DynaESTATE

Bringing Customer Centricity to Real Estate Business

Are enquiry leakages from different channels impacting your sales pipeline adversely? Are broker loyalty & performance management a major concern? Are you struggling to get visitors to your sites and improve conversion ratios? Are tracking marketing campaigns effectiveness and determining ROI a challenge? Does your business present an all-round and compelling customer experience & manage customer lifecycle effectively?

Overview
The Real Estate business has traditionally been ad-hoc and unstructured. Real Estate Developers have always had high dependence on brokers. Customer intimacy and structured cultivation of broker channels have remained neglected areas. Extreme competition in recent years and increase in the spending power of middle & upper middle class have however made the needs of Customer Centricity and Broker Management crucial to business success. Harnessing broker loyalty and up-sell/ cross-sell opportunities with existing customers have become as important, if not more, as seeking new customers. DynaEstate built on the world class platform of Microsoft Dynamics CRM & other technologies enables you to keep the customer at the center of your business operations and enhance the productivity of your Marketing, Sales, Customer Care and Broker Management operations.

Business Pains
Enquiry Leakages High volume of incoming leads from various sources (website, email, SMS. IVR, referrals) result in salespeople & brokers getting consumed in some opportunities and neglecting some others. Loss of leads, inefficient lead assignments, lack of formal sales pipeline tracking mechanism results in dissatisfied patrons & high cumulative potential business loss. Adhoc Broker Management Inefficient Channel (Broker) Management ineffective communication & scheme disbursal, poor performance tracking, slow-moving commissions, delayed grievance redressal and perceived lack of transparency result in lack of broker loyalty & affects your brand in the market. This in-turn results in potential revenue loss. Disintegrated Customer Information Customer Information is captured in different systems at different stages of customer lifecycle with duplications, gaps and often with errors. Customer data remains fragmented, unreliable and unusable. This results 0 in absence of 360 customer view, which in turn impacts Customer Experience, and often results in loss of referral opportunities. Sub-Optimal Process Efficiency Poor segmentation keeps marketing initiatives (events, fairs, email/SMS campaigns etc.) generic, making ROI and Channel effectiveness measurements tough. Poor Customer Engagement In a high transaction value industry like real estate, most customers demand regular correspondence & high level of service; the absence of which results in dissatisfaction & possible future retraction impacting your brand. Customer experience is affected in the absence of constant engagement programs that are essential to sustain customer trust & boost referral revenue. Sluggish complaint handling & feedback mechanism increase the Turn-Around Time resulting in further dissatisfaction.

Solution Landscape

Business Benefits
Sales Force Automation DynaESTATE helps you increase sales force productivity with sales funnel visibility, lead tagging, lead tracking, opportunity health assessment, daily sales activity analysis, real-time forecasts and Sales team performance management. This structured approach improves conversion ratio. Marketing Automation DynaESTATE helps you create the marketing calendar with the ability to segment, plan, execute & analyze campaign performance helping determine ROI & effectiveness. It facilitates lead ownership definition and automated proactive communication with prospects/customers/brokers with the help of workflow tool. This eventually helps enhance customer experience & build trust. You get data to plan your future marketing campaigns more effectively. Enhanced Customer Experience DynaESTATE helps integrate with the Contact Center and provide 360 view of customer information. You can monitor any SLA (Service Level Agreement) breach & TAT (Turn Around Time), and ensure timely & effective queries/grievance resolution. A self-service Customer Portal may be custom-built and integrated to keep customers acquainted of their account information, payment schedule and project status and allow downloading of invoices & receipts. Besides, continuous communication maintained through targeted marketing campaigns & relevant correspondences also contribute to enhanced customer experience, and help realize more cross-sell/ up-sell opportunities. Broker Loyalty & Performance Management Custom-built and integrated Broker Portal helps improve Broker Relationships & boost loyalty by ensuring transparency of lead status & customer information. It allows sharing of lead references & incentive status, validate bookings & keep a track of broker-wise performance. Recognizing and rewarding your most valuable brokers boosts your business, and provides information to help you cultivate new brokers.
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All e Technologies
All e Technologies (Alletec) has been a leading provider of Business Solutions & IT services to Growth Companies since 2000. A Microsoft Dynamics Gold Competency Partner Alletec has remained the largest ERP and CRM partner for Microsoft over many years. Besides India, Alletec has been providing solutions to customers in the Middle-East, APAC, Europe, USA and Africa. Alletec has been engaged with Microsoft on product engineering and has also developed several industry solutions.
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