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Kailee Jensen

Come what may and love it.

Portfolio

Contact
Kailee Jensen
156 Harvard Ave Rexburg, ID 83440 765.376.2270 jen04009@byui.edu

Table of Contacts

Business Card...........................................................................................p 4-5 Letterhead.................................................................................................p 6-7 Event Ad....................................................................................................p 8-9 Brochure....................................................................................................p 10-11 Web Page...................................................................................................p 12-13 Logos..........................................................................................................p 14-15 Photo Design............................................................................................p 16-17 Montage.....................................................................................................p 18-19 Resume.......................................................................................................p 20-21

Business Card
Description:
To the right is the business card I designed for private piano lessons from my home.

Date:

March 1st, 2014

Course/Instructor:

Visual Media, COMM 130 Section 8 Julie Peterson

Objectives:

Use The basic tools of Illustrator & InDesign. Create a new logo to fit a company or personal image. Design layout for a business card Apply typography rules keeping small copy. Applying contact information: Include name, address, phone, and email on each piece.

Process:

I started in Illustrator and worked for a while on a new logo. I wanted to create something I could use in the future, so I decided to make a logo for piano lessons. After I was satisfied with the logo, I turned to InDesign to create a business card. I spent time trying to create a business card that looked professtional, but also had a sense of creativity. I chose the picture included because it helped with flow and showed the fun aspect of music. I made sure to include contact information on the business card and added a color scheme I felt portrayed the message I was aiming for.

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Letterhead
Description:
piano lessons. This stationary was designed to match my business card, made specifically for private

Date:

March 1st, 2014

Course/Instructor:

Visual Media, COMM 130 Section 8 Julie Peterson

Objectives:

Use The basic tools of Illustrator & InDesign. Create a new logo to fit a company or personal image. Design layout for stationary Apply typography rules keeping small copy. Learning to keep thing simple by having watermarks and drop shadows light and white space. Applying contact information: Include name, address, phone, and email on each piece.

Process:

I started in Illustrator and worked for a while on a new logo. I wanted to create something I could use in the future, so I decided to make a logo for piano lessons. After I was satisfied with the logo, I turned to InDesign to create my stationary. I used similar elements as my business card to create gestalt between the two projects. With the music staff deisgn, I edited it to be more of a water mark instead of a photo. I made sure to leave a lot of white space for writing room.

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Kailee Jensen
765.376.8989 jen04009@byui.edu 140 S 2nd W Rexburg, ID

Event Ad
Description:
This is a flyer for a fundraiser to raide money for an upcoming youth conference

Date:

February 1st, 2014

Course/Instructor:

Visual Media, COMM 130 Section 8 Julie Peterson

Objectives:

Comprehend image sizing (how pixels and inches work together) Find, scan and import a high-quality image. Create a full-bleed design. Choose a color scheme and typeface(s) that work for your message and audience. Learn to use only Word design features without using any Adobe programs, including Photoshop.

Process:

I started with scanning in the picture on the scanner in the Spori Lab and pondered on what event/audience I really wanted to focus on. In Word, I started by placing my picture. I took the colors from the picture and made it my color scheme, and then I grouped together the important information and included it on the event ad. I was grateful for the in-class evaluation we had, and took the insight from that experience and made the necessary changes.

emple Temple

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Help the youth get to Nauvoo this Help the youth get to Nauvoo summer! this summer!

WHAT: Youth Fundraiser Dinner WHAT: Youth Fundraiser and Auction Dinner and Auction WHERE: LDS Church WHERE: LDS Church
nd 140 West 2nd IDID 140 West 2 South South Rexburg, Rexburg,

WHEN: March 12, 2014 WHEN: March 12, 2014


*Child care provided. *Child care provided.

All proceeds will help pay for All proceeds will help pay for Youth Conference. Youth Conference.

Brochure
Description:
My final project was a brochure--and I decided to design our wedding announcement!

Date:

March 29th, 2014

Course/Instructor:

Visual Media, COMM 130 Section 8 Julie Peterson

Objectives:

Set up and align a two-sided, folded document. Create an original company logo and use it in a brochure. Incorporate quality images. One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image. Write at least 250 words of original copy with at least three paragraphs. Trim for a full bleed and print in duplex (two-sided) color.

