOUNT Demat account is a safe and convenient means of holding securities just like a bank account is for funds. Today, practically 99.9% settlement (of shares) takes place on De-mat mode only. Thus, it is advisable to have a Beneficiary Owner (BO) account to trade at the exchanges. Benefits Of De-mat Account

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A safe and convenient way of holding securities (equity and debt instruments both). Transactions involving physical securities are costlier than those involving

dematerialized securities (just like the transactions through a bank teller are costlier than ATM transactions). Therefore, charges applicable to an investor are lesser for each transaction. Securities can be transferred at an instruction immediately. Increased liquidity, as securities can be sold at any time during the trading hours (between 9:55 AM to 3:30 PM on all working days), and payment can be received in a very short period of time. No stamp duty charges. Risks like forgery, thefts, bad delivery, delays in transfer etc, associated with physical certificates, are eliminated. Pledging of securities in a short period of time. Reduced paper work and transaction cost. Odd-lot shares can also be traded (can be even 1 share). Nomination facility available. Any change in address or bank account details can be electronically intimated to all companies in which investor holds any securities, without having to inform each of them separately. Securities are transferred by the DP itself, so no need to correspond with the companies.

Shares arising out of bonus, split, consolidation, merger etc. are automatically credited into the De-mat account of the investor. Shares allotted in public issues are directly credited into De-mat account of the applicants in quick time.

Opening a De-mat Account To start dealing in securities in electronic form, one needs to open a De-mat account with a DP of his choice. An investor already having shares in physical form should ensure that he gets the account opened in the same set of names as appearing on the share certificate; otherwise a new account can be opened in any desired pattern by the investor.
34

Note: The agreement required to be signed by the investor details the rights and duties of the investor and DP.

DP may revise the charges by giving a 30 days prior notice. SEBI has rationalized the cost structure for inaction by removing account opening charges, transaction charges for credit of securities and custody charges, effective from January 28, 2005.

Maximum Number of holders in a De-mat Account

A maximum of three persons are allowed to open a joint De-mat account in their names. Demat Services ICICI Bank Demat Services boasts of an ever-growing customer base of over 11.5 lacs account holders. In our continuous endeavor to offer best of the class services to our customers we offer the following features: E-Instructions: You can transfer securities 24 hours a day, 7 days a week through Internet & Interactive Voice Response (IVR) at a lower cost. Now with "Speak to transfer", you can also transfer or pledge instructions through our customer care officer. Consolidation Demat Account: Dematerialise your physical shares in various holding patterns and consolidate all such scattered holdings into your primary demat account at reduced cost. Digitally Signed Statement: Receive your account statement and bill by email. Corporate Benefit Tracking: Track your dividend, interest, bonus through your account statement. Mobile Request: Access your demat account by sending SMS to enquire about Holdings, Transactions, Bill & ISIN details.

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Mobile Alerts: Receive SMS alerts for all debits/credits as well as for any request which cannot be processed. Dedicated customer care executives specially trained at our call centre, to handle all your queries. Countrywide network of over 235 branches, you are never far from an ICICI Bank Demat Services outlet. In the developed countries majorly all the exchange transactions are conducted online. The trend took off slowly in India and the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) two of the largest exchanges in India have been conducting online trade successfully for some time. INDIAN EXCHANGES: NSE and BSE The NSE and BSE are among the largest exchanges in the country handling very large daily trading volumes, support large amounts of data traffic, and have a very large nationwide network. The trading volume in year 2000 was huge with the average daily turnover in the capital markets segment at NSE is around Rs 2300 crore and in the derivatives segment, around Rs 1300 crore. The average daily traffic volume was around one million trades per day in the capital markets segment and around 50,000 trades per day in the derivatives segment and there were around 13,000 registered users in both segments and an average of around 9500 users is logged in at a time. At BSE the average daily turnover in 2001-2002 (April-March) was Rs 1244.10 crore and the number of average daily trades was Rs 5.17 lakh.

