PROJECT REPORT AT PARLE PRODUCT PVT.

LTD, BANGALORE
A Project Report submitted i p!rti!" #u"#i""me t o# t$e re%uireme ts &or t$e !'!rd o# t$e de(ree o#

)A*TER O& BU*+NE** AD)+N*TRAT+ON ,+ dustr- + te(r!ted. TO

)ADURA+ /A)RAJ UN+VER*+T0, )ADURA+

B0

RAJNE*1 /U)AR
Re( No. A2345665 U der t$e (uid! ce o#

Pro#. DR. 0. POORN+)A

RA)A+A1 +N*T+TUTE O& )ANAGE)ENT *TUD+E* NE7 BEL ROAD, BANGALORE

JUNE 6882

Certi#ic!te
T$is is to certi#- t$!t t$e project report !t

PARLE PRODUCT PVT. LTD.BANGALORE

*ubmitted i p!rti!" #u"#i""me t o# t$e re%uireme t #or t$e !'!rd o# T$e de(ree o#

)A*TER O& BU*+NE** AD)+N+*TRAT+ON ,+ dustr- + te(r!ted. TO

)ADURA+ /A)RAJ UN+VER*+T0, )ADURA+ +s ! record o# bo !#ide Tr!i i ( c!rried out bRAJNE*1 /U)AR U der m- super9isio ! d (uid! ce ! d t$!t o p!rt o# t$is report $!s Bee submitted #or ! - ot$er de(ree :dip"om! : &e""o's$ip or simi"!r tit"es or pri;es. &ACULT0 GU+DE *i( !ture< N!me<

=u!"i#ic!tio <

*i( !ture > se!" o# t$e "e!r i ( ce ter

*TUDENT?* DECLARAT+ON
+ $ereb- dec"!re t$!t t$e project report co ducted !t

PARLE PRODUCT PVT. LTD.BANGALORE U der t$e (uid! ce o# Pro# Dr.0.Poor im! *ubmitted i p!rti!" o# t$e re%uireme ts #or t$e De(ree o#

)A*TER O& BU*+NE** AD)+N+*TRAT+ON ,+ dustr- + te(r!ted. TO

)ADURA+ /A)RAJ UN+VER*+T0, )ADURA+ +s m- ori(i !" ! d t$e s!me $!s ot bee submitted #or t$e A'!rd o# ! - ot$er De(ree :dip"om!:#e""o's$ip or ot$er simi"!r tit"es Or pri;es.

P"!ce< D!te<

RAJNE*1 /U)AR Re(. No< A2345665

AC/NO7LEDGE)ENT*

+ e@te d m- speci!" (r!titude to our be"o9ed Director Dr. p!tt!b$ir!m ! d De! Dr.R!j!R!m, project Guide Pro# Dr.0.Poor im! ! d N+A) Tr!i i ( O##icer )rs.Lee"!.G #or i spiri ( me to t!Ae up t$is project. + 'is$ to !cA o'"ed(e msi cere (r!titude ! d i debted ess to m- project (uide pro# Dr.0.Poor im! o# R!m!i!$ i stitute o# m! !(eme t studies, B! (!"ore #or $er 9!"u!b"e Guid! ce, ! d co structi9e su((estio i t$e prep!r!tio o# project report. + e@te d m- (r!titude to PARLE PRODUCT PVT. LTD, BANGALORE ! d t$e )! !(er )r. B!"c$! dr! R!i ! d !"" m- co""e!(ues, #rie ds #or t$eir e cour!(eme t, support, (uid! ce ! d !ssist! ce #or U der(oi ( i dustri!" tr!i i ( ! d #or prep!ri ( t$e project report.

CONTENT* C1APTER NU)BER +NTRODUCT+ON 5.5 5.6 A B C Ge er!" + troductio + dustr- pro#i"e Ori(i ! d de9e"opme t o# t$e + dustrGro't$ ! d prese t st!tus o# t$e i dustr-. &uture o# t$e i dustrC1APTER* PAGE NU)BER

PRO&+LE O& T1E ORGAN+EAT+ON 6.5 6.6 Ori(i o# t$e Or(! i;!tio Gro't$ ! d de9e"opme t o# t$e Or(! i;!tio 6.B 6.C 6.4 6.D 6.3 Prese t *t!tus o# t$e Or(! i;!tio &u ctio !" dep!rtme t o# t$e Or(! i;!tio Or(! i;!tio *tructure ! d Or(! i;!tio c$!rt Product ! d ser9ice pro#i"e o# t$e Or(! i;!tio . )!rAet Pro#i"e o# t$e Or(! i;!tio

CONTENT* B. B.5 D+*CU**+ON ON TRA+N+NG *tude t?s 'orA pro#i"e ,Ro"e ! d respo sibi"ities. B.6 Descriptio o# "i9e e@perie ce

C.

*TUD0 O& *ELECTED RE*EARC1 PROBLE)

C.5 C.6 C.B C.C C.4 4.

*t!teme t o# rese!rc$ prob"em *t!teme t o# rese!rc$ objecti9e Rese!rc$ desi( ! d )et$odo"o(A !"-sis o# d!t! *umm!r- o# #i di (s

*U))AR0 O& CONCLU*+ON *umm!r- o# "e!r i ( e@perie ce

4.5 Co c"usio ! d Recomme d!tio 4.6 D. APPEND+F B+BL+OGRAP10

CHAPTER 1

INRODUCTION 5.5 GENERAL +NTRODUCT+ON< &ood processi ( d!tes b!cA to t$e pre$istoric ed(e '$e crude processi (

i corpor!te s"!u($teri ( #erme ti (, su dr-i (, preser9i ( 'it$ s!"t, ! d 9!rious t-pe o# cooAi ( ,suc$ !s ro!sti (, smoAi (, ste!mi (, ! d o9e preser9!tio '!s especi!""- commo s!i"or?s diets up u ti" t$e i troductio o# c! i ( met$ods. b!Ai (.. *!"t #or #oods t$!t co stituted '!rrior ! d

E9ide ce #or t$e e@iste ce o# t$ese met$ods e@ists i t$e 'riti ( o# $e ! cie ts GreeA, E(-pti! , Rom! ci9i"i;!tio !s 'e"" !s !rc$!eo"o(ic!" e9ide ce #rom Europe, Nort$, *out$ Americ! ! d Asi!. T$e tried ! d tested processi ( tec$ i%ues rem!i ed esse ti!""- t$e s!me u ti" t$e !d9e t o# t$e i dustri!" re9o"utio . E@!mp"e o# re!d- me! s !"so e@ists #rom pre i dustri!" re9o"utio times suc$ !s t$e Cor is$ p!st- ! d $!((is )oder #ood processi ( tec$ o"o(i t$e 5Gt$ ! d 68t$ ce tur- '!s "!r(e"- de9e"oped to ser9e mi"it!r- eeds. + 528G Nico"!s !p!rt i 9e ted ! 9!cuum bott"i ( tec$ i%ue t$!t 'ou"d supp"i ( b- peter Dur! d i 5258.A"t$ou($ i iti!""- e@pe si9e ! d some t$e c! s, c! ed (oods 'ou"d "!ter

