PAULA PINGEL

| Weddington, NC 28104 | H: (704) 771-1889 | C: (704) 458-3951 | paula@pingel.us

http://webprofile.info/ppingel

VP PRODUCT MARKETING
Business Development | Strategic Marketing | Commercialization
Top performing marketing and business development executive with proven experience driving multi-million dollar revenue growth across healthcare, medical device and technology landscape. Leverage high-level expertise in product commercialization, including developing and implementing strategic plans that set foundation for long-term corporate growth.

CORE COMPETENCIES
Business Development Leadership Product Development & Marketing Target Market Identification & Entry
Cross-Functional

Group Leadership Strategic Marketing Planning & Execution Product / Business Solutions Development

P&L Accountability / Optimization Strategic Sales Methodologies Executive Team Development

PROFESSIONAL EXPERIENCE
MEDNOVIN, INC. - Weddington, NC 2013 - Present President and Founder Mednovin drives adaption of medical innovation and interoperability to streamline care at healthcare provider-level and drive growth in medical industry. Hold responsibility for overall strategy development and execution, including business plan development, financial planning and executive development. Utilized self-created business case, business model and solution value proposition to demonstrate viability of company to Federal Government, leading to consideration for $365,000 in grants with $5.5 million in revenue potential. GENERAL ELECTRIC ENERGY - Charlotte, NC 2011 - 2013 Commercialization Leader Global leader in design, manufacturing, installation and maintenance of coal, oil, natural gas, nuclear, wind and steam-driven power generation plants. Led 30-member cross-functional team through identification, prioritization and execution of new growth initiatives for the $12 billion global energy services business. $801 million in incremental revenue generated in three years by driving creation of sales playbook, opportunity tracker, defining offering and identifying infrastructure alliances needed for execution excellence. Created consistent and reproducible process to identify, prioritize and execute New Product Introduction (NPI) and non-NPI growth initiatives, identifying 10 new growth opportunities with revenue potential of $1 billion. $100 million in first-year revenue generated by identifying gaps in commercialization approach for various new services and energy management software offerings, and by creating strategy to fill those gaps. Prioritized top six competitors and identified three areas of major competitive threats, developing action plan that minimized these threats and set foundation for 10% increase in win rate. $841 million in new revenue generated over five years by leading cross-functional teams through growth initiative identification, prioritization and execution. Led cross-functional team through creation of innovative consultative selling approach, allowing company to deliver customer needs and generate additional $3.2 million in new revenue by years-end.

GENERAL ELECTRIC HEALTHCARE - Waukesha, WI 2006 - 2011 Americas Mid-Tier CT Segment Leader Division of GE Technology Infrastructure and leading manufacturer of diagnostic imaging equipment such as MRI, ultrasound and Computed Tomography (CT) scanners. Led 15-member cross-functional team through development and implementation of CT midtier marketing plan for a $50 million annual business. $1 billion in first-year global sales projected by directing cross-functional team through development and rollout of new solutions marketing and sales mechanism, Customer Focused Value Selling. Led Healthcare Finance Services initiative to create financial tools (customized leasing, Usage Based Billing pilot), specific to mid-tier Computed Tomography customers that contributed to 10% growth in market share. Developed and implemented business research lead generation activity that resulted in $18 million in opportunities for Computed Tomography (CT) and $32 million in other medical device opportunities for GE Healthcare. 15% increase in website visits achieved by producing CT mid-tier full website that enhanced exposure to product line and effectively increased profitability for the modality.

Paula Pingel
H: (704) 771-1889 | C: (704) 458-3951 | PAULA@PINGEL.US

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EASTMAN KODAK COMPANY - Rochester, NY 1991 - 2006 Global Business Development Leader (2000 - 2006) American technology company focused on imaging solutions and services for businesses. Held various leadership roles and full P&L responsibility for $600 million global revenue business, including leading 10 direct reports and 50+ indirect reports across strategic marketing, business development, opportunity identification and revenue generation. $8.9 million in new incremental revenue facilitated by delivering new laser imaging film to market, providing continuous improvement in film quality and durability. Increased market penetration from 80% to 90% by leading Group Purchasing Organization (GPO) strategic modeling efforts, enhancing product margins and reducing business erosion from 20% running rate to 15%. 15% annual revenue increase provided by strategically positioning and commercializing six new products across US, Japan and Western Europe. Designed and executed new 65% margin equipment and software business for acquisition, screening, diagnosis and networking of retinal imaging medical device. 30% improvement in film revenue business potential achieved by creating and implementing productivity increase project to reduce costs across medical imaging product line. Regionalized companys wet laser portfolio, effectively reducing manufacturing costs by 10%. 25% increase in film revenue delivered by creating and deploying strategy to capture competitive spaces in UK. Drove cross-functional team through issue identification, market and competitor analysis, new film development, manufacturing enhancements, pricing determinations, trail tests and product launch, enabling 17% price increase. 20% increase in annual revenue achieved by generating new product ideas and guiding cross-functional team through delivery of new products to existing markets. Saved company $10 million in business development by generating data-driven analysis which determined that the business model would fail due to local regulations mandating on-site medical imaging equipment. 50% reduction to R&D costs achieved by co-developing budgets and portfolio business cases for $300 million Kodak capture diversified portfolio business.

President, Chinon America, Inc. (1998 - 2000) Promoted to lead team of three executives from across business landscape to acquire and dissolve a $35 million Japanese Kodak subsidiary, Chinon America, Inc. Delivered 50% cost savings and 20% workforce reduction by directing legal, tax, funds collection, litigation, asset liquidation and financial affairs of $35 million acquisition and dissolution of Chinon American, Inc. Director | Health, Safety & Environment (1991 - 1998) Responsible for leading a global team of six direct reports in the management and implementation of health, safety and environmental standards as relating to products and manufacturing for the $800 million business. Led team through development of global strategies to reduce manufacturer waste and distribution of expensive chemical components, saving business more than $25 million. Acted as core member on two separate Leadership Emerging Markets Teams, successfully completing construction of three compact disc manufacturing sites on schedule and under budget, leading to 30% supply increase.

AFFILIATIONS
Member, RIT Advisory Committee Board Member, Big Brothers Big Sisters Leader, Urban League Junior Achievers

EDUCATION & TRAINING

Master of Business Administration (MBA), University of Rochester Simon School Master of Science (MS) in Industrial Hygiene / Toxicology , University of Rochester Medical School Bachelor of Science (BS) in Pre-Medicine / Chemistry, St. John Fisher College Advanced Commercial Management | Customer-Focused Selling | Business Development Leadership International Trade Compliance | Brand Architecture Roadmap Sales Operations | Revenue Recognition | Effective Coaching Skills