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CHAPTER-5
RESEARCH METHODOLOGY The project started by approaching India Info line Ltd to know about the market potential for Demat account and trading account with reference to the other companies operating in the same area. There after some area were according to convenience where in survey conducted on that area to find out how much market potential of companies product De-mat account, and also find out what other facilities and services the target audience wants regarding products. Some area was selected from Meerut, and the name of the area are north Meerut, south Meerut, Central Meerut areas under the India Info line Ltd . The study was deal with market potential of De-mat account and Trading account offered by company and PMS, MF, IPO of different companies sales by India Info line Ltd. This will be reflected from the question contained in the questionnaire discussed later in the project report. I have put my best possible effort to do this research and collect the necessary information to learn about this topic thoroughly.

5.1 Research Objectives

1. Main Objective The main objective is the selling of DEMAT account and ONLINE TRADING account. To know how much potentially has India Infoline LTD of Demat and Trading account opening in Meerut

2.

Specific Objective Creating customer. Marketing of the product.

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Creating relationship with the customer. Motivating customer for trading. To know the current market condition of De-mat and Trading account. Competitive analysis with other company in Meerut for this particular segment.

5.2 Research Design Research design aids the researcher in the allocation of limited resources by posing crucial choices in methodology. Research design is the plan and structure of investigation so conceived as to obtain answers to research questions. The plan is the over all scheme or program of the research. Descriptive Research Resign Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. Research Design to the Study To study the preferences and perceptions of investors regarding various financial products from the stable of India info line Securities Ltd. so that the firm can benefit from the findings of the report in launching any new investment product in future. To get an insight into the mind of investors regarding trading and investment in Equities To get an insight into the mindset of investors regarding the importance assigned to different attributes such as risk, return, liquidity etc. of various investment channels such as equities. In the report this tries to understand the investors behavior while trading.

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5.3 Data Collection The data collected was a primary & secondary in nature .There are two types of data. Primary Data The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. So in this research the data is collected from respondents through questionnaire. Secondary Data The secondary source of information is based on company brochures, web site of the company, interviewing with stock broker for De-mat account and trading account etc. The Method used by me is Survey Method as the research done is Descriptive Research. 5.3 Questionnaire Design/ Formulation Questionnaire: - A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended or Open Ended Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and Tabulate. Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate. 5.5 Sample Design Sample Element / Sample Unit Who is to be surveyed? The marketing researcher must define the target population that will be sampled. The sample Unit was selected for stock broker for De-mat account and started interviewing with stock broker for De-mat account and Trading account and General public of different age group, different gender and different profession.

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Sample Size/ Population Size How many people should be surveyed? In this project the sample size of the study is 100. This sample is considered as representative . 5.6 Limitations of the study Lack of awareness of Stock market: -- Since the area is not known before it takes lot of time in convincing people to start investing in shares primarily in IPOs. Mostly people comfortable with traditional brokers: -- As people are doing trading from there respective brokers, they are quite comfortable to trade via phone. Lack of Techno Savvy people and poor internet penetration: -- Since most of the people are quite experienced and also they are not techno savvy. Also internet penetration is poor in India. The study is limited to the geographical area of Delhi and thereof cannot be generalized. Inaccurate Leads: -- Sometimes leads are provided which had error in it which varies from only 5 digit phone number to wrong phone number Misleading concepts: -- Some people think that Shares are too risky and just another Name of gamble but they dont know its not at all that risky for long investors. Some respondents are unwilling to talk: -- Some respondents either do not have time or willing does not respond as they are quite annoyed with the phone call.

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CHAPTER-6
DATA ANALYSIS AND INTERPRETATION
Table No. 5.1 Customers preference over other depository services in Indiainfoline ltd.. Attributes Quality Service Safety Reach Vast variety of Service Nothing in Particular No. of Persons 50 20 12 4 14 Percentage 50 20 12 4 14

Chart No. 5.1 Percentage of customers preference over other depository services in Indiainfoline ltd..

