MICHAEL MUENCH

4318 Golf Course Drive, Westlake Village, CA 91362 ( 818) 917-4109 mmuench@zoho.com

Summary
CEO experienced in driving revenue growth, building senior management teams and working with venture boards. Grew Sutter Hill/Redpoint-backed Line 6 from $3M to over $100M in revenue, achieving significant profitability to fund growth. Skilled in all aspects of leading, building, growing, funding, and managing a successful high-growth technology company into a significant global industry player, acquired by Yamaha Musical Instruments. Led $800M US Consumer Division at Apple Computer, promoted through a series of management and executive positions in all of companys major market segments. Developed and implemented successful go-to-market models in both consumer and business channels and direct enterprise sales in the US and internationally.

Experience

Executive Leadership Global Expansion/Sales Driving Revenue Growth Recruiting Executive Talent

Consumer Channels Direct Sales (Enterprise) Indirect Sales Channels Product Marketing

Brand Development Global Supply Chain Product Development High Performance Culture

Career Chronology
2013-present 1998-2012

Independent Consultant/Advisor LINE 6, INC.

President and Chief Executive Officer

Westlake Village, CA

Calabasas, CA

1987-1998 1997-1998 1996-1997 1994-1996 1991-1994 1987-1991 1981-1985

APPLE COMPUTER, INC.

Vice-President, US Consumer Division Senior Director, Business Unit Manager, Performa Division Western Regional Manager District Sales Manager Channel Development Manager/Corporate Development Cupertino, CA Cupertino, CA Seattle, WA Seattle, WA Cupertino, CA

INTERNATIONAL BUSINESS MACHINES

Account Marketing Representative, National Accounts Division Los Angeles, CA

Education HARVARD BUSINESS SCHOOL

1987 Masters Business Administration

UNIVERSITY OF SOUTHERN CALIFORNIA

1981 Bachelor of Science, Business Administration, Cum Laude, emphasis on Quantitative Systems and Marketing

(818) 917-4109 mmuench@zoho.com

Michael Muench
Experience and Accomplishments
(2013-present) Provide advisory services to technology companies, primarily in the areas of product marketing (go-to-market, customer and product segmentation), creating a sustainable business model and financing alternatives, including the development of investor presentation materials.

Independent Consultant/Advisor

Clients include start-ups in multi-protocol home networking space, e-learning, mobile medical devices, cleantech, enterprise software and custom pressure sensing instruments.

President and CEO, Line 6 Inc.

(1998-2012) Line 6 (acquired by Yamaha Musical Instruments, www.Line6.com) is a leading global brand in the $15B music equipment industry with product offerings in the digital guitar amplifier, effects, wireless microphone, sound reinforcement, PC software and IOS markets. Products are sold to millions of customers through music retailers and e-commerce in over 70 countries. Recruited to lead and direct all facets of company strategy and operations of venture-backed technology company (Sutter Hill Ventures/Redpoint Ventures). Scaled company from $3M to over $100M in revenue, with gross margins 25% above industry averages in a low growth industry and from 30 employees in US to 270 world-wide. Secured B round of financing in 2001, subsequently grew company through positive cash flow generation and profitability with no debt or follow-on equity investments. Achieved leading market share (>30%) in highly competitive key market segments. Pioneered digital content delivery and music licensing systems to drive follow-on and recurring revenue. Successfully negotiated acquisition of key technology company in the wireless space that served as technology platform for significant product line. Grew sales to over 70 countries and opened direct sales offices in Europe (UK) and Asia (Japan). Expanded distribution to consumer channels including Best Buy, Amazon and Apple stores. Achieved significant competitive cost advantages by: o Creating multiple product development centers in Sacramento and China. o Migrating from company-owned to third-party logistics. o Managing supply chain operations from China office. Awarded multiple years as: Inc. 500 and Inc. 5000-listed company, Deloitte Fast 50 of LA Tech Companies, Los Angeles Business Journal Fastest-Growing private companies and numerous tradebased product innovation and design awards. Awarded LAs best places to work.

Vice President, Consumer Division, Apple Computer

(1997-1998) Division head for one of three US-based sales and marketing divisions of Apple. Responsible for sales and marketing of Apple products to the consumer and small business market through retail, catalog and e-commerce channels. Reported to EVP of Worldwide Sales and Support. Supervised staff of directors of marketing, on-line channels and regional sales management. Also managed organization of outsourced store sales representatives. Drove highest revenue/ head in Americas organization. Achieved consecutive unit/revenue growth in each quarter and improved division profitability. Decreased inventory levels in consumer channels to less than half previous year. Implemented new retail store coverage model to increase quality of customer in-store experience and implemented store-within store program with CompUSA. Rationalized product lines to Good, Better, Best assortment. Significantly grew direct-to-consumer sales of Apple product via e-commerce site.

(818) 917-4109 mmuench@zoho.com

Michael Muench
Senior Director, Business Unit Manager, Apple Computer
(1996-1997)

Overall management responsibility for one of four geographic business units within the world-wide Performa Organization. Responsible for P&L management of $700M business unit consisting of the United States, Canada and Latin America. Functional areas of responsibility were marketing and marketing programs to the Consumer and Small Office/Home Office marketplaces, product marketing for the Performa line to the Americas, customer requirements, product forecasting, pricing, channels of distribution and product lifecycle management. Staff organization consists of senior marketing managers, product managers, program managers and matrixed finance and HR functions. Measured on revenue attainment, profitability, and product life cycle/inventory management.

Western Regional Manager/District Sales Manager, Apple Computer

(1991-1996)

Responsible for all field sales and marketing operations to institutional K-12 customers throughout 9 state region, one of four regions nationally. Second level manager for 43 person sales team responsible for generating $280M annual revenue objective. Directly managed four District Sales Managers and one Regional Marketing Manager. Managed sales team responsible for national system integrator and VAR sales as well as key education technology partnerships. Promoted from District Sales Manager with similar responsibilities in both business and education markets for Pacific Northwest. Led Regional sales team to exceed plan and exited as leading sales region in the division. Maintained highest educational market share in division through FY96. Named District Manager of the Year.

Corporate and Channel Development, Apple Computer

(1987-1991)

Promoted through a variety of roles in channel management/programs and participated in Corporate Development organization as part of a world-wide team responsible for setting long-term corporate direction with Executive Management Team (CEO, COO and Division Presidents). Focused on analysis and recommendations for Apples participation in large scale complex systems by defining structural and product requirements for this market, competitor analysis, and direct and indirect market research. Developed comprehensive channel strategy including retail dealers, system integrators, and VARs resulting in significant diversification of the Apples channels. Created channel investment programs increasing the level of Apple infrastructure present in resellers driving greater revenue growth. Named one of three recipients of Corporate Impact Award for development of outstanding channel programs.

Account Marketing Representative, IBM, National Accounts Division

(1981-1985)

Exceeded annual NAD revenue objective of $20 Million through the successful development and implementation of sales strategy in IBM national (Enterprise) accounts. Focus on mainframe hardware/software. Sales leadership resulted in: Regional Manager's Award for 1985 for sale of multiple mainframe and distributed computers. Golden Circle Award as top graduate in lBMs marketing school. Branch Managers awards for replacing strategic competitive equipment and obtaining over $2M in volume purchases. Multiple 100% Club Awards for exceeding sales objectives.