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www.update.com Strong brands with update The sweet smell of success! Spanning sales activities from order entry,

Strong brands with update The sweet smell of success!

Strong brands with update The sweet smell of success! Spanning sales activities from order entry, visit

Spanning sales activities from order entry, visit planning, listing, sales management, key accounts analysis to promotion management, MÄURER + WIRTZ has all the key tools required for success in today’s world of branded products.

The foundations for the success of the MÄURER + WIRTZ Dalli-Werke were laid over 160 years ago when Michael Mäurer and his stepson Andreas Wirtz began manufacturing soap in Stolberg, near Aachen in Germany. Today, the company is being run by the fifth generation of the Wirtz family.

Case Study | At a glance Project overview Areas of application: Key account manage- ment
Case Study | At a glance
Project overview
Areas of application: Key account manage-
ment and fieldwork
Number of users: 40
Installations: Germany
In use since: 2001
Interfaces: SAP and Business Intelligence (BI)
Solution: update.seven
Results
Î Covers all operational requirements
Î Depicts and integrates all distribution channels
Î Integrates seamlessly with SAP
Î Regular updates and further development of update.seven
Î Effortless maintenance and upgrading
Î Maintenance-free interface to SAP

» Our customers are more successful.

Case Study MÄURER & WIRTZ

www.update.com

“Every single day we benefit from the solution. update.seven has grown alongside us ever since 2001 and we are looking forward to our next 10 years together.”

and we are looking forward to our next 10 years together.” MÄURER + WIRTZ has been

MÄURER + WIRTZ has been an independent subsidiary of the Dalli Group since 1990 and is known in the beauty and fragrance industry for the famous, branded perfumes and beauty care products in its prestige, beauty and 4711 product lines. Among the top companies in this sector, the fragrance producer exports to 135 countries worldwide and has set the most demanding quality standards ever since it was first established.

In addition to the prestige brands Strellson and Baldessarini, the classic perfume 4711 Original Eau de Cologne and Tabac Original, the portfolio also includes licensed brands from the fashion labels s.Oliver, OTTO KERN, NEW YORKER and Betty Barclay.

labels s.Oliver, OTTO KERN, NEW YORKER and Betty Barclay. Case Study | MÄURER & WIRTZ Harald

Case Study | MÄURER & WIRTZ

YORKER and Betty Barclay. Case Study | MÄURER & WIRTZ Harald Ripp, Head of internal sales
YORKER and Betty Barclay. Case Study | MÄURER & WIRTZ Harald Ripp, Head of internal sales

Harald Ripp, Head of internal sales at MÄURER & WIRTZ

The company’s traditions extend beyond its products and into the realms of CRM. MÄURER + WIRTZ already had a CRM system in 1990, which was finally replaced in 2001. This was highly challenging due to time constraints: the system was to be replaced on a 1:1 basis and an interface to SAP implemented by a fixed deadline at the turn of the year. The project team had only 6 months for the implementation. After a selection procedure, a decision was made to use update.seven. Synergy Consultants was the company chosen to carry out the implementation because of their industry-specific experience. The requirement was for new software which would help the sales department adapt to changing working conditions in a fast-moving industry and trade environment. This requirement was fulfilled one hundred percent.

This success stems from laying solid foundations right at the beginning of the project. All relevant departments were involved. Sales management kept a close eye on the project at all times and all key decisions were made by MÄURER + WIRTZ’s steering committee. Synergy Consultants created a prototype during the specification phase to demonstrate all the key functions. Following this milestone, they further customized the solution and integrated it with SAP. These adjustments took very little effort since update already covers many industry-specific processes. Before the solution was rolled out, it was tested by pilot users under real life conditions. Satisfied with the outcome, they gave the green light for implementation. Employees were trained to use the new system during the annual company conference in December. The sales department put this Christmas present to good use and went live with the update solution at the beginning of 2001. The system was launched without delays.

to good use and went live with the update solution at the beginning of 2001. The
to good use and went live with the update solution at the beginning of 2001. The

» Our customers are more successful.

