ICC Handbook

FOR 1HE IN1ERNA1IONAL COAS1AL CLEANUP
CONTENTS
vFLCOMF LF11FR From Ocean Conservancy's President and CFO .............................................................. oz
CHAP1FR 1: Marine Debris Background ......................................................................................................... o
CHAP1FR 2: Data Collection ........................................................................................................................... o6
CHAP1FR 3: Roles and Responsibilities oF International Coastal Cleanup Coordinators ............................. o8
CHAP1FR 4: How to Organize a Cleanup ........................................................................................................ o
CHAP1FR 5: Coordinating Publicity A Media Relations Guide .................................................................. 6
CHAP1FR 6: Local Partners .............................................................................................................................. zo
CHAP1FR 7: Cleanup Materials and Supplies ................................................................................................. z
CHAP1FR 8: Underwater Cleanups .................................................................................................................. zy
APPENDICES
A: International Coastal Cleanup Data Card {used to tally the results oF the Cleanup) ................................. z6
B: Supply List ..................................................................................................................................................... z
C: 1ip sheet: vorking with volunteers ............................................................................................................. z8
D: International Coastal Cleanup Brochure ...................................................................................................... zg
F: International Coastal Cleanup Poster .......................................................................................................... o
F: Additional Resource For Boaters: Good Mate ...............................................................................................
G: 1ips For volunteers ........................................................................................................................................ z
H: Photo]video Release Form ...........................................................................................................................
I: Data Detective Poster ................................................................................................................................... q
}: International Coastal Cleanup volunteer CertiFcate oF Appreciation ......................................................... y
I: International Coastal Cleanup Coordinator Report Form ........................................................................... 6
L: Sample Proclamation ....................................................................................................................................
M: International Coast Cleanup Sponsor List Form ......................................................................................... 8
N: Sample Letter oF Inquiry For Sponsors ......................................................................................................... g
O: International Coastal Cleanup Summary Card ........................................................................................... qo
1RASH DOESN'1 FALL FROM 1HE SkY, |t jalls jron bunan bands.
But, just as bunan bands are tbe source oj nar|ne debr|s, so, too, are tbey
tbe sal|e. Tbe solut|on to trasb |n tbe ocean |s |n our bands.
vikki Spruill, President and CFO oF Ocean Conservancy
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Ocean Conservancy staff members gather to enjoy a Cleanup event.
VIKKI SPRUILL
Pres|dent and CEO, Ocean Conser|ancy
DEAR COORDINATORS,
I
n }anuary oF 86, one woman named
Linda Maraniss got the idea For a
beach cleanup that has grown into
a worldwide movement on behalF
oF ocean health thanks to individuals
like Lindaand people like you.
For many oF us, the call to help keep the ocean clean and healthy
comes through personal experience, and that's how it was For
Linda. She had just moved to 1exas From vashington, DC, where
she worked For Ocean Conservancy {then called the Center For
Fnvironmental Fducation). On her Frst visit to the GulF oF Mexico,
she Found herselF thinking she had stumbled across a dump.
But what she saw was actually marine litter washed up by the tide:
gallon milk jugs, ketchup bottles, and Forescent light tubes littered
the sand oF the otherwise spectacular beach. Repelled by what she
saw on that 1exas beach, she planned a beach cleanup. In just two
hours z,8oo 1exans picked up zq tons oF trash.
Since 86, almost seven million volunteers in more than z
countries have been picking up millions oF pounds oF trash on one
day each year during the International Coastal Cleanup {ICC) and
helping Ocean Conservancy build a marine debris database that
provides a global snapshot oF trash in the ocean. 1he published
datathe Marine Debris Indexraises awareness, inspires
cleanups, and shapes policy decisions.
}ust as the Cleanup began with the eFForts oF one person, its
strength today is the hard work oF individuals like you. vhether
you're From Peru or Poland, whether you live on the ocean's
shores or hundreds oF miles inland, an abiding passion For our
ocean that surpasses shorelines and geographic boundaries will
connect you to everyone who is part oF the remarkable Cleanup
network. Coordinators are our sea stars. Because your work is so
visiblescouting locations For cleanups, Fnding local sponsors,
mobilizing hundreds oF thousands oF volunteers, organizing data,
and publicizing the ICCit brings the issue oF trash in our ocean
out into the light For millions oF people and attracts invaluable
support From every quarter.
Linda Maraniss says that Frst event was successFul because
we were so devoted and so directed. Presumably you share that
calling, and that's why you have volunteered to help coordinate
the world's largest volunteer event on behalF oF the ocean. So
please read on, and use this manual to plan your state or country
International Coastal Cleanup events. And don't hesitate to
contact Ocean Conservancy iF we can help as you begin your
invaluable contribution to the ICC.
For a sea change,
2
Marlne Debrls: what It Is
And where It Comes From
Maiino doliis is tho toin loi any nanulactuiod iton that
onds u as tiash in oui ocoan, lakos, oi inland watoiways.
Moio than an oyosoio, tiash in tho ocoan is ono ol tho woild`s
nost oivasivo ollution iollons. It sickons and kills thousands
ol naiino aninals and liids. It also undoininos ocononios
lasod on touiisn and hshoiios. All kinds ol tiash, lion cigaiotto
lutts and hshing lino to tiios and laigo housohold aliancos,
accunulato on loachos and lonoath tho watoi`s suilaco. All ol
it shaios a connon oiigin: At a ciitical docision oint, sonoono,
sonowhoio nishandlod it, oithoi thoughtlossly oi doliloiatoly.
Thoio`s good nows: Wo can iovont tiash in tho ocoan.
Whoio doos all tho tiash in tho ocoan oiiginato? Knowing
tho answoi to that quostion loads to lottoi nanagonont lans
and olicios to sto it at tho souico. Ocoan Consoivancy collocts
and tiacks naiino littoi in two catogoiios, distinguishing
lotwoon tiash that staits out on land and tiash that oiiginatos
on tho watoi:
Land-based: Doliis ontois tho watoi lion a vaiioty ol
land-lasod souicos, nany locatod hundiods ol nilos inland.
All ol tho lollowing can ioach tho soa thiough stoin diain
systons, ciooks, and iivois: Tiash and wasto lion iocioational
loachgoois and hshois, iocossois and tiansoitois, natoiial
nanulactuiois, land-lasod solid wasto disosal and iocossing
lacilitios, illogal oi inaioiiato duning, and littoiing.
Sowoi ovoiows, nallunctioning sowago tioatnont lants,
and stoin-watoi iunoll also sond doliis into ciooks, iivois,
and ovontually tho ocoan.
You night assuno that nost naiino doliis conos lion
naiino activitios liko loating. But studios show that as nuch
as 8o oicont conos lion tho land.
Waterway-based: Connoicial hshing vossols, iocioational
loats and ciuiso shis, noichant and nilitaiy vossols, and
ollshoio otioloun latloins and thoii suly vossols aio
tho iinaiy souicos ol watoi-lasod doliis. This doliis nay
lo intioducod accidontally oi intontionally.
But that`s just tho loginning. Ocoan Consoivancy iohnos
oui tiacking ovon luithoi. As you can soo on tho sanlo data
caid (Aondix A, voluntoois tally itons accoiding to tho
lollowing hvo doliis-ioducing activitios:
CHAPTER 1
MARINE DE8RIS 8ACkCROUND
3
S1AR1 A SFA CHANGF International Coastal Cleanup Coordinator Handbook
Recreational and shoreline: Itons liko last-lood wiaois
and lovoiago containois lion loachgoois, icnics, soits ovonts,
and lostivals along with littoi washod lion stioots, aiking lots,
and stoin diains.
Ocean and waterway: Doliis lion iocioational hshing
and loating, connoicial hshing, caigo, nilitaiy, and ciuiso
shis, and ollshoio industiios liko oil diilling.
Smoking-related: Itons lion snoking includo cigaiotto
hltois, cigai tis, lightois, and tolacco-ioduct ackaging.
Dumping-related: Illogal duning includos things liko
luilding natoiials, laigo housohold itons, cais, and cai aits.
Medical and personal hygiene: This catogoiy
includos syiingos, condons, and tanon alicatois
disosod ol iniooily.
Impacts oF Marlne Debrls
Tho ocoan is sick, and tho inacts loi all ol us aio lai-ioaching:
Human health and safety: Discaidod syiingos, condons,
and tanon alicatois can lo a sign ol noio soiious watoi
quality concoins that alloct hunan hoalth and saloty. Socihc
itons that can oso an innodiato saloty thioat includo liokon
glass that can cut laio loot and discaidod ioo, lino, lags, oi
shooting that can ontanglo divois and disallo loat ioollois.
And lastics colloct toxic conounds that thon got into tho
lodios ol oiganisns that oat lastic doliis in tho soa, thoso
conounds nay tiavol thioughout tho lood wol, though tho
ovidonco on hunan hoalth ollocts thus lai is inconclusivo.
Aesthetic and economic impacts: Shoiolinos covoiod
with littoi, unattiactivo and olton hazaidous, koo touiists and
iocioational usois away and inact local ocononios. Tiash
caught in ioollois and notois can load to oxonsivo ioaiis.
And connon doliis itons olton last loi wooks, nonths, oi ovon
hundiods ol yoais in naiino onviionnonts.
NOTE: Estimated individual item timelines depend on product
composition and environmental conditions.
Source: South Carolina Sea Grant Consortium, South Carolina Department of Health
& Environmental Control Ocean and Coastal Resource Management, Centers for
Ocean Sciences Education Excellence (COSEE) Southeast and National Oceanic
and Atmospheric Administration
HOw LONC '1IL I1'S CONE?
Fstimated decomposition rates oF common
marine debris items:
Paper towe| ......................................... z to q weeks
Newspaper ................................................. 6 weeks
Cotton rope ....................................... to months
App|e core ............................................... z months
Cardboard box ........................................ z months
waxed ml|k carton ................................... months
Photo-degradab|e ................................... 6 months
beverage ho|der
P|ywood ................................................. to years
woo| socks ............................................ to years
P|astlc grocery bag ............................. to zo years
1ln can ....................................................... o years
Foamed p|astlc cup ................................... o years
A|umlnum can ......................................... zoo years
P|astlc beverage ho|der .......................... qoo years
Dlsposab|e dlaper .................................... qo years
P|astlc bott|e ............................................ qo years
Flshlng |lne .............................................. 6oo years
1ln can ....................................................... o years
4
Habitat destruction: Doliis can alloct tho watoi quality
ol aquatic halitats and also causo hysical danago. Sulnoigod
doliis can covoi coial iools and snothoi soa giassos and othoi
lotton-dwolling socios.
Wildlife entanglement and ingestion: Tiash in tho
watoi sickons, injuios, and kills liids, soa tuitlos, and naiino
nannals. Ocoan lilo nay oat things thoy shouldn`t. Foi
oxanlo, soa tuitlos nay conluso oating lastic lags with
jollyhsh, ono ol thoii lavoiito loods. Many aninals cannot
ioguigitato an iton onco thoy swallow it. Doliis that will
not ass out ol tho stonach givos a lalso sonso ol lullnoss,
so sono aninals will sto oating and slowly staivo to doath.
