SG50 CELEBRATION FUND APPLICATION FORM

*All fields are mandatory, unless otherwise indicated. For Group Application: Two applicants are required. At least one applicant must be a Singapore citizen, aged 18 years and above. For Organisation Application: One applicant who is a Singapore citizen is required on behalf of the organisation, which must be a society or company registered in Singapore. APPLICANT 1 INFORMATION *Salutation: *Name of Applicant (as in NRIC): *NRIC No.:

*Nationality:

Singaporean

*Occupation / Designation: *Gender: *Date of Birth: *Address (in Singapore): *Postal Code: *Phone/ Mobile Number (in Singapore): *Email Address:

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APPLICANT 2 INFORMATION (FOR GROUP APPLICATION ONLY) *Salutation: *Name of Applicant (as in NRIC): (as in Passport for Non-Singaporeans): *NRIC No.: Passport No. for Non-Singaporeans *Nationality: *Occupation / Designation: *Gender: *Date of Birth: *Address (in Singapore): *Postal Code: *Phone/ Mobile Number (in Singapore): *Email Address:

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ORGANISATION INFORMATION (FOR APPLICATION BY ORGANISATION ONLY) *Name of Organisation: *Unique Entity Number (UEN): *Organisation Type: *Nature of Business: *Founding Year: *Number of Employees:

THE HIDDEN GOOD LLP (Rovik fill in the gaps)

2013

23 JALAN KURNIA
*Address of Organisation (in Singapore):

*Postal Code: *Phone Number (in Singapore): *Email Address:

SINGAPORE 538093

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PROJECT DESCRIPTION *Project Title:

MP3 EXPERIMENT SINGAPORE 2014

The MP3 Experiment is a participatory public event aimed at lowering personal barricades and having fun. Through this event our company is not simply promoting positivity and nurturing identities in Singaporeans we aim to bring the wave of change to the culture of Singapore. From one that has been seen as uptight, stressful and unfriendly, to one where we know how to embrace spontaneous fun. With the MP3 Experiment 2013, that mindset and preconceived notion about Singaporeans being boring have been denounced with great joy. Close to 1000 Singaporeans come together and participate fervently without

*How will your project contribute to the # SG50 Celebration Fund objectives?

any qualms or fear of embarrassment, and also witnessed strangers telling strangers that they looked great today; people forging new friendships; saying a simple hi with a beaming smile to the people around them that they did not know previously; making each other laugh. For 2014, we aim for a bigger audience as we hold this years MP3 Experiment in the very heart of Singapore Orchard Road . This year would be the year where an average Singaporean would be known as the friendly, spontaneous and helpful individual they really are; and a year where everyone will finally start to lighten up and decide that life is too short to be living on the safe side. These are truly exciting times and we know that Singapore will not let us down.

Target Audience *Who are the intended participants / beneficiaries? *Estimated total number of participants / beneficiaries:

Youths below the age of 25 years.

2000

SG50 Celebration Fund aims to support projects that: a) Inspire a sense of belonging to Singapore; b) c) Build on our national identity and love for Singapore; Excite our community about celebrating Singapore's 50 anniversary; and
th

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d)

Encourage Singaporeans to bond as a people and community.

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PROJECT BUDGET *Amount requested for under the SG50 Celebration Fund: S$ *Total Projected Expenditure: S$ Breakdown of Projected Expenditure Note: Qualifying expenditure includes event management, production, publicity, and marketing costs directly related to the project. Manpower costs will be capped at 25% of total qualifying expenditure of the project. Non-qualifying expenditure includes start-up costs, capital expenditure, cash prizes, and fundraising expenses and overseas expenses. Please indicate all items of the projected expenditure that will be incurred for the project. *Please note that the project should not be profit-making in nature, nor contain any profit-making element/s. *Item *Projected Expenditure (S$)

TOTAL:

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Please list down other sources of funding that you intend to apply to support this project These may include sponsorships, grants, donations from foundations / organisations, etc. Funding amount Particulars of Source Funding Status Funding Duration (Number of Months)

National Youth Council

25,000

Received

6 months

*Are there plans to include any fundraising component/s in the project?

No.

PROPOSED PROJECT TIMELINE *Start Date: *End Date:

20/02/2014 27/06/2014

Schedule/ Milestones of Activities (From Commencement to Completion of Project) *Date *Activity / Event *Deliverables / Milestones

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*WHAT RELEVANT EXPERIENCE DOES YOUR TEAM HAVE IN CARRYING OUT THIS PROJECT? MP3 Experiment 2014 is an event that is organised by The Hidden Good, a self-initiated movement led by youths that aspires to celebrate the vibrant culture of optimism and caring within Singapore. We aim to empower Singaporeans with the ability to stand up against negativity and defend the good in Singapore. The core members of The Hidden Good not only organised last years MP3 Experiment 2013, but is also a well-known name in the social media scene (Facebook, youtube and twitter). The Hidden Goods main avenues are The Hood Factory (a biweekly youtube episodal awareness medium where we conduct and release hidden camera/guerrilla-style videos to show case real life Singaporeans stepping up and their responses to a variety of situations. Our most popular episode/video has received over 30 000 views) as well as Latte Nights (a newly introduced forum and talk show to discuss controversial topics in our society). We also have been invited to talk shows and schools, and have appeared on features such as MyPaper, XinMinPaper, CNA bulletin, CNA Talking Point and LianHe ZaoBap features, just to name a few. We have also enjoyed multiple collaborations with the New York Based Company ImprovEverywhere, as well as local you-tubers such as WahBanana. To add on, we have initiated a community of causes, namely - Project Hello Stranger, While You Were Sleeping, The Morning Greeters, Project I.A.M, Queenstown Backyard and The Hidden Good. In view of the roaring success and support that we have received from last years MP3 Experiment 2013, with more than 1000 participants, we hope to make it even bigger and better this year.

Upload Proposal or Supporting Document (If any) Format acceptable: DOC, DOCX, RTF, PDF; File size limit: 5MB

*DECLARATION

I, on behalf of the group/ organisation, certify that the information in this application and the supporting documents are true and correct to the best of my knowledge; and I agree to abide by all the terms and conditions of SG50 Celebration Fund. Name: Signature: Date:

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Please email your form to

SG50CelebrationFund@Singapore50.sg

OR alternatively mail it to us at: Singapore50 Celebration Fund Secretariat Ministry of Culture, Community and Youth (MCCY) 140 Hill Street, Old Hill Street Police Station, #01-01A Singapore 179369 Phone: 1800-8379798 (Operating Hours: 9am to 5:30pm, Mondays to Fridays)

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