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PRO XL
PRO XL
PRO XL
PRO XL
PRO XL
Company History
PRO XL
Company History
1989 PT. Grahametropolitan Lestari was formed.
PRO XL
Company History
1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya)
PRO XL
Company History
1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk
PRO XL
Company History
1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk
PRO XL
Company History
1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk
Business Solution
Business Solution
Structure Condition
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1.
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1. 2.
Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1. 2. 3.
Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1. 2. 3. 4.
Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat Mobile8 - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%)
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1. 2. 3. 4. 5.
Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%)
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1. 2. 3. 4. 5. 6.
Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Sampoerna Telekom-(100% owned by Sampoerna)
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1. 2. 3. 4. 5. 6. 7.
Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Sampoerna Telekom-(100% owned by Sampoerna) Bakrie Telecom -(100% owned by Bakrie Group)
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1. 2. 3. 4. 5. 6. 7. 8.
Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Sampoerna Telekom-(100% owned by Sampoerna) Bakrie Telecom Three -(100% owned by Bakrie Group) -(Hutchison with 60% shares, and CP Group Indo 40%)
Structure Condition
Monopoly practice is no longer exist ? in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
1. 2. 3. 4. 5. 6. 7. 8. 9.
Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%) Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Sampoerna Telekom-(100% owned by Sampoerna) Bakrie Telecom Three Smart Telecom -(100% owned by Bakrie Group) -(Hutchison with 60% shares, and CP Group Indo 40%) -( 100% owned by SinarMas Group)
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Release a new state-of-the-art technology such as 3G. Always connected everywhere you go.
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Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad.
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dimanche, 13 juin 2010 5
Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad. The cheapest provider in Indonesia in 2008.
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dimanche, 13 juin 2010 5
Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad. The cheapest provider in Indonesia in 2008.
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dimanche, 13 juin 2010 5
Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad. The cheapest provider in Indonesia in 2008.
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dimanche, 13 juin 2010 5
Release a new state-of-the-art technology such as 3G. Always connected everywhere you go. Wo r k i n g w i t h o t h e r n e t w o r k s provider abroad. The cheapest provider in Indonesia in 2008.
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Target Market
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Target Market
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Target Market
Teenagers
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Target Market
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Target Market
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Target Market
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Target Market
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Target Market
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Target Market
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Segmentation
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Segmentation
Age All 18 - 80
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Segmentation
Segmentation is aimed at distinguishing target market specically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.
Age All 18 - 80
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Segmentation
Segmentation is aimed at distinguishing target market specically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.
Age All 18 - 80
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Segmentation
Segmentation is aimed at distinguishing target market specically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.
Age All 18 - 80
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Positioning
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Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.
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Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.
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Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.
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Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.
Brand Image with cheaper tariff. Brand Familiarity Customer Service Care
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Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.
Brand Image with cheaper tariff. Brand Familiarity Customer Service Care
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dimanche, 13 juin 2010 8
Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.
Brand Image with cheaper tariff. Brand Familiarity Customer Service Care
Then well identify our rivals S.W.O.T. but rstly weve to understand our S.W.O.T. before deriving our marketing mix.
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Positioning
In positioning, we make products assurance to customers mindset so that it can affect their perceptions.
Brand Image with cheaper tariff. Brand Familiarity Customer Service Care
Then well identify our rivals S.W.O.T. but rstly weve to understand our S.W.O.T. before deriving our marketing mix.
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-S.W.O.T.
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-S.W.O.T.
Strengths:
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-S.W.O.T.
Strengths:
!
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-S.W.O.T.
Strengths:
!
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-S.W.O.T.
Strengths:
!
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-S.W.O.T.
Strengths:
!
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-S.W.O.T.
Strengths:
!
Weaknesses:
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-S.W.O.T.
Strengths:
!
Opportunities:
Weaknesses:
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-S.W.O.T.
Strengths:
!
Opportunities:
!
Weaknesses:
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-S.W.O.T.
Strengths:
!
Opportunities:
!
Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package.
Weaknesses:
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-S.W.O.T.
Strengths:
!
Opportunities:
!
Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package. Expanding the business solution. corporation
Weaknesses:
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-S.W.O.T.
Strengths:
!
Opportunities:
!
Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package. Expanding the business solution. corporation
Threats:
Weaknesses:
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-S.W.O.T.
Strengths:
!
Opportunities:
!
Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package. Expanding the business solution. corporation
Threats:
Weaknesses:
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-S.W.O.T.
Strengths:
!
Opportunities:
!