Doliis that ontanglos a living cioatuio can hanoi its alility
to novo, inict cuts, iovont oating, oi causo sullocation.
Monohlanont lino, hshing nots, six-ack holdois, and stiaing
lands aio sono ol tho woist culiits loi ontanglononts.
Global climate change: Maiino doliis lays a iolo in glolal
clinato chango. As living things in tho ocoan sook to adat to
stiossos liko iising soa lovols and waining tonoiatuios liought
on ly clinato chango, thoii iosilionco is conionisod ly nany
othoi stiossos including ovoihshing, coastal dovolonont, and
naiino doliis. By signihcantly ioducing tho inacts ol thoso
additional stiossos, including naiino doliis, naiino wildlilo
and ocosystons will havo a lottoi chanco ol adating to
clinato chango.
Foi noio inloination, download a PDF ol tho zoo ICC iooit
A Rising Tidc cj Occun Dcbris und Wnut Wc Cun Dc Abcut !t,
including social soctions on wildlilo and glolal clinato chango
inacts, at www.coastalcloanu.oig
Internatlona| Law
Whon conliontod with tho hainlul ollocts ol naiino doliis, youi
hist ioaction night lo, Thoio ought to lo a law against this."
Ol couiso such laws do oxist, including tho Intoinational Maiino
Pollution Tioaty (MARPOL, which iohilits ocoan duning
ol all shi-gonoiatod lastics and also iogulatos tho duning ol
othoi gailago. Tho US Coastal Zono Managonont Act, anothoi
inoitant law, iogulatos land-lasod ollution into tho watoi.
Unloitunatoly, thoso laws and othois liko thon aio haid to
onloico duo to tho widosioad natuio ol naiino doliis acioss
nany loidois and tho dilhculty in idontilying socihc souicos.
But individuals can lay a signihcant iolo in onloiconont
ly iooiting violations thoy olsoivo.
And tho data colloctod and iocoidod oach yoai duiing tho
Intoinational Coastal Cloanu is holing lolstoi olloits
to ioduco tiash in tho ocoan ly inointing tho souicos
ol naiino doliis so wo can sto tiash in its tiacks.
DE8RIS 1HA1 EN1ANCLES A LIvINC CREA1URE can banper |ts ab|l|ty to no|e,
|nj|ct cuts, pre|ent eat|ng, or cause sujjocat|on. Monoplanent l|ne, psb|ng nets,
s|s-pack bolders, and strapp|ng bands are sone oj tbe uorst culpr|ts jor entanglenents.
5
CHAPTER 2
DA1A COLLEC1ION
Intoinational Coastal Cloanu voluntoois don`t just cloan u
naiino doliis, thoy tally ovoiy iton thoy hnd. Thoy hll out
data caids (Aondix A lion shoiolino, undoiwatoi, and
watoicialt Cloanu ovonts soaiatoly to ascoitain how doliis
dillois alovo and lolow tho watoilino. Ocoan Consoivancy
thon iocoids and analyzos that inloination. Tho iosulting
Maiino Doliis Indox iovidos a glolal snashot ol tho tyos
and souicos ol tiash in tho ocoan.
why Is Data So Important?
To conlat unsightly and dangoious doliis, wo nood to know
oxactly what is out thoio and whoio it conos lion. Tho Maiino
Doliis Indox is tho only countiy-ly-countiy, stato-ly-stato,
iton-ly-iton listing ol tiash in tho ocoan. It is includod in
oui ono-ol-a-kind annual iooit on naiino doliis, which wo
distiiluto to koy docision nakois in tho US and aiound tho
woild. Oui data is a iovon tool loi oducating tho ullic and
govoinnont olhcials alout tho iollon ol naiino littoi. Tho
data havo inuoncod ullic olicy on wasto nanagonont,
iontod logislation, and insiiod lusinossos, individuals,
and connunitios to locus on lottoi ways to nanago wasto
liko iocycling iogians, Adot-a-Boach iogians, and nany
othois. Sinly ut, lottoi data noans lottoi docision-naking.
Data Cards
Oidoi tho data caids two to thioo nonths ahoad ol tino.
To ostinato tho nunloi ol caids you will nood, look at ast
uso in youi aioa oi hguio ono data caid loi ovoiy two to thioo
voluntoois. You will distiiluto tho caids to tho voluntoois on
tho day ol tho Cloanu thiough zono catains oi sito catains.
Mako suio voluntoois:
- laniliaiizo thonsolvos with tho data caid loinat,
doliis itons listod, and instiuctions ahoad ol tino,
- know that thoy only nood to iocoid things itonizod on
tho list (with tho oxcotion ol itons ol local concoin, i.o.,
littoi that is not itonizod on tho caid lut occuis in laigo
nunlois at a aiticulai sito,
- undoistand that ovon il an iton doos not aoai on tho
caid, voluntoois should colloct and disoso ol it iooily.
wHO DOES wHA1
Ocean Conservancy
Organizes]supports the state and country coordinators
Coordinator
Organizes the Cleanup at the state or country level
Zone Captain
Organizes the Cleanup within the scope oF counties or cities
Site Captain
Oversees the Cleanup at a single location]site
For more detal|ed lnFormatlon, down|oad a PDF
oF the Guide to Murine Debris und the lnternutionul
Coustul Cleunup at www.coasta|c|eanup.org.
6
He|pFu| 1lps For Data Co||ectlon
Ploaso instiuct youi zono and sito catains to onsuio tho validity
and accuiacy ol oui datalaso ly answoiing thoso quostions:
Have you bIIed out the CIeanup site Iocation inlormation
section ol the data card, incIuding the zone or county
cIeaned, country]state, and site name?
Location is koy to oui statistics, so loaso lo accuiato. Within
tho US, zonos aio countios. Outsido tho US, zonos can lo
countios, aiishos, iogions, oi distiicts. A sito is tho socihc
Cloanu location. You can havo noio than ono sito in a zono,
and nany zonos in a stato oi countiy.
Did you conduct an underwater cIeanup?
Koo undoiwatoi data soaiato lion land-lasod data.
Fill out soaiato caids loi oach at a givon sito.
Have you relerred to the Guide to Marine Debris and the
InternationaI CoastaI CIeanup and the Data Detective
poster to heIp voIunteers correctIy identily types ol debris?
Thoso visual aids hol avoid conlusion.
Did you bnd any entangIed animaIs, aIive or dead?
Includo tho tyo ol aninal, whothoi it was alivo
oi doad, and what ontanglod it. YOU MUST NOT PICK UP
ANIMALS DEAD OR ALIVE WITHOUT ADVICE FROM
THE SITE CAPTAIN. Bo suio oach ontanglod aninal only
gots countod onco, ovon though it will ionain whoio it was
lound. Tag tho aninal with a noto saying, This has loon
talliod on a data caid, do not iocoid again."
Have you remembered to Iist the singIe most unusuaI item
you lound in the space provided on the lront ol the card?
Cooidinatois should ionind voluntoois to iooit thoii unusual
hnds on tho data caidthoso aio gioat attontion-gottois loi
ioss covoiago and oducation olloits.
7
CHAPTER 3
ROLES AND RESPONSI8ILI1IES OF
IN1ERNA1IONAL COAS1AL CLEANUP COORDINA1ORS
Ocoan Consoivancy and tho cooidinatois woik togothoi
to oiganizo and inlonont tho ICC.
Ocean Conservancy
Ocoan Consoivancy is tho loundoi and woildwido cooidinating
lody ol tho ICC. Oui iolo is ondoisonont, cooidination,
connunication, data analysis, ullic outioach and nodia
suoit, and national as woll as intoinational suoit:
Endorsement
Ocoan Consoivancy nust iocognizo and sanction an individual]
oiganization to soivo as an ICC cooidinatoi loloio thoy can iocoivo
natoiials oi suoit. Ocoan Consoivancy iosoivos tho iight
to withdiaw suoit lion any ICC cooidinating individual]
oiganization at oui disciotion. Ocoan Consoivancy will iovido
lottois ol ondoisonont to ICC cooidinatois as aioiiato.
Coordination
Ocoan Consoivancy suoits stato oi countiy cooidinatois ly
ioviding Cloanu natoiials and sulios. Wo also oiganizo an
annual ICC conloionco to iovido cooidinatois with inloination
alout naiino doliis issuos, voluntooi ongagonont, oducation,
and outioach tools. Wo also nodoiato a loiun in which
cooidinatois can shaio idoas and oiganizational stiatogios.
In addition, Ocoan Consoivancy suoits and woiks to
oxand tho ICC ly idontilying now cooidinatois and holing
thon launch thoii hist Cloanu ovont.
Communication
Ocoan Consoivancy connunicatos lioquontly with cooidinatois,
iinaiily via onail. Ocoan Consoivancy iovidos connunication
and notwoiking ooitunitios loi aitnoiing oiganizations to hol
lacilitato tho ow ol inloination alout tho ICC acioss tho glolo.
Data Analysis
Ocoan Consoivancy iocossos and analyzos tho inconing data
lion oach Cloanu sito. Cooidinatois will iocoivo thoii own stato
oi countiy data analysis as woll as US and intoinational analysis
in oloctionic loin. Cooidinatois can also download thoii data
onlino lion tho onlino Data Colloction and Rooiting Tool
at www.coastalcloanudata.oig (contact Ocoan Consoivancy
loi youi usoinano and asswoid. You will also iocoivo coios
ol tho iintod annual iooit. Individual stato and countiy
iooits aio availallo uon ioquost.
Public Outreach And Media Support
Ocoan Consoivancy oiloins ullic outioach activitios in
suoit ol tho ICC as a wholo, including ioducing tho annual
Cloanu iooits, ullicizing Cloanu ovonts, and activoly
sooking solutions to stoing tho naiino doliis iollon at
tho souico. Modia olloits includo ullicizing tho ICC thiough
ullic soivico announcononts (PSAs as woll as tolovision,
iadio, nowsaoi, and nagazino aiticlos and advoitisononts.
Whon iogional iooitois contact Ocoan Consoivancy, wo
gonoially ioloi thon to tho stato oi countiy cooidinatoi loi
inloination and intoiviows. Whon talking with iooitois,
loaso iononloi to nontion that youi woik is ait ol tho
laigoi ICC olloit. Ocoan Consoivancy doos iocognizo and list
stato and countiy cooidinatois along with thoii local sonsois
in tho annual iooits and on oui wolsito.
8
Partnership Support
Ocoan Consoivancy socuios national and intoinational sonsois
to iovido lunding loi iinting and shiing natoiials, iogian
dovolonont, and in-kind donations.
Without najoi aitnoi suoit, Ocoan Consoivancy would not
lo allo to iovido cooidinatois with sulios, cooidination, data
analysis, and iogian suoit. In aiociation, loaso lo suio
to iocognizo national and intoinational ICC sonsois in nodia
and ionotion along with tho local sonsois.