#ood #or &re c$ troops, ! d t$is co tributed to t$e de9e"opme t o# t$e tr!i i ( ! d t$e c! '$!t $!;!rdous due to t$e "e!d used i become ! st!p"e !rou d t$e 'or"d. P!steuri;!tio , disco9ered b- Louis P!steur i 52D6 '!s ! si( i#ic! t !d9! ce i e suri ( t$e microHbio"o(ic!" s!#et- o# #ood. + t$e 68t$ ce tur-, 7or"d 7!r ++, t$e sp!ce r!ce ! d t$e risi ( co sumer societ- i de9e"oped cou tries ,i c"udi ( t$e U ited *t!te. co tributed to t$e (ro't$ o# t$e #ood processi ( 'it$ suc$ !d9! ces !s spr!- dr-i (, juice co ce tr!tes, #ree;e dr-i ( ! d t$e i troductio o# t$e !rti#ici!" s'eete ers, co"ori ( !(e ts, ! d preser9!ti9es suc$ !s sodium Be ;o!te i t$e "!te 68t$ ce tur- products suc$ dried i st! t soups, reco stituted #ruits ! d juices, ! d se"#HcooAi ( me!"s suc$ !s )RE #ood r!tio de9e"oped. 'ere

7ester

Europe ! d Nort$ Americ!, t$e seco d $!"# o# t$e 68t$ ce turt$e pursuit o# co 9e ie ceI #ood processors especi!""-

'it essed ! rise i

m!rAeted t$eir products to midd"eHc"!ss 'orAi ( 'i9es ! d mot$ers. &ro;e

#oods ,o#te credited to C"!re ce Birdse-e. #ou d t$eir success i s!"es o# juice co ce tr!tes ! d TV di ers. ! d

Processors uti"i;ed t$e Percei9ed 9!"ue o# time to t$e post'!r popu"!tio

s!me !ppe!" co tributes to t$e success o# co 9e ie ce #oods tod!- &ood processi ( sector i + di! is 'or"d?s seco d "!r(est producer e@t to C$i !, ! d $!s t$e pote ti!" o# bei ( t$e bi((est 'it$ t$e #ood ! d !(ricu"tur!" sector. T$e tot!" #ood productio i + di! is "iAe"- to doub"e i t$e e@t te -e!rs. T$ere is ! &ood opportu it- #or "!r(e i 9estme ts i *peci!""processi (, #ood ! d #ood processi ( !re!s o# c! i (, D!ir- ! d #ood ! d &ro;e ,

tec$ o"o(ies, sAi""s ! d e%uipme t, especi!""- i Processi (,

p!cA!(i (,

Re#ri(er!tio ! d T$ermo Processi (. &ruits > 9e(et!b"es, &is$ers, )i"A > )i"A products, )e!t > Pou"tr-. P!cA!(es:co 9e ie ce &oods A"co$o"ic Be9er!(e > *o#t dri A ! d (r!i s !re import! t sub sector o# #ood processi ( i dustr-. 1e!"t$ #ood ! d $e!"t$ #ood supp"eme t !re ! ot$er r!pid"- risi ( se(me t o# t$is sector, '$ic$ is (!i i ( 9!st popu"!rit- !mo (st $e!"t$ co scious. *ource< /P)G T$e &ood processi ( i dustr- sector i productio !ccorded it ! $i($ priorit- 'it$ ! e cour!(e commerci!"i;!tio + di! is o e o# t$e "!r(est i terms o# co sumptio , e@port ! d (ro't$ prospects. T$e Go9er me t $!s umber o# #isc!" re"ie#?s ! d + ce ti9es, to to !(ricu"ture produce, #or ! d 9!"ue !dditio

mi imi;i ( pre :post $!r9est '!st!(e, (e er!ti ( emp"o-me t ! d e@port (ro't$. + di! Js #ood processi ( sector co9ers ! 'ide r! (e o# t$e products #ruits ! d 9e(et!b"es me!ts ! d pou"tr-, mi"A ! d mi"A products, !"co$o"ic be9er!(es #is$eries, p"! t!tio , (r!i processi ( ! d ot$er customer products (roup "iAe co #ectio !r- c$oco"!tes ! d coc! products, *o-! K b!sed products, mi er!" '!ter, $i($ protei #oods etc. 5. Treb"i ( o# t$e si;e o# processed #ood sector i + di!.

6. A i cre!si ( i t$e "e9e" o# processi ( o# peris$!b"es #rom DL to 68L B. + cre!se i 9!"ue K !dditio #rom 68L to B8L C. + cre!se i + di! s$!re i ("ob!" #ood tr!de #rom 5.4L to BL.

5.6 +NDU*TR0 PRO&+LE

A. Origin and development of the industr
*'eet or s!"t-. *o#t or cru c$-. *imp"e or e@otic. E9er-bod- "o9es mu c$i ( o biscuits, but do t$e- A o' $o' biscuits be(! M T$e $istor- o# biscuits c! be tr!ced b!cA to ! recipe cre!ted b- t$e Rom! c$e# Apicius, i '$ic$ N! t$icA p!ste o# #i e '$e!t #"our '!s boi"ed ! d spre!d out o ! p"!te. 7$e it $!d dried ! d $!rde ed it '!s cut up ! d t$e #ried u ti" crisp, t$e ser9ed 'it$ $o e- ! d pepper.N T$e 'ord OBiscuitO is deri9ed #rom t$e L!ti 'ords OBisO ,me! i ( Ot'iceO. ! d OCoctusO ,me! i ( cooAed or b!Aed.. T$e 'ord OBiscottiO is !"so t$e (e eric term #or cooAies i +t!"i! . B!cA t$e , biscuits 'ere u "e!9e ed, $!rd ! d t$i '!#ers, '$ic$, bec!use o# t$eir "o' '!ter co te t, 'ere ide!" #ood to store. As peop"e st!rted to e@p"ore t$e ("obe, biscuits bec!me t$e ide!" tr!9e""i ( #ood si ce t$e- st!-ed #res$ #or "o ( periods. T$e se!#!ri ( !(e, t$us, 'it essed t$e boom o# biscuits '$e t$ese 'ere se!"ed i !irti($t co t!i ers to "!st #or mo t$s !t ! time. 1!rd tr!cA biscuits ,e!r"iest 9ersio o# t$e biscotti ! d prese tHd!cr!cAers. 'ere p!rt o# t$e st!p"e diet o# E ("is$ ! d Americ! s!i"ors #or m! ce turies. + #!ct, t$e cou tries, '$ic$ "ed t$is se!#!ri ( c$!r(e, suc$ !s t$ose i 7ester Europe, !re t$e o es '$ere biscuits !re most popu"!r e9e tod!-. Biscotti is s!id to $!9e bee ! #!9orite o# C$ristop$er Co"umbus '$o disco9ered Americ!P )!Ai ( (ood biscuits !re %uite ! !rt, ! d $istor- be!rs testimo - to t$!t. Duri ( t$e 53t$ ! d 52t$ Ce turies i Europe, b!Ai ( '!s ! c!re#u""- co tro""ed pro#essio , m! !(ed t$rou($ ! series o# O(ui"dsO or pro#essio !" !ssoci!tio s. To become ! b!Aer, o e $!d to comp"ete -e!rs o# !ppre tices$ip H 'orAi ( t$rou($

