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Pre-launching and feasibility test of home broadband in Bhubaneswar AT Aircel Limited, BHUBANESWAR

Submitted by:-

Regd. No:1161333067
Session: 2011-13

Project Report submitted in partial fulfilment for the degree of Master of Business Administration
Under the guidance of:-

Mr. Salim Dhanji Corporate Manager

GuideCo. Guide-

Aircel India Limited, Bhubaneswar

Abstract / About the Report / Summary of the Report

TITLE OF THE PROJECT: - Prelaunching and feasibility study test of Home Broadband in Bhubaneswar. NAME OF THE ORGANISATION: Aircel Limited, Bhubaneswar NAME OF THE INSTITUTION:- Institute of Business and Computer Studies, Bhubaneswar NAME OF THE GUIDE: EXTERNAL GUIDE: -Mr.SalimDhanji (Corporate manager, postpaid sales) INTERNAL GUIDE: -

MAJOR OBJECTIVE OF THE STUDY: To find out the internet reliability and speed in which people of Bhubaneswar use internet . To find out the general awareness of the people of Bhubaneswar about the new product. To know the promotional activity of the company for advertising its products. To study the customer response towards the new product during sales activity.

Table of Contents
Subject Items Abstract Page No. 4

Chapter 1(Topic Details) 6-9 1.1 Introduction.........6 1.2 Objective of the project/Methodology/Data sources...8

Chapter 2 (company details) ...10-29

2.1 Telecom sector ...10 2.2 History of telecommunication in India ...11 2.3Milestones in telecom reforms ......12 2.4Telecom circle in India .......15 2.5Company profile ..17 2.6Company products ..23 Chapter - iii(Data Analysis & Interpretation) .29-33 3.1Data analysis and interpretation...29 Chapter iv (Project findings) ................................................................................34-32

4.1Project finding/Problem identifications .. 34 4.2 Recommendation and suggestion ........................................................................ 35 4.3Conclusion/Recommendation..............36 Appendices ..37 Reference .39

Annexure Bibliography Sample copy of Questionnaire (if any)


What is pre-launching?
A marketing technique to let as many people as possible know that a new product will be introduced at a specific date in the near future and supported by many affiliates - promoting this product heavily already before it is officially on sale. The strategy behind a Prelaunch

campaign is to get people interested and curious about the new product and finally

eager to be one of the first to buy.

Steps involved in pre-launching a product:

The pre-launching of a product consists of six vital steps such as

Step 1: Idea generation

This the most preliminary stage of pre-launching where new ideas are generated considering the technological advancement and hence leads to the formation of the product.

Step 2: Concept development:

In this stage the viability of the concept is tested to make it good enough for the consumers to accept the final product. Certain questions like who will use this product? Secondly what primary benefit this product would provide? Thirdly when the people would consume the product? are raised in order to make the product at par with the customer expectation.

Step 3: Business opportunity assessment:

This the most vital stage where the management needs to prepare sales, cost, and profit projections to determine whether they satisfy company objectives, if they do not then the concept moves to the development stage.

Step 4: Market development:

In this stage the company tries to expand the total market for a product by (1) entering new segments of the market, (2) converting nonusers into users, and/or (3) increasing usage per user.

Step 5: Market Validation:

This stage determines whether the product has met the sales expectations if not then the appropriate product developments are done before the full launch.

Step 6: Product Launch:

Then the company finally launches the product in accordance with the competitors timing

Product Launch:
When a new product is created there are 2 ways to offer it to customers:

One is to introduce it to the market on a gradient by putting up a website with a sales page once the product is ready for sale and starting building up traffic, ideally with the help of some affiliates. The other way is to make a big Product Launch event out of the release

A Product Launch is a marketing strategy consisting of a carefully planned and scheduled sequence of events with the goal to make a big happening out of the release and, of course, make as much sales as possible in a short time span.

Here are the 5 secrets to planning your product launch:

1) Define Your Launch Objectives Is this an internal launch or an external launch? Are you going to launch to your existing customers first? If you have an internal list, this is usually a great way to start and test your launch before investing in a full-blown launch to a wider audience of prospects. Get clear on the type of launch, and then get clear on your objectives. Are you trying to sell a product, or are you trying to build your list. These are really two totally different approaches. Without a solid and measurable objective, your efforts wont be directed. 2) Take Inventory After you are clear on what you want to accomplish in your launch, it is time to take inventory of your launch assets. Your launch assets include your mailing lists, email lists, joint venture partner lists, video, audio, and any other assets you have at your disposal for your launch. If you are launching your product online, you may need to include assets like your website, Web copy, etc. 3) Craft The Killer Offer Now that you have taken inventory, it is time to create the offer. If you havent done this yet, now is the time to dig deep and outline the features and benefits for your prospect. Why should they buy your product or service? What guarantee are you going to offer? How are they going to pay for the product or service? How is it delivered? You need to really identify the core drivers for your prospect to move to action and purchase your product. Think about the problem your product solves and make sure your offer speaks to the solution. 4) Your A Team You are going to need a team to help you with your product launch. Even if it is a small team, you are going to need help from your Web developer, copywriter, Web host, graphics designer, and fulfillment staff. Depending on the size of your launch, you might be wearing all the hats here. My advice is to identify where your strengths are, then outsource and assemble a team to help you be successful. 5) The Launch Plan Your launch plan is your blueprint to your entire product launch. It combines the tasks involved and, more importantly, the sequence of events in your product launch. Your launch plans should include email and print copy creation, video creation, landing page creation, and day-by-day plans for the release of content during your launch. One productive way to create the plan is to get your team together for a couple of hours to make sure you have a comprehensive plan covering all areas of your product launch.

When you fail to plan, you plan to fail. Im sure youve heard this before. There are so many details in a good product launch that you need a script to follow. This starts with the pre-launch tasks and goes all the way through fulfilling the orders. Dont forget to leave some time in there to test prior to firing your first offer out. There is nothing worse than having a great offer only to find out your shopping cart doesnt work, and prospects cant place an order. Product launches are a lot of fun. Dont get stressed out, just make sure you follow these five steps and you will find it easier to get your product to market.

The good news is that after you create your first product launch, you can recyclemany of the assets and planning efforts for your next successful launch.


To find out the internet reliability and speed in which people of Bhubaneswar use internet .. To find out the general awareness of the people of Bhubaneswar about the new product. To know the promotional activity of the company for advertising its products. To study the customer response towards the new product during sales activity

METHODOLOGY: The study is descriptive in nature and based on the opinion and response found out in the survey conducted with a sample size of 100 . The survey was based on questionnaire. The people of Bhubaneswar were asked a set of questions and hence the pattern of usage was determined. This gave them an idea about the advantages of a wifi device. Hence prospective candidates identified during the promotional activity were further approached for sales purpose . DATA SOURCE:

PRIMARY DATA: The primary data was collected with the help of questionnaire during survey which had a sample size of 75. SECONDARY DATA: The secondary data was collected using internet and confronting the company employees.

