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dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

Company History

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

Company History
1989 PT. Grahametropolitan Lestari was formed.

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

Company History
1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya)

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

Company History
1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

Company History
1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk

dimanche, 13 juin 2010

PT. XL Axiata Tbk

PRO XL

Company History
1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk

dimanche, 13 juin 2010

dimanche, 13 juin 2010

Overall Industrial & Market Form

dimanche, 13 juin 2010

Overall Industrial & Market Form


XL has two core businesses to offer:

dimanche, 13 juin 2010

Overall Industrial & Market Form


XL has two core businesses to offer: 1. Consumer Solution - Its intended to provide mobile services with high quality and coverage to the mass market.

dimanche, 13 juin 2010

Overall Industrial & Market Form


XL has two core businesses to offer: 1. Consumer Solution - Its intended to provide mobile services with high quality and coverage to the mass market. 2. Business Solution - Its aimed for providing highly reliable and efficient data communication solutions for the corporate market.

dimanche, 13 juin 2010

Overall Industrial & Market Form


XL has two core businesses to offer: 1. Consumer Solution - Its intended to provide mobile services with high quality and coverage to the mass market. 2. Business Solution - Its aimed for providing highly reliable and efficient data communication solutions for the corporate market.

dimanche, 13 juin 2010

Overall Industrial & Market Form


XL has two core businesses to offer: 1. Consumer Solution - Its intended to provide mobile services with high quality and coverage to the mass market. 2. Business Solution - Its aimed for providing highly reliable and efficient data communication solutions for the corporate market. Pro XL is further categorised as Oligopoly since there is only few sellers for identical product/service in the market.

dimanche, 13 juin 2010

dimanche, 13 juin 2010

Business Solution

dimanche, 13 juin 2010

Business Solution

dimanche, 13 juin 2010

dimanche, 13 juin 2010

Structure Condition

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1. 2.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1. 2. 3.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1. 2. 3. 4.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat Mobile8 - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%)

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1. 2. 3. 4. 5.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%)

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1. 2. 3. 4. 5. 6.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Sampoerna Telekom-(100% owned by Sampoerna)

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1. 2. 3. 4. 5. 6. 7.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Sampoerna Telekom-(100% owned by Sampoerna) Bakrie Telecom -(100% owned by Bakrie Group)

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1. 2. 3. 4. 5. 6. 7. 8.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Sampoerna Telekom-(100% owned by Sampoerna) Bakrie Telecom Three -(100% owned by Bakrie Group) -(Hutchison with 60% shares, and CP Group Indo 40%)

dimanche, 13 juin 2010

Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:

1. 2. 3. 4. 5. 6. 7. 8. 9.

Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Sampoerna Telekom-(100% owned by Sampoerna) Bakrie Telecom Three Smart Telecom -(100% owned by Bakrie Group) -(Hutchison with 60% shares, and CP Group Indo 40%) -( 100% owned by SinarMas Group)

dimanche, 13 juin 2010

5
dimanche, 13 juin 2010 5

Marketing Strategic Overview

5
dimanche, 13 juin 2010 5

Marketing Strategic Overview

Release a new state-of-the-art technology such as 3G.

5
dimanche, 13 juin 2010 5

Marketing Strategic Overview

Release a new state-of-the-art technology such as 3G. Always connected everywhere you go.

5
dimanche, 13 juin 2010 5

Marketing Strategic Overview

Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad.

5
dimanche, 13 juin 2010 5

Marketing Strategic Overview

Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad. The cheapest provider in Indonesia in 2008.

5
dimanche, 13 juin 2010 5

Marketing Strategic Overview

Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad. The cheapest provider in Indonesia in 2008.

5
dimanche, 13 juin 2010 5

Marketing Strategic Overview

Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad. The cheapest provider in Indonesia in 2008.

5
dimanche, 13 juin 2010 5

Marketing Strategic Overview

Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad. The cheapest provider in Indonesia in 2008.

