I.

Target Country Market

South Korea Geography South Korea occupies the southern half of the Korean peninsula, which comprises about 620 miles (1,000 kilometers) southward from the Eurasian area between Soviet Siberia in the northeast and Chinese Manchuria to the north. About three thousand islands belong to Korea, among which the Province of Cheju Island is the largest. The total area of the peninsula, including the islands, is about 85,000 square miles (222,000 square kilometers), of which about 45 percent or about 38,000 square miles (99,000 square kilometers) constitutes the territory of South Korea. Source: http://www.everyculture.com/Ja-Ma/South-Korea.html#ixzz2xYECJbO0 Since South Korea is a huge country, Our Company assures that there is a huge market and environment. Specifying our location will be one of the important aspects of our marketing plan. Demography The total population in South Korea was last recorded at 50.0 million people in 2012 from 25.0 million in 1960, changing 100 percent during the last 50 years. Population in South Korea is reported by the The Bank of Korea. From 1960 until 2012, South Korea Population averaged 39.7 Million reaching an all time high of 50.0 Million in December of 2012 and a record low of 25.0 Million in December of 1960. The population of South Korea represents 0.72 percent of the worlds total population which arguably means that one person in every 140 people on the planet is a resident of South Korea. Source: http://www.tradingeconomics.com/south-korea/population In South Korea, there will be a huge market and many competitors. Our company chose South Korea as our target country market because most of its people are not capable of speaking in English. Linguistics About seventy million people speak Korean. Most live on the peninsula, but more than five million live across the globe. Korean is considered part of the Tungusic branch of the Altaic group of the Ural-Altaic language family. It also has a close relationship to Japanese in general structure, grammar, and vocabulary. The form of Korean spoken around Seoul is regarded as standard. Major dialects differ mainly in accent and intonation. Except for old Cheju dialect, all are mutually intelligible. Source: http://www.everyculture.com/Ja-Ma/South-Korea.html#ixzz2xYIQVQHH

Koreans are very poor when communicating with foreign investors. Koreans speak their native language and most are not very good at English; this will be the main market strategy for the company. Most of them go abroad to learn English. Education Obedience, cooperation, and respect for the elders, are the major values inculcated in a child's early years. Most children receive traditional gender role socialization from early childhood. Parents go to great lengths to provide the best education for their children, especially their sons, since parents traditionally have depended on their children in old age. Children, particularly sons, maintain a strong sense of dependence on their parents throughout adolescence and until after marriage. The differential treatment sons and daughters receive from their parents is considered a fundamental source of the gender structure in Korean society, where women are likely to be more self-reliant and individualistic than men. Read more: http://www.everyculture.com/Ja-Ma/South-Korea.html#ixzz2xYLSWf7n Koreans practice Obedience, cooperation and respect for the elders, in our business we practice these values to cope up with Koreans and practice their culture. The students will not only learn English but also values in our school.