ICC Coordlnators
ICC stato and countiy cooidinatois aio voluntoois who donato
thoii tino and iosouicos as woll as thoii oiganization`s tino
and iosouicos to this intoinational novonont. Wo iosoct and
valuo youi connitnont. Tho oxtonsivo ICC notwoik soivos
as a owoilul conduit loi ocoan consoivation olloits all ovoi
tho woild. ICC cooidinatois havo tho lollowing iolos and
iosonsililitios whon agiooing to aiticiato in tho ICC:
Liaison Between Organizations
You will soivo as tho liaison lotwoon Ocoan Consoivancy and
othoi oiganizations]gious in youi countiy oi stato, ionoting
tho ICC. Cooidinatoi outioach to local onviionnontal gious
has loon voiy succosslul in luilding tho ICC.
Cleanup Materials And Supplies
You will oidoi Cloanu natoiials (soo sulios chocklist, aondix
B loi all zono]sito catains and oxoctod aiticiants, and soivo
as tho oint ol contact loi Cloanu-iolatod quostions oi sulios
(data caids, ostois, inloination guidos, otc.. To onsuio tinoly
shiing, you nust sulnit youi Cloanu Matoiials Oidoi
Foin" to Ocoan Consoivancy in Aiil. Wo shi diioctly to
you loi distiilution.
Recruitment And Organization
Ono ol youi koy dutios is iociuiting and oiganizing zono and]
oi sito catains to nanago sito cooidination. Idontily Cloanu
aioas]sitos and oxlain iocoduios to loth catains and
voluntoois, onhasizing saloty and accuiato data colloction.
Inloin voluntoois ol oxoctations loloio tho ovont. You aio
also iosonsillo loi all tiaining and logistics with iogaid to
Cloanu dotails and voluntoois.
Local Sponsor Identication
You nay havo idoas loi youi Cloanu ovont that ioquiio additional
lunding, in which caso it is youi iosonsilility to idontily local
sonsois. Ocoan Consoivancy doos not iovido any nonotaiy
assistanco. Howovoi, oui stall is availallo to adviso you on
lundiaising, sonsoishis, and naikoting, and can iovido
lottois ol suoit to acconany youi giant ioosals.
Site Location Identication
Ploaso onsuio that tho zono location and sito nano (il noio
than ono oi zono and tyo ol Cloanu ovont (loach]shoiolino,
undoiwatoi, oi watoicialt is indicatod cloaily on oach caid.
Reporting Data And Highlights
You will iooit iolininaiy iosults to Ocoan Consoivancy within
ono wook ol tho Cloanu ly sulnitting via onail tho Zono]Sito
List" and a sunnaiy ol youi Cloanu ovont highlights.
Inloining Ocoan Consoivancy alout youi Cloanu highlights
onallos us to accuiatoly ioiosont youi Cloanu to tho nodia. Tho
zono]sito inloination allows Ocoan Consoivancy to onsuio that
all ol youi data caids aio iocoivod, ly onalling us to cioss-chock
youi data caids with youi zono]sito list. Plan to oltain sinilai
iooits lion youi sito]zono catains so you can conilo and
sond iolininaiy statistics to Ocoan Consoivancy innodiatoly
altoi tho Cloanu.
Cooidinatois nust lo allo to iovido dotailod inloination
on aiticiation, lion tho nunloi ol voluntoois to tho woight
ol tho doliis thoy colloctod and tho distanco thoy covoiod.
Data Card Collection
You will colloct caids lion sito and zono catains, and onsuio that
tho data has loon iooily sunnaiizod on tho sunnaiy loin.
Sulnit data to Ocoan Consoivancy onlino at www.coastalcloanu.
oig (contact us loi youi usoinano and asswoid to nako analysis
and iooiting lastoi. Whilo cooidinatois can still nail oi onail
caids to Ocoan Consoivancy, wo stiongly oncouiago you to ontoi
tho data onlino.
Coordinator Contact Information
Ploaso koo youi contact inloination u-to-dato. Il you hnd you
can no longoi soivo as cooidinatoi, inloin us innodiatoly so
wo can hnd a iolaconont and guaiantoo continuod aiticiation
loi youi aioa in tho ICC.
9
CHAPTER 4
HOw 1O ORCANIZE A CLEANUP
A tiuly succosslul ICC ovont ioquiios nonths ol caiolul
lanning, cooidinating, and iociuiting. This soction dosciilos
how to oiganizo a Cloanu ovont, and ollois a dotailod lan loi
cooidinating associatod logistics. Il you and youi oiganization
ovoisoo a laigo notwoik ol local zono oi sito catains within youi
aioa, wo oncouiago you to assign sono oi all ol tho iosonsililitios
in this soction to thoso individuals.
As ICC ovonts in a stato oi countiy oxand, tho ICC cooidinatoi
can no longoi oiloin all ol tho ovont`s oiganizational lunctions
and voluntooi iociuitnont olloits loi oach sito. So as you add
noio zonos and sitos, you will cono to doond uon dodicatod
and caallo long-toin voluntoois soiving as zono catains oi sito
catains. Thoso catains usually iociuit voluntoois and oiganizo
and suoiviso tho ovont. Catains allow you noio tino to
lundiaiso, liing in noio sitos oi zonos, and hnd noio aitnois.
How inoitant aio thoso holois? Il you can idontily z zono
catains, thon youi diioct contact is linitod to thoso z individuals.
Thoso z zono catains can thon woik in tuin with z sito
catains. Now instoad ol nanaging z Cloanu ovonts, you can
nanago oz sitos without having to contact oach ono diioctly!
Voluntoois aio at tho hoait ol tho ICC. Foi tis on woiking
with thon, loaso soo Aondix C.
ZONE CAP1AINS
Z
one captains are usually responsible For a
speciFc geographic area, county, parish, lake,
river, district, region, or town. Zone captains
will manage multiple beaches]sites, and work
with many diFFerent organizations and entities to Fnd
volunteers. Zone captains distribute supplies and
materials From the ICC coordinator to their individual
site]beach captains. AFter the event, zone captains
compile all data cards and site summaries and pass
that inFormation on to the ICC coordinator to submit
to Ocean Conservancy {online iF possible). 1hey should
also report any unique or interesting events to you.
IF you preFer, you can assign the zone captain{s)
the job oF summarizing and submitting the data.
SI1E CAP1AINS
A
site captain organizes and Facilitates the activities
that occur at a speciFc location on the day oF the
event. Site captains will bring the supplies, set up
a registration table to distribute materials, sign
up volunteers, and inForm them oF their assigned tasks.
AFter the event, site captains collect all data cards and
other materials From the volunteers and return them to
the zone captain. Site captains also keep track oF how
many people participated, how much trash was collected,
and how many miles oF shoreline were cleaned. Site
captains may also be responsible For taking pictures,
gathering anecdotal inFormation, and other duties.
10
8eFore the C|eanup
1 Identify beaches and waterways in your area that
need to be cleaned and that are safe and accessible
to volunteers including boaters and divers.
- Fnsure that you will have access to the site and that
you have the necessary permission to be at the site.
- Fstablish a check-in station where volunteers sign in and
receive trash bags, data cards, pencils, and instructions.
IdentiFy potential volunteer check-in sites that will be clearly
visible and oFFer parking. For example, iF you are conducting
a waterway cleanup, check-in could be located next to a boat
ramp or central area oF a marina. ou may want to post signs
or posters directing people to the proper location.
- Select site coordinators who can manage Cleanup activities
at each site.
- Once you have identiFed your Cleanup sites, check-in
locations, and the site coordinators, please notiFy your state
or country coordinator so they and Ocean Conservancy will
have the inFormation handy when volunteers and media call.
2 Hold a site coordinators meeting.
- 1his meeting is your opportunity to distribute materials to
your site coordinators and make them understand what
they have to do. 1hey should know about the importance oF
data collection, how to Fll out report Forms, the importance
oF keeping track oF numbers oF volunteers, trash collected
{weight, number oF bags Flled), and entangled animals Found,
and the beneFts oF working with the media. All site coordinators
should visit their site well in advance oF the Cleanup event
date, and decide where they will set up their check-in station,
where the dumpster and recycling container{s) should be
located, and exactly where volunteers will work.
- Decide on a date. Cleanup events are usually held on the third
Saturday in September, but may be held any time in September
or October to accommodate scheduling considerations such
as religious or commemorative holidays or extreme weather.
- Review what to do in case oF health emergency {see =o)
or with dead or entangled animals {see =)
3 Contact merchants and other potential donors who
can supply drinks, food, rafe prizes, or whatever else
you might need.
- Many merchants will jump at the chance to be involved
with such a positive community event. 1he ICC oFFers good
public relations For them, and you can make it even better
by remembering to mention all your donors and sponsors
in press releases or conversations with the press. Donations
oF this type also encourage volunteer participation.
4 Recycle.
- Contact recyclers in your area who will accept aluminum,
glass, and plastic bottles, and make arrangements For them
to process items aFter the Cleanup. Recycling the aluminum,
glass, plastic, and, in some cases, other metals, has always
been a major emphasis oF the ICC. Some towns may have
recycling coordinators in their solid waste departments who
can assist you.
- Plan ahead For the collection oF recyclables: ) have
volunteers sort as they collect, or z) identiFy a special
group oF volunteers who will work during and aFter
the Cleanup to sort the recyclables.
ve recommend the Frst option, which more coordinators Fnd
easy and successFul, but you may use any method that works For
you. BeFore volunteers begin working, be sure to remind them
to separate recyclable items.
5 Locate a waste hauler who will donate services the
day of the Cleanup to haul away trash after the event.
- Contact a local waste-collection company in your area.
our municipal government may helpand may even waive
the entrance Fees at landFlls or incinerators For the event.
- Plan the removal oF trash bags. vill volunteers carry them
back to the check-in point, or will they leave them along the
way as they Fll them to be picked up later? IF you choose
the Frst option, have your volunteers start at the Far end
oF the zone they will be cleaning and work their way back
to the check-in point.
11
6 Plan ahead for handling medical (syringes, etc.)
and sewage (condoms and tampons) waste.
- Children should be instructed NO1 1O 1OUCH
any oF this type oF debris.
- Suggestions For adults include wearing gloves, putting
syringes in plastic gallon containers, or using Fags or
surveying tape to mark the location oF this debris so
a coordinator can return to pick it up aFter the Cleanup.
7 Arrange to measure or estimate weight of lled bags.
ve are always asked, How many pounds oF trash did volunteers
pick up during the Cleanup? 1here are several ways to calculate
the weight oF trash collected.
- Secure a scale similar to those used in grocery stores
or one with a hook on it to weigh each bag oF trash beFore
it is heaved into a dumpster.
- Sometimes your waste hauler can give you the total weight
oF what they hauled away {either a real weight or a good
estimate made by the number oF Flled dumpsters).
- ou can estimate the total weight by weighing a random
sample oF ten Flled bags oF trash, calculating the average
weight per bag, and multiplying that number by the total
number oF trash bags.
Ocean Conservancy uses pounds per bag as a standard weight
For conversions in the event that alternative weighing methods
are not available. Simply multiply the number oF bags by .