5
dimanche, 13 juin 2010 5

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Target Market

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dimanche, 13 juin 2010 6

Target Market

Here are the target market:

6
dimanche, 13 juin 2010 6

Target Market

Here are the target market:

Teenagers

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dimanche, 13 juin 2010 6

Target Market

Here are the target market:

Teenagers White-Collar Workers

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dimanche, 13 juin 2010 6

Target Market

Here are the target market:

Teenagers White-Collar Workers Corporate Business

6
dimanche, 13 juin 2010 6

Target Market

Here are the target market:

Teenagers White-Collar Workers Corporate Business

6
dimanche, 13 juin 2010 6

Target Market

Here are the target market:

Teenagers White-Collar Workers Corporate Business

6
dimanche, 13 juin 2010 6

Target Market

Here are the target market:

Teenagers White-Collar Workers Corporate Business

6
dimanche, 13 juin 2010 6

Target Market

Here are the target market:

Teenagers White-Collar Workers Corporate Business

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dimanche, 13 juin 2010 6

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dimanche, 13 juin 2010 7

Segmentation

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dimanche, 13 juin 2010 7

Segmentation

Product XL Bebas XL Xplor

Gender M/F M/F

Age All 18 - 80

Occupation Students White-Collar Workers

Income Parents > IDR 2 Million permonth

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dimanche, 13 juin 2010 7

Segmentation
Segmentation is aimed at distinguishing target market specically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.

Product XL Bebas XL Xplor

Gender M/F M/F

Age All 18 - 80

Occupation Students White-Collar Workers

Income Parents > IDR 2 Million permonth

7
dimanche, 13 juin 2010 7

Segmentation
Segmentation is aimed at distinguishing target market specically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.

Product XL Bebas XL Xplor

Gender M/F M/F

Age All 18 - 80

Occupation Students White-Collar Workers

Income Parents > IDR 2 Million permonth

7
dimanche, 13 juin 2010 7

Segmentation
Segmentation is aimed at distinguishing target market specically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.

Product XL Bebas XL Xplor

Gender M/F M/F

Age All 18 - 80

Occupation Students White-Collar Workers

Income Parents > IDR 2 Million permonth

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dimanche, 13 juin 2010 7

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dimanche, 13 juin 2010 8

Positioning

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dimanche, 13 juin 2010 8

Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.

8
dimanche, 13 juin 2010 8

Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.

Brand Image with cheaper tariff.

8
dimanche, 13 juin 2010 8

Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.

Brand Image with cheaper tariff. Brand Familiarity

8
dimanche, 13 juin 2010 8

Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.

Brand Image with cheaper tariff. Brand Familiarity Customer Service Care

8
dimanche, 13 juin 2010 8

Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.

Brand Image with cheaper tariff. Brand Familiarity Customer Service Care

8
dimanche, 13 juin 2010 8

Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.

Brand Image with cheaper tariff. Brand Familiarity Customer Service Care

Then well identify our rivals S.W.O.T. but rstly weve to understand our S.W.O.T. before deriving our marketing mix.

8
dimanche, 13 juin 2010 8

Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.

Brand Image with cheaper tariff. Brand Familiarity Customer Service Care

Then well identify our rivals S.W.O.T. but rstly weve to understand our S.W.O.T. before deriving our marketing mix.

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dimanche, 13 juin 2010 8

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-S.W.O.T.

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dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:

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dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Cost-Effective for both regular & business customers.

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Cost-Effective for both regular & business customers.

A step ahead in Information Techonology.

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Cost-Effective for both regular & business customers.

A step ahead in Information Techonology.

Network engagement in 153 countries.

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Cost-Effective for both regular & business customers.

A step ahead in Information Techonology.

Network engagement in 153 countries.

Largest Blackberry users.

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Cost-Effective for both regular & business customers.

A step ahead in Information Techonology.

Network engagement in 153 countries.

Largest Blackberry users.

Weaknesses:

BTS are not well built in some areas such as Maluku.

Brand familiarity is slightly less than

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Opportunities:

Cost-Effective for both regular & business customers.

A step ahead in Information Techonology.

Network engagement in 153 countries.

Largest Blackberry users.

Weaknesses:

BTS are not well built in some areas such as Maluku.

Brand familiarity is slightly less than

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Opportunities:
!

Cost-Effective for both regular & business customers.