10

t$e r! As o# !ppre tice, jour e-m! , ! d #i !""- m!ster b!Aer. Not o "- t$is, t$e !mou t ! d %u!"it- o# biscuits b!Aed 'ere !"so c!re#u""- mo itored. T$e E ("is$, *cotc$ ! d Dutc$ immi(r! ts ori(i !""- brou($t t$e #irst cooAies to t$e U ited *t!tes ! d t$e- 'ere c!""ed te!c!Aes. T$e- 'ere o#te #"!9ored 'it$ ot$i ( more t$! t$e #i est butter, sometimes 'it$ t$e !dditio o# ! #e' drops o# rose '!ter. CooAies i Americ! 'ere !"so c!""ed b- suc$ !mes !s Njumb"esN, Np"u Aets ! d Ncr- b!biesN. As tec$ o"o(- impro9ed duri ( t$e + dustri!" Re9o"utio i t$e 5Gt$ ce tur-, t$e price o# su(!r ! d #"our dropped. C$emic!" "e!9e i ( !(e ts, suc$ !s b!Ai ( sod!, bec!me !9!i"!b"e ! d ! pro#usio o# cooAie recipes occurred. T$is "ed to t$e de9e"opme t o# m! u#!ctured cooAies. + teresti ("-, !s time $!s p!ssed ! d despite more 9!rieties becomi ( !9!i"!b"e, t$e esse ti!" i (redie ts o# biscuits $!9e Ot c$! (ed H "iAe Oso#tO '$e!t #"our ,'$ic$ co t!i s "ess protei t$! t$e #"our used to b!Ae bre!d. su(!r, ! d #!ts, suc$ !s butter ! d oi". Tod!-, t$ou($ t$e- !re A o' b- di##ere t !mes t$e 'or"d o9er, peop"e !(ree o o e t$i ( H ot$i ( be!ts t$e biscuitP *ome i teresti ( #!cts o t$e ori(i o# ot$er #orms o# biscuits< T$e recipe #or o9!" s$!ped cooAies ,t$!t !re !"so A o' !s boudoir biscuits, spo (e biscuits, spo (e #i (ers, N!p"es biscuits ! d *!9o- biscuits. $!s c$! (ed "itt"e i G88 -e!rs ! d d!tes b!cA to t$e $ouse o# *!9o- i t$e 55t$ ce tur- &r! ce. Peter t$e Gre!t o# Russi! seems to $!9e e jo-ed ! o9!"H s$!ped cooAie c!""ed N"!d- #i (ersN '$e 9isiti ( Louis FV o# &r! ce. T$e m!c!roo H ! sm!"" rou d cooAie 'it$ crisp crust ! d ! so#t i terior H seems to $!9e ori(i !ted i ! +t!"i! mo !ster- i 53G6 duri ( t$e &re c$ Re9o"utio . *PR+NGHu$rH"ee, $!9e bee tr!ditio !" C$ristm!s cooAies i Austri! ! d B!9!ri! #or ce turies. T$e- !re m!de #rom simp"e e((, #"our ! d su(!r dou($ ! d !re usu!""- rect! (u"!r i s$!pe. T$ese cooAies !re m!de 'it$ ! "e!9e i ( !(e t c!""ed !mmo ium c!rbo !te ! d b!Ai ( !mmo i!.

11

T$e i spir!tio #or #ortu e cooAies d!tes b!cA to t$e 56t$ ! d 5Bt$ Ce turies, '$e C$i ese so"diers s"ipped rice p!per mess!(es i to moo c!Aes to $e"p coH ordi !te t$eir de#e ce !(!i st )o (o"i! i 9!ders + dustr-. T1E +NDU*TR0 Biscuits deri9e its !me #rom ! &re c$ 'ord me! i ( t'ice b!cAed bre!dI Biscuits i (e er!" $!9e ! (ood s$e"# "i#e, '$ic$ is $i($er t$! !"" ot$er s !cA items !9!i"!b"e i t$e m!rAet. + di! is t$e seco d "!r(est producer o# biscuits i t$e 'or"d !#ter t$e U.*.A. but sti"" t$e per c!pit! co sumptio is o "- 6.B A(:-e!r o# de9e"oped cou tries. As per t$e "!test sur9e- do e b- N.C.A.E.R CG biscuits !re co sumed i rur!" !re!s. T$e pe etr!tio o# biscuits i to $ouse$o"ds st! ds !t ! !9er!(e o# 2B.6L 'it$ t$e rur!" pe etr!tio !t 33L ! d urb! pe etr!tio !t 22L. Biscuits !re reser9ed #or t$e sm!""Hsc!"e sector but t$ere !re stro ( possibi"ities o# t$e i dustr- bei ( deser9ed i "i e 'it$ t$e (o9er me t po"ic- o# "iber!"i;!tio . T$e et e##ect t$us 'ou"d be (re!ter c$oice #or t$e co sumer !s 'e"" !s ! c$ecA o t$e costs. T$e cou tr- productio o# t$e biscuits duri ( 688CH84 '!s 52.D L!c to s o# '$ic$ 5:6 'ere m! u#!ctured b- t$e or(! i;ed sector. T$e i dustr- tur o9er '!s 4B66.3 Crores o# '$ic$ or(! i;ed sector co tributed 645G.B crores.

B. GRO7T1 AND PRE*ENT *TATU* O& T1E +NDU*TR0 Biscuit i dustr- i + di! i t$e or(! i;ed sector produces !rou d D8L o# t$e tot!" productio , t$e b!"! ce C8L bei ( co tributed b- t$e u or(! i;ed b!Aeries. T$e i dustr- co sists o# t'o "!r(e sc!"e m! u#!cturers, !rou d 48 medium sc!"e br! ds ! d sm!"" sc!"e u its r! (i ( up to 6488 u its i t$e cou tr-, !s !t 6888H 85. T$e u or(! i;ed sector is estim!ted to $!9e !ppro@im!te"- B8,888 sm!"" > ti - b!Aeries !cross t$e cou tr-. T$e ! u!" tur o9er o# t$e or(! i;ed sector o# t$e biscuit m! u#!cturers ,!s !t

6885H86. is Rs. C,B48 crores.

