The main headline is a play on words, taken from the hit single by Florence and the Machine U got

the love, the play on words tells us the Florence is making her name in America. The USA is obviously the main feature for the article as it is in the biggest and boldest font; the font is classic and matches the red and white classic style of the American flag. The other text on the title you got the love is more feminine to match the female artist and romantic which fits perfectly with the caption, the same font is used again in the drop capital at the start of the article which draws the eye of the reader from on to the other. . The colour of the text is black and grey which draws the main focus to the artist and American flag.

In the main image the artist is making direct eye contact with the camera, this use of direct address attracts the reader to the article. The image takes pup the majority of the page in comparison to the little text, this implies that the artist is well known and the image will be the feature that will draw the public in and the article. The image is a long shot which encompasses both the artist and the flag, telling the reader that both are important.

The colour scheme used in this double page spread it grey, black white and red, distinctively dull colours used in the background draw the eye to the artist. The colour red featured in the American flag not only is a popular colour in indie culture but also matches the trademark colour of the artists hair. All the colours featured have connotations of indie and punk culture of which the magazine is aimed at.

The name of the artist is written in the strap line of the article in a different colour to any that have been featured on the page; however it is in keeping with the USA theme as it is the same blue featured on the American flag. This has been done to make the artist the main feature of the article.

The title for the double page spread is a quote which directly involves the reader straight away before they read the article. The chosen quote also sums you the attitude of the artist Lily Allen featured. The title is also in a different font to the rest of the article and draws attention to it. The font used is misshapen and looks like it might have been cut out of newspapers referring to the fact that the artists the article is about spends a lot of time on the front page of the newspapers.

The colours used on this double page spread are mainly white, black and red. These colours are often seen in the band logos and are associated with the genre of indie rock.

In the tag line underneath the title the artists name is briefly mentioned, it has been written in red, making it stand out. The red text also links to the red on the shirt if the artist featured so the reader makes an immediate connection with the name and the artists if they did not previously know.

By using a relatively young artist to feature on the double page spread the magazine have involved a young audience and readership that would be interested in this artist, especially girls to whom the indie rock genre can often be closed off to. The image used is on the right hand side of the page so it will be the first thing that the readers sees when opening the double page. There is direct address on the page in the form of eye contact with the reader and immediately drawing them in and involving the reader in the article. The image dominates the page, with the artist actually taking over some of the other page, this has implications that this artist is taking over.

There is only a small amount of text featured on this page, the text that is featured involves a large capital letter to start off the article this device draws the attention back from the image and title and back on to the article which is meant to be the main idea for the purpose of the double page spread.

In the top left corner there is a small logo, or promotion for Reading and Leeds Festival, the bold colours of red, yellow and black stand out from the plain grey and white background. The logo not only promotes the band but also promotes the festivals, this will appeal to the target demographic as many fans of indie rock music are involved in the festival scene and would have a great interest in who is playing the major festivals such as Reading and Leeds shown here.

The band are dressed in mainly blues and denim, the conventional indie dress it looks casual which will appeal to the target demographic as it is achievable to for the everyone and also it acts as a reference to the everyday life which their songs are about. Along with the light lighting it makes the image look casual and comfortable.

The headline reads The Joshua Code this relates to the help the band received in their album Humbug from the Queen of the Stone Age member Josh Homme. The title also uses two different fronts, a basic and simple font and a more complicated and ornate font on the T S and D. This could reflect the new influence or flourish of the Queen of the Stone Age impact on the music of the Arctic Monkeys, whose music is usually about the harshness of working class everyday life. To the side of the title is the by line telling the reader who wrote the article and who the photographer of the main image is. The strap line is in bold under the title, it introduces the band to the reader and sets the overall tone of the article and lets the reader know what the article will be about. It also builds up some sort of hype for the band by reading Out of the desert and into the headline slot implying to the reader to expect big things from the band.

The main image of the band takes up the majority of the page. The positioning of the band members show the lead singer Alex Turner at the front of the shot, implying the roles in the band with Alex as the front man and the others behind. The band is all also making direct eye contact with the reader to entice them to read the article.