Can become the rst cheapest provider in the youths mind.

A step ahead in Information Techonology.

Network engagement in 153 countries.

Largest Blackberry users.

Weaknesses:

BTS are not well built in some areas such as Maluku.

Brand familiarity is slightly less than

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Opportunities:
!

Cost-Effective for both regular & business customers.

Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package.

A step ahead in Information Techonology.

Network engagement in 153 countries.

Largest Blackberry users.

Weaknesses:

BTS are not well built in some areas such as Maluku.

Brand familiarity is slightly less than

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Opportunities:
!

Cost-Effective for both regular & business customers.

Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package. Expanding the business solution. corporation

A step ahead in Information Techonology.


!

Network engagement in 153 countries.

Largest Blackberry users.

Weaknesses:

BTS are not well built in some areas such as Maluku.

Brand familiarity is slightly less than

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Opportunities:
!

Cost-Effective for both regular & business customers.

Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package. Expanding the business solution. corporation

A step ahead in Information Techonology.


!

Network engagement in 153 countries.

Threats:

Largest Blackberry users.

Weaknesses:

BTS are not well built in some areas such as Maluku.

Brand familiarity is slightly less than

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Opportunities:
!

Cost-Effective for both regular & business customers.

Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package. Expanding the business solution. corporation

A step ahead in Information Techonology.


!

Network engagement in 153 countries.

Threats:

Largest Blackberry users.

Weaknesses:

Government Policy as XL is not state owned company.

BTS are not well built in some areas such as Maluku.

Brand familiarity is slightly less than

9
dimanche, 13 juin 2010 9

-S.W.O.T.
Strengths:
!

Opportunities:
!

Cost-Effective for both regular & business customers.

Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package. Expanding the business solution. corporation

A step ahead in Information Techonology.


!

Network engagement in 153 countries.

Threats:

Largest Blackberry users.

Weaknesses:

Government Policy as XL is not state owned company. Other competitors are employing the same package.

BTS are not well built in some areas such as Maluku.

Brand familiarity is slightly less than

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dimanche, 13 juin 2010 9

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dimanche, 13 juin 2010 10

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dimanche, 13 juin 2010 10

S.W.O.T.

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:

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dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

BTS are scattered throughout Indonesia.

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

BTS are scattered throughout Indonesia.

Products incumbent.

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

BTS are scattered throughout Indonesia.

! !

Products incumbent. Market Leader more than 50%.

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

BTS are scattered throughout Indonesia.

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

BTS are scattered throughout Indonesia.

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

BTS are scattered throughout Indonesia.

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Less focus on customer care due to number of subscribers overloaded.

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

BTS are scattered throughout Indonesia.

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Less focus on customer care due to number of subscribers overloaded.

Too many products to sell in the market.

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

BTS are scattered throughout Indonesia.

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Less focus on customer care due to number of subscribers overloaded.

Too many products to sell in the market.

Unable to impress teenagers as

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

Opportunities:

BTS are scattered throughout Indonesia.

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Less focus on customer care due to number of subscribers overloaded.

Too many products to sell in the market.

Unable to impress teenagers as

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

Opportunities:
!

BTS are scattered throughout Indonesia.

Able to attract brand minded customers such as iPhone.

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Less focus on customer care due to number of subscribers overloaded.

Too many products to sell in the market.

Unable to impress teenagers as

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

Opportunities:
!

BTS are scattered throughout Indonesia.

Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers.

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Less focus on customer care due to number of subscribers overloaded.

Too many products to sell in the market.

Unable to impress teenagers as

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

Opportunities:
!

BTS are scattered throughout Indonesia.

Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Less focus on customer care due to number of subscribers overloaded.

Too many products to sell in the market.

Unable to impress teenagers as

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

Opportunities:
!

BTS are scattered throughout Indonesia.

Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Threats:

Less focus on customer care due to number of subscribers overloaded.

Too many products to sell in the market.

Unable to impress teenagers as

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

Opportunities:
!

BTS are scattered throughout Indonesia.

Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Threats:

Less focus on customer care due to number of subscribers overloaded.

New players offer big discount to break the his market.