RESEARCH INSTRUMENT: The instrument used was questionnaire which consisted of closed and open ended questions.


. To find out the pattern in which they use internet at their household.

Collect the data and analyze it and reach to the conclusion that whether the new product will be accepted widely or not.


First of all, most of the people are not ready to share information which becomes a major limitation. Some people thought it as a regular telecom survey and filled up the questionnaire carelessly which barred authenticity. Some people felt that they would be further disturbed by the service provider and hence did not answer properly. Since study area was confined to selected area only we couldnt predict the pattern usage of internet in broader perspective.

Time limitation was another factor during survey.

LITERATURE REVIEW :According to Radhakrishnan KV, Chief Operating Officer Kerala Circle, MTS India, MTS was focussing on expanding its high speed data network across the country. The expansion will enable MTS data customers in Kundra, Vaikom, Koratty, Ottappalam , Ponnani , Changaramkulam, Koduvally and Mukkam to experience the state-of-art HSD services including on the go access to Live TV and Video-on-Demand", he said. MTS has about 65,000 high speed data customers across the state. As per Telecom Regulatory Authority of India's ( TRAI) October 2012 report, the broadband penetration in India stands at about 1 per cent as against the Wireless Teledensity of 74.71 per cent and 14.82 Million broadband connections as of August 2012. The National Broadband Plan envisages provision of 160 million broadband connections including 60 million wireless broadband connections by the year 2014. Hence, there is a huge opportunity for the growth and proliferation of High Speed Mobile Broadband services in the country, he said. MTS provides High Speed Mobile Broadband services in over 420 towns across India including the top five metros. The company is rapidly expanding its high speed data (HSD) network and currently addresses over 92% of data potential across India. MTS has introduced a daily usage plan, providing unlimited data usage for 1 day at just Rs 96. MBlaze can enjoy unlimited data usage with 30 day validity with Unlimited MBlaze plans starting at just Rs 798 MTS has recently introduced the Unlimited Social Media Plan at Rs. 647. It provides unlimited access to Facebook, LinkedIn & Twitter for a month. Additionally, new customers get 6 GB data usage and existing customers get 4 GB of usage. MTS has launched a special tariff voucher (STV) 490; It provides customers with 3 GB data usage and the option to carry forward the unused data balance if recharged before the validity of the previous recharge expires.


Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons , smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages such as coded drumbeats, lung-blown horns, and loud whistles. In modern times, telecommunications involves the use of electrical devices such as the telegraph, telephone, and teleprinter, as well as the use of radio and microwave communications, as well as fiber optics and their associated electronics, plus the use of the orbiting satellites and the Internet. A revolution in wireless telecommunications began in the 1900s (decade) with pioneering developments in wireless radio communications by Nikola Tesla and Guglielo Marconi. Marconi won the Nobel Prize in Physics in 1909 for his efforts. Other highly notable pioneering inventors and developers in the field of electrical and electronic telecommunications include Charles Wheatstone and Samuel Morse (telegraph), Alexander Graham Bell(telephone), Edwin Armstrong, and Lee de Forest(radio), as well as John Logie Baird and Philo Farnsworth (television). The world's effective capacity to exchange information through two-way telecommunication networks grew from 281 petabytes of (optimally compressed) information in 1986, to 471 petabytes in 1993, to 2.2 (optimally compressed) exabytes in 2000, and to 65 (optimally compressed) exabytes in 2007. This is the informational equivalent of 2 newspaper pages per person per day in 1986, and 6 entire newspapers per person per day by 2007.Given this growth, telecommunications play an increasingly important role in the world economy and the worldwide telecommunication industry's revenue was estimated to be $3.85 trillion in 2008.The service revenue of the global telecommunications industry was estimated to be $1.7 trillion in 2008, and is expected to touch $2.7 trillion by 2013.

A parabolic satellite communication antenna at the biggest facility for satellite communication in Raisting, Bavaria, Germany.

The word telecommunication was adapted from the French word telecommunication. It is a compound of the Greek prefix tele-, meaning 'far off', and the Latin communicates, meaning 'to share'. Telecommunication is the transmission of signals over a distance for the purpose of communication. In modern times, this process almost always involves the sending of electromagnetic waves by electronic transmitters but in earlier years it may have involved the use of smoke signals, drums or semaphore. Today, telecommunication is widespread and devices that assist the process, such as the television, radio and telephone, are common in many parts of the world. There is also a vast array of networks that connect these devices, including computer networks, public telephone networks, radio networks and television networks. Computer communication across the Internet, such as e-mail and instant messaging, is just one of many examples of telecommunication. The basic elements of a telecommunication system are: A transmitter that takes information and converts it to a signal for transmission. A transmission medium over which the signal is transmitted A receiver that receives and converts the signal back into usable information.

Often telecommunication systems are two-way and devices act as both a transmitter and receiver or transceiver. For example, a mobile phone is a transceiver. Telecommunication over a phone line is called point-to-point communication because it is between one transmitter and one receiver, telecommunication through radio broadcasts is called broadcast communication because it is between one powerful transmitter and numerous receivers. A collection of transmitters, receivers or transceivers that communicate with each other is known as a network. Digital networks may consist of one or more routers that route data to the correct user. An analogue network may consist of one or more switches that establish a connection between two or more users. For both types of network, a repeater may be necessary to amplify or recreate the signal when it is being transmitted over long distances. This is to combat attenuation that can render the signal indistinguishable from noise.

The shaping of a signal to convey information is known as modulation. Modulation is a key concept in telecommunications and is frequently used to impose the information of one signal on another. Modulation is used to represent a digital message as an analogue waveform. This is known as keying and several keying techniques exist these include phaseshift keying, frequency-shift keying, amplitude-shift keying and minimum-shift keying. Bluetooth, for example, uses phase-shift keying for exchanges between devices.


1.1.1 Ancient systems

Greek hydraulic semaphore systems were used as early as the 4th century BC. The hydraulic semaphores, which worked with water filled vessels and visual signals, functioned as optical telegraphs. However, they could only utilize a very limited range of pre-determined messages, and as with all such optical telegraphs could only be deployed during good visibility conditions. During the Middle Ages, chains of beacons were commonly used on hilltops as a means of relaying a signal. Beacon chains suffered the drawback that they could only pass a single bit of information, so the meaning of the message such as "the enemy has been sighted" had to be agreed upon in advance. One notable instance of their use was during the Spanish Armada, when a beacon chain relayed a signal from Plymouth to London that signaled the arrival of the Spanish warships.


Systems since the Middle Ages

A replica of one of Chappe's semaphore towers in Nalbach

In 1792, Claude Chappe, a French engineer, built the first fixed visual telegraphy system (or semaphore line) between Lille and Paris. However semaphore systems suffered from the need for skilled operators and the expensive towers at intervals of 1030 kilometers (6 20 mi). As a result of competition from the electrical telegraph, Europe's last commercial semaphore line in Sweden was abandoned in 1880.