8 Solicit volunteers and work with the media.
- Distribute posters and brochures {Appendices D and F,
PDFs available From Sonya Besteiro at zoz--oq
or sbesteiro[oceanconservancy.org).
- Contact local schools, civic organizations, Chambers oF
Commerce, environmental groups, industries, and others
willing to participate in the Cleanup. Remember boaters
and marinas {Appendix F).
- Use the media announcements we send to you, modiFy
them or create your own, and distribute to local media
as well as the groups listed above who may have their own
newsletters or Fyers.
- IF you have time, contact speciFc environmental reporters
{print and 1v]radio media) in your area who may be interested
in a beFore and aFter story. Get a photographer out to shoot
pictures oF a Cleanup site beFore the event to illustrate the
trash problem, or supply the press with some photos oF your
own. Advance press coverage will help encourage participation
the day oF the event.
- 1he state or country coordinator will oFten send media
advisories across the state or country. However, the media
more oFten are interested in your local story, and a personal
call helps get inFormation on the Cleanup announced and
published. Always mention that your local event is part oF
the statewide]countrywide {and international) Cleanup
coordinated by your state or country coordinator and
Ocean Conservancy.
- Let volunteers know what to bring and what to expect
on the day oF the event {Appendix G).
9 Maintain a list of people who respond and express
interest to get an indication of the number of volunteers
to expect at your Cleanup sites.
- 1his is optional, but may be important in case you have too
many people wanting to go to a speciFc site. ou can assign
extra people to sites that may need more helping hands.
- Also, consider how volunteers will be dispersed during
the Cleanup to cover your whole Cleanup area. For example,
some zone captains mark oFF sections every ]8 oF a mile
{or whatever distance is appropriate), and estimate how many
volunteers at a minimum are needed For each section. vooden
stakes work well as markers, as do telephone poles along
a parallel road. ou or your site coordinators may want
to have maps oF the Cleanup site available For volunteers.
12
10 Be prepared for health emergencies.
- Make Frst-aid kits available at each Cleanup site or check-in
location For small emergencies like cuts and scrapes.
- ou and your site coordinator should also review what to do
in the event oF a major health emergency {heat exhaustion
or heatstroke, broken bone, etc.). vrite out a plan, locate the
closest hospital or emergency Facility, and identiFy the quickest
route to get there. Some communities may want to have rescue
personnel standing by, particularly For areas expecting several
hundred volunteers.
- 1ry to obtain walkie-talkies, two-way radios, or cell phones
For site captains. {1his is useFul For staying in touch with
each other, regardless oF possible emergencies.)
- Provide saFety tips to volunteers at the check-in station e.g.,
drink plenty oF water, wear sunscreen, etc.
- Find out which oF your volunteers know basic Frst aid
or have other medical training.
11 Make sure volunteers know what to do with dead,
entangled, or injured animals.
- Contact your local animal]wildliFe rescue Facilities to let them
know that a Cleanup event will take place and that volunteers
may Fnd injured wildliFe. Ask how to properly care For and
transport injured animal, and which animals volunteers may
and may not handle.
- Generally, leave dead wildliFe alone. But remove dead animals
entangled in debris so that other animals don't become
entangled as well.
- Report all entanglements and injuries or accidents
on the data cards.
12 Arrange for someone to take photos or video
of the event.
1he state or country coordinator and Ocean Conservancy need
digital photos oF volunteers participating in Cleanup events at the
diFFerent types oF sites From around your state or country. ve also
can use photos oF entangled animals. Pictures are used in the Fnal
report, brochures, educational slide shows, and other publications.
- Move in close and take shots oF people picking up debris
and Flling out data cards.
- Common pitFalls: photos taken From behind or From too
Far away and pictures oF people standing around.
- Please share video Footage that may be useFul For Future public
service announcements or other educational purposes.
- Label all photos clearly with the photographer's name,
site location, and date.
- Please use photo]video release Form {Appendix H).
- Ocean Conservancy will have unlimited and non-exclusive
use oF photos For Ocean Conservancy publications,
website, products, and other uses to promote Ocean
Conservancy's work.
CENERALLY, LEAvE DEAD wILDLIFE ALONE. But reno|e dead an|nals entangled
|n debr|s so tbat otber an|nals don't becone entangled as uell.
13
On C|eanup Day
1 Set up your check-in points.
- Be prepared beFore your volunteers start arriving. Set up
your check-in station with all materials, be sure that your
pencils are sharpened ahead oF time and that sign-in sheets
and photo]video release Forms are ready For volunteers.
- Post signs, iF necessary, to direct volunteers to parking areas,
the check-in station, and the area they will clear oF debris.
Locate and mark dumpsters and recycling bins For them.
- Display the Data Detective poster at each site {Appendix I).
- ou may also want to display actual examples oF less-Familiar
marine debris items.
2 Coordinate volunteers at Cleanup sites.
Zone captains and site coordinators should distribute materials
and instruct the volunteers on the Following points as they arrive
at the check-in point:
- Have all volunteers sign in so that we have an accurate
record oF the number oF participants. our state or country
coordinator and]or Ocean Conservancy will ask you For the
total number oF volunteers at your Cleanup event.
- Emphaslze the lmportance oF data co||ectlon. Cataloging the
type, amount, and location oF debris Found during the Cleanup
provides inFormation vital to identiFying the sources oF the
trash. 1his is the top priority oF the ICC these numbers
distinguish the ICC From other cleanups. volunteers use
identical data cards, and we compile all the inFormation into
a comprehensive annual report. Ocean Conservancy shares
the data with the press as well as decision makers who use
it to create long-term solutions. 1he data also strengthen
citizen education programs.
- Show volunteers how to use tick marks to record debris
items, words such as lots and many are not useFul
For data. Fncourage volunteers to keep any unusual debris
separate so that you can show it to the media or use it For
educational programs.
- 1o Facilitate data collection and sorting oF recyclable trash,
encourage volunteers to work in teams oF Four or Fve. Fach
volunteer in the team should be given one bag For aluminum
and one For plastic bottles, and several others For glass.
Instruct them to sort as they go. One volunteer should be
designated the data captain and be responsible For recording
the items picked up by the other volunteers {they can call out
the items as they go). 1his person will become Familiar with
the card in short order, making this task easier.
- Instruct volunteers on what to do iF they Fnd dead
or entangled animals, and how to report them.
- Instruct the volunteers on what to do with the Flled
bags oF trash.
- 1his step is very important. 1ell volunteers to return the
cards to the check-in station immediately aFter the Cleanup.
3 As the volunteers nish, collect all data cards.
Place a clearly labeled box at the check-in station. Review the
cards to ensure that they were properly Flled out, particularly
with the zone name and site name. 1ip: ou may want to Fll out
zone and site inFormation on the data cards beFore the Cleanup
to ensure accuracy.
Site coordinators can start reviewing the data cards For any
entangled animals not previously reported verbally, Foreign
items, trash From cruise lines, etc.
- Be sure that volunteers get their hats, 1-shirts, or any other
giveaways beFore leaving the site. Distribute any awards that
you choose to give out {For most recyclables, most unusual
item, etc.) on-site as well.
- Present an ICC certiFcate oF appreciation to volunteers
who went above and beyond {Appendix }).
Data cards dlstlngulsh the ICC From other c|eanups.
4 Oversee sorting of the recyclable debris and other trash.
- Make sure the waste hauler takes all the trash away,
and see that that no materials are leFt behind. Litter leFt
aFter the Cleanup is bad news!
14
Immedlate|y AFter the C|eanup
1 Be prepared for a phone call. Ocean Conservancy
or the press may ask for some statistics on the evening
of the Cleanup or shortly thereafter. You should be compiling
Cleanup information such as the total number of people
participating, pounds collected, and miles cleaned in your
Cleanup, any entanglements, unusual items, number of trash
bags, etc. Your state or country coordinator may provide
you with forms to ll out. Please have your numbers ready by
the phone. The media start contacting Ocean Conservancy
as early as Saturday evening, so have your best estimate,
if not the nal counts, available when your coordinator calls.
2 Gather all used and unused data cards. Ensure that
the completed cards are properly coded and sorted by site, and
send them to Ocean Conservancy. Use the online data reporting
tool if at all possible; otherwise email or mail your cards.
3 Keep data cards sorted by site. This allows data entry
to be as uncomplicated as possible and helps with accuracy.
4 Please copy any newspaper articles, media
announcements, or other information and send to Ocean
Conservancy. We greatly appreciate this information so we can
see how our media relations efforts are working, and we keep
media coverage on le to demonstrate our success to sponsors.
5 Congratulate yourself, your site coordinators,
and all volunteers for an excellent job! Recognize
your zone captains and/or site coordinator with a follow-up
thank-you letter or certicate.
6 Consider a follow-up survey. Some state and country
coordinators check in with their zone/site captains several
weeks after the Cleanup to gauge the success of the materials
developed for promotion of the Cleanup, effectiveness
of media coverage, and other aspects of the event in order
to make the next years Cleanup more efcient and effective.
7 Return the ICC Coordinator Report Form
to Ocean Conservancy no later than November 15
(Appendix K).
15
CHAPTER 5
COORDINA1INC PU8LICI1Y ~ A MEDIA RELA1IONS CUIDE
Eaining nodia covoiago is an inoitant ait ol tho Intoinational
Coastal Cloanu, loth to iociuit voluntoois loi tho Cloanu and
to ullicizo thoii gioat woik at tho ovont. Modia covoiago also
iovidos a gioat ooitunity to acknowlodgo oui wondoilul local
and national sonsois. As tho stato oi countiy cooidinatoi, you
aio koy to ionoting tho woild`s laigost voluntooi olloit loi oui
ocoan, lakos, iivois and watoiways.
Ocoan Consoivancy is youi nodia iolations aitnoi. Wo aio hoio
to iovido advico and tools to hol you succood. You can ioach out
with ioss ioloasos, nodia advisoiios, oditoiials, and stoiy itchos
to ignito iooitoi intoiost loi tho Cloanu and locus thoii attontion
on youi voluntoois` olloits. Wo will iovido nodia advisoiy and
ioss ioloaso tonlatos to hol you ionoto tho Cloanu, and host
nodia iolations wolinais to answoi quostions and olloi tis.
Il lunds allow, considoi hiiing a hotogiahoi oi vidoogiahoi
to tako hotos ol tho voluntoois in action, as woll as loloio and
altoi shots ol tho sito. Closo-us ol tho tiash colloctod can lo
lascinating, and nountains ol hllod lags also toll a stoiy. Il
you can`t hiio a iolossional, assign a voluntooi oi two to tako
as nany hotos as thoy can that day to catuio tho ossonco ol
tho ovont. Ploaso got signod ioloaso loins (Aondix H lion
anyono ictuiod, osocially childion. Wo oncouiago you to
shaio hotos and vidoo with Ocoan Consoivancy loi uso in
oui ullications and on oui wolsito. And considoi uloading
youi hotos to oui icki account (www.icki.con]gious]
coastalcloanu]. And look loi tho Cloanu`s giou on Facolook.