Too many products to sell in the market.

Unable to impress teenagers as

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

Opportunities:
!

BTS are scattered throughout Indonesia.

Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Threats:

Less focus on customer care due to number of subscribers overloaded.

New players offer big discount to break the his market. Uncertain tariffs in the market.

Too many products to sell in the market.

Unable to impress teenagers as

10
dimanche, 13 juin 2010 10

S.W.O.T.
Strengths:
!

Opportunities:
!

BTS are scattered throughout Indonesia.

Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to

! ! !

Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.

Weaknesses:

Threats:

Less focus on customer care due to number of subscribers overloaded.

New players offer big discount to break the his market. Uncertain tariffs in the market. The more customers the higher risk that Telkomsel will encounter.

Too many products to sell in the market.

Unable to impress teenagers as

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dimanche, 13 juin 2010 10

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dimanche, 13 juin 2010 11

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dimanche, 13 juin 2010 11

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dimanche, 13 juin 2010 11

Marketing Mix 4Ps

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dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products:

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products:

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily.

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily.

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places:

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution.

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries.

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion:

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 Football Maniac

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 Football Maniac - Media Advertising

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 Football Maniac - Media Advertising - By word of mouth

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 Football Maniac - Media Advertising - By word of mouth - Discount

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 Football Maniac - Media Advertising - By word of mouth - Discount Price:

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 Football Maniac - Media Advertising - By word of mouth - Discount Price: - Great tariffs 3:1

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 Football Maniac - Media Advertising - By word of mouth - Discount Price: - Great tariffs 3:1 - Flexibility price based on the region.

11
dimanche, 13 juin 2010 11

Marketing Mix 4Ps


As a telecommunication provider, XL is selling the intangible products and its diversied into two products: 1. XL Bebas- Its prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid - Its postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 Football Maniac - Media Advertising - By word of mouth - Discount Price: - Great tariffs 3:1 - Flexibility price based on the region.

11
dimanche, 13 juin 2010 11

12
dimanche, 13 juin 2010 12

Marketing Mix 4Ps

12
dimanche, 13 juin 2010 12

Marketing Mix 4Ps

12
dimanche, 13 juin 2010 12

Marketing Mix 4Ps

12
dimanche, 13 juin 2010 12

Marketing Mix 4Ps

12
dimanche, 13 juin 2010 12

Marketing Mix 4Ps

12
dimanche, 13 juin 2010 12

Marketing Mix 4Ps

12
dimanche, 13 juin 2010 12

Marketing Mix 4Ps

12
dimanche, 13 juin 2010 12

Marketing Mix 4Ps

12
dimanche, 13 juin 2010 12

13
dimanche, 13 juin 2010 13

Obstacles & Problems in Startegy implementation

13
dimanche, 13 juin 2010 13

Obstacles & Problems in Startegy implementation


Obstacles:

13
dimanche, 13 juin 2010 13

Obstacles & Problems in Startegy implementation


Obstacles:
Product confusion for Jempol and Bebas

13
dimanche, 13 juin 2010 13

Obstacles & Problems in Startegy implementation


Obstacles:
Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors.

13
dimanche, 13 juin 2010 13

Obstacles & Problems in Startegy implementation


Obstacles:
Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors.

Problems:

13
dimanche, 13 juin 2010 13

Obstacles & Problems in Startegy implementation


Obstacles:
Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors.

Problems:
Postponing launching can disappoint customers

13
dimanche, 13 juin 2010 13

Obstacles & Problems in Startegy implementation


Obstacles:
Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors.

Problems:
Postponing launching can disappoint customers Similar services employed by competitors.

13
dimanche, 13 juin 2010 13

Obstacles & Problems in Startegy implementation


Obstacles:
Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors.

Problems:
Postponing launching can disappoint customers Similar services employed by competitors.