1.1.3 Telegraph and telephone

The first commercial electrical telegraph was constructed by Sir Charles Wheatstone and Sir William Fothergill Cooke, and its use began on April 9, 1839. Both Wheatstone and Cooke viewed their device as "an improvement to the [already-existing, so-called] electromagnetic telegraph" not as a new device. The businessman Samuel F.B. Morse and the physicist Joseph Henry of the United States developed their own, simpler version of the electrical telegraph, independently. Morse successfully demonstrated this system on September 2, 1837. Morse's most important technical contribution to this telegraph was the rather simple and highly efficient Morse Code, which was an important advance over Wheatstone's complicated and significantly more expensive telegraph system. The communications efficiency of the Morse Code anticipated that of the Huffman code in digital communications by over 100 years, but Morse and his associate Alfred Vail developed the code purely empirically, unlike Huffman, who gave a detailed theoretical explanation of how his method worked. The first permanent transatlantic telegraph cable was successfully completed on 27 July 1866, allowing transatlantic electrical communication for the first time. An earlier transatlantic cable had operated for a few months in 1859, and among other things, it carried messages of greeting back and forth between President James Buchanan of the United States and Queen Victoria of the United Kingdom. However, that transatlantic cable failed soon, and the project to lay a replacement line was delayed for five years by the American Civil War. Also, these transatlantic cables would have been completely incapable of carrying telephone calls even had the telephone already been invented. The first transatlantic telephone cable (which incorporated hundreds of electronic amplifiers) was not operational until 1956. The conventional telephone now in use worldwide was first patented by Alexander Graham Bell in March 1876. That first patent by Bell was the master patent of the telephone, from which all other patents for electric telephone devices and features flowed. Credit for the invention of the electric telephone has been frequently disputed, and new controversies over the issue have arisen from time-to-time. As with other great inventions such as radio, television, the light bulb, and the digital computer, there were several inventors who did pioneering experimental work on voice transmission over a wire, and then they improved on each other's ideas. However, the key innovators were Alexander Graham Bell and Gardiner Greene Hubbard, who created the first telephone company, the Bell Telephone Company in the United States, which later evolved into American Telephone & Telegraph (AT&T). The first commercial telephone services were set up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven, Connecticut, and London, England.

1.1.4 Radio and television

In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy via conductive water to his students. By 1854, he was able to demonstrate a transmission across the Firth of Tay from Dundee, Scotland, to Woodhaven, a distance of about two miles (3 km), again using water as the transmission medium. In December 1901, Guglielmo Marconi established wireless communication between St. John's, Newfoundland and Pold-

hu, Cornwall (England), earning him the Nobel Prize in Physics for 1909, one which he shared with Karl Braun. However small-scale radio communication had already been demonstrated in 1893 by Nikola Tesla in a presentation before the National Electric Light Association. On March 25, 1925, John Logie Baird of Scotland was able to demonstrate the transmission of moving pictures at the Selfridge's department store in London, England. Baird's system relied upon the fast-rotating Nipkow disk, and thus it became known as the mechanical television. It formed the basis of experimental broadcasts done by the British Broadcasting Corporation beginning September 30, 1929. However, for most of the 20th century, television systems were designed around the cathode ray tube, invented by Karl Braun. The first version of such an electronic television to show promise was produced by Philo Farnsworth of the United States, and it was demonstrated to his family in Idaho on September 7, 1927. Television, however, is not solely a technology, limited to its basic and practical application. It functions both as an appliance, and also as a means for social story telling and message dissemination. It is a cultural tool that provides a communal experience of receiving information and experiencing fantasy. It acts as a window to the world by bridging audiences from all over through programming of stories, triumphs, and tragedies that are outside of personal experiences.

1.1.5 Computer networks and the Internet

On 11 September 1940, George Stibitz was able to transmit problems using teleprinter to his Complex Number Calculator in New York and receive the computed results back at Dartmouth College in New Hampshire.This configuration of a centralized computer or mainframe computer with remote "dumb terminals" remained popular throughout the 1950s and into the 1960s. However, it was not until the 1960s that researchers started to investigate packet switching a technology that allows chunks of data to be sent between different computers without first passing through a centralized mainframe. A four-node network emerged on December 5, 1969. This network soon became the ARPANET, which by 1981 would consist of 213 nodes. ARPANET's development centred around the Request for Comment process and on 7 April 1969, RFC 1 was published. This process is important because ARPANET would eventually merge with other networks to form the Internet, and many of the communication protocols that the Internet relies upon today were specified through the Request for Comment process. In September 1981, RFC 791 introduced the Internet Protocol version 4 (IPv4) and RFC 793 introduced the Transmission Control Protocol (TCP) thus creating the TCP/IP protocol that much of the Internet relies upon today. However, not all important developments were made through the Request for Comment process. Two popular link protocols for local area networks (LANs) also appeared in the 1970s. A patent for the token ring protocol was filed by Olof Soderblom on October 29, 1974, and a paper on the Ethernet protocol was published by Robert Metcalfe and David Boggs in the July 1976 issue of Communications of the ACM. The Ethernet protocol had been inspired by the ALOHAnet protocol which had been developed by electrical engineering researchers at the University of Hawaii.


Modern telecommunication

1.2.1 Telephone

Optical fiber provides cheaper bandwidth for long distance communication

In an analog telephone network, the caller is connected to the person he wants to talk to by switches at various telephone exchanges. The switches form an electrical connection between the two users and the setting of these switches is determined electronically when the caller dials the number. Once the connection is made, the caller's voice is transformed to an electrical signal using a small microphone in the caller's handset. This electrical signal is then sent through the network to the user at the other end where it is transformed back into sound by a small speaker in that person's handset. There is a separate electrical connection that works in reverse, allowing the users to converse. The fixed-line telephones in most residential homes are analog that is, the speaker's voice directly determines the signal's voltage. Although short-distance calls may be handled from end-to-end as analog signals, increasingly telephone service providers are transparently converting the signals to digital for transmission before converting them back to analog for reception. The advantage of this is that digitized voice data can travel sideby-side with data from the Internet and can be perfectly reproduced in long distance communication (as opposed to analog signals that are inevitably impacted by noise). Mobile phones have had a significant impact on telephone networks. Mobile phone subscriptions now outnumber fixed-line subscriptions in many markets. Sales of mobile phones in 2005 totalled 816.6 million with that figure being almost equally shared amongst the markets of Asia/Pacific (204 m), Western Europe (164 m), CEMEA (Central Europe, the Middle East and Africa) (153.5 m), North America (148 m) and Latin America (102