12

terms o# 9o"ume biscuit productio b- t$e or(! i;ed se(me t i to

6885H86 is

estim!ted !t 5.B8 mi""io

es. T$e m!jor Br! ds o# biscuits !re H Britt! i!,

P!r"e B!Aem! , Pri-! Go"d, E"ite, Cremic!, DuAes, A up!m, 1or"icAs, Cr!;e, Ne;o e, besides 9!rious re(io !":*t!te br! ds. T$e ! u!" productio o# biscuit i t$e or(! i;ed sector co ti ues to be es i 5GG3HG2 + t$e

predomi ! t"- i reser9!tio . T$e ! to 5GGGH88. T$e !

t$e sm!"" ! d medium s!"e sector be#ore ! d !#ter deH u!" productio '!s !rou d 3.C L!A$ to u!" (ro't$ o# 58L to 56L, up

e@t #i9e -e!rs, biscuit productio 'it essed ! !

u!" Gro't$ s$o'ed ! dec"i e o# B.4L i 6888H85, m!i "- due to 588L

$iAe i Ce tr!" E@cise Dut- ,#rom GL to 5DL.. Productio i t$e -e!r 6885H86 i cre!sed 9er- m!r(i !""- b- 6.34L '$ere i 6886H8B t$e (ro't$ is !rou d BL. 1o'e9er t$e !9er!(e uti"i;!tio o# i st!""ed c!p!cit- b- biscuit m! u#!cturers i t$e cou tr- $!s bee ! dism!" D8L o9er t$e "!st dec!de up to 6885H86. Biscuit c! $e bro!d"- c!te(ori;ed i to t$e #o""o'i ( se(me ts< G"ucose CCL )!rie 5BL Cre!m 58L Cr!cAers 5BL )i"A 56L Ot$ers 2L. As re(!rds t$e co sumptio p!tter is co cer ed. sur9e-s ! d estim!tes bi dustr- #rom time to time i dic!te t$e !9er!(e co sumptio sce !rio i t$e #our Eo es $!9e bee more or "ess c"ose to e!c$ ot$er, !s be"o'< Nort$er *t!tes< 62L *out$er *t!tes< 6CL 7ester *t!tes< 64L E!ster *t!tes< 6BL

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Biscuit Productio Accordi ( to t$e productio #i(ures o# members !9!i"!b"e upto t$e c!"e d!r -e!r 688B, t$e tot!" productio C34888 to es i t$e pre9ious -e!r. 5GGC H 52846D 5GGD H 666B35 5GG2 H C88888 6888 H C48888 6886 H C34888 s !cA > biscuits i dustr-QBiscuits co tribute Rs o# biscuits is "ess t$! 6.5 A( i our cou tr-, !s '!s D64888 to es !s !(!i st

T$e productio o# biscuit #or t$e "!st 55 -e!rs is !s u der< 5GGB H 5D3348 5GG4 H 6864D3 5GG3 H BD6888 5GGG H C64888 6885 H CD4888 688B H D64888 Curre t st!tus o# t$e + di! t$e per c!pit! co sumptio *out$ E!st Asi! cou tries. C$i ! $!s ! per c!pit! co sumptio o# 5.G8 A(, '$i"e i t$e c!se o# J!p! it is estim!ted !t 3.4 A(. 1i($er dispos!b"e i comes ! d t$e 'i""i ( ess o# co sumers to tr- e' br! ds $!9e !ttr!cted ! bot$, !t t$e umber o# p"!-ers to t$e biscuits i dustr-, t$e !tio !" > "oc!" "e9e" ! d (e er!ted i te se !cti9it- i 2,888 crore to t$e &)CG i dustr- ! d pro9ide ! 9!st opportu it- #or (ro't$, !s comp!red to more t$! 58 A( i t$e U*, U/ ! d Europe ! d !bo9e C.64 A( i

m!rAetp"!ce. T$e br! ded m!rAet (re' !rou d 54H5D per ce t "!st -e!r. Commodit- i #"!tio co ti ues to $!9e ! si( i#ic! t imp!ct o i put cost ! d t$is i #"!tio !r- pressure $!s put i dustr- pro#its u der pressure. T$e m!jor Br! ds o# biscuits !re H Britt! i!, P!r"e B!Aem! , Pri-! Go"d, Cremic!, DuAes, A up!m, 1or"icAs, Cr!;e, Ne;o e, besides 9!rious re(io !":*t!te br! ds.

&uture o# t$e i dustrT$e b!Aer- i dustr- co sumes !(ricu"tur!" produce !ddi ( to t$e i come o# #!rmers. T$is is ! direct co tributio o# t$e i dustr- to'!rds impro9i ( t$e !(ricu"tur!" sector ! d stre (t$e i ( t$e rur!" eco om-. T$e i dustr- !"so pro9ides direct > i direct emp"o-me t, "oc!""- !s 'e"" !s !tio !""-. Despite t$is,

14

t$e i dustr- #!ces serious c$!""e (es. R!pid i cre!se i t$e cost o# m!jor i puts suc$ !s '$e!t #"our, su(!r, oi", p!cA!(i ( m!teri!", #ue", po'er, tr! sport!tio , etc, $!s m!de ! de t i t$e 9i!bi"it- o# t$e i dustr-. Added to t$is is t$e $e!9- burde o# t!@!tio , '$ic$ is m!Ai ( it di##icu"t #or t$e or(! ised biscuits i dustr- to oper!te !t ! optimum "e9e". Biscuits !ttr!ct VAT !t 56.4 per ce t H "iAe c$oco"!tes, co #ectio er- ! d ice cre!m t$!t c!ter to ! muc$ sm!""er ! d re"!ti9e"- more !##"ue t co sumer b!se. Ot$er c!te(ories 'it$ "esser utritio !" 9!"ue "iAe pot!to c$ips, j!ms, je""ies,

s'eets, s!9ouries, !mAee s, etc, !ttr!ct "ess or o VAT !t !"". Biscuits deser9e p!rit- 'it$ te!, co##ee ! d ot$er b!sic #ood products t$!t !re "i!b"e to VAT !t C per ce t i ste!d o# bei ( subject to VAT !t 56.4 per ce t !pp"ic!b"e to de"ic!cies. T$is is restricti ( t$e (ro't$ o# t$e i dustr-, uti"i;!tio o# !(ricu"tur!" produce ! d t$ere#ore, "!r(er re9e ues #or t$e (o9er me t. To cre!te ! "e9e" p"!-i ( #ie"d #or ! i dustr- t$!t is ser9i ( ! "!r(e b!se o# t$e popu"!tio bot$ eco omic!""- ! d #rom ! utritio > $e!"t$ ! ("e, t$ere is ! eed to reduce VAT o biscuits #rom 56.4 to C per ce t.

15

CHAPTER!"

PRO&+LE O& T1E ORGAN+EAT+ON

6.5 OR+G+N O& T1E ORGAN+EAT+ON A cre!m co"ored -e""o' stripped 'r!pper 'it$ ! cute b!b- p$oto co t!i i ( 58 K

16

56 biscuits 'it$ t$e comp! -?s

!me pri ted i

Red ! d -ou A o' t$ese !re

P!r"e G biscuits. Times c$! (ed, 9!riet- o# biscuits did come ! d (o but ot$i ( $!s c$! (ed 'it$ t$ese biscuits. 0es, t$e si;e o# t$eir p!cAi ( $!s de#i ite"c$! (ed but #or t$e co sumers (ood !s t$ese !re mo e- s!9ers p!cA. T$e P!r"e !me co jures up #o d memories !cross t$e "e (t$ ! d bre!dt$ o# t$e cou tr-. A#ter !"", si ce 5G6G t$e peop"e o# + di! $!9e bee (ro'i ( up o P!r"e biscuits > s'eets. + iti!""- ! sm!"" #!ctor- '!s set up i t$e suburbs o# )umb!i cit-, to m! u#!cture s'eets ! d to##ees. T$e -e!r '!s 5G6G ! d t$e m!rAet '!s domi !ted b- #!mous i ter !tio !" br! ds t$!t 'ere imported #ree"-. Despite t$e odds ! d u e%u!" competitio , t$is comp! - c!""ed P!r"e Products, sur9i9ed ! d succeeded, b- !d$eri ( to $i($ %u!"it- ! d impro9isi ( #rom time to time. A dec!de "!ter, i 5GBG, P!r"e Products be(! m! u#!cturi ( biscuits, i reput!tio !dditio to s'eets ! d to##ees. 1!9i ( !"re!d- est!b"is$ed ! !me (re' i stre (t$ 'it$ t$is #or %u!"it-, t$e P!r"e br! d