Process:

A majority of this project was done in InDesign. But before I started in the program, I made sure I had solid sketches. We took some engagement pictures and I worked on them in Photoshop. I also designed an original logo in Illustrator and then placed it into my InDesign document. I spent a lot of time making sure there was alignment and overall gestalt because I feel like that is an important design quality, especially in a brochure. The final steps of this process were the most frustratingprinting. It took several tries to print so the folds would line up, but eventually I ended up with a nice wedding announcement!

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are excited to start their happily ever after for time and all eternity in the Portland, OR temple on August 23, 2014.

Kailee Elizabeth Jensen Alden Wescott Papritz

&

Papritz
Est. August 23, 2014

Please join them in celebration:

August 22, 2014 Salem Stake Center 4550 Lone Oak Road SE Salem, Oregon 97301 6 - 9 p.m.

K& A

Web Page
Description:
I designed a web page, with my own logo and text using html and css.

Date:

March 15th, 2014

Course/Instructor:

Visual Media, COMM 130 Section 8 Julie Peterson

Objectives:

Size and optimize an original logo as a .png for a web page Write content to describe the process of creating your logo and how it appeals to a target audience. Design a web page using HTML to display the logo and content. Acquire a working knowledge of HTML. Acquire a working knowledge of CSS. Identify hex colors for web design. Compress multiple files in a zipped folder to attach as one file. Open your HTML page in a web browser, and capture a quality screen shot

Process:

This project took two weeks--the first we focused on html and the second we focused on css. To begin, I wrote the text for my website about the design of my original logo. Then, I put the appropriate tags into my html to format the text. Next, I applied the skills I learned in css to format the color scheme and overall layout of the website. I connected the two using a specific code and the result was my very own website.

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Logos
Description:
These are three original logos I designed for my moms tax business.

Date:

February 22nd, 2014

Course/Instructor:

Visual Media, COMM 130 Section 8 Julie Peterson

Objectives:

Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Use only the tools to create and draw your logos. Gather opinions from at least ten outside sources about which logo appeals most to them.

Process:

First, I brainstormed about which company I wanted to design a logo for. My mom has her own tax business, but doesnt have a logo, so I decided to take on the challenge. This time around, I decided to do sketches as well. Then, it was time to make them become reality on Illustrator. I really enjoyed this program! I did have a hard time incorporating the design principles into the logos though because I feel like logos need to be super simple. I tried to incorporate a green monochromatic color scheme because green indicates positive in the money world.

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Photo Design
Description:
This is my photo design project--a fundraiser ad for a Childrens Hospital.

Date:

February 8th, 2014

Course/Instructor:

Visual Media, COMM 130 Section 8 Julie Peterson

Objectives:

Learn basic photography skills. Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout. Use a digital camera to take a quality image, then download it. Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive editing.)

Process:

To start off, I learned about photography and took some shots to use for this project. I enjoyed learning about composition and specific lighting and the rule of thirds. Next, I edited my picture in Photoshop (hue/saturation, color balance, lighting, etc) and placed it in my document to begin designing. I had fun playing around with the different brush strokes to create the crayon look. I made sure to pull the same colors from the picture to use in my overall design. This was the project I re-designed. It has the same overall look, but I did a better job at pulling the right colors and understanding how layers work. in Photoshop.

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Montage
Description:
This project is a montage of three different pictures combined into one design.

Date:

February 14th, 2014

Course/Instructor:

Visual Media, COMM 130 Section 8 Julie Peterson

Objectives:

Use the FOCUS design process with strong focal point and flow Unify a layout with a consistent theme and dominant message Learn to blend images together gradually, using masks. Demonstrate more advanced Photoshop skills for layout with multiple elements. Use a mask to apply a filter to one part of the image

Process:

I chose appropriate pictures to use for the montage and thought of a theme. I had to practice doing the montage process because I struggled a lot with it at first. In Photoshop, I placed the various pictures on different layers and then began blending with the brush tool to create the montage. To complete the project, I added a filter and and a quote to pull the theme together.

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Resume

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