Introduction:

OLX is an internet company based in New York City and Buenos Aires, Argentina. The OLX website hosts ree user!generated c"assi ied ad#ertisements or urban communities around the wor"d and pro#ides discussion orums sorted by #arious topics. OLX gained prominence upon announcing a partnership with $raudster, the socia" networking website. The story was co#ered by do%ens o media pub"ications, inc"uding the New York Times,and was a topic o debate among b"oggers. The company was co! ounded in &arch '(() by *nternet entrepreneurs $abrice +rinda and A"ec O,en ord. OLX considered itse" the ne,t generation o ree on"ine c"assi ieds. OLX pro#ides a simp"e so"ution to the comp"ications in#o"#ed in se""ing, buying, trading, discussing, organi%ing, and meeting peop"e near you, where#er you may reside. On OLX you can.asi"y design rich ads with pictures. Contro" your se""ing, buying, and community acti#ity in &y OLX /isp"ay your ads on your socia" networking pro i"e 0$acebook, &yspace, ...1 Access the site rom your mobi"e phone 2iew OLX in your "oca" "anguage OLX is used in o#er 3(4 countries in 5( "anguages. The company was ounded in &arch '(() and is pri#ate"y he"d.

Auction:
The site uses auctions.

Revenue model:
OLX.IN is a free classified ads website. You can create free ads for any product or service you are sell or offer. Advertisement is the major source of earnin money for ol! sponsored links and Featured Adds on their website which seems to be major money ma"in sources for them. Sponsored links are the lin"s that are shown at the top in each cate ory which say #$ponsored Lin"# These ads cannot be directly bou ht from OLX. You need to use %oo le

Ad &ords tool to buy this ad space. Feature Ads are the ads which you can buy from OLX directly for around '( ) or *+(( rou hly. These ads are displayed just below the sponsored lin"s and they loo" li"e the enuine search result if you are searchin for ads on ol!. They are rotatin ads and are sold on wee"ly basis. They can also add email and mobile mediums to advertise. They can send you promotional $,$-s or display ads in the emails.

Selling process:
The company aims to make buying and se""ing process as simp"e as possib"e so a"" you ha#e to do is re ister with ol! select your state. And once re istered you can create your free listin by clic"in on ./ost A 0ree Ad12 this ta"es you to new pa e where you have to ive information about the product that you are tryin to sell upload photos and you are done .3ust this sin le step and your item will be listed. Althou h it is not compulsory to upload photos of the item you are listin for sell but it is advised to do so because people will be more interested in products with photos

Buying process:
Type what you want to buy in search bar $elect one appropriate option that suits your criteria 4lic" on the #5eply to this Ad# button in the ad. 0ill in the form with your contact information includin your email address and the messa e you would li"e to send to the seller

press #$end#.

Helpful Information:

A#oid scams by dea"ing "oca""y or paying with 6ay6a". Ne#er pay with 7estern 8nion, &oneygram or other anonymous payment ser#ices. /on9t buy or se"" outside o your country. /on9t accept cashier check rom outside your country. OLX is ne#er in#o"#ed in any transaction, and does not hand"e payments, shipping, guarantee transactions, pro#ide escrow ser#ices, or o er :buyer protection: or :se""er certi ication:. * it sounds too good to be true, it probab"y is.

Delivery method:
/e"i#ery method is decided the both parties a ter the tranaction.both parties decided the term and po"icy o de"i#ery.

ustomer services:
$afe $hoppin %uarante 6elivery 7elp 0A8s 4ontact Information

!ar"eting mi#:

The mar"eting mi# dea"s with the way in which a business uses price$ product$ distri%ution and promotion to market and se"" its product. The marketing mi, is o ten re erred to as the &'our ()s; ! since the most important e"ements o marketing are concerned with (roduct ! the product 0or ser#ice1 that the customer obtains

(rice ! how much the customer pays or the product (lace < how the product is distributed to the customer (romotion ! how the customer is ound and persuaded to buy the product

*t is known as a &mi#* because each ingredient a ects the other and the mi, must o#era"" be suitab"e to the target customer.