Bo suio to tag hotos with ICC]location]hotogiahoi.
16
1ypes oF Coverage You Mlght Seek:
- Calendar listing a detailed mention oF the event
in a publication's calendar
- Preview story a story about the eFFort and the volunteers
who make it happen, scheduled to appear beFore the event
to inspire readers to participate
- Fvent coverage a story to run the day oF or Following the
event with all oF the most interesting, engaging details
- Letter to the Fditor a letter to the editor about the
importance oF the Cleanup and living year-round
with ocean health in mind {we call that living blue),
to run around the time oF the Cleanup
- Opinion editorial or op-ed an article that expresses
the writer's thoughts and concerns
- Fditorial an article that expresses the opinion
oF the editors or publishers
- Broadcast news a television segment that runs a story on
the Cleanup, which may include interviews with volunteers]
coordinators in the studio, on location, or by satellite
- 1alk radio an interactive piece between the journalist
and the coordinator
- Radio news a news item about the Cleanup
mentioned on the air
- Public service announcement a radio or 1v
pre-messaged and Free ad about the event
- A proclamation In the United States, this ceremonial
document is provided by the oFFce oF your local mayor
or state governor as a public service, and is a great way
to raise awareness about the International Coastal Cleanup
{Appendix L). Outside the US, contact your government
oFFcials to Fnd out iF a proclamation is an option. Ask For
instructions and Fnd out how much lead time is required.
Once the proclamation is made, set up a photo shoot with
your government oFFcial to Further publicize your event!
8eFore the C|eanup
1he Frst step is to read the newspapers, listen to the radio shows,
and watch the news programs you think might want to cover your
event. ou should identiFy reporters and broadcasters who are
covering environmental or community issues as the ones most
likely to show interest in the Cleanup. Getting them interested in
the story is like pitching a baseball, make it easy For them, and
they'll want to hit a home run. 1ailor your suggestionyour story
pitchto Ft their program or publication. Point out connections
that will interest them. Contacting a writer who has covered a
similar subject in the past is a great start, or oFFer a new take on
an old problem. DraFt a media advisory {templates available From
Ocean Conservancy) or a short pitch letter about your speciFc
Cleanup and how it Fts in with the global eFFort to end the
problem oF trash in our ocean and waterways.
key Messages
- Ocean Conservancy's International Coastal Cleanup is the
world's largest volunteer eFFort For our ocean and waterways.
In zoo8 alone, qoo,ooo volunteers in oo countries picked
up an astounding seven million pounds oF trash along
beaches and waterways.
- vhether we live near a coast or hundreds oF miles inland,
we are all connected to the ocean. It helps provide much
oF the Food, water, and oxygen we need to survive. 1he ocean
is Fundamentally our liFe support system.
- Marine debris is more than just an eyesore. It's one oF the
most pervasive pollution problems threatening the world's
ocean and waterways and it's entirely preventable.
- 1rash travels on the wind and waterways and through
storm drains to the ocean.
- 1ake action. Go to www.coastalcleanup.org to sign up
For the ICC, and remember to reduce, reuse, and recycle.
17
worklng wlth Reporters:
Preparatlon ls Everythlng
- Contact journalists early {a month ahead For calendar
inclusion, and weeks in advance For news coverage) so they
can plan ahead, and be aware that you might need to
speak with a Few people beFore Fnding the right reporter.
- Be Friendly and enthusiastic, you are speaking For the eFForts
oF all your volunteers.
- OFFer statistics From previous years, and resources From
Ocean Conservancy to help provide the global perspective
to your local, regional, state, or country story.
- Respect deadlines. Ask when the reporter needs the
inFormation, make sure you get back by that time.
On the Day oF the C|eanup
Have a Few statistics From the report ready For the media
at your Fngertips:
- Describe how our volunteers record every piece oF trash
collected, and explain that Ocean Conservancy compiles
the data into the Marine Debris Index, the world's only
country-by-country, state-by-state, item-by-item snapshot
oF trash in our ocean, lakes, rivers, and streams.
- During the [year| International Coastal Cleanup nearly
volunteers in countries removed million pounds oF trash.
- Be ready with the 1op 1en marine debris items Found.
- Give the number oF entangled animals Found and mention
some oF the things that entangled them, such as Fshing
nets, bags, rope, and balloon string.
- ReinForce the message that trash travels. Litter can travel
to the ocean From hundreds oF miles inland. A plastic bag
dropped on a city street in Lincoln, Nebraska, makes its way
down a storm drain, river, lake, or stream and ultimately
reaches the ocean. 1hat bag in the water resembles a
jellyFsh, and a sea turtle might eat it and choke to death.
- State that the Cleanup is now entering its zqth year.
- 1ell reporters the history oF the Cleanup, noting that it began
in 86 with one woman walking along the beach in 1exas.
Disgusted by the amount oF trash she saw, she organized
a beach cleanup in which z,8oo 1exans picked up zq tons
oF trash in just two hours.
Durlng Your Intervlew.
- Practice delivering two or three key messagesthen make
those points throughout the interview. Use examples and
stories From your Cleanup to illustrate the messages.
- 1he reporter may ask questions that don't Focus on your key
points. ou can use word bridges to direct the interview
toward the messages you want to emphasize. Bridges
include: 1hat's an interesting question, but I think the
real issue here is. or, I think what's important is.
1hose phrases give a heads-up to a reporter that you are going
to say something critical, perhaps a headline statement.
- Ieep your conFdence high when you are bridging, and when
the reporter says, But you didn't answer my question, go
right back to your bridge message or go to another message.
AFter two or three times, they will realize you are not going to
answer their question and move on to points you wish to make.
For Radio
- Shorten your messages into phrases, rather than using
longer sentences.
- Place your key messages and statistics in Front oF you
when on the phone. Use examples!
- Give a website or contact inFormation so listeners can Follow
up and get more inFormation about the Cleanup or participate.
IF you don't have a website For your Cleanup event, mention
www.oceanconservancy.org.
- Let your personality show, speak naturally and be yourselF.
18
For TV
- Ieep your energy level high, and be Friendly and cooperative
with the reporter.
- 1hink beFore you speak and give short answers try to
think in ten-second sound bites. Use examples and stories
to illustrate your initial points.
- Be aware oF your Facial expressions and gestures they
should reinForce your point, not distract the viewers.
- ou may only get a Few seconds oF airtime, so be sure
to oFFer a place For viewers to get more inFormation,
your website or www.coastalcleanup.org.
- Smile at the beginning and end oF the interview and nod
in a Friendly, agreeable way.
For Print
- Prepare quotable quotes, short anecdotes, and current
news items that make your message come alive.
- BeFore going into an interview, think about the primary
points you wish to make, and also what you don't want to
say. Stick to a plan as much as possibletalk about what
OU wish to talk about.
- vhen possible, provide concise written material with
examples, anecdotes, statistics, and photos when available.
1he website www.oceanconservancy.org can be a good
source to oFFer media to provide a global perspective,
photos, and copies oF the Marine Debris Index.
AFter the C|eanup
1he relationship with the media doesn't end aFter the last
cigarette butt is picked up. It should continue throughout the
year, especially in the weeks immediately Following, which is
prime time For stories about the event. Call your media contacts
with news and keep them inFormed you want to be a trusted
source on this and other issues.
8EFORE COINC IN1O AN IN1ERvIEw, tb|nk about tbe pr|nary po|nts you u|sb to
nake, and also ubat you don't uant to say. St|ck to a plan as nucb as poss|bletalk
about ubat YOU u|sb to talk about.
19
CHAPTER 6
LOCAL PAR1NERS
Fach year, Ocean Conservancy works with Funders and sponsors
who support the ICC, allowing us to continue to provide
coordinators with Free data cards, posters, trash bags {in the US),
national publicity, and other materials and services. 1hey also
support training {like webinars and the annual conFerence) and
coordination and the publication oF Cleanup results in the annual
report. vithout them, there would be no global ICC network
making great strides to eliminate marine litter. ve encourage
you to recognize the wonderFul generosity oF these companies by
listing their names along with local sponsors in all press releases,
brochures, and Fyers promoting your event. A current list oF ICC
sponsoring partners is available at www.coastalcleanup.org.
And we can provide a listing For you to include in
promotional materials.
As an ICC coordinator, you are responsible For securing local
sponsorships to support the Funding needs oF your local Cleanup
event not covered by Ocean Conservancy {such as gloves, banners,
1-shirts, beverages, etc.) that you might choose to provide to your
volunteers the day oF the event. ve encourage you to Focus on local
businesses, grant-making Foundations, and others. vhen you
approach potential partners, keep these points in mind:
- 1he request Don't assume potential sponsors know all the
details about the Cleanup, give them a clear picture oF how
trash impacts our ocean and waterways and how the project
makes a diFFerence, especially in the community you serve.
1o better tailor your request For aid, research the business or
Foundation to determine their goals when supporting projects
in their community by reviewing the company's website, news
articles, and the |oundat|on D|rectory {visit the Foundation
Center's website www.Foundationcenter.org to determine
iF there is a library in your area oFFering Free access to the
directory). Be sure to explain how litter on land can become
marine debris. And look For ways to connect your eFForts
to the sponsor's interest. For example, is there a litter-Flled
beach nearby that the Cleanup could help address? Or does
the company have an interest in ensuring that their product
packaging is properly disposed oF and]or recycled? 1he
Cleanup provides the perFect opportunity For education
and raising awareness.
20
- 1he Funder's goa| A business will want to draw something
oF value From the event, like visibility or publicity. Ieep in mind
that many companies are beginning to set guidelines and
review requests in the same way as Foundations. A Foundation
will have speciFc goals based on their guidelines For using
their Funds in a meaningFul waysuch as projects that help
improve the environment or address litter.
- Product or buslness exc|uslvlty Some Funders may wish to
be set apart From others by being the only sponsor in their
brand category. For example, a local supermarket may
respond well iF you promise not to solicit their competition
to be a sponsor. 1he decision to provide exclusivity varies by
organization and event, review your budget goals, sponsor
prospect list, and other Facts to determine iF this approach
makes the most sense For your event.
- Pro[ect dlFFerentlatlon Describe what sets your program
apart. Fxamples include highlighting the number oF years in
a row that you've held a Cleanup event and emphasizing that
the local event is synchronized with others worldwide through
the International Coastal Cleanup. Make your event unique,
and help the sponsor see the value oF their support and the
beneFts to the community {human health, tourism, conserving
wildliFe areas, etc.).
- Resu|ts 1out the success oF previous Cleanups so they
decide it makes good business sense to support the
project. Cite local statistics about the number oF people
participating, the amount oF trash collected, and the type
oF media coverage received.
- Promotlon Coordinate with local sponsors to promote the
Cleanup in their newspaper, radio, and television advertising
utilizing your event]program messaging. Remember to list
national and local sponsors in press releases, brochures,
posters, banners, etc.
Steps you can take when soliciting partners For your event:
- Deve|op ta|klng polnts. Include Facts about your local Cleanup
activities as well as the connection to the international eFFort.
vrite an elevator speech: 1hink about how you would tell
someone about your work on a one-minute elevator ride and
give your presentation as much impact as possible.
