SUMMER TRAINING REPORT ON MARKET ANALYSIS OF NEW GENERATION BIKE (ELECTRIC BIKE) HERO ELECTRIC LUDHIANA (PUNJAB)

Submitted in Partial Fulfillment of the Requirement For the Award of Degree Of POST GRADUATE DIPLOMA IN MANAGEMENT By ROHIT MITTAL PGDM-MARKETING MANAGEMENT (2012-2014) FT-12-MM-523

CERTIFICATE OF THE GUIDE

This is to certify that Rohit Mittal has completed his project report on the topic MARKETING ANALYSIS OF NEW GENERATION BIKE (E-BIKE) in HERO ELECTRIC, LUDHIANA under my supervision to the best of my knowledge. This is his original work this wholly or partially has not been submitted for any university.

GUIDE NAME: DESIGNATION: DATE: SIGNATURE OF GUIDE

ACKNOWLEDGEMENT It is always difficult to acknowledge, so precocious adapt as that of learning, as it is only a debt that is difficult to repay expect through gratitude. There are occasions where mere expressions of words stand nowhere near the feeling felt. The completion of this training with its report is such one occasion.

I take this opportunity to express my warmest appreciations and give special recognition to those entire individual who have contributed immensely to make this project report.

The formal statement of acknowledgement will hardly meet the ends of justice in the matter of expressing a sense of gratitude to my college authorities Prof. Rajkishan Nair (Dean, Institute of Integrated learning in Management) and Mr. Hari Mohan (Assistant Manager, HERO ELECTRIC, Ludhiana) and whole team of Hero Electric for giving practical dimensions to my theoretical studies in the form of training and framing report which is suitable and highly beneficial.

Above all, I accord cordial regards to my loving parents and grateful to almighty for bringing me up in an atmosphere of life and confidence and infusing in me the spirit to the face challenges of life bravely that made me really work towards the goal of success.

Last but not least the least. I express my gratitude to all those to have helped me, guided me, encourage me but have been inadvertently left out.

ROHIT MITTAL

DECLARATION

I hereby declare that the Project work entitled MARKET ANALYSIS OF NEW GENERATION BIKE (E-BIKE) submitted by me for the Summer Internship during the Post Graduate Diploma in Marketing Management to IILM Graduate School of Management is my own original work and has not been submitted earlier either to IILM or to any other Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others.

Signature of Student: Name of Student: Date: Place:

CONTENT

Sr. No. 1.0 2.0

PARTICULARS Executive Summary About Two Wheeler Industry in India 2.1 Demand Drives 2.2 About Electric/Hybrid Vehicle Industry Hero Eco Group 3.1 About Hero Electric 3.2 Management- Hero Electric Ludhiana 3.3 About Hero Electric Manufacturing Unit 3.4 About Production of Vehicle 3.5 Technology and Related Process 3.6 Models of E-bike 3.7 Pre- dispatch Inspection SWOT Analysis 4.1 Product Features Marketing Analysis 5.1 Marketing Research Problem 5.2 Marketing Research Objectives 5.3 Need for the Study 5.4 Types of Research Design 5.5 Data Collection Method 5.6 Sources of Primary and Secondary Data Collection 5.7 Measurement Techniques 5.8 Sampling Design 5.9 Analysis of Questionnaire 5.10 Limitations 5.11 Findings 5.12 Suggestions Conclusion Reference Annexure

Page no.

3.0

4.0 5.0

6.0 7.0

1.0 EXECUTIVE SUMMARY HERO Electric is a pioneer and market leader in the Indian Electric Two- Wheeler Industry which provides Eco-friendly and Cost-effective mode of personalized transportation with its diverse range of Electric Two-Wheelers. HERO Electric offers a wide range of High Range and High Speed Electric Two-Wheelers manufactured in its state-of-the-art manufacturing facility at Ludhiana and has a widespread network of Exclusive Sales and Service outlets across the country. The project given to me is market analysis of electric bike of hero electric company with special reference to Faridkot city, Punjab. Firstly my training starts from the production line of electric bike after learning that part I have learned about pre dispatch inspection of vehicle. After learning about electric bike deeply I was sent to Faridkot city for doing field work and found out customer awareness about e-bike, why customer wont prefer e-bike, what is the market response of ebike in Faridkot city, why sales are declining and all. The experience was very grateful and learn a lot about electric bike that how it produce ,how it dispatch from factory, from where they purchase and what are marketing conditions of ebike .

