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In Pursuit of Excellence...Marketing Excellence: Sleeper Effect: A Public Relations Strategy

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In Pursuit of Excellence...Marketing Excellence

We share lessons learned and thought-provoking views on business strategies and marketing tactics. Please SHARE YOUR IDEAS, EXPERIENCE and QUESTIONS so we can all learn from each other! To learn more about Marketing Excellence Inc and our expertise visit www.marketing4excellence.com

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Sleeper Effect: A Public Relations Strategy

In public relations as you attempt to communicate with your publics, TIME when used wisely can become your ally. Credibility is a key to success of any message whether delivered by a spokesperson, in writing or some other means. However what happens when the message is "good" but the person delivering it has potential credibility problems. In other words the person delivering the message is not believable because of past behavior or the perception of no or limited expertise on the subject. The solution, keep sending the message and wait it out. With time the recipients of the message stop associating the person with the message and are able to just receive the message. With time the "Sleeper Effect" kicks in and people start to hear and believe the message. Take for example President Obama. When he initially came out with his message of "Change" not too many paid attention. He was challenged for his lack of political experience, lack of experience running big organizations, and several other issues that affected his credibility initially. He stayed the path

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In Pursuit of Excellence...Marketing Excellence: Sleeper Effect: A Public Relations Strategy

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and the message of "Change" caught on. People stopped paying attention to any other issues and started listening and believing that he would bring good changes to the United States. So PR professionals when challenged by believability of the deliverer of your message, stay the course and give it some time. Eventually the Sleeper Effect will take over if you have a good message. If its a good and worthy message it will be heard and will drive your relationships with your publics.
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In Pursuit of Excellence...Marketing Excellence: Sleeper Effect: A Public Relations Strategy

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O TH ER RESO URC ES Hispanic Marketing Integrated Marketing Communications Strategic Marketing Public Relations Pizza With A Side Of Profanity: Hispanic Marketing A New Low Fox NewsHits Latino Pizza Patrn, a Texas-based restaurant chain, will soon be serving up an extra spicy pizza with a free serving of profanity. Their new super-jalapeoflavored pizza is being marketed as La Ching!#a cover for a slang term derived from the Spanish ... Nissan, Subway, Post Foods Join

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AdAge.com Marketers who are reaping outsize rewards from U.S. Hispanic consumers are helping Univision spread the word. In an ad campaign breaking March 24, Nissan, Subway and Post Foods' Honey Bunches of Oats tout these achievements: Hispanics bought ... Portada's Buzz Barometer: US Hispanics State Farm and Comcast lead the ... Portada-online.com The list of advertisers for the US Hispanic market has been culled from several existing studies on the major advertisers for each of the markets studied. For technical reasons we have left out some advertisers whose names do not appear as a main part ... Changing Places: Michael Guariglia, Melvin Wilson, David Flynn Portada-online.com Prior to joining Tippit & Moo, Flynn was Marketing Director at Novamex. He also founded and built the Hispanic media buying company, Amistad Media Group. His career, includes the achievement of successfully taking an established Hispanic icon, Jarritos ...
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