Can become the rst cheapest provider in the youths mind. Engage with mobile phone manufacturer and attract new customers through package. Expanding the business solution. corporation
Threats:
Weaknesses:
Government Policy as XL is not state owned company. Other competitors are employing the same package.
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S.W.O.T.
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S.W.O.T.
Strengths:
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S.W.O.T.
Strengths:
!
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S.W.O.T.
Strengths:
!
Products incumbent.
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S.W.O.T.
Strengths:
!
! !
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S.W.O.T.
Strengths:
!
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
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S.W.O.T.
Strengths:
!
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
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S.W.O.T.
Strengths:
!
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
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S.W.O.T.
Strengths:
!
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
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S.W.O.T.
Strengths:
!
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
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S.W.O.T.
Strengths:
!
Opportunities:
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
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S.W.O.T.
Strengths:
!
Opportunities:
!
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
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S.W.O.T.
Strengths:
!
Opportunities:
!
Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers.
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
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S.W.O.T.
Strengths:
!
Opportunities:
!
Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
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S.W.O.T.
Strengths:
!
Opportunities:
!
Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
Threats:
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S.W.O.T.
Strengths:
!
Opportunities:
!
Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
Threats:
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S.W.O.T.
Strengths:
!
Opportunities:
!
Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
Threats:
New players offer big discount to break the his market. Uncertain tariffs in the market.
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dimanche, 13 juin 2010 10
S.W.O.T.
Strengths:
!
Opportunities:
!
Able to attract brand minded customers such as iPhone. Engage with Blackberry to spoil their customers. Obtain rst customers as launch. impression from 4G is going to
! ! !
Products incumbent. Market Leader more than 50%. Great network with foreign telecommunication providers.
Weaknesses:
Threats:
New players offer big discount to break the his market. Uncertain tariffs in the market. The more customers the higher risk that Telkomsel will encounter.
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Problems:
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Problems:
Postponing launching can disappoint customers
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Problems:
Postponing launching can disappoint customers Similar services employed by competitors.
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Problems:
Postponing launching can disappoint customers Similar services employed by competitors.
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4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
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4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
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dimanche, 13 juin 2010 14
4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
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4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
14
dimanche, 13 juin 2010 14
4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
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4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426
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4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426
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dimanche, 13 juin 2010 14
4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426
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dimanche, 13 juin 2010 14
4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426
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dimanche, 13 juin 2010 14
4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426
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dimanche, 13 juin 2010 14
4.302 570
6.466 1.028
8.365 1.760
12.156 1.753
13.880 2.464
Operational Data in Thousands Operational Data Total Subscribers Prepaid Postpaid Total Employees Ratio of Efficiency 2005 6.978 6.802 176 1.854 3.764 2006 9.528 9.141 387 2.042 4.666 2007 15.469 14.988 481 2.136 7.242 2008 26.016 25.599 417 2.097 12.406 2009 31.438 31.101 337 2.038 15.426
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Telkomsel
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Telkomsel Indosat
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Telkomsel Indosat
Total
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Telkomsel Indosat
Total
In 2005, there was no other competitor, however, new competitors such as lippo telecom come then the market share decreased. Further the new players like Three, Axis, Smart, etc and rest of the market shares divide ever since.
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! Integrity
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! Integrity
! Teamwork
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! Integrity
! Teamwork ! Service Excellence
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! Integrity
! Teamwork ! Service Excellence !Marketing Campaign
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! Integrity
! Teamwork ! Service Excellence !Marketing Campaign
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! Integrity
! Teamwork ! Service Excellence !Marketing Campaign
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! Integrity
! Teamwork ! Service Excellence !Marketing Campaign
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! Integrity
! Teamwork ! Service Excellence !Marketing Campaign
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! Integrity
! Teamwork ! Service Excellence !Marketing Campaign
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Thank you....
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Thank you....
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Thank you....
Presented by:
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Thank you....
Presented by:
Didi Siswantoyo Susan Minami
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Thank you....
Presented by:
Didi Siswantoyo Levina Rolanda Susan Minami Eka Darmadi
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Thank you....
Presented by:
Didi Siswantoyo Levina Rolanda May Eka Saputri Susan Minami Eka Darmadi Gerry Geraldo
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Thank you....
Presented by:
Didi Siswantoyo Levina Rolanda May Eka Saputri Susan Minami Eka Darmadi Gerry Geraldo
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Thank you....
Presented by:
Didi Siswantoyo Levina Rolanda May Eka Saputri Susan Minami Eka Darmadi Gerry Geraldo
Christopher Tongku
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