- Deve|op a program budget. List everything you will
need help with to make your Cleanup a success {including
advertisements, reFreshments, prizes, Fees, publicity,
printing) beFore you seek Funds or in-kind donations.
- Deve|op a |lst oF potentla| |oca| Funders. Ask yourselF
these questions:
vhat companies or Foundations are in my
community? Do they support community eFForts]
environmental projects?
vho is the right person to talk to? Do I or someone
I know have any connections to this person
or their company?
vhat goods or services do they provide?
vhat is their history oF donating or sponsoring?
vhat involvement has this sponsor had with the ICC
and]or your organization?
Does this organization have a Formalized sponsor
request process? Does the ICC qualiFy?
How will this sponsor beneFt From an association
with the ICC?
vhat type oF recognition will they receive?
How many people involved in the ICC event
will be exposed to the sponsor?
How will this business beneFt From involvement
in environmental projects?
MAkE YOUR EvEN1 UNIQUE, and belp tbe sponsor see tbe |alue
oj tbe|r support and tbe benepts to tbe connun|ty.
21
- AFter deve|oplng a |lst, approach potentla| contrlbutors based
upon how we|| thelr Fundlng ob[ectlves a|lgn wlth your program
goa|s. Most companies are planning their sponsorship budgets
during the third quarter oF their calendar year {typically in the
Fall). Make sure you approach them early as the approval
process For Formal partnerships can take several months.
- when you approach buslnesses, try to lnvo|ve thelr
emp|oyees. OFten the best relationships come about aFter a
corporation's volunteers have been involved For many years.
1hese associations oFten result in Fnancial support.
- Once successFu| ln securlng hnancla| or ln-klnd support,
make sure to thank your donors, both prlvate|y and pub|lc|y.
IF you are in the US, the Internal Revenue Service website
provides a guideline For properly acknowledging sponsors.
{Note there are diFFerences For letters recognizing cash or
in-kind support.)
- P|ease send your hna| |lst (Appendlx Mj to Ocean Conservancy.
Forward it as soon as possible and no later than November
so we can include your inFormation in the annual ICC report.
ve have provided a sample letter {Appendix N) that you can tailor
to your needs when you write to prospective Funders inviting them
to become sponsors. For additional advice on how to work with
sponsors or a letter oF endorsement From Ocean Conservancy
{allow z- weeks For processing) please contact Sonya Besteiro
at zoz--oq or sbesteiro[oceanconservancy.org.
Ocean Conservancy is also happy to provide letters oF support
For your Fundraising eFForts. Please contact the ICC staFF to
request a letter, and allow two to three weeks For processing.
wHEN YOU APPROACH 8USINESSES, try to |n|ol|e tbe|r enployees. Ojten tbe best
relat|onsb|ps cone about ajter a corporat|on's |olunteers ba|e been |n|ol|ed jor nany
years. Tbese assoc|at|ons ojten result |n pnanc|al support.
22
CHAPTER 7
CLEANUP MA1ERIALS AND SUPPLIES
Ocoan Consoivancy iovidos cooidinatois with natoiials to
lacilitato thoii aiticiation in tho Intoinational Coastal Cloanu
(ICC. Tho lollowing natoiials aio iovidod oach yoai, with sono
vaiiation as noodod. You wiII receive a CIeanup MateriaIs Order
Form lrom Ocean Conservancy in earIy ApriI and must submit
your order no Iater than May . Ocoan Consoivancy will shi
natoiials to US cooidinatois in Juno and to cooidinatois in othoi
countiios in July. Il and whon availallo, Ocoan Consoivancy will
also olloi ionotional vidoos, vidoo ullic soivico announcononts,
and]oi iint ullic soivico announcononts.
Data Cards
Data caids aio vital to tho Cloanu`s succoss locauso tho Cloanu
is noio than a ono-day olloit it is a yoai-iound novonont
to solvo tho naiino doliis iollon, and tho data onallo us to
oducato and insiio oolo. Thoy iovido inloination on souicos
and lohaviois, and sot tho ICC aait lion othoi cloanu ovonts.
How nany data caids will you nood? Tyically, two to thioo
voluntoois will woik on ono data caid. Estinato tho nunloi ol
aiticiants you oxoct oi incioaso last yoai`s aiticiation ly
hvo to ton oicont, and divido ly two to thioo. Foi instanco, il you
oxoct ,ooo oolo, oidoi oo-qoo caids. Ploaso lo accuiato in
youi oidoi, as wo iint a hnito anount ol caids oach yoai. Sanish,
Fionch, Poituguoso, and English voisions aio availallo in iint
lion Ocoan Consoivancy. PDFs you can iint aio availallo in
Russian, Chinoso, and Italian.
Ocean Conservancy must receive aII data as soon as possibIe
alter a CIeanup event and no Iater than November . Mooting
that doadlino onsuios that youi countiy oi stato is laiily and
accuiatoly ioiosontod in Ocoan Consoivancy`s analysis. Ocoan
Consoivancy stiivos to iocoss and iooit tho ICC data iosults
in tho nost tinoly and olhciont nannoi ossillo. Youi iont
iosonso is an ossontial ait ol tho iooiting iocoss.
Culde to Marlne Debrls
and the Internatlona| Coasta| C|eanup
This looklot contains naiino doliis inloination and hollul
dosciitions ol all itons listod on tho data caid. It iovidos
dotails on tho souicos and activitios causing naiino doliis.
Foi uso ly zono oi loach catains as a ioloionco whon
voluntoois havo quostions, it is NOT loi distiilution to
voluntoois. Wo no longoi iovido coios, loaso ioquost
tho PDF to download and iint as noodod (Sonya Bostoiio
at zoz--oq oi slostoiioQocoanconsoivancy.oig.
23
Posters
PromotionaI poster: Ocoan Consoivancy will iovido ionotional
ostois loi uso in advoitizing youi local Cloanu ovont(s. Thoso
havo saco loi you to wiito in local contact inloination and]oi
Cloanu sitos and tinos. It is snall onough to nail and to ost
on stoiolionts.
Data Detective poster: This lilingual (English]Sanish,
English]Fionch, English]Poituguoso ostoi idontihos tho
tyos ol doliis to lo iocoidod on tho data caid. It is idoal
loi chock-in locations to hol oducato youi voluntoois.
Wo ioconnond ono ostoi oi sito oi iogistiation tallo.
8rochure
Ocoan Consoivancy`s ICC liochuio can hol you ionoto
involvonont. It highlights tho iollon ol naiino doliis, tho
histoiy and succoss ol tho Cloanu, tho inoitanco ol tho data,
and noio.
Certlhcate
Ocoan Consoivancy iints ICC coitihcatos ol aiociation loi
distiilution to youi zono catains and sonsois. Oidoi only
onough loi thon and tho occasional individual who noiits
social iocognition.
1rash 8ags (US On|yj
How nany tiash lags will you nood? Tyically ono oi two oi
oison. Estinato tho nunloi ol aiticiants you oxoct (oi
incioaso last yoai`s iosults ly hvo to ton oicont and nultily
ly ono oi two. Foi oxanlo, il you oxoct ioughly ,ooo oolo,
oidoi ,ooo to z,ooo lags. Ploaso lo consoivativo, as thoy aio
oxonsivo to ioduco and shi. Thoso aio donatod ly gonoious
sonsois, and Ocoan Consoivancy iocoivos a linitod quantity.
ICC tiash lags aio only availallo to US cooidinatois locauso
shiing ovoisoas is iohilitivoly oxonsivo.
Check|lst and Data Reportlng Forms
Each yoai, you will iocoivo a chocklist and data iooiting loins
that nust lo conlotod and iotuinod to Ocoan Consoivancy ly
Novonloi . This includos:
- Peop|e, Pounds, and Ml|es Report (PPMj: Ocean Conservancy
will be looking For the number oF people particpating, pounds
collected, and miles cleaned From each Cleanup event site
{Appendix I).
- Sponsor Llst: Please list all sponsors For your state]country
Cleanup event to be included in the International Coastal
Cleanup report {Appendix M).
- Summary Card For each C|eanup event slte: Fach Cleanup
event site should have its own summary card {Appendix O).
1his card has the totals For all oF the debris collected at that
site. Make sure the site name, county {or zone), state, and
country are clearly labeled as well as the PPM For the site.
Please note. Tb|s |njornat|on can be subn|tted ||a an onl|ne data
collect|on s|te at uuu.coastalcleanupdata.org (usernane and
passuord necessary, contact Ocean Conser|ancy jor yours).
OCEAN CONSERvANCY'S ICC 8ROCHURE can belp you pronote |n|ol|enent.
|t b|gbl|gbts tbe problen oj nar|ne debr|s, tbe b|story and success oj tbe Cleanup,
tbe |nportance oj tbe data, and nore.
24
Scula divois voluntooiing loi undoiwatoi Cloanu ovonts aiound
tho woild havo loon instiunontal in ioviding a conloto ictuio
ol tho ollocts ol naiino doliis. Much ol what wo soo and ionovo
on land is also lound lonoath tho watoi`s suilaco. Divois also
witnoss histhand tho hain to tho onviionnont and wildlilo ly
alandonod hshing nots, hshing lino, and a laigo iango ol othoi
sulnoigod doliis.
Sinco q, Piojoct AWARE Foundation has aitnoiod with
tho Ocoan Consoivancy to cooidinato undoiwatoi cloanus
loi tho ICC. Ronoval ol naiino doliis lion undoiwatoi ocoan,
lako, and iivoi onviionnonts is just as inoitant as tackling
tho iollon onshoio.
Piojoct AWARE cuiiontly cooidinatos undoiwatoi Cloanu
ovont olloits in noio than o countiios and toiiitoiios ol tho
woild, lioadoning ICC`s ioach as noio countiios join tho olloit
oach yoai. Thousands ol divois acioss tho glolo aiticiato
undoiwatoi, holing nako tho Intoinational Coastal Cloanu
tho laigost voluntooi olloit ol its kind.
Coordlnatlng Underwater C|eanup Events
Bo suio to tako into account social considoiations whon
lanning an undoiwatoi ovont. Plan aioiiatoly and woik
in association with a coitihod divo iolossional, divo contoi,
oi iosoit. Thoso divo oiganizations will havo tho nocossaiy
lialility insuianco and tiaining to coiioctly suoiviso tho
activity, can onsuio that all divo voluntoois aio iooily
tiainod, and can iovido tho nocossaiy onoigoncy assistanco
il ioquiiod. Piooi lanning and divoi saloty aio ciitical whon
conducting undoiwatoi ovonts. Cooidinatois can sign u
onlino with Piojoct AWARE (www.iojoctawaio.oig loi tho
latost inloination, saloty tis, tools, and suoit natoiials
to hol you got oiganizod.