Chart Title
4% 12% 20%

14% 50%

Quality Service Safety Reach Vast variety of Service Nothing in Particular

INTERPRETATION: From the above showing statistics it is observed that in the survey 50% customers justify that Indiainfoline Ltd. providing quality services as compare to other depository services
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Table No. 5.2 Different types of investors having Indiainfoline ltd..

Small Investors 58

Long term investors 32

Traders 10

Chart No. 5.2 Percentage of investors having Indiainfoline ltd..

Chart Title
10% 32% 58% Small Investors Long term investors Traders

INTERPRETATION:

The above table shows that out of 100 customers, 58 customers are small investors and 32 customers are long term investors.

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Table No. 5.3 Number of availed of the services in Indiainfoline ltd.. Schemes/Services De-mat service Settlement Transmission of Securities New Services Sell 'N' Cash Mutual funds 5 31 5 31 No of Persons 32 9 23 Percentage 32 9 23

Chart No. 5.3 Percentage of availed of the services in. Indiainfoline ltd..

Chart Title

31%

32%

De-mat services Settlement Transmission of Securities

5%

23% 9%

Sell 'N' Cash Mutual funds

INTERPRETATION:

The above table shows that out of 100 customers, 32% customers holding shares in de-mat service and 31 % customer holding in mutual fund and remaining customer holding in other services .this table shows that mostly customer interested in de-mat services and mutual fund.

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Table No. 5.4 Number of customers aware of services offered by Indiainfoline ltd.. Response Yes No No.of Persone 80 20 20 Percentage 20

Chart No. 5.4 Percentage of customers aware of services offered by Indiainfoline ltd..

Chart Title
20%

yes 80% no

INTERPRETATION: The above table shows that out of 100 customers,80 % customers aware of service offered by the indiainfoline ltd. And remaining customer dont aware of service.

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Table No. 5.5 Customers awareness of the new services offered by Indiainfoline ltd.. Through ICICI Direct.Com 50 50% News Paper/ Broker Magazines 10 10% 8 8%

Agents

Others

32 32%

0 0

Chart No. 5.5 Percentage of customers awareness of the new services offered by Indiainfoline ltd..

Chart Title
0% 32% 50% 8% 10% Through Indiainfoline Ltd News Paper/ Magazines Broker Agents Others

INTERPRETATION:

According to the survey 50% customers know the services through ICICI and 32% through Indiainfoline agent.

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Table No. 5.6 Customers first source of awareness

Through ICICI Direct.Com 34 34%

News paper Magazines 12 12%

Broker

Agents

Others

14 14%

34 34%

6 6%

Chart No. 5.6 Percentage of customers first source of awareness

Chart Title
6% 34% 34% Through Indiainfoline Ltd News Paper/ Magazines Broker 14% 12% Agents Others

INTERPRETATION:

According to the survey the first source of information is Indiainfoline itself and the agents.

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Table No. 5.7 Customers satisfaction of the services of Indiainfoline ltd.. Mostly Satisfied 24 24% Neither Satisfied Unsatisfied 10 10% Mostly Unsatisfied 2 2%

Satisfied

Unsatisfied

64 64%

0 0

Chart No. 5.7 Percentage of customers satisfaction of the services of Indiainfoline ltd..

Chart Title
2% 0% 10% Satisfied 24% 64% Mostly Satisfied Neither Satisfied / Unsatisfied Mostly Unsatisfied Unsatisfied

INTERPRETATION:

According to survey 64% of customers are satisfied with the services of Indiainfoline ltd. and 24% are mostly satisfied. Then we can say that Indiainfoline ltd. offers quality service that touches customers satisfaction level

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Table No. 5.8 Customers satisfaction of the Demat services of Indiainfoline ltd.. Mostly Satisfied 22 22% Neither Satisfied Unsatisfied 16 16% Mostly Unsatisfied 4 4%

Satisfied

/ Unsatisfied

46 46%

12 12%

Chart No. 5.8 Percentage of customers satisfaction of the Demat services of Indiainfoline ltd..

