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Ansoff Growth Matrix Tool
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Objectives of this document
Aurelien Domont
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Ansoff Growth Matrix tool
Objective
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Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
The Product/Market Growth matrix tool assists top executives to consider 4 key
strategic options:
Ansoff Growth Matrix tool
Description
Gain more market
share with their current
products in their
current markets
Develop new products
for its existing
markets
Develop new products
in new markets
Develop new markets
for current products
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Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
Title
Ansoff Growth Matrix tool
Template 1/9
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Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
Title
Ansoff Growth Matrix tool
Template 2/9
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Current New
New
Current
Products
Market
Title
Ansoff Growth Matrix tool
Template 3/9
Market Development
Strategy
Insert your own text
Insert your own text
Insert your own text
Market Penetration
Strategy
Insert your own text
Insert your own text
Insert your own text
Diversification
Strategy
Insert your own text
Insert your own text
Insert your own text
Product Development
Strategy
Insert your own text
Insert your own text
Insert your own text
Click here to download the editable PowerPoint
version at www.slidebooks.com
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Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
Ansoff Growth Matrix tool
Template 4/9
Insert your own text
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Ansoff Growth Matrix tool
Template 5/9
Insert your own text Insert your own text
Insert your own text
Insert your own text
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Ansoff Growth Matrix tool
Template 6/9
Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
Title
Insert your own text
Click here to download the editable PowerPoint
version at www.slidebooks.com
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Ansoff Growth Matrix tool
Template 7/9
Market Development Strategy
Insert your own text
Insert your own text
Insert your own text
Diversification
Strategy
Insert your own text
Insert your own text
Insert your own text
Product Development
Strategy
Insert your own text
Insert your own text
Insert your own text
Market Penetration
Strategy
Insert your own text
Insert your own text
Insert your own text
C
u
r
r
e
n
t

m
a
r
k
e
t
N
e
w

m
a
r
k
e
t
Current products New products
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Ansoff Growth Matrix tool
Template 8/9
Insert your own text
Market Development Strategy
Insert your own text
Diversification Strategy
Insert your own text
Product Development Strategy
Insert your own text
Market Penetration Strategy
Market
Development
Strategy
Diversification
Strategy
Product
Development
Strategy
Market
Penetration
Strategy
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Market Development Strategy
Insert your own text
Insert your own text
Insert your own text
Market Penetration Strategy
Insert your own text
Insert your own text
Insert your own text
Diversification Strategy
Insert your own text
Insert your own text
Insert your own text
Product Development Strategy
Insert your own text
Insert your own text
Insert your own text
Ansoff Growth Matrix tool
Template 9/9
Strategic
options
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Sources of
information
Porter, Michael (1987). "From Competitive
Advantage to Corporate Strategy". Harvard
Business Review. MayJune (3): 4359
Ansoff, I.: Strategies for Diversification,
Harvard Business Review, Vol. 35 Issue
5,Sep-Oct 1957, pp. 113-124
Ansoff Growth Matrix tool
Sources of information
Click here to download the editable PowerPoint
version at www.slidebooks.com
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