2.0 ABOUT TWO WHEELER INDUSTRY IN INDIA Two wheelers have a special place on the Indian roads. They are extremely popular and versatile not only as passenger carriers but also as good carriers. India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation. Large variety of two wheelers is available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. Indians prefer the two wheelers because of their small manageable size, low maintenance, Pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two Wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country. There are many two-wheeler Manufacturers in India. Major players in the conventional 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).

2.1 DEMAND DRIVERS

The demand for two-wheelers has been influenced by a number of factors over the past five Years. The key demand drivers for the growth of the two-wheeler industry are as follows: Inadequate public transportation system, especially in the semi-urban and rural areas; Increased availability of cheap consumer financing in the past 3-4 years Increasing availability of fuel-efficient and low-maintenance models Increasing urbanization, which creates a need for personal transportation Changes in the demographic profile

Difference between two-wheeler and passenger car prices, which makes two-wheelers the Entry level vehicle Steady increase in per capita income over the past five years Increasing number of models with different features to satisfy diverse consumer needs

2.2 ABOUT ELECTRIC/HYBRID VEHICLE INDUSTRY

Indian Government has planned to unveil the roadmap for the development of the domestic electric and hybrid vehicles in the country. Ministries such as Petroleum, Finance, Road Transport and Power are involved in developing a broad framework for the sector. Along with these ministries big auto industry names such as Mr. Anand Mahindra (Vice Chairman and Managing Director, Mahindra & Mahindra) and Mr. Vikram Kirloskar (Vice-Chairman, Toyota Kirloskar) are also involved in this task. Government has also proposed to set up a Rs 740 crore R&D fund for the sector in the 12th five year plan during 2012-17.The idea is to reduce the high cost of key imported components such as the battery and electric motor and develop such capabilities locally.

3.0 HERO ECO GROUP

Hero Eco group is a multi-company, multi-product and a multi-location enterprise with interests in Electric Vehicles, Exports, Bicycle, Healthcare and Real Estate with Corporate Office based at New Delhi, India. Their diversified business interests has enabled them to validate their vision as a global enterprise with presence in more than 25 countries that helps change lives for the better one that delivers innovative and quality products and services to customers.

The HERO ECO Group is a consortium of companies like:

HERO ECO LTD - Creates high-quality, environment-friendly products which ranges from Bicycles to Electric Vehicles. One of the largest range of Electric Two-Wheeler with HQ in London and Regional Offices in USA and Germany

HERO ELECTRIC VEHICLES PVT. LTD A Pioneer and Market leader in the Indian Electric Two-Wheeler industry with its state-of-the-art-manufacturing facility at Ludhiana and Corporate office at New Delhi provides eco-friendly and cost-effective mode of personalized transportation

HERO EXPORTS With a worldwide presence in 80 countries provides products like Automotive Components, Bicycles, Electric Bikes, Medical Equipments, Metals, Consumer Goods and Engineering Products to the best satisfaction of customers, partners and vendors

MEDIVA Engaged in delivering quality medical equipments like Wheel Chairs, Walkers, Forearm Crutches, Aluminum Rollators, Canes, Ward Equipments, Hospital Beds for individual and institutional requirements which meets global standards

HERO ECOTECH LTD- With its alignment and conformance to the global manufacturing practices, Hero Ecotech produces world class products comprising of bicycles, electric vehicles, medical and health equipments for domestic and international markets

KROSS BIKES An attractive package of style, performance and world class technology which brings together international quality, features and services to its customers

