PROJECT REPORT ON Multiplex Cinemas DEV BHOOMI MULTIPLEX CINEMA KANGRA (HIMACHAL PRADESH)

BUSINESS PLAN ON multiplex cinemas multiplex cinemas Name of the organization:- DEV BHOOMI MULTIPLEX CINEMA KANGRA (H.P)

EXECUTIVE SUMMARY THE PROPOSED FIRM INTENDS TO OPERATE IN THE AREAS OF KANGRA ALSO NAGROTA BAGW AN, PALAMPUR AND DHARAMSHALA THERE IS NO AVILABILITY OFCINEMA HALLS IN THESE AREAS ADVANTAGES OF ATTRACTIONS OFLARGE PUBLIC FOR THE HALLS

LOCATION ...................... KANGRA -----------NEAR TO BUS STAND (ISBT KANGRA) OR NEAR TO FORTIS HOSPITAL KANGRA (THESE TWO LOCATIONS ARE SUITABLE FORGRABING MAXIMUM CUSTOMER AND TOMEET THE PRO BLEM OF PARKING) OBJECTIVES ....................... TO PROVIDE ENTERTAINMENT TO THE PUBLIC OF KANGRA TO PROVIDE RELIEF TO PEOPLE THROUGH THEIR DAILY LIFE.

SOME REGION WISE BASIC CALCULATIONS ................................... KANGRA ----------------VILLAGE = MORE THAN 50 SCHOOLS = MORE THAN TEN

COMPUTER INSTITUTE & FASHION ACADEMY AND SDM COURT, TEHSIL OFFICES ALSO MUCH MOR E OFFICES COLLEGES = FIVE UNIVERSITIES = TWO LOCAL INSTITUTES = MORE T HAN TENTHESE ALL CONTAINS MORE THAN 100000 PEOPLES AND INTHIS A BIGGER AMOUNT OF STUDENTS (AT LEAST 5000STUDENTS) WHO VISITS KANGRA D AILY

ESTIMATED FINNCIAL FIGURES FIXED COST(IN Rs) LAND-250000 BUILDING-5000000 INTERIORS-2000000 MACHINE-1000000 TOTAL FIXED COST=RS 15000000 SALES: HALL TICKET @ 70/SEAT = 21000 (300 SEATS)BALL CONI @ 100/ SEAT = 20000 (200 SEAT S) BOXES @ 500/BOX = 3000 (6 BOX) FOOD & BEVERAGES = 10000 ESTIMATED INCOME FOR ONE WEEK= 3,71,000

FUNDING REQUIREMENTS TAKE THE LOAN FROM THEFINANCIAL INSTITUTION ? IDBI ? HDFC ? PNB ? SBI ? UCO ? KCCB ? ICICI ALSO USE THE PERSONAL MONEY

THE PLAN MARKETING SUMMARY:THE FEATURESOF THE MARKER THERE IS NO COMPETETIRS IN THEMARKE MARKET DEMOGRAPHY:THE POTENTIALCUSTOMERS ARE DIVIDED INFOLLOWING SUB GROUPS ? SCHOOL ? COLLEGE GOING STUDENTS ? HOUSEHOLD ? EMPLOOYES

SWOT ANALYSIS STRENGTHS: NO COMPETETION WEAKNESSES: INADEQUATE FINANCE LACK OF EXPERTISE OPPORTUNITIES: CHANGING TRENDS

MARKETING MIX STRATEGY MARKETING OBJECTIVE: GRAB THE TOTAL CUSTOMERS THENOPEN MULTIPLEX IN OTHER AREASOF HIMACHAL PRADESH BUILD A HIGH LEVEL OF GOODWILLTHROUGH CUSTOMERSATISFACTION

TARGET MARKET : ALL THE SEGMENTS BE ITHOUSEHOLDS,

STUDENTS EMPLOOYES

MARKET POSITIONING:MARKET POSITIONING IS EXPECTEDTO BE STRONG WITHIN A SPAN OF 6MONTHS LACK OF ANY ORGANISED LARGESCALE OPERATOR MAY PROVE TO BEBENEFICIAL PRICE COMPETITIVENESS OFFEREDWOULD BE AN ADDED ADVANTAGE

PRODUCT MIX STRATEGY PRODUCT MIX :MOVIES FOOD AND BEVRAGE PROMOTIONS BY COMPANIES TOPROMOTE CONSUMER GOODS.

EXIT STRATEGY IN CASE THE BUSINESS FAILS TO RUNSUCCESSFULLY ,THE WINDING UPWOULD BE DONE BY:SELLING OF THE MACHINES ANDEQUIPMENTS CONVERT MY BUSSINESS INTOCONVENTIONAL HALL.

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