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Strong brands with update The sweet smell of success!

Case Study | At a glance
Project overview
Areas of application: Key account management and fieldwork Number of users: 40 Installations: Germany In use since: 2001 Interfaces: SAP and Business Intelligence (BI) Solution: update.seven

Results
Spanning sales activities from order entry, visit planning, listing, sales management, key accounts analysis to promotion management, MURER + WIRTZ has all the key tools required for success in todays world of branded products. The foundations for the success of the MURER + WIRTZ Dalli-Werke were laid over 160 years ago when Michael Murer and his stepson Andreas Wirtz began manufacturing soap in Stolberg, near Aachen in Germany. Today, the company is being run by the fifth generation of the Wirtz family.
Covers all operational requirements Depicts and integrates all distribution channels Integrates seamlessly with SAP Regular updates and further development of update.seven Effortless maintenance and upgrading Maintenance-free interface to SAP

Our customers are more successful.

Case Study MURER & WIRTZ

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Every single day we benefit from the solution. update.seven has grown alongside us ever since 2001 and we are looking forward to our next 10 years together.
Harald Ripp, Head of internal sales at MURER & WIRTZ
The companys traditions extend beyond its products and into the realms of CRM. MURER + WIRTZ already had a CRM system in 1990, which was finally replaced in 2001. This was highly challenging due to time constraints: the system was to be replaced on a 1:1 basis and an interface to SAP implemented by a fixed deadline at the turn of the year. The project team had only 6 months for the implementation. After a selection procedure, a decision was made to use update.seven. Synergy Consultants was the company chosen to carry out the implementation because of their industry-specific experience. The requirement was for new software which would help the sales department adapt to changing working conditions in a fast-moving industry and trade environment. This requirement was fulfilled one hundred percent. MURER + WIRTZ has been an independent subsidiary of the Dalli Group since 1990 and is known in the beauty and fragrance industry for the famous, branded perfumes and beauty care products in its prestige, beauty and 4711 product lines. Among the top companies in this sector, the fragrance producer exports to 135 countries worldwide and has set the most demanding quality standards ever since it was first established. In addition to the prestige brands Strellson and Baldessarini, the classic perfume 4711 Original Eau de Cologne and Tabac Original, the portfolio also includes licensed brands from the fashion labels s.Oliver, OTTO KERN, NEW YORKER and Betty Barclay. This success stems from laying solid foundations right at the beginning of the project. All relevant departments were involved. Sales management kept a close eye on the project at all times and all key decisions were made by MURER + WIRTZs steering committee. Synergy Consultants created a prototype during the specification phase to demonstrate all the key functions. Following this milestone, they further customized the solution and integrated it with SAP. These adjustments took very little effort since update already covers many industry-specific processes. Before the solution was rolled out, it was tested by pilot users under real life conditions. Satisfied with the outcome, they gave the green light for implementation. Employees were trained to use the new system during the annual company conference in December. The sales department put this Christmas present to good use and went live with the update solution at the beginning of 2001. The system was launched without delays.

Case Study | MURER & WIRTZ

 Our customers are more successful.

We fulfilled almost all our requirements and went live with a stable solution complete with an SAP interface despite a very tight schedule.
Harald Ripp, Head of internal sales at MURER & WIRTZ

MURER + WIRTZ demonstrate the long term advantages of CRM systems, concludes Klaus Eichhorn, director of Synergy Consultants, updates implementation partners in what he sees as a project with an ideal outcome. Klaus Eichhorn is enthusiastic about the advantages of update CRM: The product offers a lot even in its standard version and its no-fuss interfacing capabilities (as seen here with SAP) make it outstandingly suitable for the needs of the brand article industry.

Using update to work the market more effectively

The main issue was not replacing an existing system. We wanted the new software to include tools for managing visits and promotions We fulfilled almost all our requirements and went live with a stable solution complete with an SAP interface despite a very tight schedule, comments a pleased Harald Ripp, head of sales management. update CRM gives sales representatives efficient tools for planning and managing visits. Evaluation tools (plan/actual comparison) have also been improved and are available at all levels in the hierarchically structured customer and product data. The current listing is easilyaccessible at all times. Now that cumbersome forms have been dispensed with, the employees daily workload has been reduced, leaving them more time to concentrate on the essentials, a further advantage of this implementation. The introduction of the update CRM solution with these features led to improved sales control as sales representatives gained access to detailed information about agreements with client companies. Contact management, visit planning, order entry, listing, management of decorations and quotas were also optimized. Analysis tools were by no means left aside: Flexible analysis opportunities on the customer and product level support customer and sales management. For example, the current status can be accessed at every hierarchy level. Plan/ actual comparisons are possible at all times. Users can effortlessly view information about visits, special campaign activities and the current order situation. and monitoring the extent to which goals are met, according to Reinhard Brill, director of sales at Murer +Wirtz.

Case Study | MURER & WIRTZ

ber MURER & WIRTZ

The sensual fragrance of a perfume or the refreshing effect of Eau de Cologne at MURER & WIRTZ we make sure that these little luxuries can be enjoyed day by day. We have been a step ahead in the development of the finest fragrances and body care products for over 160 years. Our whole passion is directed to the care of our brands. Our entire expertise is at their service and we accompany each one of them from creation and product design through to successful marketing both at home and internationally. We know their potential and we make good use of it for our long-term success. Creativity in the effects of perfumes together with a sure feeling for trends and markets have made us into the powerful partner we are in 140 markets worldwide. And what constantly drives us forwards in this is not only our will to succeed but also our love of perfume. www.m-w.de

Interested?
If you want to receive further information about our customers, just let me know.

Hlne Kehren
Marketing Manager Consumer Goods tel.: +49 (89) 890213-30 mail: helene.kehren@update.com

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tel.: fax: mail: +43 (1) 878 55-0 +43 (1) 878 55-220 info@update.com Case Study MURER & WIRTZ Version: 2.1/November 2012_EN

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