Portfolio

by Candice Andersen

Contact
Candice Andersen:
273 S. 5th W. Apt # 4305 Rexburg, ID 83440 817.437.2908 candicecandersen@gmail.com

Table of Contents
Brochure Photodesign Logos Web Page Stationery Business Card Montage Event Ad Flier

Brochure
Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: To create a duplex layout brochure Title: Skinny Mom Brochure Date: 3-29-14 Description: Tri-fold, duplex layout brochure for digital lifestyle brand
Program:Adobe Indesign and Adobe Illustrator

Process: I first divided my brochure into thirds. I designed my logo in Adobe Illustrator. I took the
photo of Skinny Mom in the blue tank top and flipped it around and used the quick selection tool to cut out the white background behind her. Then I used that photo and wrapped my text around it. For the photo on the back of the brochure, I changed the color of her sports bra which was originally purple, to match the magenta color I was using. I did this by adjusting the color balance and added more magenta and blue to it. As far as the color blocking I used in the brochure, I did this to make it look similar to workout pants, as if the pink strip is the waistband of the pants. I used arrows to give my titles a more interesting look and to draw your eye into my words. To create these arrows, I simply used the line tool. For my paragraphs, I created a consistent layout of line spacing.

Photodesign
Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: To use an orginal photo and create a flier based on the picture and color scheme of
the photo.

Title: Brick Inspirational Flier Date: 2-8-14 Description: Demonstrate good photography and image editing skills. Incorporated color into a
poster layout with original photo.

Programs: Adobe Photoshop Process: First, I chose an analagous color scheme of violet, red and brick. Then I went and took
a picture of a portion of brick. I used the selective color tool to manipulate the color of the brick, to make it more red/purple than it originally was. I also sharpened some of the texture on the brick to make it pop.Once my photo was edited, I created a 8.5 by 11 page, where I inserted my edited image and and incorporated the color scheme by creating blocks that repeated the idea of bricks. I also incorporated my color scheme into my title or quote.

Logos
Elsa Jensen Photography

Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: To learn how to use Illustrator and how to design logos that reflect the business. Title: Elsa Jensen Photography Date:2-22-14 Description: Three logo variations for my friends professional photography business. Programs: Adobe Illustrator and InDesign Process: I used the Illustrator program to create all of these logos. For the first logo, I used the ellipse tool
and filled it in with blue. I then put white text on top of it to create contrast and negative space. I then took the pen tool and made it so the script continued until the edges of the circle. I used a different typography for the word photography and used the concept of tracking to create greater space and contrast. For the second logo,
photography

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PHOTOGRAPHY

Elsa Jensen PHOTOGRAPHY

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I used the line segment and pen tool to create these angular shapes to create a sort of frame. For the third logo I used the ellipse tool to make the three small circles.

Web Page
Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: To learn how to write my own HTML code and make a personalized CSS for my website. Title: CA Web Design Web Page Date: 3-15-14 Description: Website created using basic HTML and CSS Programs: W3C Validator, TextWrangler Process: I created this webpage using only TextWrangler. Previously, I had no experience in HTML or CSS, but
for this project I learned how to write my own HTML code and make a personalized CSS. I used the W3C Validator to make sure I had no errors in my coding.After I came up with my content and inserted my logo image, I attached a pre-made CSS document to my HTML. I then changed things in my CSS included the colors and fonts. To obtain the correct colors, I used the eyedropper tool in Photoshop to extract the exact colors I used in my logo. I then found the hex color number and inserted this into my CSS. I changed my fonts to Palatino Type and came up with a backup font just in case a different computer couldnt find that particular font I used. I centered my image on the web page because I thought it was more aesthetically pleasing.

Stationery
Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: Title: CA Web Design Business Stationery Date: 3-1-14 Description: I made stationery that matched my business cards, for consistent branding. Programs: Adobe InDesign and Illustrator Process: I copied and pasted an original logo I made onto another Illustrator document to create my stationery.
I placed the logo on the top left corner leaving at least .5 from the edges. To create repetition, I also placed the circle logo on the right corner of the stationary. I enlarged it and changed the opacity to 15%. The reason why I kept the transparency on the high-end is because the color I chose was already really light.

Business Card
Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: Title: CA Web Design business card Date: 3-1-14 Description: A business card to promote CA Web Design Programs: Adobe Illustrator and InDesign Process: I used Illustrator to create my logo for CA Web Design with the simple shape tools. I used the ellipse
tool to create my circle for my logo and then I used brackets to create a backdrop. To enlarge these brackets, I created a text box and then I created an outline for them so I could manipulate them and make them bigger. I also used the blob brush to fill in the color. I used the rectangle tool to smooth out the edges. Once I got my logo created, I placed this Illustrator document into InDesign. For the back of the business card, I tried to create repetition by placing the information inside brackets. I also used the same circle logo on the back to create consistency.

Montage
Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: To learn how to mask an image and blend its pixels into another picture to create a montage. Title: Paris is Always a Good Idea Aubrey Hepburn Montage Date: 2-15-14 Description: An inspirational montage made by the blending of two or more images, with the use of typography. Programs: Adobe Photoshop Process: I cropped the image of Paris to an 8.5 by 11I then used my stamp tool to take the background of my Paris
image and repeat it at the top, so I could move the Eiffel Tower down. I then selected the image of Audrey Hepburn and put a mask on it.With black paint and a 100% opacity, soft-edged brush, I painted away the hard image edges and got rid of the text that was originally underneath her image. With a larger black brush at 30% opacity and 30% flow, I blended the image into the background, so it looks like she is part of the scene and blended in the edges of the sky since I used the stamp tool to duplicate it. I then used two separate text boxes with two different fonts and place them on my image.. I then selected the entire layer and used colorization and selected the pre-set sepia color. This gave my poster an old feel to it to match my subject matter.

Event Ad
Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: To learn how to create an event ad flier Title: Sallys Flowers Valentines Fundraiser Date: 2-1-14 Description: A color full-bleed ad using only Microsoft and a scanner. Programs: Microsoft Word, Espon Scanner and PDF2JPG.net (PDF converter) Process: I used an image from a magazine, scanned it, and then placed it on my flier. I used the eyedropper
tool to use to match the same exact colors on the image. I outlined some of my boxes and circles in black and outlined the title in red. I created white lines to give your eye a break from the pink and red colors. I created the two circles to create repetition and I adjusted their transparency to 50%. I created a type of watermark by adjusting the heart to 90% transparency.

Flier
Course: Comm 130 Section 02 Instructor: Caryn Esplin Objectives: To learn how to use Photoshop and make a good layout for a flier. Title: Graduate Leadership Conference Date:1-25-14 Description: Black and white flier to promote a graduate leadership conference. Programs:
Adobe InDesign

Graduate

Leadership Conference

Do you want to have the competitive edge in business?

Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer. Conference is available to graduating seniors. Space is limited.

Process: I first began sketching my layout. Then I designed this layout in Adobe InDesign. I was given the
text, logo, and title for this design. I created repetition by placing making a black rectangle to match the rectangleshaped picture. I created contrast by making the title be both black and white to make the title stand out more. I
October 21

Registration and more information available at http://www.vouantcomm.com/leaders

wanted to create a simple flier that got my message acorss but did not seem too crowded.

8 am 5 pm Lincoln Convention Center