di9ersi#ic!tio . P!r"e G"ucose ! d P!r"e )o !co 'ere t$e #irst br! d o# biscuits to be i troduced, '$ic$ "!ter 'e t to become "e!di ( %u!"it-. &or !rou d 34 -e!rs, P!r"e $!9e bee m! u#!cturi ( %u!"it- biscuits ! d to become ! mu"ti t$eir co #ectio er- Products. O9er t$e -e!rs P!r"e $!s (ro' c!te(or-. T$e rece t i troductio product o# i o9!tio c$oco"!teHc$ip biscuits. A"" P!r"e products !re m! u#!ctured u der most $-(ie e co ditio s. Gre!t c!re is e@ercised i t$e se"ectio ! d %u!"it- co tro" o# r!' m!teri!" ! d st! d!rds e sured !t e9er- st!(e o# t$e m! u#!cturi ( process. P!r"e products $!9e C m! u#!cturi ( u its #or biscuits ! d co #ectio !ries !t )umb!i, 1!r-! !, R!j!st$! ! d /!r !t!A!. +t !"so $!s 5C m! u#!cturi ( u its #or co #ectio !ries, o co tr!ct. A"" t$ese #!ctories !re "oc!ted !t str!te(ic "oc!tio s, so !s to e sure ! co st! t output > e!s- distributio . Tod!-, P!r"e e jo- ! C8L s$!re o# t$e tot!" biscuits m!rAet ! d ! 54L s$!re o# !mes #or (re!t t!ste ! d

mi""io Hdo""!r comp! - 'it$ m! - o# t$e products !s m!rAet "e!ders i ! d c!ters to !

o# 1ide > *eeA c$oco"!te c$ip biscuits is ! e' t!ste, bei ( + di!?s #irst e9er

17

t$e tot!" co #ectio !ries m!rAet, i + di!. T$e m!rAeti ( mi@ o# P!r"e #or t$is project $!s bee studied #rom t$e poi t to poi t 9ie' o# P!r"e biscuitsI m!i "- P!r"eHG ! d P!r"e 1ide > *eeA. PAR#E $ % THE E&O#UTION 1!s bee ! stro ( $ouse$o"d !me !cross + di!. T$e (re!t t!ste, $i($ utritio , ! d t$e i ter !tio !" %u!"it-, m!Aes P!r"eH( ! 'i u disputed "e!der i t$e biscuit c!te(or- #or dec!des. +t is co sumed b- peop"e o# !"" !(es, #rom t$e ric$ to t$e poor, "i9i ( i cities > i 9i""!(es. 7$i"e some $!9e it #or bre!A#!st, #or ot$ers it is ! comp"ete '$o"esome me!". &or some it?s t$e best !ccomp! ime t #or c$!i, '$i"e #or some it?s ! '!- o# (etti ( c$!r(ed '$e e9er t$e- !re "o' o e er(-. Bec!use o# t$is, P!r"eHG is t$e 'or"d?s "!r(est se""i ( br! d o# biscuits. L!u c$ed i t$e -e!r 5GBG, it '!s o e o# t$e #irst br! ds o# P!r"e products. +t '!s c!""ed P!r"e G"ucose Biscuits m!i "- to cute t$!t it '!s ! ("ucose biscuit. +t '!s m! u#!ctured !t t$e )umb!i #!ctor-, Vi"e P!r"e ! d so"d i %u!rter pou d p!cAs. T$e i credib"e dem! d "ed P!r"e to i troduce t$e br! d i speci!" br! ded p!cAs ! d i "!r(er #esti9e ti p!cAs. B- t$e -e!r 5GCG, P!r"e G"ucose biscuits 'ere !9!i"!b"e ot just i )umb!i but !"so !cross t$e st!te. +t '!s !"so so"d i p!rts o# Nort$ + di!. T$e e!r"- 48s produced o9er 548 to es o# biscuits produced i t$e )umb!i #!ctor-. LooAi ( !t t$e success o# P!r"eHG, ! "ot o# ot$er meHtoo br! ds 'ere i troduced i t$e m!rAet ! d t$ese br! ds $!d !mes t$!t 'ere simi"!r to P!r"e G"ucose Biscuits so t$!t i# ot b- ! -t$i ( e"se, t$e co sumer 'ou"d err i picAi ( t$e br! d. T$is #orced P!r"e to c$! (e t$e !me #rom P!r"e G"ucose Biscuits to P!r"eHG. Ori(i !""- p!cAed i t$e '!@ p!per p!cA, tod!- it is !9!i"!b"e i ! co tempor!r-, premium BOPP p!cA 'it$ !ttr!cti9e side #i s. T$e e' !irti($t p!cA $e"ps to Aeep t$e biscuits #res$ ! d t!stier #or ! "o (er period. P!r"eHG '!s t$e o "- biscuit br! d t$!t '!s !"'!-s i $e!di ( to'!rds becomi ( ! s$ort supp"-. +t '!s !""Htime (re!t br! d o# biscuit. P!r"eHG st!rted u its o# $!"# ! d er. No 'o der, it?s t$e

18

bei ( !d9ertised i

t$e 28?s. +t '!s !d9ertised m!i "- t$rou($ press !ds. T$e

commu ic!tio spoAe !bout t$e b!sic be e#its o# e er(- ! d utritio . + 5G2G, P!r"eHG its re"e!sed its D!d!ji commerci!", '$ic$ 'e t o to become o e o# t$e most popu"!r commerci!" #or P!r"eHG. T$e commerci!" '!s ru #or ! period o# D -e!rs. P!r"eHG (re' bi((er b- t$e mi ute. Be it t$e p!cAs so"d, t$e !re!s co9ered or t$e umber o# co sumers. +t bec!me ! p!rt o# t$e d!i"- "i9es o# m! - + di! s. +t '!s ?t ! biscuit ! - more. +t $!d become ! s$!ri ( ! d c!ri (. + t$e -e!r 5GG3, P!r"eHG spo sored t$e te"eHseri!" o# t$e + di! t$!t 'e t o super$ero, *$!Atim!! to become ! $u(e success. T$e perso !"it- o# t$e i'on( T$e e@t "e9e" o# commu ic!tio !ssoci!ted t$e br! d 'it$ t$e positi9e 9!"ues o# "i#e LiAe $o est-