3.1 ABOUT HERO ELECTRIC

HERO Electric is a pioneer and market leader in the Indian Electric Two- Wheeler Industry which provides Eco-friendly and Cost-effective mode of personalized transportation with its diverse range of Electric Two-Wheelers. HERO Electric offers a wide range of High Range and High Speed Electric Two-Wheelers manufactured in its state-of-the-art manufacturing facility at Ludhiana and has a widespread network of Exclusive Sales and Service outlets across the country. Being a pioneer, HERO Electric has a number of first only initiatives to its credit like: The only Electric Vehicles Manufacturer in India to launch the unique concept of Charging Stations for Anywhere, Everywhere Charging with in -house design and development Only Electric Vehicle Manufacturer to launch first-of-its kind Electric Bike Door Step Service branded as Electric Bike Assistance (EBA) for Electric 2-Wheelers for Anywhere, Everywhere Service Founded and constituted the Society of Manufacturers of Electric Vehicles (SMEV), the global representative body of Indian EV Industry comprising of members from the Electric Four/ Three/ Two-Wheeler and Auto Components Industry With an in-house research and design center for development and invention of New Greener & Innovative Technologies, HERO Electric has introduced first of its kind innovative technologies like the Range Extender, Personal Charger, Charging Stations, Easy Wheels etc.

3.2 MANAGEMENT- HERO ELECTRIC LUDHIANA (PUNJAB) Mr. Gaurav Munjal Managing Director Mr. Sohinder Gill CEO Mr. Sunil Sharma Head (Operations)

3.3 ABOUT HERO ELECTRIC MANUFACTURING UNIT

Manufacturing In 2007, Hero started its own manufacturing of Electric Bikes at its state-of-art manufacturing facility at Mangli Plant -10kms from Ludhiana. The E-bike Mechanical critical parts viz. Frame, Fork, Swing arm, Handle bar, Carriers, Center and side stands are being manufactured in the plant. The parts after fabrication are pretreated and powder coated in the plant to increase the life. The inspection is done at various manufacturing stages. The plant has in-house paint shop facilities to paint Plastic parts in different variants. The E-Bike assembly is done on a conveyorised set up with Audio-Visual controls and modern manufacturing concepts backed by stringent quality system.

Reliability Test E-Bike parts are tested in the Lab for reliability test .The plant has state-of-the-art reliability testing facilities like endurance test for tyre, fatigue test for handle bar, life test for all electrical components, brake wire testing, water dip test for motors, salt spray testing for steel parts, battery testing and analysis, UV/weather test for plastic painted parts and brake shoe performance testing. The E-Bike is also tested for reliability on a Bump Testing Machine keeping in minds the Indian road conditions and customer expectations for product life.

Product Testing E-Bikes are tested in-house on the parameters of electrical performance on a Dynamometer testing machine which is designed on the basis of imported advanced technology. In addition, 100% E-Bikes are tested on a specially developed E-BIKE TEST TRACK, designed and constructed for bad road conditions, uneven bumps, rain showers, water logging on roads and steep gradients on flyovers.

Assembly Line The E-bikes are finally arranged systematically in plant once the vehicle is properly tested.

Pre-Dispatch Inspection All the E-bikes in plant are rigorously inspected before dispatching to the dealers.

Final Dispatch E-bikes are dispatched in an especially designed truck containers to avoid any transit damages during journey from plant to dealership destinations.

3.4 ABOUT PRODUCTION OF VEHICLES

As I join the company, my company mentor divided my work into different sectors. For first fifteen days he assigned me to work on assembly line and learn its process that how a vehicle get ready in minutes. Approximately every vehicle takes 4.5 minutes to be getting ready for final quality check and then roll out. There are eleven sub stations and eighteen main stations on assembly line through which a vehicle is passed and get ready.

The sub stations are:

Frame sub assembly Convertor sub assembly Fork sub assembly Tyre fitting sub assembly Front and rear JAW holder Handle fitting sub assembly GC body & foot board sub assembly Tail light & rear fender sub assembly Main body & center wind shield Lower wind shield & head light housing Seat & carrier

The main stations which are on assembly line and performed by various workers are:

Frame loading Main lock assembly Controller & convertor fitting Fork fitting Motor fitting Front wheel fitting Battery fitting Handle installation Harness ( wire fitting) GC body, foot board & tail light Main body & seat below cover Lower wind shield & front mud guard Centre wind shield & head light housing Seat Carrier Q-check point(quality) Final Q point(quality) Final roll out Dynamometer testing

Currently they are producing 75 vehicles or e-bikes per day in a shift of eight hours. The quantity of producing vehicle changes according to production planning and market demand. About 65% plastic parts of ebike are import from china because of cost effective and 35% are purchased from India only. China is the leading player in electric vehicle industry in the world due to which it provides better quality products as lower prices as compare to Indian market.