“We fulfilled almost all our requirements and went live with a stable solution complete with an SAP interface – despite a very tight schedule.”

with an SAP interface – despite a very tight schedule.” ”We fulfilled almost all our requirements

”We fulfilled almost all our requirements and went live with a stable solution complete with an SAP interface – despite a very tight schedule,” comments a pleased Harald Ripp, head of sales manage- ment.

update CRM gives sales representatives efficient tools for planning and managing visits. Evaluation tools (plan/actual comparison) have also been improved and are available at all levels in the hierarchically structured customer and product data. The current listing is easilyaccessible at all times. Now that cumbersome forms have been dispensed with, the employees’ daily workload has been reduced, leaving them more time to concentrate on the essentials, a further advantage of this implementation.

the essentials, a further advantage of this implementation. Harald Ripp, Head of internal sales at MÄURER
the essentials, a further advantage of this implementation. Harald Ripp, Head of internal sales at MÄURER

Harald Ripp, Head of internal sales at MÄURER & WIRTZ

“MÄURER + WIRTZ demonstrate the long term advantages of CRM systems,” concludes Klaus Eichhorn, director of Synergy Consultants, update’s implementation partners in what he sees as a ‘project with an ideal outcome’.

Klaus Eichhorn is enthusiastic about the advantages of update CRM:

“The product offers a lot – even in its standard version – and its no-fuss interfacing capabilities (as seen here with SAP) make it outstandingly suitable for the needs of the brand article industry.”

Using update to work the market more effectively

“The main issue was not replacing an existing system. We wanted the new software to include tools for managing visits and promotions and monitoring the extent to which goals are met,” according to Reinhard Brill, director of sales at Mäurer +Wirtz.

The introduction of the update CRM solution with these features led to improved sales control as sales representatives gained access to detailed information about agreements with client companies. Contact management, visit planning, order entry, listing, management of decorations and quotas were also optimized. Analysis tools were by no means left aside: Flexible analysis opportunities on the customer and product level support customer and sales management. For example, the current status can be accessed at every hierarchy level. Plan/ actual comparisons are possible at all times. Users can effortlessly view information about visits, special campaign activities and the current order situation.

information about visits, special campaign activities and the current order situation. Case Study | MÄURER &
information about visits, special campaign activities and the current order situation. Case Study | MÄURER &

Case Study | MÄURER & WIRTZ

information about visits, special campaign activities and the current order situation. Case Study | MÄURER &

Über MÄURER & WIRTZ

The sensual fragrance of a perfume or the refreshing effect of Eau de Cologne – at MÄURER & WIRTZ we make sure that these little luxuries can be enjoyed day by day. We have been a step ahead in the devel- opment of the finest fragrances and body care products for over 160 years. Our whole passion is directed to the care of our brands. Our entire expertise is at their service and we accompany each one of them from creation and product design through to successful marketing – both at home and internationally. We know their potential and we make good use of it for our long-term success. Creativity in the effects of perfumes together with a sure feeling for trends and markets have made us into the powerful partner we are in 140 markets worldwide. And what constantly drives us forwards in this is not only our will to succeed – but also our love of perfume.

www.m-w.de

will to succeed – but also our love of perfume. www.m-w.de Interested? If you want to
Interested? If you want to receive further information about our customers, just let me know.
Interested?
If you want to receive further information about our
customers, just let me know.
Hélène Kehren
Marketing Manager Consumer Goods
tel.:
+49 (89) 890213-30
mail: helene.kehren@update.com

» Our customers are more successful.

Headquarters

update software AG

Operngasse 17-21

tel.:

+43 (1) 878 55-0

A-1040 Vienna

fax:

+43 (1) 878 55-220

Austria

mail:

info@update.com

www.update.com

copyright 2012 | update software AG

All company and product names contained in this document might be protected trademarks of the respective entities. All information contained herein may be changed at any time if required, without any prior notification and may not be reproduced or circulated in any form without the prior written approval of update software AG. In no event shall update software AG be liable for the completeness of the information contained in this document.

Case Study MÄURER & WIRTZ Version: 2.1/November 2012_EN
Case Study
MÄURER & WIRTZ
Version: 2.1/November 2012_EN