super$ero m!tc$ed t$e o9er!"" superb be e#its o# t$e br! d. P!r"e e@te ded t$is !ssoci!tio 'it$ *$!Atim!! ! d (!9e !'!- ! "ot o# merc$! dise o# *$!Atim!! , '$ic$ '!s supported b- PO* ! d press commu ic!tio . T$e c$i"dre just cou"d ot (et e ou($ o# P!r"eHG ! d *$!Atim!! . + t$e -e!r 6886, it '!s decided to bri ( t$e br! d to t$e c$i"d '$o is ! m!jor co sumer. A !tio !" "e9e" promo K JP!r"eHG )er! *!p ! *!c$ 1o(!? '!s ru #or ! period o# D mo t$s. T$e promo '!s !"" !bout #u"#i""i ( t$e dre!ms o# c$i"dre . T$ere 'ere o9er 4 "!A$s respo ses ! d o# t$!t, o9er B88 dre!ms 'ere #u"#i""ed. Dre!ms t$!t 'ere #u"#i""ed r! (ed #rom trips to Dis e-"! d !t P!ris > *i (!poreI #ree ride o ! c$!rtered p"! eI 68 sc$o"!rs$ips 'ort$ Rs 48,888I ! speci!" co!c$i ( etcQ T$e -e!r 6886 'i"" (o do' !s ! speci!" -e!r i P!r"eHG?s !d9ertisi ( $istor-. A -e!r t$!t s!' t$e birt$ o# GH)! K ! e' !mb!ss!dor #or P!r"eHG. Not just ! $ero but !"so ! super$ero t$!t s!9es t$e e tire 'or"d, especi!""- c$i"dre #rom !"" t$e e9i" #orces. A c!mp!i( t$!t is ot just e' to t$e !udie ces but o e t$!t i 9o"9es ! comp"ete"- e' '!- o# e@ecutio t$!t is "o9ed b- c$i"dre !"" o9er t$e 'or"dHA im!tio . To m!Ae t$e br! d muc$ more i teresti ( ! d e@citi ( 'it$ c$i"dre , it '!s decided to "!u c$ ! premium 9ersio o# P!r"eHG c!""ed P!r"eHG )!(i@ i t$e -e!r 6886. P!r"eKG )!(i@ is !9!i"!b"e i t'o t!stes. T$e -e!r 6886 !"so 'it essed t$e "!u c$ o# P!r"eHG )i"A *$!Ati, '$ic$ '!s t$e ouris$i ( combi !tio o# mi"A ! d

19

$o e-, especi!""- "!u c$ed #or t$e sout$er m!rAet. "(") $ro*th and development of the organi+ation O9er t$e -e!rs, P!r"e $!s (ro' to become ! mu"tiHmi""io U* Do""!r comp! -. Tod!-, P!r"e e jo-s ! C8L s$!re o# t$e tot!" biscuit m!rAet ! d ! 54L s$!re o# t$e tot!" co #ectio !r- m!rAet, i + di!. T$e P!r"e Biscuit br! ds, suc$ !s, P!r"eH G, )o !co ! d /r!cAj!cA ! d co #ectio er- br! ds, suc$ !s, )e"od-, Poppi s, )! (o bite ! d /ismi, e jo- ! stro ( im!(er- ! d !ppe!" !mo (st co sumers. T$e t$e P!r"e represe t!ti9es i c"udes t$e productio o##icer ! d t$e oper!tio ?s $e!d m!de stude ts e@posed to t$e productio m! u#!cturi ( u it ! d p!cA!(i (. T$e e@te si9e distributio et'orA, bui"t o9er t$e -e!rs, is ! m!jor stre (t$ #or u it #o""o'ed b- t$e

P!r"e Products. P!r"e biscuits > s'eets !re !9!i"!b"e to co sumers, e9e i t$e most remote p"!ces ! d i t$e sm!""est o# 9i""!(es 'it$ ! popu"!tio o# just 488. T$e P!r"e m!rAeti ( p$i"osop$- emp$!si;es c!teri ( to t$e m!sses. 7e co st! t"- e de!9or !t desi( i ( products t$!t pro9ide commo m! . )ost P!r"e o##eri (s !re i t$e "o' > midHr! (e price se(me ts. T$is is b!sed o our cu"ti9!ted u derst! di ( o# t$e + di! co sumer ps-c$e. T$e 9!"ueH#orH mo e- positio i ( $e"ps (e er!te "!r(e s!"es 9o"umes #or t$e products. 1o'e9er, P!r"e Products !"so m! u#!ctures ! 9!riet- o# premium products #or t$e upH m!rAet, urb! co sumers. A d i t$is '!-, c!ters ! r! (e o# products to ! 9!rieto# co sumers. + uts$e"", t$e P!r"e !me co jures up #o d memories !cross t$e "e (t$ ! d bre!dt$ o# t$e cou tr-. utritio > #u to t$e

6.B Prese t st!tus o# t$e or(! i;!tio At prese t t$e or(! i;!tio co sists o# 468 peop"e i B! (!"ore '$o i c"udes o ro"" emp"o-ees, co tr!cts ! d project tr!i ees. T$e i""ustr!tio is (i9e !s be"o'. * o Emp"o-ees i PARLE Number

20

5 6 B C

Emp"o-ees o ro"" Emp"o-ees o co tr!cts Tempor!rTot!"

BB6 BB8 BB DG4 ro"" e jo- t$e comp"ete be e#its i t$e

T$e emp"o-ees '$o !re me tio ed o

compe s!tio ! d !"" Ai ds o# !""o'! ces, '$ere !s t$e emp"o-ees o co tr!ct !re (i9e ! #i@ed s!"!r-, !t t$e "!st t$e project tr!i ees !re t!Ae to co ordi !te 'it$ t$e emp"o-ees i some projects ! d t$e- !re (i9e opportu it- to "e!r . T!"e t m!tri@ i t$e or(! i;!tio T$e t!"e t m!tri@ #or t$e or(! i;!tio is (i9e be"o' =u!"i#ic!tio Gr!du!te Post Gr!du!te E (i eer Ot$ers Gr! d tot!" No o# emp"o-ees 6C8 564 56 B52 DG4

6.C &u ctio !" Dep!rtme ts o# t$e Or(! i;!tio

)!rAeti ( Dep!rtme t

&i ! ce Dep!rtme t

1R > Perso

e" Dep!rtme t

21

Productio Dep!rtme t

E (i eeri ( Dep!rtme t

=u!"it- Dep!rtme t

R > D Dep!rtme t

*!"es > Disp!tc$ Dep!rtme t

6.4. Or(! i;!tio !" *tructure ! d Or(! i;!tio !" C$!rt

22

6.D

PRODUCT*

AND

*ERV+CE

PRO&+LE

O&

T1E

ORGAN+EAT+ON

CO)PET+TOR* T$e PARLE product r! (e is ! (e ui e tre!t #or e9er- s !cA "o9er. T$e biscuit !"o e $!9e suc$ 9!riet-, c!teri ( to di9erse p!"etters, t$ere?s somet$i ( #or e9er-o e. A d t$e t! t!"i;i ( !rr!- o# s'eetme!ts is just t$e c$err- o top. PARLE Biscuits P!r"e biscuits !re "i Aed 'it$ #!ctors o# po'er ! d 'isdom pro9idi ( utritio ! d stre (t$. P!r"e biscuits !re i deed muc$ more t$! ! te!Htime s !cA, t$e- !re co sidered b- m! - to be ! import! t p!rt o# t$eir d!i"- #ood. P!r"e c! tre!t -ou 'it$ ! b!sAet o# biscuits '$ic$ !re ot o "- s!tis#-i ( but !re !"so o# (ood ! d re"i!b"e %u!"it-. P!r"e biscuit c!ter to !"" t!stes #rom Aids to se ior citi;e s. T$e- $!9e #ou d t$eir '!- i to t$e + di! $e!rts ! d $ome