m). In terms of new subscriptions over the five years from 1999, Africa has outpaced other markets with 58.2% growth. Increasingly these phones are being serviced by systems where the voice content is transmitted digitally such as GSM or W-CDMA with many markets choosing to depreciate analog systems such as AMPS. There have also been dramatic changes in telephone communication behind the scenes. Starting with the operation of TAT-8 in 1988, the 1990s saw the widespread adoption of systems based on optic fibres. The benefit of communicating with optic fibers is that they offer a drastic increase in data capacity. TAT-8 itself was able to carry 10 times as many telephone calls as the last copper cable laid at that time and today's optic fibre cables are able to carry 25 times as many telephone calls as TAT-8. This increase in data capacity is due to several factors: First, optic fibres are physically much smaller than competing technologies. Second, they do not suffer from crosstalk which means several hundred of them can be easily bundled together in a single cable. Lastly, improvements in multiplexing have led to an exponential growth in the data capacity of a single fibre. Assisting communication across many modern optic fibre networks is a protocol known as Asynchronous Transfer Mode (ATM). The ATM protocol allows for the side-by-side data transmission mentioned in the second paragraph. It is suitable for public telephone networks because it establishes a pathway for data through the network and associates a traffic contract with that pathway. The traffic contract is essentially an agreement between the client and the network about how the network is to handle the data; if the network cannot meet the conditions of the traffic contract it does not accept the connection. This is important because telephone calls can negotiate a contract so as to guarantee themselves a constant bit rate, something that will ensure a caller's voice is not delayed in parts or cutoff completely. There are competitors to ATM, such as Multiprotocol Label Switching (MPLS), that perform a similar task and are expected to supplant ATM in the future.

1.2.2 Radio and television

Digital television standards and their adoption worldwide.

In a broadcast system, the central high-powered broadcast tower transmits a highfrequency electromagnetic wave to numerous low-powered receivers. The high-frequency wave sent by the tower is modulated with a signal containing visual or audio information. The receiver is then tuned so as to pick up the high-frequency wave and a demodulator is used to retrieve the signal containing the visual or audio information. The broadcast signal

can be either analog (signal is varied continuously with respect to the information) or digital (information is encoded as a set of discrete values). The broadcast media industry is at a critical turning point in its development, with many countries moving from analog to digital broadcasts. This move is made possible by the production of cheaper, faster and more capable integrated circuits. The chief advantage of digital broadcasts is that they prevent a number of complaints common to traditional analog broadcasts. For television, this includes the elimination of problems such as snowy pictures, ghosting and other distortion. These occur because of the nature of analog transmission, which means that perturbations due to noise will be evident in the final output. Digital transmission overcomes this problem because digital signals are reduced to discrete values upon reception and hence small perturbations do not affect the final output. In a simplified example, if a binary message 1011 was transmitted with signal amplitudes [1.0 0.0 1.0 1.0] and received with signal amplitudes [0.9 0.2 1.1 0.9] it would still decode to the binary message 1011 a perfect reproduction of what was sent. From this example, a problem with digital transmissions can also be seen in that if the noise is great enough it can significantly alter the decoded message. Using forward error correction a receiver can correct a handful of bit errors in the resulting message but too much noise will lead to incomprehensible output and hence a breakdown of the transmission. In digital television broadcasting, there are three competing standards that are likely to be adopted worldwide. These are the ATSC, DVB and ISDB standards; the adoption of these standards thus far is presented in the captioned map. All three standards use MPEG-2 as Advanced Audio Coding (MPEG-2 Part 7) and DVB has no standard for audio compression but typically uses MPEG-1 Part 3 Layer 2. The choice of modulation also varies between the schemes. In digital audio broadcasting, standards are much more unified with practically all countries choosing to adopt the Digital Audio Broadcasting standard (also known as the Eureka 147(standard). The exception being the United States which has chosen to adopt HD Radio. HD Radio, unlike Eureka 147, is based upon a transmission method known as in-band on-channel transmission that allows digital information to "piggyback" on normal AM or FM analog transmissions. However, despite the pending switch to digital, analog television remains being transmitted in most countries. An exception is the United States that ended analog television transmission (by all but the very low-power TV stations) on 12 June 2009 after twice delaying the switchover deadline. For analog television, there are three standards in use for broadcasting color TV (see a map on adoption here). These are known as PAL (German designed), NTSC (North American designed), and SECAM (French designed). (It is important to understand that these are the ways from sending color TV, and they do not have anything to do with the standards for black & white TV, which also vary from country to country.) For analog radio, the switch to digital radio is made more difficult by the fact that analog receivers are sold at a small fraction of the price of digital receivers. The choice of modulation for analog radio is typically between amplitude modulation (AM) or frequency modulation (FM). To achieve stereo playback, an amplitude modulated subcarrier is used for stereo FM.

1.2.3 Internet

The OSI reference model

The Internet is a worldwide network of computers and computer networks that can communicate with each other using the Internet Protocol. Any computer on the Internet has a unique IP address that can be used by other computers to route information to it. Hence, any computer on the Internet can send a message to any other computer using its IP address. These messages carry with them the originating computer's IP address allowing for two-way communication. The Internet is thus an exchange of messages between computers. It is estimated that the 51% of the information flowing through two-way telecommunications networks in the year 2000 were flowing through the Internet (most of the rest (42%) through the landline telephone). By the year 2007 the Internet clearly dominated and captured 97% of all the information in telecommunication networks (most of the rest (2%) through mobile phones) As of 2008, an estimated 21.9% of the world population has access to the Internet with the highest access rates (measured as a percentage of the population) in North America (73.6%), Oceania/Australia (59.5%) and Europe (48.1%). In terms of broadband access, Iceland (26.7%), South Korea (25.4%) and the Netherlands (25.3%) led the world The Internet works in part because of protocols that govern how the computers and routers communicate with each other. The nature of computer network communication lends itself to a layered approach where individual protocols in the protocol stack run more-or-less independently of other protocols. This allows lower-level protocols to be customized for the network situation while not changing the way higher-level protocols operate. A practical example of why this is important is because it allows an Internet browser to run the same code regardless of whether the computer it is running on is connected to the Internet through an Ethernet or Wi-Fi connection. Protocols are often talked about in terms of their place in the OSI reference model (pictured on the right), which emerged in 1983 as the first step in an unsuccessful attempt to build a universally adopted networking protocol suite.