3.5 TECHNOLOGY AND RELATED PROCESS ELECTRIC HUB MOTOR to drive the rear wheel directly and there are two types of Electric Hub Motor i.e. DC Brush Motor and DC Brush less motor having two basic parts namely Permanent Magnet Stator and Wound Rotor. ELECTRONIC MOTOR CONTROLLER is the central controlling unit of any Electric two wheelers provides electric power to the motor based on inputs from the accelerator. ELECTRONIC ACCELERATOR sends electronic signals to the Electronic Motor Controller to man oeuvre the bike or scooter. BATTERY PACK is like the fuel tank of E Bike or Scooter. There are different kinds of batteries like Lead Acid, Nickel Metal Hydrate (Ni-MH), Lithium, etc. that are used for supplying energy. BATTERY CHARGER is used to charge the battery pack of E Bikes or Scooters, just like a mobile phone or a laptop. Some battery chargers are in-built and some are separate that carried always on the move. The charger converts an AC supply to DC to store power in the battery and it can be used with any normal domestic AC plug point. This makes charging of battery pack easy and convenient.

3.6 MODELS OF E-BIKE AVAILABLE AT HERO ELECTRIC SHOWROOMS Models Battery Motor power MAXI 48V Less 250 w ZION 48V Less 250 w CRUZ 48V Less 250 w OPTIMA plus WAVE DX E-SPRINT 48V VRLA 33AH/48V AH 250 w 800 w 6-8 hrs 8 hrs 25 km/hr 45 km/hr Up to 90 kg Up to 90 kg 48V 250 w 6-8 hrs 25 km/hr Up to 90 kg than 6-8 hrs 25 km/hr Up to 90 kg than 6-8 hrs 25 km/hr Up to 90 kg Charging time 25 km/hr Speed Payload capacity Up to 90 kg

than 6-8 hrs

3.7 PDI PDI stands for Pre dispatch Inspection. It is done before dispatching the vehicle to the dealer. Vehicle is checked and observed at three different levels. At final QC inspection During track testing During pre dispatch inspection

There is a proper format for each and every level through which a vehicle is passed and checked, forward for loading in the truck. Before pre dispatch inspection a vehicle is observed at final quality check inspection which is done at assembly line only. After that vehicle is passed to track testing team which check the vehicle by driving it on actual road conditions which is available in the factory area only. The problems which are observed by track testing team are reworked by proper and expert mechanics and verified by head of track testing team. Than last step is pre dispatch inspection which includes proper and final checking of vehicle in which they check any type scratch, any crack or any type of manufacturing fault. It also includes adding and checking user manual, owners certificate, RV mirrors, charger, battery, tool kit, polarity of the charging socket, first aid box and expiry date. Without these items a vehicle should not be dispatch.

HERO ELECTRIC MODEL: COLOUR: S.NO ASSEMBLY 1 STAND

HERO ELECTRIC VEHICLES (P) LTD INSPECTION JOB CARD VEHICLE NO: CONTROLLER NO: CHECK POINTS Center stand free movement Side stand free movement Front fork movement Front wheel movement Rear front wheel movement Ensure no abnormal noise Ensure correct output(50/53v) (63/65v) Ensure proper tightening of handle Check all switches Head light function Tail light function Side indicators front/rear Speedometer(meter easy) Battery level indicator Speedometer light Tell tale symbols function Horn function Polarity of charging socket Ensure proper brake system Free play movement MOTOR NO:

DATE:

2 3

FRONT FORK WHEEL

4 5

MOTOR BATTERY

PATROL QC. ENGINEER: STANDARD SPECIFICATIONS No tight/loose movement No tight/loose movement No play & smooth movement No play free rotation & no noise No play free rotation & no noise no abnormal noise 50v/53v for 48v system & 63v/65v for 60v system No play in the movement Working Working Working Working Working Working Working Working Working Negative OPV not required Brake should not be tight/loose while application Play should be between 2-5 mm Working