Chart Title
4% 12% 16% 46% Satisfied Mostly Satisfied Neither Satisfied / Unsatisfied 22% Mostly Unsatisfied Unsatisfied

INTERPRETATION: According to the survey 46% are satisfied with the Demat Services of the Indiainfoline Ltd. +in Demat section also.

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5.9 Customers satisfaction with the shares trading demos provided by the Indiainfoline ltd. Mostly Satisfied 24 24% Neither Satisfied/ Unsatisfied 20 20% Mostly Unsatisfied 4 4%

Satisfied

Unsatisfied

52 52%

0 0

Chart No. 5.9 Percentage of customers satisfaction with the trading demos provided by the Indiainfoline ltd..

Chart Title
4% 0% 20% 52% 24%

Satisfied Mostly Satisfied Neither Satisfied / Unsatisfied Mostly Unsatisfied Unsatisfied

INTERPRETATION:

According to the survey 52% of the customers are satisfied with the Trading Demos that are conducted by the Indiainfoline Ltd. 24% are mostly satisfied. So we can say that Indiainfoline customers are attending the demo programmes and the Indiainfoline Ltd. employees can able to solve the queries of the customers.

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Table No. 5.10 Customers satisfaction with the periodic receipts and holding statements of Indiainfoline ltd.. Mostly Satisfied 18 18% Neither Satisfied/ Unsatisfied 16 16% Mostly Unsatisfied 32 32%

Satisfied

Unsatisfied

20 20%

14 14%

Chart No. 5.10 Percentage of customers satisfaction with the periodic receipts and holding statements of Indiainfoline ltd..

Chart Title
Satisfied 14% 20% Mostly Satisfied 18% 16% Neither Satisfied / Unsatisfied Mostly Unsatisfied Unsatisfied

32%

INTERPRETATION:

According to the survey, the 20% customers are satisfied and 18% customers are mostly satisfied with the periodic receipts and holding statements of the ICICI Direct.Com. So, we can say that most of the customers are unsatisfied with this service of ICICI Direct.Com

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Table No. 5.11 Customers satisfaction with the telephonic enquiries of Indiainfoline ltd.. Mostly Satisfied 48 48% Neither Satisfied/ Unsatisfied 12 12% Mostly Unsatisfied 14 14%

Satisfied

Unsatisfied

16 16%

10 10%

Chart No. 5.15 Percentage of customers satisfaction with the telephonic enquiries of Indiainfoline ltd..

Chart Title
Satisfied 10% 14% 12% 48% 16% Mostly Satisfied Neither Satisfied / Unsatisfied Mostly Unsatisfied Unsatisfied

INTERPRETATION:

According to the survey, 48% of the customers are mostly satisfied and 16% of the customers are satisfied. So, we can say that most of the customers are satisfied with the telephonic service of Indiainfoline.Ltd.

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Table No. 5.12 Customers satisfaction with the co-operation by the staff of Indiainfoline ltd.. Mostly Satisfied 46 46% Neither Satisfied/ Unsatisfied 4 4% Mostly Unsatisfied 14 14%

Satisfied

Unsatisfied

32 32%

4 4%

Chart No. 5.12 Percentage of customers satisfaction with the co-operation by the staff of Indiainfoline ltd..

Chart Title
4% 4% 14% 32%

Satisfied Mostly Satisfied Neither Satisfied / Unsatisfied

46%

Mostly Unsatisfied Unsatisfied

INTERPRETATION:

According to the survey, 32% of the customers are satisfied and 46% of the customers are mostly satisfied with the co-operation by the staff of indiainfoline Ltd. So, we can say that most of the customers are satisfied with the co-operation by the staff of Indiainfoline Ltd.

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Table No. 5.13 Customers satisfaction with the tariff structure of Indiainfoline ltd..

Very High 12 12%

High 14 14%

Reasonable 72 72%

Low 2 2%

Very Low 0 0

Chart No. 5.13 Percentage of customers satisfaction with the tariff structure of Indiainfoline ltd..