For the Internet, the physical medium and data link protocol can vary several times as packets traverse the globe. This is because the Internet places no constraints on what physical medium or data link protocol is used. This leads to the adoption of media and protocols that best suit the local network situation. In practice, most intercontinental communication will use the Asynchronous Transfer Mode (ATM) protocol (or a modern equivalent) on top of optic fibre. This is because for most intercontinental communication the Internet shares the same infrastructure as the public switched telephone network. At the network layer, things become standardized with the Internet Protocol (IP) being adopted for logical addressing. For the World Wide Web, these "IP addresses" are derived from the human readable form using the Domain Name System (e.g. is derived from At the moment, the most widely used version of the Internet Protocol is version four but a move to version six is imminent. At the transport layer, most communication adopts either the Transmission Control Protocol (TCP) or the User Datagram Protocol (UDP). TCP is used when it is essential every message sent is received by the other computer whereas UDP is used when it is merely desirable. With TCP, packets are retransmitted if they are lost and placed in order before they are presented to higher layers. With UDP, packets are not ordered or retransmitted if lost. Both TCP and UDP packets carry port numbers with them to specify what application or process the packet should be handled by. Because certain application-level protocols use certain ports, network administrators can manipulate traffic to suit particular requirements. Examples are to restrict Internet access by blocking the traffic destined for a particular port or to affect the performance of certain applications by assigning priority. Above the transport layer, there are certain protocols that are sometimes used and loosely fit in the session and presentation layers, most notably the Secure Sockets Layer (SSL) and Transport Layer Security (TLS) protocols. These protocols ensure that the data transferred between two parties remains completely confidential and one or the other is in use when a padlock appears in the address bar of your web browser. Finally, at the application layer, are many of the protocols Internet users would be familiar with such as HTTP (web browsing), POP3(e-mail), FTP (file transfer), IRC (Internet chat), BitTorrent (file sharing) and OSCAR (instant messaging). Voice over Internet Protocol (VoIP) allows data packets to be used for synchronous voice communications. The data packets are marked as voice type packets and can be prioritised by the network administrators so that the real-time, synchronous conversation is less subject to contention with other types of data traffic which can be delayed (i.e. file transfer or email) or buffered in advance (i.e. audio and video) without detriment. That prioritisation is fine when the network has sufficient capacity for all the VoIP calls taking place at the same time and the network is enabled for prioritisation i.e. a private corporate style network, but the Internet is not generally managed in this way and so there can be a big difference in the quality of VoIP calls over a private network and over the public Internet.

1.2.4 Local area networks and wide area networks

Despite the growth of the Internet, the characteristics of local area networks ("LANs" computer networks that do not extend beyond a few kilometers in size) remain distinct. This is because networks on this scale do not require all the features associated with larger networks and are often more cost-effective and efficient without them. When they are not connected with the Internet, they also have the advantages of privacy and security. However, purposefully lacking a direct connection to the Internet will not provide 100% protection of the LAN from hackers, military forces, or economic powers. These threats exist if there are any methods for connecting remotely to the LAN. There are also independent wide area networks ("WANs" private computer networks that can and do extend for thousands of kilometers.) Once again, some of their advantages include their privacy, security, and complete ignoring of any potential hackers who cannot "touch" them. Of course, prime users of private LANs and WANs include armed forces and intelligence agencies that must keep their information completely secure and secret. In the mid-1980s, several sets of communication protocols emerged to fill the gaps between the data-link layer and the application layer of the OSI reference model. These included Appletalk, IPX, and NetBIOS with the dominant protocol set during the early 1990s being IPX due to its popularity with MS-DOS users. TCP/IP existed at this point, but it was typically only used by large government and research facilities. As the Internet grew in popularity and a larger percentage of traffic became Internetrelated, LANs and WANs gradually moved towards the TCP/IP protocols, and today networks mostly dedicated to TCP/IP traffic are common. The move to TCP/IP was helped by technologies such as DHCP that allowed TCP/IP clients to discover their own network address a function that came standard with the AppleTalk/ IPX/ NetBIOS protocol sets. It is at the data-link layer, though, that most modern LANs diverge from the Internet. Whereas Asynchronous Transfer Mode (ATM) or Multiprotocol Label Switching (MPLS) are typical data-link protocols for larger networks such as WANs; Ethernet and Token Ring are typical data-link protocols for LANs. These protocols differ from the former protocols in that they are simpler (e.g. they omit features such as Quality of Service guarantees) and offer collision prevention. Both of these differences allow for more economical systems.Despite the modest popularity of IBM token ring in the 1980s and 1990s, virtually all LANs now use either wired or wireless Ethernets. At the physical layer, most wired Ethernet implementations use copper twisted-pair cables (including the common 10BASE-T networks). However, some early implementations used heavier coaxial cables and some recent implementations (especially high-speed ones) use optical fibers. When optic fibers are used, the distinction must be made between multimode fibers and singlemode fiberes. Multimode fibers can be thought of as thicker optical fibers that are cheaper to manufacture devices for but that suffers from less usable bandwidth and worse attenuation implying poorer long-distance performance.

Telecommunication in India
Brief Introduction Driven by wireless revolution, the Indian telecommunications industry is one of the

fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided a conducive environment for service providers. This has made the sector more competitive, while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers. According to TRAI's report 'Telecom Sector in India: A Decadal Profile', the teledensity has increased from 4.3 in March 2002 to 78.1 in February 2012, wherein the rural areas registered an increase from 1.2 in March 2002 to 38.5 in February 2012. Also, the share of telecommunication services (excluding postal and miscellaneous services), as per cent of the total gross domestic product (GDP), has increased from 0.96 in 2000-01 to 3.78 in 2009 -10. According to the same report, international comparisons (among 222 countries) show that India has the second largest number of telephone subscribers in the world accounting for 12 per cent of the world's total telephone subscribers. Key Statistics

In its recent statement issued, TRAI has revealed that the country's mobile subscriber base has reached 951.3 million wherein the operators added 8 million subscribers in March 2012. The overall tele-density in India reached 78.66. The urban tele-density was recorded to be 169.55, while rural tele-density stood at 39.22. Total broadband subscriber base increased from 13.54 million in February 2012 to 13.79 million in March 2012, registering a growth of 1.86 per cent.

Market Size According to a report 'India Monthly Mobile Handsets Market Review for November, 2011' by CyberMedia, total mobile handset shipments in India reached about 166 million units during the first eleven months of 2011, wherein Finnish handset maker Nokia accounted for 30.7 per cent share of the market, followed by Samsung with 14.9 per cent and Micromax with 5 per cent. The overall shipments included 14.4 million feature phones and 1.07 million smartphones. Nokia remained the leader in both the feature and smartphone segments, accounting for 30.2 per cent and 38.4 per cent, respectively, of the market. Smartphone shipments during the period stood at approximately 10 million. Samsung and BlackBerry smartphone-maker Research In Motion (RIM) were the second and third largest players in the smartphone segment with a 27.5 per cent and 15.5 per cent market share, respectively. Smartphones Indian handset makers are venturing into smartphone segment by following the features of multinational companies and breaking the Rs 5,000 (US$ 88.6) barrier for entry-level phones. While Micromax is devising a speech-recognition application that replicates Apple's Siri, Karbonn Mobiles has developed its own instant messenger and push-mail service that is similar to BlackBerry's messenger. Karbonn Mobiles, on the other hand, is offering

its handset at Rs 4,490 (US$ 80). The handset makers are targeting college students in tier II and III cities who wish to upgrade from a feature phone, but can't afford to buy premium brands. Lava has taken a different path to stay in the game. It has partnered with Intel to launch the computer chipmaker's first smart phone Xolo - packed with an Atom processor used in netbooks - only in India. The company hopes to cash-in the 'Intel Inside' faith from consumers while it has launched its product at an entry price of Rs 22,000 (US$ 389.72). Key Developments & Investments

Swedish company Flexenclosure has formed a 51:49 joint venture (JV) in India with Mumbai-based Artheon group to enhance its relations with Bharti Airtel and forge into new ones with firms which are looking for environment-friendly solutions. Flexenclosure is a global developer for unconventional energy solutions for telecom companies. India's largest mobile operator Bharti Airtel has partnered with Oslo-based Opera Software to provide its customers across India, Africa, Sri Lanka and Bangladesh, access to a customised version of the latter's internet browser on their mobiles. This will bring 253 million more customers to the Norwegian browser maker for mobiles and enhance its value. Canadian phone maker RIM and Kerala-based business incubator Startup Village have jointly decided to launch the first BlackBerry Innovation Zone in India. First of its kind in the Asia Pacific region, the zone would be located at Rubus Labs with Startup Village. The labs will facilitate developer activities like BlackBerry Hackathons and Bar Camps.

