Marissa McDaid

Education Ohio University, Athens Ohio Employment

MLMcDaid@gmail.com LinkedIn.com/in/MarissaMcDaid | @MLMcDaid Skills

Web analytics Market research SEO Web design Google Adwords Adobe Illustrator Cision Adobe Primiere

E.W. Scripps School of Journalism Major: Strategic Communication Bachelor of Science in Journalism, 2014 (expected)

Basic knowedge

AP style Press releases Blogger Wordpress

Solid knowledge

Newswriting Adobe Photoshop Adobe InDesign Social media

Ohio University eLearning - Athens, OH January 2013 - Present Marketing Intern Redesigned mail-out info packet for Correctional Education Program, sent to approximately 300 prospective students per week Conducted keyword research using Google Adwords to optimize eCampus website for specific bachelor programs Edited YouTube videos using Adobe Premiere to promote online graduate programs OhioMarketingStudents.com - Athens, OH January 2014 - Present Content Contributor Contributes blog posts to and serves as managing editor to OhioMarketingStudents.com Optimizes Wordpress content using long-tail keywords Underwent client discovery process to provide a content marketing strategy for local Athens business, ReUse Industries Ohio State Fair and Expo Center - Columbus, OH May 2013 - August 2013 Public Relations & Marketing Coordinator Wrote blog post for Experience Columbus gaining more than 1,000 social media shares Sent HTML newsletters to more than 5,000 email subscribers Managed seven Columbus media partnerships with media such as NBC4, WNCI and CD102.5 Coordinated live shots and interviews, with select broadcasts earning nearly $6,600 in ad equivalency Corresponded with more than 400 vendors via email and post to coordinate and design printable concession coupons for the Fairs website Created and distributed the Fairs media kit to more than 20 local media outlets Southern Ohio Copperheads - Athens, OH March 2012 - May 2012 Wifflemania Public Relations Team Awarded Best Non-Traditional Revenue Generating Promotion at 2012 Sports Business Conference Researched and pitched to more than 70 student groups and organizations via email and press release Assisted in creation of formal PR plan and social media calendar Carried out guerilla marketing techniques such as spontaneous wifflemob baseball games Public Relations Student Society of America September 2011 - Present Vice President of Internal Relations Sends weekly HTML email to Scripps PRSSA subscribers maintaining an open rate of 60 percent 2013 Bateman Case Study Team: Director of Print Promotions Assisted in creation of Reach Out for Friendship, an anti-bullying campaign based in Athens, Ohio Developed and implemented a bullying lesson plan in five Athens High School classes Gained coverage in seven local print and online publications ImPRessions: PRSSA affiliated Student-run PR firm September 2011 - Present Account Associate: Bird Arena Account Executive: Southern Ohio Copperheads & Athens County Humane Society Account Supervisor: Southern Ohio Copperheads, Athens County Humane Society, Backdrop Magazine Helped develop measurable goals for clients Managed accounts of 10 account associates Hosted workshops and tutorials teaching associates and executives InDesign, AP style and PR writing