2%

Chart Title
0% 12% 14% very high high reasonable

72%

low very low

INTERPRETATION: According to the survey, the tariff structure of Indiainfoline ltd. is reasonable. Customers told me that the brokerage of 0.75% is reasonable because it is the only organization which deals with the primary and secondary market both. Indiainfoline ltd. also has many investment options than any other organization.

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Table No. 5.14 Customers preference for Indiainfoline ltd. over its competitors Quality Service 52 52% Rates charged 10 10% Nothing Particular 24 24% in Safety 8 8% Reach 6 6%

Chart No. 5.14 Percentage of customers preference for Indiainfoline ltd.over its competitors

Chart Title
6% Quality Service 52% 10% Rates charged Nothing in Particular Safety reach

8% 24%

INTERPRETATION: According to the survey 52% of customers justify their preferences for indiainfoline ltd.for quality services, 10% for rates charged and 8% for safety. So, we can say that Indiainfoline ltd. provides quality services than its competitors. But in case of rate charges and safety Indiainfoline ltd.is behind its competitors.

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Table No. 5.15 Customers satisfaction when dealing with the problems through Indiainfoline ltd..

Schemes / Services

No of Persons

Percentage

Frequent reminders are given to indiainfoline ltd. for update the 24 information Irregular receipt of Holding / 22 Transaction statements Improper format of Holding / 16 Transaction statements Improper attention given to the 14 enquiries Billing problem Inadequate information 10 14

24%

22%

16%

14% 10% 14%

Chart No 5.15 Percentage of customers satisfaction when dealing with the problems through Indiainfoline ltd..

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Chart Title
Frequent reminders are given to Indiainfoline Ltd for update the information 14% 10% 14% 22% 16% Improper attention given to the enquiries Billing problem Improper format of Holding / Transaction statements 24% Irregular receipt of Holding / Transaction statements

Inadequate information

INTERPRETATION:

According to the survey, 12 persons are not satisfied with the frequent reminders which are given to the indiainfoline ltd for update the information, 11 persons are not satisfied with the irregular receipt of holding or transaction statement, 8 persons are not satisfied with the format of holding or transaction statements, 7 persons are not satisfied attention given to the enquiries, 5 persons are not satisfied with the billing system and 7 persons are not satisfied with the information provided by the indiainfoline ltd So, we can say that these systems should be changed or modified by the indiainfoline ltd

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CHAPTER-7
7.1 FINDINGS
INDIAINFOLINE LTD. customers are more satisfied with the quality services. Holding securities in electronic form gives some far-reaching advantages to the investors.

INDIAINFOLINE LTD. offers a wide choice of products for investing in the stock market. It allows investing in shares, mutual funds and other financial products. With INDIAINFOLINE LTD. one can manage own de-mat and trading accounts directly and independently.

The depository participant will allow an investor to trade through any broker of his choice registered with the stock exchanges connected with National Securities Depository Ltd, what will have to provide the details of investors account with Depository Participant.

Lack of promotional activities undertaken by IndiaInfoline securities Ltd. in Meerut Region.

The increase in cyber education, the awareness towards online share trading has increased by leaps and bounds. This awareness is expected to increase further with the increase in Internet education.

INDIA INFO LINE has a reasonable amount of Brand awareness in terms of a premier Retail stock broking company. The company to increase its market share over its competitors should further leverage this brand image.

57

 Strategic marketing, today, has gone beyond only meeting Sales targets and generating profit volumes. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction.

Investor can click to get online information on their open orders and traders i.e. orders that are routed to exchange are waiting in the queue to be executed can be viewed for their status.

Transaction details for the traders done in the last month are available online.

Printed account statements too are available for earlier.

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7.2 RECOMMENDATIONS

Brokerage should be fixed.