Evonts iogistoiod with Piojoct AWARE will lo listod on www.
iojoctawaio.oig so that voluntooi divois can locato tho noaiost
undoiwatoi Cloanu ovont. Undoiwatoi cloanu cooidinatois also
iocoivo social natoiials loi divois including nosh lags loi
undoiwatoi doliis colloction and tho Boach and Undoiwatoi
Cloanu Guido" on CD-ROM with additional suoit natoiials.
To hol onsuio data iotuin olloits aio not dulicatod, undoiwatoi
cooidinatois iogistoiod with Piojoct AWARE iotuin thoii data to
Piojoct AWARE Foundation. Piojoct AWARE woiks diioctly with
Ocoan Consoivancy to nako suio olloits aio coiioctly talulatod
loi loth land and undoiwatoi olloits and count towaids long
toin solutions.
Foi additional undoiwatoi cloanu tis, a lioo undoiwatoi cloanu
guido, oi answois to quostions alout how to got staitod, contact
inloinationQiojoctawaio.oig oi visit www.iojoctawaio.oig.
CHAPTER 8
UNDERwA1ER CLEANUPS
25
INTERNATIONAL COASTAL CLEANUP DATA CARD
(USED TO TALLY THE RESULTS OF THE CLEANUP)
Voluntoois iocoid ovoiy iton thoy hnd on this oasy-to-uso caid. Data caids aio distiilutod at oach sito on tho day
ol tho ovont along with instiuctions on how to hll thon out coiioctly. Availallo lion Sonya Bostoiio at zoz--oq
oi slostoiioQocoanconsoivancy.oig. You can nail tho caids to Ocoan Consoivancy, lut ontoiing data onlino
at www.coastalcloanudata.oig is lastoi and oasioi. (Contact Ocoan Consoivancy loi youi usoinano and asswoid.
APPENDIX A
26
International Coastal Cleanup Coordinator Handbook
APPENDIX 8
ICC Data Card
Ploaso oidoi ono data caid loi ovoiy two to thioo voluntoois.
Foi oxanlo, oidoi oo-o data caids loi ,ooo voluntoois.
Avui|ub|c in Eng|isn, Spunisn, Frcncn, und Pcrtugucsc, Russiun
{PDF Fcrnut On|y), Cnincsc {PDF Fcrnut On|y), und !tu|iun
{PDF Fcrnut On|y).
ICC Summary Card
Tho sunnaiy caid is to lo conlotod only ly tho ICC zono]
sito catain. Tho zono]sito catains will lo iosonsillo loi
coniling all tho data at thoii Cloanu sito. All sunnaiy caids
will lo nailod lack to tho stato]countiy cooidinatoi. Noto:
Ploaso oidoi ono sunnaiy caid oi Cloanu sito. Foi oxanlo,
loi o sitos, oidoi o sunnaiy caids. Avui|ub|c in Eng|isn,
Spunisn, Frcncn, und Pcrtugucsc.
ICC Data Detectlve Poster
This ostoi is an oxcollont iosouico loi instiucting voluntoois
on how to uso tho ICC data caid. Wo suggost that thoso aio
ostod at chock-in aioas and aio usod ly youi sito catains.
Nctc. Ordcr cnc jcr cucn sitc cr rcgistruticn dcsk. Avui|ub|c in
Eng|isn,Spunisn ccnbinuticn, Eng|isn,Frcncn ccnbinuticn,
und Eng|isn,Pcrtugucsc ccnbinuticn.
ICC 8rochures
Tho Intoinational Coastal Cloanu liochuio can hol you ionoto
youi ICC ovont. Tho liochuio contains inloination on tho
histoiy ol tho ICC, tho iollon ol naiino doliis, and how to got
involvod. Avui|ub|c in Eng|isn, Spunisn, Frcncn, und Pcrtugucsc.
ICC Event Poster
Ocoan Consoivancy will iovido ionotional ostois. Postois
aio aioxinatoly " x ;" and advoitiso tho Intoinational Coastal
Cloanu with saco to wiito in youi local Cloanu inloination.
Avui|ub|c in Eng|isn, Spunisn, Frcncn, und Pcrtugucsc.
1rash 8ags (US On|yj
You can oxoct to nood -z tiash lags loi ovoiy voluntooi.
Thoioloio, il you oxoct ,ooo voluntoois, oidoi ,oo,;o
tiash lags.
vo|unteer Certlhcates oF Appreclatlon
Coitihcatos loi tho Cloanu aio availallo to you loi zono catains
and]oi sonsois. Thoso coitihcatos caiiy tho signatuio ol Ocoan
Consoivancy`s Piosidont & CEO Vikki Siuill and havo a saco
loi you to add a socond signatuio. Coitihcatos aio not intondod
loi ovoiy aiticiant, lut thoso who ioally shino. Avui|ub|c in
Eng|isn, Spunisn, Frcncn, und Pcrtugucsc.
Internatlona| Coasta| C|eanup Annua| Report
Tho Intoinational Coastal Cloanu iooit sunnaiizos tho iosults
lion tho Cloanu and includos tho Maiino Doliis Indox, tho
only countiy-ly-countiy, stato-ly-stato, iton-ly-iton accounting
ol tiash in tho ocoan. Tho annual iooit iovidos an analysis
ol aiticiation and data colloctod duiing tho ovont, in addition
to acknowlodging cooidinatois and sonsois.
SUPPLY LIST
YOU CAN EXPEC1 1O NEED 1-2 1RASH 8ACS jor e|ery |olunteer.
Tberejore |j you espect +,ooo |olunteers, order +,oo+,,o trasb bags.
27
APPENDIX C
Here are a Few Polnts to keep ln Mlnd
- Delegate. ou can't do it all, and when you give volunteers
responsibility they will be more committed.
- Train. Give volunteers the Facts they need to do their job,
but equally important, educate them about the problem oF
marine debris and the global nature oF the ICC so they Feel
part oF the greater eFFort.
- Balance. ou need both the sustained energy oF those who
will go out and get local sponsors and help with planning
and those who bring the exciting explosion oF energy on the
day oF the event.
- Look for leaders. For key volunteer positions like zone and
site captains, don't pick the Frst to raise their hands. vatch
to see who shows up when they say they will, who shows
initiative. 1hen build a team oF those leaders. 1eamwork
avoids volunteer burnout, all Fourish together.
- Focus. Put your energies into the areas where you will
realize the greatest beneFt.
- Ensure repeats. First-time volunteers who have Fun
at a well-organized, well-run event will want to return
and bring Friends and Family next year.
- Inspire and educate. Actual Cleanup work in September
is just halF the impact oF your volunteersthe ripple eFFect
comes when they return to their neighborhoods and work
places and spread the word. 1hey can learn a lot From the
report A Rising 1ide oF Ocean Debris and vhat ve Can
Do About It, available at www.coastalcleanup.org
- Be exible. Go with your own creativity and tailor your
strategy to your own local situation.
TIP SHEET: WORKING WITH VOLUNTEERS
28
APPENDIX D
INTERNATIONAL COASTAL CLEANUP BROCHURE
Distiiluto this liochuio to iaiso awaionoss alout tho Cloanu. Contact Sonya Bostoiio loi tho PDF
at zoz--oq oi slostoiioQocoanconsoivancy.oig
29
APPENDIX E
INTERNATIONAL COASTAL CLEANUP POSTER
Ask local lusinossos, schools, and liliaiios to dislay this ostoi. Bo suio to wiito tho dato, tino, and laco
ol youi local ovont along with contact inloination in tho saco iovidod. Contact Sonya Bostoiio loi tho PDF
at zoz--oq oi slostoiioQocoanconsoivancy.oig.
30
ADDITIONAL RESOURCE
FOR BOATERS: GOOD MATE
Tho Good Mato Piogian, dosignod to iaiso awaionoss and
ionoto onviionnontally iosonsillo loating and naiina
ooiations, is an oxcollont iosouico loi ongaging loatois and
naiinas in naiino doliis ioduction oi iovontion. Tho iogian
locusos on six aioas ol inoitanco: wasto oil and luol, sowago,
vossol naintonanco chonicals and activitios, solid wasto and
naiino doliis, and onviionnontally salo vossol ooiations.
Rocioational loatois and naiina iolossionals will loain
inoitant onviionnontal lackgiound inloination and sinlo
ollution iovontion tochniquos lion tho Good Mato oight-ninuto
vidoo, Good Mato Stowaidshi ol oui Watoiways," and othoi
onlino iosouicos. Visit www.ocoanconsoivancy.oig]goodnato.
APPENDIX F
Cood Mate Recreatlona| 8oatlng and Marlna Program
AS A 8OA1ER, you're |n a un|que pos|t|on
to be a true steuard oj our oceans, lakes,
and uateruays.
DID YOU kNOw?
- vhen spilled, a single quart oF oil can create
a two-acre oil slick that's the size oF three
Football Felds.
- Releasing untreated sewage From a zo-gallon
holding tank has the same impact as discharging
several thousand gallons oF treated sewage From
a treatment plant.
- Many cleaning products are saFe to use in our
homes because household wastewater is usually
treated at treatment plants. vhen used on a boat,
they may spill or wash oFF directly into the water
and untreated.
- Using dish soap on a Fuel or oil spill just sinks
the pollution to the bottom and into the sediment.
Use oil absorbent pads instead.
- It can take up to zoo years For an aluminum can
to degrade in the ocean.
31
APPENDIX C
SaFety Flrst
- Maintain a high adult-to-child ratio.
- 1ell children not to reach into mud or
muck }ust pick up what you can see.
- Stay away From large drums or Fve-gallon buckets.
Report their location to the Cleanup coordinator
or proper authorities.
- vear gloves to collect debris.
- Be careFul with glass, syringes with needles, or other
sharp objects. Children should not pick up any oF these
materials they should ask an adult For help.
- Don't liFt anything heavy.
- Stay out oF dunes, wetlands, and other sensitive areas.
- vatch For wildliFe.
- Avoid stepping on delicate plants.
- NotiFy your site captain immediately oF any stranded,
injured, or entangled animals.
- Avoid roads and stream banks.
- Stay out oF the water.
- vatch out For poison ivy.
1hlngs to 8rlng
- Plenty oF water
- Sunscreen and hat to protect yourselF From the sun
- Insect repellent
- Shoes or sneakers that protect your Feet no sandals,
open-toe shoes, or Fip-Fops
- A camera to document volunteers in action
and any strange items you Fnd
- vork gloves or rubber gloves
- Change oF clothes you may get wet and muddy
Data Co||ectlon
- Review the data card beFore starting.
Read and Follow all directions.
- Clean up all debris Found on your beach or shoreline.
- Record inFormation only on the items listed on the data card.
- Collect data as a team, with only one person recording
inFormation on the data card while others pick up
and bag the trash.
- Count and tally items in groups oF Fve and record
the total in the box.
- Do not write words like lots or many. Use numbers only.
- Be as accurate as possible. 1he more accurate
your inFormation, the better we can work to reduce
and eliminate trash and debris pollution.
- Don't collect natural items like driFtwood or seaweed.
TIPS FOR VOLUNTEERS
S1AY AwAY FROM LARCE DRUMS or p|e-gallon buckets. Report tbe|r locat|on
to tbe Cleanup coord|nator or proper autbor|t|es.