The start of the article uses a drop capital with grabs the attention of the reader straight away. The light grey colour of the drop capital stands out on the white background but doesnt over power the black title or image and repeats the casual theme of the whole double page.

The main image shows The Vaccines, the lead singer and lead guitarist are both holding guitars, this suggests to the reader that the band are of the indie rock genre in which guitars are a prominent part of music. The band are stood in a diamond formation, it suggests that the man at the front, Justin Young, of the diamond is the frontman of the band, if the reader didnt know the band that well this would allow them to find out a lot about the band from just the main image. All members of the band are making direct eye contact with the reader; this use of direct address encourages the reader to read the article. However although all members of the band are making direct eye contact with the reader they all look disinterested with the camera which is the stereotypical media representation of being cool or a stereotypical rock star. The clothes the band wear are, similar to the effect used on the main image are old and worn, this could relate to the origin of indie rock, which is rock and roll, which will appeal to a slightly older demographic.

The headline on this page is simple and just reads The Vaccines the font and colour are both simple, this relates to the theme of most indie rock music, of everyday life, which will appeal to the normal and everyday demographic.

There is no by line on this double page, instead the author of the article is included in the strap line. This is in keeping with the relaxed tone of the double page to the target demographic of 18 to 30 because it is informal. Underneath the headline is the strap line, this mainly builds up the hype of the band calling them The biggest guitar band of 2011 It also sets the overall tone of the article, to let the reader know what the article will be about and introduce The Vaccines to the demographic who may not have heard of this band before.

Small flashed of the colour blue are used in the layout of these pages to inject a small amount of colour or excitement to the otherwise neutral page, this could also reflect how The Vaccines intent to inject colour and excitement through their music into the life of the demographic. The colour blue also has connotations of masculinity as opposed to pink for femininity, this suggests to the largely male demographic of indie rock music that the band are a lads band, the blue also reinforces the idea of the band being cool and relaxed rock band as blue also has connotations of cool and relaxation. There is also a quote within the article its self that is in blue, this further suggests that the band interrupt boring or black and white everyday life with their colourful music.

The overall layout of the page puts the main image as the majority of the page and the article flowing down the page to make it clear and easy to read.

The title of the magazine shows the logo of NME is used, to remind the reader of the magazine they are reading, alongside th is logo is the heading this week this lets the reader know that the issue they are reading is up to date along with the small date underneath the header. The white and red of the title both stand out against the black background; this suggests that NME would brighten up the everyday lives of the demographic, with their love and passion, taken from the connotations of red, of music written about in NME. Along the left hand side of the contents page is a band index, it lists all the bands and artists in this issue of NME, and this will appeal to the target demographic that have a genuine interest in the indie rock genre. The header reading band index is in a bold font implying that this is one of the most important features of the magazine. The actual bands listed are in red, the same as the NME logo, this images that the two are linked; implying that NME is made up of all the bands, that the bands are what NME is all about. The main image on this page is split in two, however the reader can tell that it is from the same show as the lighting and scenery is identical. The reader cannot tell from the image who the band playing is. The anchorage header under the image is no help to the reader; this mystery encourages the reader to read the text under the heading. This anchorage text begins with a large O; this grabs the attention of the reader and encourages them to read the text. This small text reveals to the reader that the band in question are Oasis, this revelation will appeal to the target demographic as Oasis are a popular indie rock band. The table of contents is featured on the right hand side of the page; it is helpfully divided into subsections for the ease of the reader. This division means that the reader can quickly and easily identify the section of the magazine they are most interested in and find it quickly and easily. These subheadings are on a black background and are written in white making them stand out on page. The arrow in the the busy bottom right corner shows direction to encourage the reader to turn over the page and continue reading. This is used for when a reader flicks to the contents page to see what is featured in this issue before buying and is encouraged to read on and buy the magazine. The red of the arrow also stands out on the white background. In a black text box at the bottom of the page is an advertisement for the subscription for NME. This stands out on the page not only because of the black background of the text box on the white page but also for the first time on the page the colour yellow is introduced, this draws the eye of the reader directly to the text bow. It also contains the only other image on the page apart from the main image.