The partners will conduct training sessions across 126 engineering colleges in Kerala under the BlackBerry BASE (BlackBerry Apps by Student Entrepreneurs) program. Government Initiatives The Cabinet has given its nod to National telecom Policy 2012. The policy directs new initiatives, which includes free roaming, unrestricted Net telephony and a new unified licensing regime for operators. The policy also endorses a boost to broadband expansion and an increase in local manufacturing of telecom equipment. The National Science and Technology Entrepreneurship Development Board (NSTEDB), the Department of Science and Technology (DST), Government of India, Technopark and MobME Wireless have joined hands to set up the Startup Village - Indian Telecom Innovation Hub in Kerala. The country's first Public Private Partnership (PPP) telecom business incubator is a step to support new product initiatives and turn them into successful ventures. TRAI is also doing its bit to achieve the aim of carbon emission reduction under which operators are directed to achieve carbon reduction to the extent of 5 per cent by 2012-13, 12 per cent by 2016-17 and 17 per cent by 2018-19. With regards to these norms under 'Green Telephony', TRAI has further mandated for all the operators that at least 50 per cent

of all rural towers and 20 per cent of all urban towers are to be powered by hybrid power by 2015. The Government has also given its nod.

Road Ahead

Research firm KPMG predicts that 26 out of every 100 phones sold globally will be smartphones. The analysts added that smartphones will consist of 40 per cent of the total handsets sold across the world and India's situation would be similar. Smartphones segment is going to rule the future handset market undoubtedly. According to market intelligence and research firm IDC, the segment is poised to witness a substantial growth at 63.4 per cent from 2011-15 and is forecasted to achieve a shipment of 77.5 million by 2015 in the Indian market. Moreover, IDC predicts that India will be one of the top five country markets for Smartphone shipments by 2016. The gigantic growth would be driven through the roll out of 3G networks and data plans, while domestic vendors are seeking to enhance their value chains and upgrade from feature products to smarter ones.

History of Indian Telecommunications:Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the governments, Ministry of Communications. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up of the economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authori-

ty of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance Services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel, Vodfone-Hutch, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.

Milestones in Telecom Reforms:

1984 Manufacturing of subscriber terminal equipment opened to private sector. 1985 Telecom was constituted into a separate department with a separate board. 1986 MTNL and VSNL created as corporations. 1988 Government introduces in-dialing scheme. PABX services only within a building, or in adjoining buildings. 1989 Telecom Commission formed. 1991 Telecom equipment manufacturing opened to private sector. Major international players like Alcatel, AT&T, Ericsson, Fujitsu, and Siemens entered equipment manufacturing market. 1992 VAS sector opened for private competition. 1993 Private networks allowed in industrial areas. 1994 Licenses for radio paging (27 cities) issued.

May 1994 New Telecom Policy announced. September 1994 Broad guidelines for private operator entry into basic services announced. November 1994 Licenses for cellular mobiles for four metros issued. December 1994 Tenders floated for bids in cellular mobile services in 19 circles, excluding the four metros, on a duopoly basis.

January 1995 Tenders floated for second operator in basic services on a circle basis. July 1995 Cellular tender bid opened. August 1995 Basic service tender bid opened; the bids caused lot of controversy. A majority of bids were considered low. December 1995 LOIs issued to some operators for cellular mobile operations in circles. January 1996 Rebidding takes place for basic services in thirteen circles. Poor response. The Telecom Regulatory Authority of India (TRAI) formed by ordinance. October 1996 LOIs being issued for basic services. March 1997 The TRAI Act passed in Parliament. June 1998 Several VASs available through private operators. The first private basic service becomes operational. March 1999 Announcement of National Telecom Policy. January 2000 Amendment to the TRAI Act. August 2000 Announcement of Domestic Long Distance Competition Policy. October 2000 Planned Corporatization of DoT.



Telecom Circles & Metro districts are responsible for providing service to the customers. There are 24 Telecom Circles and 2 Metro districts.


1. Andaman & Nicobar Telecom Circle 2. Andhra Pradesh Telecom Circle 3. Assam Telecom Circle 4. Bihar Telecom Circle

5. Chhattisgarh Telecom Circle 6. Gujarat Telecom Circle 7. Haryana Telecom Circle 8. Himachal Pradesh Telecom Circle 9. Jammu & Kashmir Telecom Circle 10. Jharkhand Telecom Circle 11. Karnataka Telecom Circle 12. Kerala Telecom Circle 13. Madhya Pradesh Telecom Circle 14. Maharashtra Telecom Circle 15. North East-I Telecom Circle for Meghalaya, Mizoram and Tripura 16. North East-II Telecom Circle for Arunachal Pradesh, Manipur and Nagaland. 17. Orissa Telecom Circle 18. Punjab Telecom Circle 19. Rajasthan Telecom Circle 20. Tamil Nadu Telecom Circle 21. Uttar Pradesh (East) Telecom Circle 22. Uttar Pradesh (West) Telecom Circle 23. Uttaranchal Telecom Circle 24. West Bengal Telecom Circle Metro Districts Kolkata Telecom District Chennai Telecom District


Type Industry Founded Headquarters Key people

Joint Venture Telecommunications 1999 Chennai, India

Sandip Das, CEO Jean Pascal Head Operating Divsion Sudhir Mathur CFO & Head Network Division Products Parent Website Mobile telephony, Wireless broadband services Maxis Communications (74%)

Aircel group is an Indian mobile network operator headquartered in Chennai, that provides wireless voice, messaging and data services in India. It is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%.Aircel commenced operations in 1999 and today the leading mobile operator in Tamil Nadu, Assam, NorthEast and Chennai. It is Indias fifth largest GSM mobile service provider & seventh largest mobile service provider (both GSM and CDMA) with a subscriber base of over 51.83 million, as of January 31, 2011. It has a market share of 6.72% among the GSM operators in the country. Additionally, Aircel has also obtained permission from Department of Telecommunications (DoT) to provide International Long Distance (ILD) and National Long Distance (NLD) telephony services. It also has the largest service in Tamil Nadu.