32
APPENDIX H
PHOTO/VIDEO RELEASE FORM
Photo]vldeo Re|ease For Ocean Conservancy
Date
I hereby glve (photographer]vldeographerj the unqua|lhed rlght to take plctures]vldeo
oF me (sub[ectj. I understand that these plctures]vldeo may be used ln
Ocean Conservancy pub|lcatlons and or be used on Ocean Conservancy's webslte. However, no names oF
mlnor sub[ects wl|| be pub|lshed.
Subjects signature
Subjects name (please print)
Parents signature (if subject is minor child)
Address
City State Zip Country
Photographer
Organization
Description of what is shown in photo/video, including location
oo gth Street, Nw
8th F|oor
washlngton, DC zoo6 USA
zoz-qzg-y6og 1e|ephone
zoz-8z-o6g Facslml|e
www.oceanconservancy.org
Distiiluto to sito catains loi oach voluntooi to hll out on tho day ol tho ovont.
33
APPENDIX I
DATA DETECTIVE POSTER
Givo this to youi sito catains to uso as ait ol tho oiiontation thoy givo voluntoois alout
tho inoitanco ol tho data and how to hll out tho caid on tho day ol tho Cloanu.
34
INTERNATIONAL COASTAL CLEANUP
VOLUNTEER CERTIFICATE OF APPRECIATION
APPENDIX j
Uso this coitihcato to iocognizo voluntoois who havo gono alovo and loyond.
Availallo lion Sonya Bostoiio at zoz--oq oi slostoiioQocoanconsoivancy.oig.
35
COORDINATOR REPORT FORM
APPENDIX k
C|eanup
Date Zone Name Slte Name
Land C|eanups Underwater C|eanups
No. of
people
Weight
of Debris
Collected
lbs or kg
Distance
Cleaned
mi or km
No. of
Bags
Filled
No. of
people
Weight
of Debris
Collected
lbs or kg
Distance
Cleaned
mi or km
No. of
Bags
Filled
Peop|e, Pounds, and Ml|es
Please return the completed Form to kate Sherman {ksherman[oceanconservancy.org) at Ocean Conservancy,
no |ater than November y, zoog. A|so, be sure to c|ear|y speclFy unlts For welght and dlstance - pounds (|bsj
or kl|ograms (kgj, ml|es (mlj or kl|ometers (kmj.
Country/State Coordinator
oo gth Street, Nw
8th F|oor
Uso this loin to tally data loi oach Cloanu sito. Il you aio not allo to iooit tho data onlino
(www.coastalcloanudata.oig, loaso lax, onail, oi nail tho loins to Ocoan Consoivancy.
36
APPENDIX L
wHEREAS hundiods ol thousands ol dodicatod voluntoois with tho Intoinational
Coastal Cloanu ick u nillions ol ounds ol tiash lion tho shoios ol tho woild`s
lakos, iivois, stioans, and ocoan on tho thiid Satuiday in Sotonloi oach yoai: and
wHEREAS tho Intoinational Coastal Cloanu is tho laigost voluntooi ovont ol its
kind on lohall ol ocoan hoalth, and
wHEREAS tiash in tho ocoan and watoiways is ono ol tho nost soiious
ollution iollons ol oui tino, yot is ontiioly iovontallo, and
wHEREAS tho inloination alout tho tyos and souicos ol that littoi,
iocoidod ly tho voluntoois, hols inloin docision-naking at tho local,
national, and intoinational lovols, and
wHEREAS tho good citizons ol aio joining oolo aiound
tho woild in staiting a woildwido soa chango ly itching in to ick u naiino littoi
on (nonth]yoai and woiking all yoai long to iovont
it lion ioaching tho watoi in tho hist laco,
1HEREFORE, I , Govoinoi ol tho Stato ol]Mayoi ol tho City
ol , do hoioly ioclain (dato
as Intoinational Coastal Cloanu Day.
SAMPLE PROCLAMATION
Encouiago govoinnont olhcials to iocognizo tho Intoinational Coastal Cloanu with a ioclanation.
Thoy nay want to uso this languago oi wiito thoii own.
37
SPONSOR LIST FORM
APPENDIX M
Sponsor Llst
Please send us a list oF up to ten |oca| sponsors who supported your Cleanup event, exactly as you want it to be
published in the annual ICC report. Please provide headings iF sponsors are grouped in categories {i.e., according
to high donors Frst, etc.) and then alphabetize within categories. Flectronic Format would be very helpFul and ensure
accuracy {email to ksherman[oceanconservancy.org) or Fax to zoz-8)z-o6.
DUE: As soon as posslb|e, but no |ater than November y
Country/State Coordinator
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
oo gth Street, Nw
8th F|oor
Uso this list to iooit youi sonsois to Ocoan Consoivancy.
38
APPENDIX N
CONTACT NAME
COMPANY/FOUNDATION NAME
ADDRESS
CITY, STATE ZIP
Doai CONTACT,
Thank you loi soaking with no alout tho YEAR Intoinational Coastal Cloanu (ICC in COUNTRY/STATE. It is ny
loasuio to sulnit this lottoi ol inquiiy to COMPANY NAME to suoit tho iogian in tho anount ol X,XXX.
COMPANY`s suoit ol tho ICC in COUNTRY/STATE will onallo XXX voluntoois to iid tiash lion thoii local iivois,
lakos, and loachos. Last yoai alono, noaily XXX voluntoois ionovod XX ounds ol littoi and doliis lion XXX nilos ol
COUNTRY/STATE/CITY local watoiways. As a conany connittod to iotocting oui natuial iosouicos and ongaging
local connunitios, COMPANY NAME undoistands that ullic awaionoss and collaloiation aio noodod to iosoivo tho
hoalth ol tho ocoan and oui watoi iosouicos.
Maiino littoi is ono ol tho nost oivasivo issuos cuiiontly lacing oui iivois, lakos, loachos, and tho ocoan lion tho
quality ol oui diinking watoi to tho hoalth ol oui connunitios to tho hazaids inosod on oui wildlilo and ovon oui
oconony. Most ol tho itons lound littoiing tho ocoancigaiotto lutts, lovoiago containois, lags, cai aits and housohold
aliancoscono as a iosult ol activitios that tako laco on land. Although naiino doliis is ono ol tho nost challonging ol
iollons, it is also ono ol tho nost iovontallo.
Tho Cloanu, which is tyically hold tho thiid Satuiday in Sotonloi oach yoai, iosonts an ooitunity to ongago oolo ol
all agos and walks ol lilo to ionovo tiash lion tho woild`s loachos and inland watoiways whilo also iaising ullic awaionoss
alout tho ways wo can all woik togothoi to iovont naiino littoi lion occuiiing in tho hist laco. Duiing tho ICC, oui
voluntoois also iocoid tho ounds ol tiash thoy hnd at Cloanu sitoscioating a glolal snashot ol tho naiino littoi iollon.
Onco analyzod, this data is usod to cioato a soa chango in ullic attitudos and individual iosonsililityit is oui goal to liing
an ond to littoi in oui connunitios and onviionnont.
I look loiwaid to woiking with COMPANY NAME on tho YEAR ICC in COUNTRY/STATE to giow this voluntooi
novonont and ionoto gioatoi onviionnontal stowaidshi. Il you havo any quostions alout this lottoi ol inquiiy oi tho ICC
in COUNTRY/STATE, loaso do not hositato to contact no at EMAIL oi PHONE. Thank you loi youi considoiation.
Sincoioly,
NAME
SAMPLE LETTER OF INQUIRY FOR SPONSORS
Let sponsors know about the Internatlona| Coasta| C|eanup
and opportunltles For them to support thls lmportant work.
39
SUMMARY CARD
APPENDIX O
Uso ono caid oi sito to sunnaiizo data. Mail to Ocoan Consoivancy oi sulnit onlino
at www.coastalcloanudata.oig. (Contact Ocoan Consoivancy loi youi usoinano and asswoid.
40
OCEAN CONSERVANCYS
INTERNATIONAL COASTAL
CLEANUP STAFF
Dianne Sherman
Director, International Coastal Cleanup
zoz-z8o-6zq
dsherman[oceanconservancy.org
Sonya Besteiro
Associate Director, International Coastal Cleanup
zoz--oq
sbesteiro[oceanconservancy.org
Kate Sherman
Project Coordinator, International Coastal Cleanup
zoz--oqq
ksherman[oceanconservancy.org
Dove Coggeshall
Director oF Online Communications,
Ocean Conservancy
zoz-z8o-6zq
dcoggeshall[oceanconservancy.org
Tom McCann
Director oF Media AFFairs, Ocean Conservancy
zoz--oq6
tmccann[oceanconservancy.org
Catherine Fox
vriter]Fditor, Ocean Conservancy
zoz-z8o-6z
cFox[oceanconservancy.org
More Information
For more inFormation about the International
Coastal Cleanup {including our report / R|s|ng
T|de oj Ocean Debr|s and vbat ve Can Do /bout
|t and the Mar|ne Debr|s |ndes) as well as Ocean
Conservancy's other programs, contact:
Ocean Conservanys
International Coastal Cleanup
oo th Street, Nv
8th Floor
vashington, DC zoo6 USA
Fax: zoz-8)z-o6
Fmail: cleanup[oceanconservancy.org
vebsite: www.coastalcleanup.org
OCEAN CONSERvANCY MISSION
O
cean Conservancy promotes healthy and diverse
ecosystems and opposed practices that threaten
ocean liFe and human liFe. 1hrough research,
education, and science-based advocacy, Ocean
Conservancy inForms, inspires, and empowers people
to speak and act on behalF oF the ocean. In all its work,
Ocean Conservancy strives to be the world's Foremost
advocate For the ocean.
IN1ERNA1IONAL COAS1AL
CLEANUP MISSION
I
n partnership with volunteer organizations and
individuals across the globe, Ocean Conservancy's
International Coastal Cleanup engages people to
remove trash and debris From the world's beaches
and waterways, to identiFy the sources oF debris, and
to change the behaviors that cause marine debris in
the Frst place.
Ocean Conserving Gratefully Acknowledges
its dedicated ICC sponsoring partners For their many contributions
to the ICC program all year-round. 1his includes supporting
our ongoing marine debris public awareness and prevention
program and providing our network oF volunteer coordinators
in the United States and around the world with Cleanup supplies,
marine debris data cards, promotional posters, media materials,
training opportunities, and other services. Many oF these partners
also engage thousands oF their employees at ICC events around
the world to help remove marine debris From our ocean and
waterways. A current list oF ICC sponsoring partners is available
at www.coastalcleanup.org.
41
Coordinators are the sea stars oF the International Coastal Cleanup.
our remarkable work and dedication underpin the tremendous success
oF this amazing worldwide eFFort to call urgent attention to the marine
debris problem and what we can do to solve it. Simply put, without you
there would be no International Coastal Cleanup.
1HANk YOU!
Ocean Conservancy | oo th Street Nv | 8th Floor | vashington, DC zoo6 | zoz.qz.6o | www.oceanconservancy.org

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