Portfolio

Sarah McDonald

Contact Information
697 Trejo Street Rexburg, ID 83440 Apt#105 Sarahhallphotography@yahoo.com 970.773.3862

Sarah McDonald

Table of Contents
Photoshop Brochure Logos Business card Stationary Photo Assignment Montage Event Add HTML Flier

Photo Design
Description: Show good quality photography and image editing in Photoshop. Incorporate color into the design based on the image color. Programs/Tools Used: Adobe Photoshop Date Completed: February 8th, 2014 Course: Comm130, Brother Judkins Process: Af ter formulating my plan I decided that a Triadic Color scheme of blue yellow and red, to match my photo of the Colorado f lag. I took my photo before sunset to get good crisp light. I didnt worry to much about my shut ter but I did make sure my aperture was low to make sure my f lag as the subject really stood out. I used my Nikon D300 SLR camera to take the photo. I then enhanced the tone of the image, its color, vibrancy, and exposure in Photoshop. Then I went ahead and starting designing the mountains and f it ting the entire picture with in each mountain. I used adobe Illustrator to put the image in the triangles. I created my triangles then placed the same image in each shape. One I had done that I made each photo inside the shapes the same size using the direct selection tool. Af ter that I added a steamy white misty look below the shapes, added my background and started on my swatches. I created my swatches using the eyedropper tool. Once I had my swatches I added my tex t and Viola!, I was f inished.

Brochure
Description: A two sided tri fold brochure Programs/Tools Used: Adobe InDesign/Adobe Illustrator/Adobe Photoshop Date Completed: March 29th, 2014 Course: Comm130, Brother Judkins Process: I started in illustrator to make my logo really quickly ; I used the same design format from a previous logo and added a few new colors and a new font style. Then I went to InDesign to start the layout for my brochure. I started making paths and markers so I would know where my folds were going to be. I wanted to use black and a pop of color in this case teal to look professional and sheik. That is also why I used the white tex t to give it a dif ferent look than most people and still look great. I made the photos black and white because I wanted the teal color to pop out most and I knew the other colors in the photographs would be distracting. I also used diagonal triangles and lines to lead my viewers and add repetition and contrast. For the cut out image of the boy on the second page I used Photoshop to mask out the background and them to blur out or Mesh his right side. His right side was just a lit tle bit to harsh and straight. I also used this image for my tex t wrap; I made the image a tex t wrap and changed the alpha channel until I got a look I liked.

Inside

Front

Logo

Outside

Logo's
Description: Create three dif ferent logos for the same company. Programs/Tools Used: Adobe Illustrator Date Completed: February 22nd, 2014 Course: Comm130, Brother Judkins Process: I really enjoyed the creativity of this project! My favorite part was working with the lit tle bits of color. I started out by sketching a few dif ferent options. I really wanted to use a graphic of a camera to tie it into the logo. I designed each dif ferent logo on its own page that way they would for sure be dif ferent. I used shape tools to create the bot tom logo. I simply just f illed the shapes with color and layered dif ferent shapes. I also colored all of the fonts dif ferently and brought down the opacity to get an overlapping color look. For the middle logo I just used circle shapes. I f illed one then copied it twice and changed the opacities. I also used the line tool. On the f irst logo I made to big brackets from my keyboard then I painted over them with a paintbrush with a small stroke. I also used circles for the lens part of the camera. For the strokes on the circles I went to my brush pallet and chose an artistic brush for the stroke to add a lit tle fun to the design.

Sarah Hall Photography (portrait and event photography)

SARAH HAll
PHOTOGRAPHY

sarahhall
photography

S ARAHHALL
PHOTOGRAPHY

Business Card
Description: Creating a business card design, using a Self-created logo. Programs/Tools Used: Adobe InDesign/Adobe Illustrator Date Completed: March 1st, 2014 Course: Comm130, Brother Judkins Process: I created the logo in Illustrator simply by just using the circle tool and only giving the stroke a color. I laid them on top of each other and added the tex t and f it ted it all together. The front of the business card was the easiest part. I just placed the logo in the middle on the top portion of the card and then under than I drew a line and changed the stroke down to .25. I then put in all of my information and a Facebook logo by the Facebook page information. Now for the back side of the business card I took a hexagon shape and put 6 of them across the top. I then added another layer of them down below them. I made sure they were all aligned perfectly then I copied and pasted them until they f illed up the whole card. I then selected (while holding shif t) and then added the colors from my logo. I also added some white and grey. It created star shapes just from layering the hexagons, in the negative space.

Sarah McDonald Sarah Hall Photography 970.773.3862

Sarahhallphotography@yahoo.com Sarah HallPhotography

Stationery
Description: Creating a matching let terhead to your business card design, using a selfcreated logo. Programs/Tools Used: Adobe InDesign Date Completed: March 1st, 2014 Course: Comm130, Brother Judkins Process: The f irst page is a let terhead; this was made very simply . I typed and aligned all of my tex t and information on the top right to the right. I also stuck in the Facebook logo by the Facebook page. I them placed my logo on the page just where I wanted it and changed the transparency to 9. Finally I typed the bot tom type and just made the photography part of it bold.