23

P!r"eHG

24

#or o9er D4 -e!rs, P!r"e G $!s bee ! p!rt o# t$e "i9es o# e9er- + di! . &rom t$e s o' c!pped mou t!i s i t$e ort$ to t$e su"tr- to' s i t$e sout$, #rom #re etic cities to "!id b!cA 9i""!(es, P!r"e G $!s ouris$ed, stre (t$e ed ! d de"i($ted mi""io s. &i""ed 'it$ t$e (ood ess o# mi"A ! d '$e!t, P!r"e G is ot just ! tre!t #or t$e t!ste buds, but ! source o# stre (t$ #or bot$ bod- ! d mi d. Te!r o9er ! p!cAet o# P!r"e G to e@perie ce '$!t $!s ouris$ed Ge er!tio s o# + di! s si ce "!st si@t#i9e -e!rs, m!Ai ( it tru"- Hindustan ,i Taa-at( V!rious peop"e $!9e 9!rious re!so s to co sume it, some co sume it #or t$e 9!"ue it o##ers '$i"e ot$ers co sume it #or s$eer t!ste, &or some it is ! me!" substitute #or ot$ers it is ! t!st- $e!"t$- ouris$i ( s !cA. P!tro ised b- mi""io s #or !"" t$is %u!"ities, it is muc$ more t$! just ! biscuit br! d. Litt"e 'o der t$! '$- is it t$e L!r(est se""i ( Biscuit br! d i t$e 7or"d. P!cA *i;es !9!i"!b"e<

25

5G G, CC G, CC G, DD G, GB.4 G, 6B5.4 G, BCD.4 G, C88 G, CD6 G, 43D.4 G, GB4 G ,P!cAed., GB4 G ,Loose.

/r!cAj!cA crisp- cre!ms /r!cAj!cA Crisp- Cre!ms is ! de"icious combi !tio o# crisp- ess o# /r!cAj!cA ! d s'eet ess o# cre!m biscuit. T$e c"!ssic s'eet ! d s!"t- t!ste (ets "!ced 'it$ ! s'eet > sour "ime #"!9or i t$e cre!m s! d'ic$ed bet'ee /r!cAj!cA biscuits. A mout$ '!teri ( de"icious combi !tio P P!cAet *i;e G8G

/r!cAj!cA CooAies , e'. /r!cAj!cA H T$e ori(i !" s'eet ! d s!"t- biscuit is o e o# t$e most "o9ed biscuits i t$e cou tr-. +t?s ot just ! biscuit, it?s t$e t!ste o# re"!tio s$ips c!ptured i ! biscuit. A "itt"e s'eet ! d ! "itt"e s!"t- cr!#ted i suc$ ! de"ic!te ! d de"icious b!"! ce, -ou c! e9er (et e ou($ o# it. 1!9e it ! -time -ou "iAe 'it$ ! -t$i ( -ou "iAe. P!cAet *i;es !9!i"!b"e< 34 G, 568 G, 6C8 G

)o !co *$!re t$e comp! - o# (re!t t!ste ! -time, ! -'$ere 'it$ )o !co. A "i($t crispbiscuit spri A"ed 'it$ s!"t, )o !co !dds ! mome ts. P!cA *i;es !9!i"!b"e< 34 G, 568 G, 6C8 G )i"A *$!Ati &rom bo-H e@tHdoor to *uper Bo-, o t$!t?s ot t$e p"ot #or t$e e@t 1o""-'ood !mAee t'ist to "i#e?s ordi !r-

26

b"ocAbuster it?s t$e e##ect o# )i"A *$!Ati. T$e *$!Ati o# mi"A #orti#ied 'it$ t$e (ood ess o# $o e-, ! ;!b!rd!st combo t$!t e9e !ce b!tsm! D$o i s'e!rs b-. *o (et t$!t c!pe out ! d $e!d str!i($t to #or ! p!cA o# )i"A *$!Ati tod!-. P!cAet *i;es !9!i"!b"e< 34 G, 548 G

/re!ms Or! (e TicA"e -our se ses 'it$ P!r"e Or! (e /re!m K T$e t! (- or! (e cre!m bet'ee t'o scrumptious biscuits m!Aes #or ! re!" tre!t. A(e o b!rP P!cAet *i;es !9!i"!b"e< G8 G, 528 G

PARLE 68H68 P!r"e prese ts 68H68 C!s$e' ! d butter cooAies '$ere e9er- cooAie is b!Aed to per#ectio to de"i9er t$e per#ect t!ste ! d !rom!. A mout$Hme"ti ( e@perie ce o# premium c!s$e's ! d ric$ butter i P!cAet *i;es !9!i"!b"e< 34 G, 558 G, 664 G P!r"e )!rie )e"od0our #!9ourite )!rie biscuit, P!r"e )!rie is o' e9e more e@citi (. +t?s "i($ter. +t?s crispier. A d it?s t!stier. )!Ai ( it e9e more !ppe!"i ( t$! be#ore. *o t$e e@t time -ou?re $! (i ( out 'it$ -our buddies, just te!r ope ! p!cA o# P!r"e )!rie. A d immerse -ourse"# i more e (!(i ( t!ste P!cAet *i;es !9!i"!b"e< 22 G, 53D G, BC3 G, C88 G 1ide ! d *eeA )i"! o ! e (!(i ( co 9ers!tio ! d ! e9e e9er- bite -ou t!Ae, P!r"e?s e' 68H68 cooAies promises ! combi !tio o# cru c$ ! d scrumptious de"ic!c-.