BATTERY MAKE: BATTERY NO: OPERATOR: MEASURING FINAL PDI MODE QC Movement by hand Movement by hand Turning by hand Rotating by hand Rotating by hand After running Multimeter

6 7

HANDLE ELECTRICALS PARTS

Turning by hand Visual Visual Visual Visual Visual Visual Visual Visual Visual multimeter Actual application Actual application By functioning

BRAKE ADJUSTMENT

LOCK

Function of steering lock

Gc lid box lock Seat lock Battery lock 10 PLASTIC PART No over flow, no dust, no scratches, no color mis match/sticker pasting should be proper/plastic part fitment Reflex reflector red for rear Reflex reflector amber for side Max speed (25km/hr) Max torque voltage No damage to any parts after testing Max speed Gradient test

Working Working Working Aesthetically OK

By functioning By functioning By functioning Visual

Fitment should be ok Fitment Fitment 25 KM/HR 39 Nm 48V Functional perfection 25KM/HR 8 degree Visual Visual Visual Dynamiter Dynamiter Dynamiter Testing Testing NAME: SIGN. (FINAL Q.C)

11

REFLECTOR

12

DYNAMO METER TESTING TEST TRACK

13

NAME: SIGN. (LINE Q.C): P.D.I 1 2 3 4 User manual Owners certificate RV mirrors LH.RH Charger 48v. Charger no 5 6 7 8 9 Output voltage(battery) Tool kit

Polarity of the charging socket OK/not OK First Aid Box Expiry date

DATE OF DISPATCH:

NAME: SIGN. (P.D.I):

PROBLEMS OBSERVED AT FINAL Q.C INSPECTION SR.NO PROBLEMS OBSERVED 1 2 3 4 5 6 7 PROBLEMS OBSERVED DURING TRACK TESTING SR.NO PROBLEMS OBSERVED OBSERVED BY

DATE: OBSERVED BY REWORKED BY VERIFIED BY

DATE: REWORKED BY VERIFIED BY

PROBLEMS OBSERVED DURING PRE DISPATCH INSPECTION SR. NO PROBLEMS OBSERVED OBSERVED BY

DATE: REWORKED BY VERIFIED BY

CHECKED BY (PDI INCHARGE):

APPROVED BY(Q.A. INCHARGE):

4.0 SWOT ANALYSIS OF E-BIKE SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Strengths Environment friendly product No legal formalities required for registering the vehicle No licensed required for driving the vehicle Low maintain cost Good substitute to petrol, diesel vehicles No gear problems, easy to drive Safe of crude oil sources

Weakness New product to the market Low awareness about the product in market Lack of trust by customers Low running speed Less advertisements and promotion

Opportunities Fuel prices are touching the highest peak rates Use electrical vehicle to drive exponential growth as it is noise less,non polluted and environment friendly Government subsidies on electric vehicles Launch of three wheelers and four wheelers of electric vehicles Proud of saving earth from global saving

New and better option for change

Threats Lack of electricity Raw material is becoming costlier New product to the market Increasing competition

4.1 PRODUCT FEATURES Environment friendly product as it does not produce any type of noise pollution or air pollution. No registration of vehicle required No license required Low maintaince Economical Easy to drive Safe and healthy

5.0 MARKETING ANALYSIS 5.1 MARKETING RESEARCH PROBLEM Bank does not provide loans for electronic bikes Light weight vehicle Low speed Only one service station No specialized mechanics No insurance & No registration provided for bike HERO electric bikes have less resale value compare to petrol scooters.

5.2 MARKETING RESEARCH OBJECTIVES To find out customer awareness about electronic bike. To find out the reason why customers wont prefer electronic bike. To find out the factors influencing the decline in sales of electronic bike To find out market share of electronic bike in Faridkot city. To find the customers behavior or willingness to buy electronic bike after creating awareness of HERO electric bikes. 5.3 NEED FOR THE STUDY To know the market conditions of electronic bikes. To know the perception of customers regarding HERO electric bikes. To know the sales of HERO electric bikes.

