Jamie Farrow 3. What is your occupation?

Males 10> 11-14 Student (1) 15-18 Student (5) Part Time (3) 19-29 Student (2) Full Time (1) 30-40 40< Full Time (1) 4. What is your social class? Males 10> 11-14 Middle/Working (1) 15-18 Middle/Working (9) Upper (1) 19-29 Middle/Working (3) 30-40 40< Middle/Working (1) 5. Do you watch music videos? Males 10> 11-14 Yes (1) 15-18 Yes (7) No (2) 19-29 Yes (3) 30-40 40< Yes (1)

Cheshunt School 17226

Females Student (2) Part Time (2) Student (2) Full Time (1)

Females Middle/Working (2) Middle/Working (3) Middle/Working (1)

Females Yes (2) Yes (3) No (1) -

6. What type of music videos do you prefer? Males 10> 11-14 Performance (1) 15-18 Narrative (4) Performance (4) Conceptual (1) Documentary (1) 19-29 Narrative (1) Performance (2) 30-40 40< Narrative (1)

Females Narrative (1) Performance (1) Conceptual (1) Narrative (2) Performance (1) Narrative (1)

Jamie Farrow

Cheshunt School 17226

7. What genre of music video do you prefer? Males 10> 11-14 Action (1) 15-18 Action (2) Comedy (3) Drama (3) Sci-Fi (1) 19-29 Comedy (3) 30-40 40< Action (1) 8. What music genre do you prefer? Males 10> 11-14 Rap (1) 15-18 Hip Hop (2) R&B (2) Dance (2) Rock (1) House (1) Rap (1) 19-29 Hip Hop (1) R&B (1) Dance (1) 30-40 40< Dance (1) 9. What makes a music video interesting? Males 10> 11-14 Costume (1) 15-18 Editing (2) Memorable Performances (1) Memorable Scenes (1) Hot Girls (1) Strange (2) Memorable Choreography (1) Good Music (1) 19-29 Memorable Scenes (1) Dance (1) Memorable Choreography (1) 30-40 40< Memorable Moments (1)

Females Action (2) Romantic (1)

Drama (3) Comedy (1)

Females R&B (3)

Dance (3)

R&B (1)

Females Something Memorable (2) Scenery (1)

Good Performances (1) Dance (1) Good Story (1) Good Story (1)

Jamie Farrow 10. What tempo of music video do you prefer? Males 10> 11-14 Fast (1) 15-18 Fast (7) Medium (2) 19-29 Fast (3) 30-40 40< Medium (1)

Cheshunt School 17226

Females Fast (1) Medium (2) Fast (3) Medium (1)

11. What devices do you use to watch music videos? Males Females 10> 11-14 Laptop (1) 15-18 Mobile Phone (3) Mobile Phone (1) Tablet (2) Tablet (1) Computer (2) Laptop (1) Laptop (2) 19-29 Mobile Phone (2) Mobile Phone (2) Tablet (1) Laptop (1) 30-40 40< Laptop (1) Laptop (1) 12. What sites do you watch music videos on? Males 10> 11-14 YouTube (1) 15-18 YouTube (7) Vevo (2) 19-29 YouTube (3) 30-40 40< YouTube (1)

Females YouTube (3) YouTube (3) YouTube (1)

13. Do you like the use of special effects in music videos? Males Females 10> 11-14 Yes (1) 15-18 Yes (8) Yes (3) No (1) 19-29 Yes (3) Yes (3) 30-40 40< Yes (1) Yes (1)

Jamie Farrow

Cheshunt School 17226

14. Do you like the use of choreography in music videos? Males Females 10> 11-14 Yes (1) 15-18 Yes (9) Yes (3) 19-29 Yes (3) Yes (3) 30-40 40< Yes (1) Yes (1)

15. What genre of dance would you rather see in a music video? Males Females 10> 11-14 Street Dance (1) 15-18 Breakdance (4) Breakdance (2) Street Dance (4) Street Dance (1) Shuffling (1) 19-29 Breakdance (2) Street Dance (3) Street Dance (1) 30-40 40< Street dance (1) Street Dance (1) 16. What makes a music video more interesting (Select Three) Males Females 10> 11-14 Editing (1) Lighting (1) Scene (1) 15-18 Editing (12) Editing (6) Costume (12) Actors (3) Scene (3) 19-29 Editing (6) Editing (3) Actors (3) Lighting (3) Scene (3) 30-40 40< Editing (1) Editing (1) Lighting (1) Lighting (1) Scene (1) Scene (1)

Conclusion From this, we can see that we will be aiming our video to the younger generation of people, teenagers and young adults. We have noticed that this age range are more interested in street dance/breakdance and hip hop and R&B, therefore we will be stylizing our video to meet these requirements. One of the most preferred attributes of mis-en-scene was editing. Therefore we will try to include quite a bit of editing to please our audience. We have also found that most of our audience watches music videos on YouTube,

Jamie Farrow

Cheshunt School 17226

using a phone, tablet or laptop. This is why we will be uploading our video to YouTube rather than any of the other sites available for video sharing. We have also found that a narrative and performance music videos are liked by our audience, therefore we will be including narrative and performance elements in our video. Lastly, we have found our specific target audience, being middle class teenagers, so we will have to aim our video specifically towards them.