13
dimanche, 13 juin 2010 13

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

Operational Data in Thousands

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

Operational Data in Thousands

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426

14
dimanche, 13 juin 2010 14

War On Market Competition for the last 3-5 years


Financial Data in Billion Rupiah
Financial Data 2005 2006 2007 2008 2009

Op. Income Profit

4.302 570

6.466 1.028

8.365 1.760

12.156 1.753

13.880 2.464

Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426

14
dimanche, 13 juin 2010 14

15
dimanche, 13 juin 2010 15

War On Market Competition for the last 3-5 years

15
dimanche, 13 juin 2010 15

War On Market Competition for the last 3-5 years


Based on Market Share in !

15
dimanche, 13 juin 2010 15

War On Market Competition for the last 3-5 years


Based on Market Share in ! Company 2005 2006 2007 2008 2009

15
dimanche, 13 juin 2010 15

War On Market Competition for the last 3-5 years


Based on Market Share in ! Company Pro XL 2005 9.03 2006 10.08 2007 14 2008 16 2009 17

15
dimanche, 13 juin 2010 15

War On Market Competition for the last 3-5 years


Based on Market Share in ! Company Pro XL 2005 9.03 64.56 2006 10.08 68.08 2007 14 53 2008 16 46 2009 17 50

Telkomsel

15
dimanche, 13 juin 2010 15

War On Market Competition for the last 3-5 years


Based on Market Share in ! Company Pro XL 2005 9.03 64.56 26.41 2006 10.08 68.08 21.55 2007 14 53 23 2008 16 46 30 2009 17 50 24

Telkomsel Indosat

15
dimanche, 13 juin 2010 15

War On Market Competition for the last 3-5 years


Based on Market Share in ! Company Pro XL 2005 9.03 64.56 26.41 100 2006 10.08 68.08 21.55 99.71 2007 14 53 23 90 2008 16 46 30 92 2009 17 50 24 91

Telkomsel Indosat
Total

15
dimanche, 13 juin 2010 15

War On Market Competition for the last 3-5 years


Based on Market Share in ! Company Pro XL 2005 9.03 64.56 26.41 100 2006 10.08 68.08 21.55 99.71 2007 14 53 23 90 2008 16 46 30 92 2009 17 50 24 91

Telkomsel Indosat
Total

In 2005, there was no other competitor, however, new competitors such as lippo telecom come then the market share decreased. Further the new players like Three, Axis, Smart, etc and rest of the market shares divide ever since.

15
dimanche, 13 juin 2010 15

16
dimanche, 13 juin 2010 16

The Keys success of

16
dimanche, 13 juin 2010 16

The Keys success of

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity
! Teamwork

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity
! Teamwork ! Service Excellence

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity
! Teamwork ! Service Excellence !Marketing Campaign

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity
! Teamwork ! Service Excellence !Marketing Campaign

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity
! Teamwork ! Service Excellence !Marketing Campaign

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity
! Teamwork ! Service Excellence !Marketing Campaign

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity
! Teamwork ! Service Excellence !Marketing Campaign

16
dimanche, 13 juin 2010 16

The Keys success of


The value of XL is essentially on its business culture that becomes its successful keys:

! Integrity
! Teamwork ! Service Excellence !Marketing Campaign

16
dimanche, 13 juin 2010 16

dimanche, 13 juin 2010

17

Thank you....

dimanche, 13 juin 2010

17

Thank you....

dimanche, 13 juin 2010

17

Thank you....
Presented by:

dimanche, 13 juin 2010

17

Thank you....
Presented by:
Didi Siswantoyo Susan Minami

dimanche, 13 juin 2010

17

Thank you....
Presented by:
Didi Siswantoyo Levina Rolanda Susan Minami Eka Darmadi

dimanche, 13 juin 2010

17

Thank you....
Presented by:
Didi Siswantoyo Levina Rolanda May Eka Saputri Susan Minami Eka Darmadi Gerry Geraldo

dimanche, 13 juin 2010

17

Thank you....
Presented by:
Didi Siswantoyo Levina Rolanda May Eka Saputri Susan Minami Eka Darmadi Gerry Geraldo

dimanche, 13 juin 2010

17

Thank you....
Presented by:
Didi Siswantoyo Levina Rolanda May Eka Saputri Susan Minami Eka Darmadi Gerry Geraldo

Christopher Tongku

dimanche, 13 juin 2010

17

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