3G & BWA
On 19 May 2010, the 3G spectrum auction in India ended. Aircel paid 6499.46 crores for spectrum in 13 circles - the least cost per circle compared to other operators. The circles it will provide 3G in are Andhra Pradesh, Assam, Bihar, Jammu & Kashmir, Karnataka, Kerala, Kolkata, Madhya Pradesh & Chhattisgarh, North East, Orissa, Punjab, Tamil Nadu, Uttar Pradesh (East) & Uttarakhand and West Bengal. On 11 June 2010, the broadband wireless access (BWA) spectrum auction in India ended. Aircel paid 3438.01 crores for spectrum in 8 circles, the second highest wins overall after Reliance Communications. The circles it has won spectrum are Andhra Pradesh, Assam, Bihar, Jammu & Kashmir, North East, Orissa, Tamil Nadu and West Bengal. It also has 3G spectrum in all these circles. Aircel has introduced new price plans for its consumers and are termed to be the cheapest in the country.Following the key players in 3G, Aircel also slashed its 3G tariff

3G Coverage
Aircels 3G service is currently available in the following cities/towns in 13 telecom circles: This is an incomplete list, which may never be able to satisfy particular standards for completeness. You can help by expanding it with reliably sourced entries. No. Telecom State/Regio of Cities/Towns Circle n Towns Hyderabad, Vijayawada, Vizag, Tirupathi, KurAndhra Andhra 12 nool, Nellore, Kakinada, Rajahmundry, Guntur, Pradesh Pradesh Karimnagar, Nizamabad, Warangal Guwahati, Tinsukia, Dibrugarh, Jorhat, Tezpur, Assam Assam 6 Sibsagar PatnaPatna (Incl Danapur and Hajipur), JamshedBihar 1 pur, Muzzafarpur, Katihar, Ranchi, Chapra and Gaya Bihar Jharkhand 0 Jammu Jammu & 1 Srinagar & Kashmir Kashmir Kanpur Kanpur N/A N/A Bangalore, Mysore, Shimoga, Hassan, Mangalore, KarnaMandya, Gulbarga, Dharwad, Haveri, Davangere, Karnataka 16 taka Kolar, Tumkur, Udupi, Chikkamagalur, Chitradurga, Maddur Kochi/Ernakulam, Kozhikode, Palakkad, Thiruvananthapuram, Malappuram, Kannur, Thrissur Kerala Kerala 14 Alappuzha, Ambalapuzha, Kollam, Kottakkal, Thalassery, Kasaragod, Manjeri. West West Ben4 Asansol, Durgapur, Siliguri, Kharagpur Bengal gal Kolkata Kolkata N/A N/A Arunachal 0 Pradesh Meghalaya 1 Shillong North Manipur 1 Imphal East Mizoram 0 Nagaland 2 Dimapur, Kohima Tripura 1 Agartala Orissa Orissa 1 Bhubaneswar, Rourkela, Sambalpur, Cuttack Tamil Tamil Nadu 2 Chennai, Coimbatore, Hosur Nadu Uttar Eastern UtLucknow, Kanpur, Allahabad, Varanasi, Jhansi, Pradesh 4 tar Pradesh Gorakhpur (East)

Kanpur and Kolkata are metro circle and are not included in Uttar Pradesh (East) and West Bengal circle, even though they are part of Uttar Pradesh (East) and West Bengal state.

Aircel Business Solutions

Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company. ABS is a registered member of WiMAX forum both in the Indian and International Chapters. ABS product range includes enterprise solutions such as Multiprotocol Label Switching Virtual Private Networks (MPLS VPNs), Voice over Internet Protocol (VoIP) and Managed Video Services on wireless platform including WiMAX.

Aircel is one of the sponsors of the Indian Premier League Cricket Team Chennai Super Kings. It is also the major sponsors for Chennai Open (the only ATP tennis tournament in India), and Professional Golf Tour of India.

Share holders
Maxis, Aircel's majority stake holder at that time, raised 11.2 billion (USD 3.36 billion) for its shareholders (UTSB), making it the largest IPO in Malaysia and Southeast Asia, Tamil Nadu.

Social Presence
Aircel placed an actual dinghy lifeboat to a downtown billboard. A rope with a sign reading, In case of emergency, cut rope, held up the branded raft. July 15, 2009 the monsoon arrived with flooded streets and so did Aircel customer service. The dinghy was cut down and pedestrians were safely transported. What Aircel calls Corporate Social Responsibility A Solution. The company was able to generate positive publicity and show consumers that they care. Beautification of Anna Flyover has been taken up Aircel for a period of three years, the contract has been awarded by TNRIDC and executed by Chennai based outdoor advertising agency Abra Media Networks. This project boasts of first of its kind lighting solution for the entire stretch of the bridge and many other landscapes to enhance the look of the whole bridge. As far as the utility is concerned, they are building a dedicated toilet for the police guarding the Anna Flyover and the US Embassy. Once this flyover is beautified, Aircel plans to maintain it for 3 years. Aircel tied up with Tamil Nadu Public Works Department for beautification and maintaining of Gandhi Mandpam, Guindy in opposite of Anna University.

Awards & Recognition

Aircel has won many awards for its services. Aircel was honored at the World Brand Congress 2009 with three awards, Brand Leadership in Telecom, Marketing Campaign & Marketing Professional of the YearAircel was honored by CMAI INFOCOM National Telecom Award 2009 for, Excellence in Marketing of New Telecom Service. Aircel had been

selected as the best regional operator in 2008 by Aircel was rated as the top midsize utility company in Business Worlds List of Best Mid-Size Companies in 2007Aircel got the highest rating for overall customer satisfaction and network quality in 2006 by Voice and Data.

Apple iPhone 4 Launch

Aircel launched the Apple iPhone 4 apart from Bharti Airtel on 27 May 2011, which is one of the most popular smartphone in the contemporary world. Aircel is famous for innovative Pocket Internet cards for Free GPRS service for 1day/3days/7days/30days. Aircel become first to introduce Online service to subscribe and manage Dialer tunes. It is first in country to introduce SMS bank/Phone Book/Reminder/Talking SMS.

The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private ltd. whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%.

Aircel commenced operations in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. In December 2003, it launc hed commercially in Chennai and quickly established itself as a market leader a position it has held since.

Aircel began its outward expansion in 2005 and met with unprecedent -ed success in the Eastern frontier circles. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of ope rations. Till today, the company gained a foothold in 18 circles include -ing Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa and Mumbai.

The Company has currently gained a momentum in the space of tele- com in India post
the allocation of additional spectrum by the Depart -ment of Telecom, Govt. of India for 13 new circles across India. These include Delhi (Metro), Mumbai (Metro), Andhra Pradesh, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra & Goa, Rajasthan, Punjab, UP (West) and UP (East).

The key players in the Telecom Market in India Cellular Service provider:

Airtel Aircel BSNL Vodafone Idea Reliance Tata indicom

MTNL Virgin Uninor MTS S Tel Tata Docomo



DISHNET WIRELESS LIMITED-This Company provides broadband services in different circles & it is one of the company which uses WIMAX technology. AIRCEL CELLULAR LIMITED-This Company provides mobile services in different circles.

AIRCEL BUSINESS SOLUTIONS-This is the sub part of aircel cellular limited

which executes the ILD,NLD, WIMAX operations for aircel cellular.