The page features an issue number, this is so clear at the top and almost acts like a topic for the magazine so that the reader can define the difference between each issue of the magazine.

This page uses a house style of red, black and grey, all of which feature in the indie rock scene culture. The main headline and all of the information that the magazine want the reader to see is written in red to immediately grab the attention of the reader.

The main image takes an usually small amount of the page for a contents page, the placing of the image is also different to other contents pages, instead of being in the centre of the page it is the right half of the page this is because when the reader is flicking thought the magazine they might be attracted to the image. The image itself contains a picture of a woman who we can assume that she is a singer of some sort due to the headline below overlapping with that image.

The table of contents is laid out clearly and orderly so that the reader can easily scan through the table and find what they are looking for without having to read the table in full detail the table also has headings, relating to the various topics in the magazine, again making it easy for the reader to navigate their way around the page.

At the bottom of the page are the main articles that this issue of the magazine contain, the eye of the reader is automatically drawn to it because of the bright red being used and the fact that the headline breaks through the border separating it from the main image.

The title of the page is created in a banner, this fits with the loud style of Kerrang with a vibrant use of colour and shamed effect on the title font.

The page contains two other images, one of the editors to make it seem as though magazine is addressing the individual person. The other is an small tease as to what is in the magazine, as the contents page is one first pages that the reader sees an insight into the pages of the magazine will encourage the reader to buy and read on into the magazine. The two smaller images are also slightly slanted which corresponds with the messy image in the picture. The editor has written a small piece at the bottom of the page, this appeals to the reader as it is directly addressing them and makes them feel some involvement in the magazine.

The colour scheme used in this contents page is black, white, red and yellow. The yellow stands out on the black and so draws the eye of the reader onto the contents page, whereas the red is fully in keeping with the front cover of the magazine. All of the colours featured are also featured on in the indie rock scene.

This page uses buzz words to interest the audience such as WIN and FREE, this will immediately interest the audience because these offers will appeal to the young audience of students who will typically have little money and have an interest in this genre of music. The actual table of contents is set out clearly and orderly, this will appeal to the reader because they will be easily able to scan through the table in order to find the article they are looking for. As well as this because the table is split into subject the reader is able to see what the magazine can offer before they buy it.

Around the smaller images are numbers corresponding to the articles that the images relate to. They are done in the red and black colour scheme along with the rest of the page, the number stands out as it is on a star and red circle, which looks punk rock style, therefore appeals to the target audience.

The main image is obviously form some sort of gig , it represents the kind of scene that the reader would be used to and is chaotic, this is in direct contrast to the layout of the page which I orderly and organised. It also takes up the majority of the page, so that it will attract the attention of the readers.

Next to the contents header is a simple Q in white writing on a red background which acts as a reminder to the reader as to what magazine they are reading and gives continuity to the magazine. The actual contents title is on a black background with white writing this makes the heading stand out on the page. The table of contents is labelled features, is in red with white writing, the same as the Q logo giving the page a professional continuity but also the red has connotations of love and passion which implies this is how Q feels towards music. The page numbers are also in the same red again showing continuity, the sun headings next to the page numbers are in bold to separate them from the explanatory text underneath it.

In the top right corner are the institutional details such as the date the issue was published and the website address. The website address will appeal to the target demographic of 18-30 as they are known as the online generation, putting the magazine online will bring the magazine into the 21st century. The main image gives the impression of an indie rock style; the mise en scene is set in an unusual countryside setting and differs from mainstream photo-shoots. The band in the image look relaxed which implies they are attempting to look like cool rock stars from the indie rock genre. The band featured in the image are all men in around their 30s this implies that this is the target demographic of the magazine. The anchorage text used is in a larger font and stands out against the table contents. This anchorage text also uses a pull quote from the article featured later on in the magazine which intrigues the reader the read on in the magazine. At the bottom of the page is a small review article, not only does this help frame the main image but also gives another preview into what else will be in the magazine later on.

Under the main table of contents is a header and separate box reading Oasis Special! the colours change from red to gold. This gold typography has connotations of success, achievement, triumph and prestige, as a successful band, Oasis seems to match the connotations.