1

10% would prefer beverages over pills

Advertised

Demand Fluctutions

Retail Price

Croc-Ade

thirst quencher

predictable

0.79

Sport-Ade

body quencher

5%-12%

0.68

Power Boost

liquid hydration+energy drink

11%23%

0.62

Grocery Store

Club Store

V7
pills
Green Ox

60%
60%
30%

Croc-Ade
Sport-Ade
Power Boost

Convenience Store
38%
1%
38%
1%
68%
1%

Price Sensitivity

Sport-Drink
Consumer Base

Antioxidant
V7
45,000,000
5,000,000

8,000,000

Price for 20 ounce bottle

$
$
$
$
$

1.19
0.99
0.79
0.59
0.39

3,600,000
6,750,000
9,000,000
9,900,000
11,250,000

50,000
100,000
1,000,000
1,250,000
1,500,000

80,000
160,000
160,000
400,000
480,000

Price Sensitivity

Sport-Drink
Consumer Base

Antioxidant
V7
45,000,000
5,000,000

8,000,000

Price for 20 ounce bottle

$
$
$
$
$

1.19
0.99
0.79
0.59
0.39

3,600,000
6,750,000
9,000,000
9,900,000
11,250,000

Sport-Drink
Flavours
Yellowknife

50,000
100,000
1,000,000
1,250,000
1,500,000

Antioxidant
V7
45,000,000
5,000,000
15,300,000

1,000,000

80,000
160,000
160,000
400,000
480,000

8,000,000
960,000

Jasper mountain
Whistler
Alberta Bound
Yukon Gold

13,950,000
11,250,000
4,500,000
2,250,000

850,000
1,000,000
1,050,000
1,100,000

1,920,000
800,000
4,000,000
320,000

Manufacturer Price

Unit Cost to Manufacturer

Company Margin Retailer's Margin

0.60

0.15

75%

0.45

0.15

67%

0.40

0.15

63%

0.2

24%
34%
35%
24%
80%
?

Gas Stations
1%
1%
1%

Avg units purchased yearly Total Consumers

64
64
64
64
64

3,730,000
7,010,000
10,160,000
11,550,000
13,230,000

Avg units purchased yearly Total Consumers

96
96
96
96
96

Tentative total customer

3,730,000
7,010,000
10,160,000
11,550,000
13,230,000

Adv expense

17,260,000 $

10,000,000

Total Sales Units Total Revenue

238,720,000
448,640,000
650,240,000
739,200,000
846,720,000

$
$
$
$
$

284,076,800
444,153,600
513,689,600
436,128,000
330,220,800

Total Sales Units Total Revenue

358,080,000
672,960,000
975,360,000
1,108,800,000
1,270,080,000

$
$
$
$
$

426,115,200
666,230,400
770,534,400
654,192,000
495,331,200

Taste Loyal Brand Loyal

30%
70%
5,178,000
10,122,000

16,720,000
13,050,000
9,550,000
3,670,000
Total expense flavor wise

$
$
$
$
$

10,000,000
10,000,000
10,000,000
10,000,000
50,000,000

5,016,000
3,915,000
2,865,000
1,101,000

8,934,000
7,335,000
1,635,000
1,149,000

Set Up Expense as a % on total sales

Unit Cost to Manufacturer

$
$
$
$
$

47,744,000
89,728,000
130,048,000
147,840,000
169,344,000

Unit Cost to Manufacturer

$
$
$
$
$

71,616,000
134,592,000
195,072,000
221,760,000
254,016,000

Avg Purchase
$

Croc-Ade

Sport-Ade
24%
0.90
0.75
0.60
0.45
0.30

$
$
$
$
$

Croc-Ade
$
$
$
$
$

$
$
$
$
$

Company Margin

34%
0.79
0.65
0.52
0.39
0.26

Power Boost
35%
$
0.77
$
0.64
$
0.51
$
0.38
$
0.25

Company Margin

34%
0.79
0.65
0.52
0.39
0.26

Power Boost
35%
$
0.77
$
0.64
$
0.51
$
0.38
$
0.25

Sport-Ade
24%
0.90
0.75
0.60
0.45
0.30

$
$
$
$
$

Cost

64
388,684,800 $

Margin
129,561,600 $ 259,123,200

$
$
$
$
$

$
$
$
$
$

24%
168,154,368
247,828,736
260,356,096
183,617,280
81,623,808

24%
252,231,552
371,743,104
390,534,144
275,425,920
122,435,712

$
$
$
$
$

343,065,600
281,664,000
62,784,000
44,121,600
1,120,320,000
4.5%

$
$
$
$
$

114,355,200
93,888,000
20,928,000
14,707,200
373,440,000

$
$
$
$
$

228,710,400
187,776,000
41,856,000
29,414,400
746,880,000

Company Margin Company Margin

$
$
$
$
$

34%
139,746,688
203,413,376
208,987,136
140,004,480
48,601,728

$
$
$
$
$

35%
136,905,920
198,971,840
203,850,240
135,643,200
45,299,520

Company Margin Company Margin

$
$
$
$
$

34%
209,620,032
305,120,064
313,480,704
210,006,720
72,902,592

$
$
$
$
$

35%
205,358,880
298,457,760
305,775,360
203,464,800
67,949,280