AIRCEL E-Recharge AIRCEL INQ Mobile AIRCEL Pocket Internet


Any mobile service provider companies provide two types of facility for the usages PRE-PAID POST-PAID

PRE-PAID: PRE-PAID Define as a pre paid and then use. In this type customer purchases the recharge coupons and other value added services card from retail shops and then that can use. In the PRE-PAID if we have no sufficient balance then we cannot make a call.

POST-PAID: POST-PAID Define as a post means first use and then paid. In this type of facility we can make a call unlimited till the credit limit. There are many types of facility who divert my opinion to use the Post-paid Facility.


COLOUR SMS CALLER RING BACK TONE AIRCEL 55555 SERVICE Music Stations: Astrology Jokes Bollywood News Tips AIRCEL HEALTH SERVICES RAILWAY SERVICES PLAY SCRABBLE Search your favourite Ring tone Bengali Ring tones Voice Mail Service Save Your Contacts Healthy Living Tips SIM browser services Dictionary Funny Logos and Pictures Regional Ring tones Hollywood/English Ringtones, Picture Messages and Logos

Non-stop downloads of your favorite stars' Wallpaper, latest Polyphonic Ringtones, MP3 tones, True tones, Music Videos, Movie videos, Themes, Movie Themes and Mobile games only on Aircel pocket internet. Whats more, activating this service is free and browsing the portal is charged just @10p/10Kb. Charges: SMS sent to 121 will be Free.

Browsing charges 10paisa/10 Kb.




Some new Postpaid Data Tariffs

DONGLES BY AIRCEL: Single user a.

MMX 352G - 7.2 Mbps Download - 5.76 Mbps Upload - Flash memory card support upto 16 GB


3G USB Stick - 7.2 Mbps Download - 5.76 Mbps Upload - MicroSD card support upto 32 GB

Multiuser WiFi/MiFi Dongle:

3G Mini Wi-Fi Router meets mobile user's need to set up a wireless network for sharing High-speed Internet Connection. By inserting a (U) SIM card activated with 3G Services in 83MR Mini Wi-Fi Router, it quickly enables user to create a secured wireless network on IEEE 802.11 b/g/n and provides access to Internet. Connects 5 users at a time. Covers an area of 20mt radius.

Portable and user friendly. Give a battery backup of 4 hours.


All the data was collected and summarized suitably. The data was analyzed on percentage analysis. Statistical tools like graphs and tables were used. For this we calculated the frequency distribution of various response that were given by the respondents. The response that got the highest frequency of occurrence associated with it is considered as the main factor.
Please select your age group? <24 32 24-35 24 35-50 13 >50 6

Please select the type of internet services that you currently use? Broadband 22 Data- Card 21 Mobile Phone 20 Wi- Fi 12

How many internet users are present in your house? 1 36 2 19 3 15 >3 5

How much data you and your family consume per month? <=1 GB 12 1-2 GB 20

2-5 GB 5-10 GB >10 GB

19 13 11

What speed do you get your present internet service? 256 Kbps 22 512 Kbps 13 1 Mbps 10 2 Mbps 12 4 Mbps 5 > 4 Mbps 13

How much do you spend in your <=200 14 200-500 24 500-1000 24 1000-2000 10 >2000 3

internet(in rupees) ?

requirement per month?

On a scale of 1-10, how satisfied are you with your present internet service? (1- Totally Unsatisfied, 10- Extremely happy with the service) 1 2 3 4

2 2 5

5 6 7 8 9 10

8 15 15 14 8 6

Most of the decision makers were the people themselves who used internet and hence we found out that people are self-aware about the service providers and the tariff plans.



There is great opportunity in the network service,if the network company pay attention towards their network tower then they will definitely success in their business. AIRTEL is the leading network company due to their network coverage .almost they covered all state. Network tower of the Airtel is so strong .each and every village of INDIA catch the airtel network tower. AIRCEL is the second leading network company. There is prospect to become number one company in the market. AIRCEL sells more SIM than AIRTEL in this time and giving more benefit to the customers. They are trying to solve the network problems and focus on the more network towers. They are also giving more focus on customer relationship. Customers problems in value added service in AIRCEL Company. It should be solved quickly. The more flexible tariff plans in postpaid data services helps the customer to make the maximum usage. Their rigorous sales activity and immediate customer assistance is highly appreciated by the customers.


No availability of 3g services in most of the part of Orissa. Sales activities are not up to the mark.

Delay in activation of the services. Delay in product launching as per informed to the customers. Failure in proper acknowledgement regarding the bills. Postpaid customers should be trained about availing various services like the e-bill, combo offers so that they could avail them timely.

Recommendation & suggestions:

Our 2 months of training gave use immense corporate exposure and also help us in tracing of the problem areas in Aircel hence the problems identified could be overcome by imparting this few recommendations. The sale executive are the face of the company since they are the people who directly communicate with the customers therefore they should be given proper training regarding their communication and interpersonal skills. Customers should not be kept waiting and the services should be immediately rendered as the delay can be a demotivating factor for them and turn them towards competitors. The customer relation management team should take ample steps to make the customer aware about the facilities like e-bill, combo packs therefore creating a healthy relationship with them and making them aware how user friendly Aircels products are. The lack of availability of 3g services at some parts of Orissa which in their developing stage is restricting Aircel form achieving more potential customers.

After the depth study of all the current situation of the market, we come to this conclusion that the Indian market is so very open and vast for the telecom service. The opportunity in the telecom services are profound about 85% of the people are satisfied with their current service provider but still 55% of them want to shit to other service providers if they get better tariff and services, if Aircel provides better tariffs and consistent network in the coming years then, they would be number one telecom service Provider Company.


STRENGTH: -- Flexible and better plan for the customers. Innovations and new idea are ample in Aircel.

WEEKNESS: -- Network problem (poor network). Automatic update VAS.


They got the license of 3-G service in 13 circles. The mifi/wifi devices are new to the market so they can create new customers.

THREATS: -- Network coverage with competitors (Vodafone, Airtel). MTS is entering Orissa market and could a very credible threat.



Address:______________________________________________________ Contact No.: _____________________ Email id:__________________________ Specify:__________________________________________.

Segment: Professional Home Maker Others

Businessman Student

How many people are there in your family / office? ______________

From which telecom operator do you use mobile connection? ______

Are you using internet service at your residence? Yes [ ] B) No [ ]

Which service provider are you currently using___________________

For broadband, what do you currently use Through landline [ ] Dongle [ ] Mobile [ ] Mifi / Wifi [ ] Others [ ] (Specify:______________)

What is your avg. monthly cost on internet connection?____________

Details of Plan used? (If possible can u share last bill copy)?

Data___________________________________________________ ______________

Voice________________________________________________ ________________

Are you satisfied with your service provider? A) Yes [ ] B)No [ ]

Any Feedback____________________________________________

Would you change your service provider if you get better tariff & service? A) Yes [ ] B) No [ ]

Who is the decision maker?_________________ Contact No __________ Email Id____________


Websites referred: Books referred: Principal of marketing by Philip kotler. Marketing Research by G.C Berry. Research Methodology by C.R Kothri