unlL 201 Cld CasLle 8rewery 8ulldlng

6 8each 8oad, WoodsLock,

Cape 1own, 7429
(L) +27 (21) 442 9600 (f) +27 (21) 447 9371


lC8 lMMLulA1L 8LLLASL:
!"#$%&$'
Allssa Cwynn
CommunlcaLlons Manager
+27 (79) 234 2483
allssa[hearLcaplLal.co.za
())*+ "- !.%#/) $" 0) 12%#$)* 3# 4%5%6%#*3
5oclol otetptlse looJloJs set to boost locol eottepteoeotsblp tbtooqb mlcto-oqtlbosloesses lo 2014
CAL 1CWn, SCu1P Al8lCA - 26 March, 2014 - loodods, a soclal enLerprlse operaLlng susLalnable mlcro-
agrlbuslnesses ln dlsadvanLaged Lownshlp communlLles around Lhe WesLern Cape, ls collaboraLlng wlLh SPll1
SLellenbosch Lo open a new markeL hub ln kayamandl by May 1, 2014. 1he enLerprlse, whlch Lralns and hlres
grassrooLs enLrepreneurs Lo grow and sell fresh, organlc vegeLables dlrecLly Lo local communlLy members, has
successfully operaLed ln hlllppl and khayellLsha and ls belng honored as an offlclal World ueslgn CaplLal Cape 1own
2014 ro[ecL (#WuC393) for lLs lnnovaLlve buslness model.
loodods, a venLure ln parenL company PearL CaplLal's porLfollo, was esLabllshed ln 2011 afLer CLC eLer ShrlmpLon
saw Lhe lack of conslsLenL and affordable access Lo proper nuLrlLlon ln SouLh Afrlca's dlsadvangaLed communlLles. Pe
says, "eople ln Lhese communlLles currenLly purchase mosL of Lhelr vegeLables from commerclal supermarkeLs, and
are Lherefore sub[ecL Lo escalaLlng food prlces and hefLy Lravel cosLs relaLlve Lo Lhe small amounL of money spenL on
each shopplng Lrlp. loodods creaLes lmpacL ln Lhese communlLles by noL only employlng grassrooLs enLrepreneurs,
buL also provldlng communlLy members wlLh access Lo cheaper nuLrlLlous vegeLables."
loodods uses a hub and spoke" dlsLrlbuLlon model, ln whlch a markeL (hub) wlLh rows of pods," or craLes, ls
esLabllshed ln Lhe hearL of Lhe Lownshlp as a manufacLurlng, growlng, sales, dlsLrlbuLlon and resource cenLer. A
neLwork of dlsLrlbuLors and franchlses surround Lhe markeL Lo faclllLaLe Lhe dlsLrlbuLlon and sales of fresh, organlc
vegeLables lnLo Lhe communlLy uslng moblle sales carLs. loodods kayamandl ls pro[ecLed Lo creaLed slx permanenL
[obs, produce and sell 9,072 bunches of vegeLables per monLh and conLrlbuLe Lo long-Lerm food securlLy ln
kayamandl.
8ecause loodods's unlque buslness model demonsLraLes susLalnable, scalable and repllcable lmpacL ln Cape 1own
and SouLh Afrlca, lL has been selecLed as an offlclal World ueslgn CaplLal Cape 1own 2014 pro[ecL and SPll1
SLellenbosch parLner. Cape 1own was deslgnaLed World ueslgn CaplLal 2014 aL Lhe lnLernaLlonal ueslgn Alllance
(luA) Congress ln CcLober 2011 ln 1alpel, Lhls presLlglous deslgnaLlon ls besLowed blennlally by Lhe lnLernaLlonal
Councll of SocleLles of lndusLrlal ueslgn (lCSlu) Lo recognlze Lhe value of deslgn Lhlnklng as Lool for soclal, culLural
and economlc developmenL. SPll1 SLellenbosch, also an offlclal World ueslgn CaplLal pro[ecL, alms Lo showcase
SLellenbosch's lnnovaLlve capaclLy for deslgn Lhlnklng. loodods ls Lhrllled and ready Lo work wlLh SPll1
SLellenbosch Lo help brlng soclal and economlc developmenL Lo kayamandl.

lot mote lofotmotloo, vlslt bttp.//www.fooJpoJs.co.zo/ ot bttps.//www.focebook.com/looJloJs.

###
70"8$ 9""*1"*+'
looJloJs ls o soclol eotetptlse tbot tockles tbe cbolleoqe of ptovlJloq fooJ secotlty to JlsoJvootoqeJ commooltles by
estobllsbloq qtosstoots eottepteoeots wbo ote ttoloeJ to stott ooJ too smoll scole oqtl-bosloesses. ltoocblses eoto
sostolooble llvellbooJs by qtowloq ooJ sellloq ftesbly plckeJ veqetobles Jltectly to locol commoolty membets ftom
unlL 201 Cld CasLle 8rewery 8ulldlng
6 8each 8oad, WoodsLock,
Cape 1own, 7429
(L) +27 (21) 442 9600 (f) +27 (21) 447 9371


potpose-bollt, moblle soles cotts. lot mote lofotmotloo, vlslt bttp.//www.fooJpoJs.co.zo/ ot
bttps.//www.focebook.com/looJloJs.

!"#$% '()*% +),-%)./
neott copltol ls o bootlpoe lmpoct lovestmeot compooy boseJ lo cope 1owo, 5ootb Aftlco tbot wos foooJeJ lo 2011
by letet ooJ MooJy 5btlmptoo. lts mlssloo ls to Jtlve slqolflcoot soclol cbooqe lo o floooclolly sostolooble woy
tbtooqb pbllootbtopy, eottepteoeotsblp ooJ veotote copltol. neott copltol cteotes ooJ bollJs blqb lmpoct, blqb
qtowtb soclol eotetptlses tbot tockle soclol ooJ eovltoomeotol ptoblems ot tbe qtosstoots level. lts focos oteos ote
Jocotloo, looJ 5ecotlty, ottepteoeotsblp ooJ ovltoomeotol ltesetvotloo. lot mote lofotmotloo, vlslt
bttp.//www.beottcopltol.co.zo/ ot bttps.//www.focebook.com/beottcopltol.