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A presentation on Relaxo Footwear

Presented by:Ravi Agarwal Sorab Bafna Rajendra S Bhati

Overview
Relaxo stepped into the footwear industry in 1976. It started off with the manufacture of Hawaii slippers and subsequently diversified into manufacturing casuals, school and leather shoes. No. of Total Employees: 51 - 100 People Legal Representative/Business Owner: John Donne Director- Mr. Nikhil Dua Executive Director- Mr. Ritesh Dua Managing Director-Mr. Ramesh Kumar Dua

Contd
Relaxo rank as one of the largest producers and exporters of CANVAS SHOES, RUBBER SLIPPERS, EVA SLIPPERS, SCHOOL SHOES and SPORTS SHOES in India. Relaxo have been accorded the ISO 9001:2000 certification. Main Markets: North America, South America, Western Europe, Eastern Europe, Eastern Asia, Southeast Asia, Mid East, Africa, Oceania It has also been a partner to Nike in the production of Joggers, as well as a number of other international names.

Basic Information
Company Name: Relaxo Footwear Ltd. Business Type: Manufacturer Product/Service : Men's shoes, women's shoes, sports shoes. Company Address:308/8, Old Rohtak Road, Shahzda Bagh Daya Basti, Delhi, India Total Annual Sales Volume:US$50 Million - US$100 Million

Relaxo has experienced a record-breaking growth rate of 4800% within the last 10 years From a modest sale of around Rs. 1 million in the year 77-78, it has today crossed the Rs. 2000 million+ figure. Relaxo has the capacity to manufacture over 100 million pairs, per annum. It is second only to Bata - a name of international repute in the footwear market. In India, Relaxo has a customer base of around 100 million people. Relaxo's capacity to manufacture 300,000 pairs of Hawaii slippers per day is the highest in the footwear industry.

Quality Test
Strict quality tests- This begins from the preliminary stage of shaping the footwear and continues to the final stage of finishing. Specific tests are conducted at every stage of production and include Random Testing and Batch Testing. Apart from this, Tactical Wear tests are also conducted in a rigorous manner.

Expert Management Team: The company is empowered by a team of experienced, mature, dynamic and result oriented professionals with an experience in varied fields of marketing, finance, production, HRD and administration. It is headed by 6 Directors, a President (operations), 5 GMs and over 30 managers. Trained workforce: Relaxo employs over 2500 personnel who are well trained in their respective production activities including 400 officials spread over all 9 manufacturing units and the corporate office.

Key Competitors
Lakhani Bata Action Reebok Woodland

SWOT ANALYSIS
STRENGTHS: -manufactures shoes for Nike footwear -relatively disciplined and skilled labour and a trainable work force -as it is inexpensive it covers most of villages in India -more capacity to manufacture the Hawaii slippers in one day

WEAKNESS -non participation in socio economical activities and reliefs -all range of products are not available in all market -Lack of creativity

OPPORTUNITIES - computation of customer satisfaction - inspiration and creativetiness -