SARAHHALLPHOTOGRAPHY

Sarah McDonald 970.773.3862 sarahhallphotography@yahoo.com Sarah HallPhotography

Photo Assignment
Description: An Assignment to take 6 dif ferent photographs using dif ferent light, focal points, and compositions Programs/Tools Used: Adobe Photoshop Date Completed: February 5th, 2014 Course: Comm130, Brother Judkins Process: I took these photographs in Rexburg Idaho. The photo of the Colorado f lag was easy to take. I waited until 5:30 until the light was just about to set, and had my husband climb on top of his truck and whip it around so I could get some good lines and movement from the f lag. The second photography I just took in my apartment with a aperture of 2.8 and used 2 lamps to get good light and contrast. The nex t two photographs I also took in my apartment af ter dark. I set up my objects on the ground and I myself belly crawled to just the right angle and started shooting. I used a 2.8 aperture for these photographs as well. For my composition of thirds photograph I grabbed all of my f lour and sugar jars and started linking them up on the kitchen table, until they were pleasing to the eye and were in the rule of thirds. The last composition photograph is demonstrating lead room. I took the photograph outside right at sunset of my willing model and husband. (What a HUNK right!?) I took the photos also with a small aperture opening. It was tricky to get my husband in the right exposure and keeping the sky a pret ty blue as well. However, it turned out well af ter all.

Montage
Description: A merge project using photographs you have taken or from Internet sources. To blend the images use Photoshop. Programs/Tools Used: Adobe Illustrator/Adobe Photoshop Date Completed: February 15th, 2014 Course: Comm130, Brother Judkins Process: I started out by going through my past hard drive to f ind a few photograph that I could use fro this project. Once I found the right images I began to sketch out an idea or two. Once I was pleased with one of my sketches I opened my images in Photoshop and began to create. I started with the photograph of the baseball bat in focus. Af ter I had that down as my bot tom layer I then added the bot tom image of the whole f ield and then the image of the athlete at an actual game. (The subject is the same person) I put masks on all of my images but I masked the image of the subjects head shot f irst. Once I had him cut out I masked and blended all of the layers. Another thing I also did was painted a new layer white erased most of it, blurred it and laid a thin line right above the photograph of the baseball f ield. I did this to give is more of a misty look. I also added a f ilter to the sky in the background. Once I had everything the way I wanted I adjusted the bot tom layer images brightness and exposure. That way it wont print to dark.

Event Add
Description: An add to promote a fundraiser only using Microsof t Word and a scanner. The add had to have a full bleed a scanned image and a color theme Programs/Tools Used: Microsof t Word Date Completed: February 1st, 2014 Course: Comm130, Brother Judkins Process: To start out I scanned a photograph of cookies from a cookbook. Af ter I had scanned the image I sketched out a few possible design ideas. When I decided which design I would use I starting the designing process in Word. I started with placing the pictures in the areas I thought would be the most pleasing to the eye. Af ter I had all the pictures in order I started f illing in my tex t in the same places as I had sketched out. Once all of that was in place I began working on the triangles. I created the shapes with one of the tools and began to color them all. I made the insides a lighter color than the strokes to give them a transparent look. Lastly I used Dafont.com to f ind a good tit tle front that worked with the playfulness of the ad for the tit tle of the add.

Bake Sale
March 23, 2014 5pm 7:30pm
Some baked Items to bring are: Brownies Cookies Lemon bars Cookie bars

Montrose, Colorado Friendship Hall

Please refrain from bringing: Cupcakes Pies Cakes Goodies that doesnt travel well The money raised from the tasty treats will be donated to the Childrens Cancer Center

Web Page
Description: A web page designed to showcase a personally created logo Programs/Tools Used: Tex t Wrangler Date Completed: March 15th, 2014 Course: Comm130, Brother Judkins Process: I created this web page using only Tex tWrangler. I have never actually writ ten any form of code before, so this was overly challenging for me. Overall I found the CSS to be easier than the HTML. I used the W3.org validator also to make sure everything validated. Af ter I made all my code and inserted my image/logo, I at tached a pre-made CSS document to my HTML from my communications class. I then used the colors from my logo as the colors for my web page. I found these colors by opening Photoshop and using the eyedropper tool. I also inserted a background image from my business card. I also changed my fonts to American typewriter and Times new roman.

Flier
Description: Black and white f lier for a collage design course at BYU-Idaho. The f lier promotes a graduate leadership conference. Programs/Tools Used: Adobe InDesign Date Completed: January 25th, 2014 Course: Comm130, Brother Judkins Process: The assignment started out with some sketching to develop creative ideas. Af ter a layout was selected I then proceeded to create the f lier in Adobe InDesign. I wanted the f lier to be professional so I used modern and serif fonts, and kept the design tight and clean. I used black boxes as design elements as well as a thin line underneath the logo to lead the eye. I started with typing my tex t in boxes, then placing the boxes in desired areas. I then started adding my graphics around my tex t. One that was all f inished I added the line and boxes as lit tle embellishments to give the design some f lare.

GRADUATE
October 21 8 a.m. 5 p .m. Lincoln Convention Center

Leadership Conference

Do you want to have the competitive edge in business? Come learn how at Vouant Communications annual Graduate Leadership Conference. Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer. Conference is available to graduating seniors, but space is limited. Registration and more information available at vouantcomm.com/ leaders