5.4 TYPES OF RESEARCH DESIGNING The pilot survey was conducted with the sample size of 5 despondences in order to test the type of data what we gathered. On the basis of response, questionnaire was prepared. The pilot survey helped us to know the area we need to bring changes in the questionnaire. The final survey was conducted for 250 respondents. The data obtained was analyzed with the help of Microsoft excel sheet. 5.5 DATA COLLECTION METHOD

Data Collection Method

Data Collection Method

PRIMARY

SECONDARY

EXTERNAL/INTERNAL

5.6 SOURCES OF PRIMARY AND SECONDARY DATA COLLECTION PRIMARY SOURCE OF DATA: The collection of primary data comprises of first hand data from the customers and at the point of purchase, direct interactions with the dealers, retailers off showroom and focused group.

Primary data includes Questionnaire Personal Interview

SECONDARY SOURCE OF DATA: Secondary data is already published or collected through magazines, newspapers, articles and other external sources. External data, on the other hand, was generated from internet. 5.7 MEASUREMENT TECHNIQUES USED: As our research is purely subjected to exhibit the view of customers. In our research we have used the following measurement techniques. Ms excel Sheet: In excel sheet the data from the questionnaire was stored and then used for further analysis. QUESTIONNAIRE: This is the major source of primary data used for research; it has been directly collected from the respondents according to the sample size. It has detailed questions on awareness, market share, sales and promotions. 5.8 SAMPLING DESIGN SAMPLING TECHNIQUES: A sample is a representative part of the population. In sampling technique, information is collected only from a representative part of the universe and the conclusions are drawn on that basis for the entire universe. DEFINING THE POPULATION Sampling Unit: Simple Random Probability. Sampling Elements Extent: FARIDKOT city IDENTIFICATION OF THE SAMPLING FRAME SPECIFYING SAMPLING UNIT: It is the basic unit containing the elements of the target population.

SPECIFICATION OF SAMPLING METHOD PROBABILITY SAMPLING: Simple Random Sampling SAMPLE SIZE: 250 Sample size denotes the number of elements selected for the study. For the present study, 250 respondents were selected at random. All the 250 respondents are two wheeler riders. DATA COLLECTION METHOD USED Personal Interview Method: I interviewed the manager and experts in that field to know the reason for which the sale of the Electric bikes is low. Questionnaire: This is the most important source of our research as our research is purely subjective and exhibits the view of the customers. The format of our questionnaire is structured.

5.9 ANALYSIS OF QUESTIONIARE QUESTION-2 Age of respondents

AGE
3% 7% 20% 18-25 26-33 70% 33-41 41 above

INTERPRETATION From the above pie chart we get to understand that about 70% of people out of 250 are of age group 18-25,20% of are between 26-33,3% are of age group 33-41 and 7% are of age group 41 and above.

Question-3 Gender

GENDER

75 MALE FEMALE 175

INTERPRETATION From above pie chart I found that about 70 % of the respondents were male and 30 % of them were female.

Question-4 Occupation of people

Govt. employee, 49

Others, 125

Private employee, 50

Self employed, 26

INTERPRETATION From above pie chart out of 250 respondents, there are 20 % private employees, 19.6 % are govt. employees, 10.4 % self employees and about 50 % are working in other professionals.

Question-5 Income per month

Income per month

20 50 Nil 100 50 <10000 10000-25000 26000-40000 40000-above 30

INTERPRETATION Income varies from person to person. From 250 respondents about 12 % respondents are having no income they are dependent on their parents or on family members, about 40 % of respondents were having less than Rs 10000 income and between Rs 10000-25000 and 26000-40000 only 2020 % respondents were having income and only 8 % of people were having more than Rs 40000 income. Income plays the important factor for the buying behavior of customer. The income is based on monthly basis.

Question-6 Size of the family

size of family
15

60

below 4 members 50 125 5-6 members 6-7 members more than 8

INTERPRETATION Every respondent was having different family size, according to above pie chart I found that about 50 % of respondents were having 5-6 members in a family, about 20 % were having 6-7 members , about 24 % were having more than 8 members in a family and only 6 % were having less than 4 members in a family.