To increase the security in can improve the reliability of the customers towards the company. INDIAINFOLINE LTD.should have to organize various promotional tools to improve their products. Survey reveals that most of the customers are not aware of the service of the Mutual Fund. Portfolio management Services. and the normal tendency of the customer are both investing in shares and in Mutual Funds are one and the same. So for this INDIAINFOLINE LTD., should create an awareness of what exactly mean by Mutual Funds and all other services of INDIAINFOLINE LTD. INDIAINFOLINE LTD. have to provide customer online Mutual Fund invest facility. It is necessary to make two separate branches one is online and other is offline as like Indiabulls appointment is mendatory to enter into the rooms.

Provide free vas sms service to the customers. After getting the printouts of the holding statement, dispatch of the same should be taken place with no delay and this can be cross verified with the sender (dispatch section). Customers are facing overcrowding, non-availability of telephone lines, so proper measures should be taken to overcome these problems.

59

 If charges cant be reduced because of costs involved, make the services customized, so that services are provided to only those customers who are willing to pay the price for services.

The INDIAINFOLINE LTD. official should conduct regular training demo classes for the new account holders.

INDIAINFOLINE LTD. should contact with their clients regularly for knowing the problems faced by them. This will help INDIAINFOLINE LTD. in providing best services to customers. This will result in additional customer base.

To launch slab wise brokerage structure as INDIAINFOLINE LTD.has fixed brokerage structure which can not be negotiated. But other players in the market offer launch slab wise brokerage structure which motivate customers to increase their volumes. Thats why heavy investors do not open their account with INDIAINFOLINE LTD.

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7.3 CONCLUSION
On the basis of the study it is found that INDIAINFOLINE LTD. is better services provider than the other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell. INDIAINFOLINE LTD. is performing very well in the field of online share trading business and having very good administration also. INDIAINFOLINE LTD provides the facility of Trade tiger as well as relationship manager facility for encouragement and protects the interest of the investors. It also provides the information through the internet and mobile alerts that what IPOs are coming in the market and it also provides its research on the future prospect of the IPO. Study also concludes that people are not much aware of commodity market and while its going to be biggest market in India. Each departments doing their job very well comparing to the standard performance fixed by the management and it leads to overall good performance of the company. There existing a good relationship between employees and management The management taking keen interest for finding their weakness and try their level best to overcome this weakness

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CHAPTER-8
APPENDIX
I have made one sets of questionnaire it is for stock broker, customer and employee, and I collected all the information on the basis of this questionnaire. These are as follows:-

8.1 QUESTIONNAIRE:

Name: ---------------------------------------------------Age: Sex: ---------------------------------------------------Male Female

Phone No: --------------------------------------------------Occupation: ---------------------------------------------------

1) How do you justify your preference for Indiainfoline Ltd. over other Depository services? o Quality Service o Safety o Reach o Vast variety of Service o Nothing in Particular

2) What are the different types of investors having Indiainfoline Ltd.? o Long term investors o Small Investors o Traders

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3) In which scheme are you holding your shares in Indiainfoline Ltd.?

o De-mat services o Transmission of Securities

o Settlement o Sell 'N' Cash

o Mutual funds

4) Do you aware the services offered by. Indiainfoline Ltd?

o Yes

o No

5) If you are aware of the new services offered by Indiainfoline Ltd then how did they come to know about it?

o Through Indiainfoline Ltd o Broker o Others

o News Paper/ Magazines o Agents

6) If you are not aware of the new services then who / what do you think should be the first source of information?