Question-7 what is the main source of financing while purchasing a two wheeler?

Source of finance
50

bank 120 cash payment others

80

INTERPRETATION From the above pie chart I understand that most of people were dependent on bank loan for purchasing the vehicle. About 48 % of respondents were dependent on bank loan as source of finance; about 32 % of them use cash payment as source of finance and 20 % of them were dependent of other types of sources of finance.

Question-8 Do you own a two wheeler vehicle?

no, 25

yes, 225

INTERPRETATION Above pie chart states that about 90 % of people own their two wheeler and only 10 % out of 250 respondents do not own two wheeler. It means most of people want and own two wheeler as it is easy to drive and also cost effective.

Question-9 how many members in a family legally eligible to ride two wheeler?

Eligible members in a family

30 20

1 Member 90 110 2 Member 3 Member More than 4

INTERPRETATION From this pie chart I come to know that how many members in a family are legally eligible in a family to drive two wheeler. Only 8 % respondents are having one member in a family who is eligible to drive two wheeler, 44 % were two members in family to drive two wheeler, 36 % were having three members and only 12 % were having more than 4 members in a family who are legally eligible to drive a two wheeler. No. of members in a family who are eligible to drive two wheeler also effects the sale of two wheeler.

Question-10 on an average how many kilometers do you drive in a day?

No of kilometers in a day
22 30 108 less than 10 kms 11-20 kms 90 21-30 kms more than 30 kms

INTERPRETATION From the above pie chart I found that out of 250 respondents 36 % of people drive their vehicle between 11 20 kms per day, 43.2 % of people drive less than 10 kms per day, 12 % of people drive between 21 -30 kms per day and 8.8 % drive for more than 30 kms.

Question-11 Are you aware about e-bike?

awareness of e-bike

115

135 yes no

INTERPRETATION From above pie chart I come to know that only 54 % respondents were aware of electric bike and about 46 % of respondents were not aware about electric bike, what type of product it is.

Question-12 from which source did you come to know about electronic bikes?

Source of knowledge about e-bike

50

Not aware Newspaper Internet

15 10 30 10 20

115

Hoarding Pamplets On road promotions Word of mouth

INTERPRETATION From the above Bar chart we found that out of 250 respondents 46 % of the people are not aware of Electric Bikes, 8 % of people are aware through Newspaper, 20 % of people are aware through word of mouth, 4 % of people are aware through Internet, 12% of the people are aware through hoardings, 4 % from pamphlets and about 6 % were aware from on road promotions.

Question -13 which brands of electric bike are you aware of?

Awareness of e-bike brands

10 Not aware 115 120 YO BYKE HERO ELECTRIC AVON 5

INTERPRETATION From the above pie chart I found that about 48 % percent of people were aware about hero electric brand, 2 % were aware of yo byke, 4 % were aware of Avon brand and 46 % of people were not aware of any brand of electric bike.

Question-14 After purchasing a bike for how many years would you prefers to use it?

Usage of bike after purchase

30 70 0-2 years 90 60 2-4 years 5-6 years more than 7 years

INTERPRETATION From the above Pie chart we found that out of 250 respondents 24 % of people use the bikes for 5-6 years, 36 % of people use for 2-4 years, 28 % of people use for more than 7 years and 12 % use for less than 2 years.

Question -15 if you are willing to purchase a bike which one you would prefer?

Willing to purchase

57 Petrol bike Electric bike 193

INTERPRETATION From the above pie chart I come to know that about 77.2 % people wants to purchase petrol bike and 22.8 % are the only people who wants to purchase electric bike.

Question -16 according to which source of advertisement is more effective in Faridkot to increase the sales of electric bike?

Source of advertisement

52

Newspaper TV advertisements

6 15 8 9 160

Sales Person Hoarding Mobile Messaging Sponsering events

INTERPRETATION From the above Bar chart we found that out of 250 respondents 64 % of people think that Newspaper is the best source of creating awareness about Electric Bikes, 3.6 % of people through TV Ads, 6 % through Hoarding, 3.2 % through Sales person, 20.8 % people through Sponsoring events and 2.4 % people through Mobile Messaging.

Question-17 do you think that sales of electric bikes are doing well?