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o Through Indiainfoline Ltd o Broker o Others

o News Paper/ Magazines o Agents

7) Are you satisfied with the services of Indiainfoline Ltd?

o Satisfied o Neither Satisfied / Unsatisfied o Unsatisfied

o Mostly Satisfied o Mostly Unsatisfied

8) Are you satisfied with the Demat services of Indiainfoline Ltd?

o Satisfied o Neither Satisfied / Unsatisfied o Unsatisfied

o Mostly Satisfied o Mostly Unsatisfied

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9) Are you satisfied with the shares trading demos provided by Indiainfoline Ltd.?

o Satisfied o Neither Satisfied / Unsatisfied o Unsatisfied

o Mostly Satisfied o Mostly Unsatisfied

10) Are you satisfied with the periodic receipts and holding statements of Indiainfoline Ltd?

o Satisfied o Neither Satisfied / Unsatisfied o Unsatisfied

o Mostly Satisfied o Mostly Unsatisfied

11) Are the customers satisfied with the telephonic enquiries of Indiainfoline Ltd ?

o Satisfied o Neither Satisfied / Unsatisfied o Unsatisfied

o Mostly Satisfied o Mostly Unsatisfied

12) Are the customers satisfied with the co-operation by the staff of Indiainfoline Ltd.?

o Satisfied o Neither Satisfied / Unsatisfied o Unsatisfied

o Mostly Satisfied o Mostly Unsatisfied

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13) Are the customers are satisfied with the tariff structure of Indiainfoline Ltd?

o Very High o Reasonable o Very Low

o High o Low

14) How do the customers justify their preference for Indiainfoline Ltd over its competitors? o Quality Service o Nothing in Particular o Reach o Rates charged o Safety

15) Have the customers faced any problem while dealing through Indiainfoline Ltd or customers are unsatisfied with the below mentioned schemes / services? o Frequent reminders are given to Indiainfoline Ltd for update the information o Irregular receipt of Holding / Transaction statements o Improper format of Holding / Transaction statements o Improper attention given to the enquiries o Billing problem o Inadequate information

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BIBLIOGRAPHY

Books and journals:-

Block and Hirt. Foundations of Financial Management. 6th edition. Richard Irwin & Co, 1992. U.S. Empirical Evidence, Journal of Money, Credit and Banking, (August 2009): pp. 274305. Kotler Philips, Marketing Management: 11th Edition, 2004,Prentice Hall of India Ltd., New Delhi. Bowlin, Martin, and Scott. Guide to Financial Analysis. 2nd edition. McGraw-Hill, 1990. David A. Carter. The Reaction of Bank Stock Prices to Derivatives Losses by Corporate Clients, Journal of Banking and Finance, (2008 ): pp.1725-1743. Brealey, Richard A. Principles of Corporate Finance. NY: McGraw Hill, 2000. Brigham and Gapenski. Financial Management: Theory and Practice. 6th edition. Dryden Press, 1991. Campsey and Brigham. Introduction to Financial Management. 3rd edition. Dryden Press, 1991. Donaldson, T. H. Weaknesses in Portfolio Management, Journal of Lending and Credit Risk Management, (April 2010): pp. 61-64 Francis. Management of Investments. 2nd edition. McGraw-Hill, 1988. C.R. Kothari, Marketing Research NCFM W.Breen, Low Price-Earnings Ratio & Industry Relatives, Financial Analysts Journal, July-Feburary 1968. W.Breen & Savage J. Portfolio Distribution & Security Selection Models, Journal of Finance, December 1968. S.Basu, Investment Performance of Common Stocks in Relation to Their Price-Earning Ratios: A Test of the Efficient Market Hypothesis, Journal of Finance, June 1977.

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 Basu, Sanjoy, "The Relationship between Earnings Yield, Market Value and Return for NYSE Common Stocks: Further Evidence," Journal of Financial Economics 12 (1983): 129-156. Indiainfo line Broachres and Mannuals

Websites:-

www.hinduonnet.com/businessline/iw/2001/05/27/stories/07276053.htm www.cdslindia.com/FAQ/demat.htm www.nsdl.co.in/services/demat.php www.sebi.gov.in/faq/faqdemat.html www.5paisha.com www.indiainfoline.com www.economics times.com www.investopedia.com www.moneycontrol.com www.capitaline.com www.sharekhan ltd. Com www.icicidirect.com www.karvy.com www.google.com

Newspaper and megzines The Economic Times The Hindustan Times Business World Times of India Business Today

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