Sales of electric bike

69

yes 181 no

INTERPRETATION From the above pie chart I found that out of 250 respondents 27.6 % think that sales of electric bike is doing well and 72.4 % think that sales are not doing well.

5.10 LIMITATIONS The perception level of the people. Availability of documents as a source of secondary information. People are not willing to fill the questionnaire Some of the respondents refuse to give the important information best known to them

In spite of all these limitations best efforts have been put to make the report correct, genuine and fulfilling the objectives of the report. 5.11 FINDINGS 46% people are not aware about Electric bikes in Faridkot City. 22.8% people are willing to purchase Electric bikes in Faridkot city.

5.12 SUGGESTIONS There is need to bring more awareness of various other features of HERO ELECTRIC BIKES in the mind of customer by advertising in newspapers ,Television commercials and hoardings. Not suitable for long ride. Good for learner and youths.

6.0 CONCLUSION There should be more charging points so that it can be easily charged conveniently. More brand awareness should be created by adapting a proper promotion mix for HERO ELECTRIC BIKES through Television advertising, Road shows, Trade Fair, Hoardings. More display in showrooms and open up more showrooms or small outlets nearby Faridkot city to create the awareness among people and make easy to people to get service their vehicle and many more things. The promotion of HERO ELECTRIC BIKES should be done rigorously to save petrol and diesel and it should be promoted as a vehicle which is Pollution free. The speed factor has to be increased and the appearance has to be worked upon price is high. The carrying capacity needs to be improved. They should design the bikes in such a way that it attracts youths. Bikes pick up and speed is relatively low. Fed up of daily charging. Fear of battery getting exhausted while travelling.

QUESTIONNAIRE Dear Sir/Madam I am the student of Institute of Integrated Learning in Management. As a part of my summer training report I am conducting the research on the topic Marketing Analysis of New Generation Bike (electric bike) I need your help and support to complete this research. The success of this research will depend on your trust and clear response. So kindly provide me your opinion to fill these questionnaires. I hereby declare that the information will be confidential and will not be misused. 1) Name: ____________________________________________ 2) Age : _______ 3) Gender : a) Male b) Female 4) Occupation a) Government employee b) Private employee c) Self employed d) Others 5) Income per Month a) Below 10000 b) 10000-25000 c) 26000-40000 d) More than 41000

6) Size of the family a) Below 4 Members b) 4-6 Members c) 7-8 Members d) More than 8 Members 7) What is the main source of financing while purchasing a two wheeler? a) Bank loan b) Full cash payment c) Others 8) Do you own a two wheeler vehicle? a) Yes b) No 9) Members in a family legally eligible to ride two wheeler: a) 1Member b) 2 Members c) 3 Members d) more than 4 Members 10) On an average how many kilometers do you drive in a day? a) Less than 10 km b) 11-20 kms c) 21-30 kms d) more than 31 kms 11) Are you aware about E-Bikes? a) Yes b) No

If no, go to question no 14 12 From which source did you come to know about electronic bikes? a) Newspapers b) Magazines c) Internet d) Hoardings e) Pamphlets f) On road promotion g) Word of mouth 13) Which brands of Electronic Bikes are you aware of? a) Yo Bykes b) Hero Electric c) Not Aware d) Avon 14) After purchasing a bike for how many years would you prefer to use it? a) 0-2 Years b) 3-4 Years c) 5-6 Years d) More than 7 Years 15) If you are willing to purchase a bike which one would you prefer? a) Petrol bike b) Electronic bike If not Electronic bike then why?

16) According to you which source of advertisement is more effective in FARIDKOT city to increase sales of Electronic Bikes? a) Newspaper b) TV Ads c) Sales Persons d) Hoarding e) Mobile Messaging f) Sponsoring Events 17) Do you think that sales of Electronic Bikes are doing well? a) Yes b) No If No, then why? ___________________________________________________

18) Please give your valuable opinion for Electronic Bikes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _______________________

REFERENCES
(about hero electric company)http://www.heroelectric.in/corporate.php?crID=2 December 12(electric vehicle and hybrid vehicle industry)https://en.wikipedia.org/wiki/Automotive_industry_in_India