27

T$e i (redie ts t$!t (o i to m!Ai ( t$is pri;ed cooAie !re ! 'e""H(u!rded secret. 7$!t is t$e e##ect it $!s o t$ose '$o e!t itM A cooAie 'it$ ! reput!tio #or rom! ce. + du"(e i t$e si #u" t!ste o# )i"! o ! d e9er-t$i ( t$!t #o""o's it. P!cAet *i;es !9!i"!b"e< D4G, 588 G, 5B4 G N+mAi A crisp- cr!cAer t$!t !dds ! !mAee ;i ( to t$e usu!" biscuit. Goes 'e"" 'it$ ! cup o# te!, ! e9e i ( s !cA or ! occ!sio !" !mAee t$ou($t. Just bite i ! d "et t$e ric$ (o"de te@ture me"t i -our mout$. P!cAet *i;es !9!i"!b"e< 34 G, 548 G

Di(esti9e )!rie Di(esti9e )!rie 'i"" c$! (e -our d!i"- dippi ( ! d sippi ( routi eI m!Ai ( it more e jo-!b"e ! d muc$ $e!"t$ier. 7it$ #i9e times more #ibre t$! t$e re(u"!r )!rie, -ou c! !ctu!""- see t$e di##ere ces i Di(esti9e )!rie. 7it$ "o'er #!t ! d c!"ories t$! ot$er di(esti9e biscuits, Di(esti9e )!rie $e"ps -ou st!- Acti9eHLite !"" d!-. 0!$i )!rie, *!$i )!rieP P!cAet *i;es !9!i"!b"e< 64 G, 48 G, 588 G, 688 G

PARLE Co #ectio eries Ri($t #rom c! dies to to##ees, t$e s'eet O O tre!t c!te(or- o# t$e P!r"e product r! (e is ! (e ui e tre!t #or e9er- s !cA "o9er. T$is c!te(or- c! s!tis#- o eOs t!ste ! d !t t$e s!me time cre!te ! desire #or more. T$ese co #ectio eries !re ! s$eer de"i($t to t$e t!ste buds ! d $!9e ! u i9ers!" !ppe!". P!r"e Biscuits ! d co #ectio eries, co ti ue to spre!d $!ppi ess > jo- !mo ( peop"e o# !"" !(es.

28

.elod C!r!me" meets c$oco"!te to -ie"d ! outcome ot$i ( "ess t$! de"ect!b"e. P!r"e )e"od- comes 'it$ ! irresistib"e "!-er o# c!r!me" o t$e outside ! d ! de"i($t#u" c$oco"!te #i""i ( 'it$i . Pop it i -our mout$ ! d re"is$ t$e u i%ue e@perie ce. +t 'o ?t be too "o ( be#ore -ou #i d -ourse"# !sAi ( t$e !(e o"d %uestio J)e"od- it i c$oco"!t- A-o $!iMO

Or! (e C! d*m!"". O9!". Or! (ee. 7e?9e Aept it simp"e 'it$ t$e P!r"e Or! (e c! d-. A d #or o9er 48 -e!rs t$is decepti9e"- simp"e c! d- $!s Aept t$e t!ste buds o# t$e e tire !tio i ! #"urr-. T$e #irst product to be "!u c$ed #rom t$e 1ouse o# P!r"e ! d c"e!r"-, o e t$!t?s bee ! $it e9er si ce.

/!cc$! m! (o bite T$e ("ider (ot copied ! d bec!me ! jet p"! e. 7ester $its (ot copied ! d bec!me A u )!"iA so (s. T$e t-pe'riter (ot copied ! d bec!me ! Ae-bo!rd. *imi"!r"-, 'e $!9e m! !(ed to cop- t$e t! (- #"!9our o# r!' m! (oes i ! c! d'$ic$ is ! "itt"e sour, ! "itt"e s'eet ! d cert!i "- ! "itt"e misc$ie9ous. 7e c!"" it /!cc$! )! (o Bite. +t tru"- is ! JA!cc$e !!m A! cop-? /ismi TO&&EE +t?s e9er-t$i ( t$!t t$e /ismi To##ee B!r is, o "- sm!""er. 7r!pped i t$e disti ct #"!9our o# e"!ic$i ,c!rd!mom. t$is to##ee is sure to se d -our s'eet toot$ o ! jo-ride. )! (o bite Need ! %uicA esc!pe #rom e9er-t$i ( ordi !r-M Just pop ! )! (o Bite ! d di9e i to ! tropic!" m! (o p!r!dise. *it b!cA, ro"" it !rou d ! d e jo- o e '!9e !#ter ! ot$er o# juic- m! (o tre!ts t$!t (o o ! d o ! d o .

29

Us!(e i structio < A juic- (o"i best e jo-ed $mmmmmm *"o'"-.

/+*)+ GOLD /NE0) Rom! tic!""- s'eet i du"(e ce is '$!t comes to t$e mi d '$i"e t!"Ai ( !bout t$e !"" time #!9ourite P!r"e /ismi. A#ter rom! ci ( 'it$ e9er-o e?s se ses #or o9er t'o dec!des, P!r"e /ismi is o' e9e better ! d e9e more rom! tic. 7it$ ! per#ect b"e d o# C!r!me" > E"!ic$i, t$e e' P!r"e /ismi Go"d is bou d to t!Ae rom! ce to ! e tire"- di##ere t "e9e" ! d m!Ae it more irresistib"e t$! e9er be#ore. 1!9e o e to e@perie ce rom! ce !t its best.

F1ALE , e'.

1TRON$ COO# 2HA#E .INT1 *imp"- c$i""icious *u(!r &ree T!b"ets< C!re#u", t$is is o ordi !r- mi t. +t c! do t$i (s t$!t o

ot$er mi t c! . LiAe, c$! (e t$e 'e!t$er ! d (et t$e 'i d to bite !t -our c$eeAs '$i"e peop"e !rou d -ou (et t$e c$i""sM Do ?t be"ie9e usM *u((est -ou tr- o e ! d #i d out #or -ourse"#. Pop o e, t!Ae ! deep bre!t$ ! d t$e e@$!"e. 0ou?"" see t$e 'or"d !rou d -ou c$! (e to bei ( N*imp"- C$i""iciousN.
30

POPP+N* Gi9e t$e or! (e to ! #rie d ! d t$e m! (o to ! str! (er. Or tr- t$e "emo #or ! ei($bour ! d t$e str!'berr- #or ! te!c$er. Gi9e t$e b"!cA curr! t to t$e sc$oo" bus dri9er ! d t$e pi e!pp"e to ! -o e e"se -ou p"e!se. 7it$ so m! - #"!9ours i e!c$ p!cA o# Poppi s, -ou 'i"" $!9e o "- o e

PARLE * !cAs *!"t-, cru c$-, c$!tp!t! ! d crisp- c!ters to t$e bu c$ o# P!r"e s !cAs. 0ou c! o' tre!t -our "o9ed o es 'it$ t$is -umm- "ot. P!r"e s !cAs !re ! comp"ete de"i($t to t$e t!ste buds ! d c! cre!te t$e desire #or more ! d more. T$ese s !cAs 'i"" ot o "- s!tis#- -our tumm- but 'i"" !"so sust!i ! #ee" i -our mout$ to !ssoci!te -ou 'it$ t$e bo d o# P!r"e.

31

32

B+TE* C1EE*LL+NG* LiAe c$eeseM T$e -ouO"" just "o9e t$e "i($t crisp- t!ste o# )o !co Bites c$eese t$!tO"" i st! t"- me"t i -our C$ees"i (s. Ti - crisp- s%u!res dipped i P!cA si;es !9!i"!b"e< C$ees"i ( H J!r H 534 G, B48 GC$ees"i ( Ti H B.34 /( )U*T B+TTE* , e'. Tr- !s -ou mi($t, -ou just c! Ot resist t$e tempt!tio o# )usst Bites. A s !cA p!cA 'it$ ! d! (erous"- !ddicti9e t!ste, )usst Bites is t$e "!test !dditio #rom t$e 1ouse o# P!r"e. A9!i"!b"e i ! r! (e o# #"!9ours "iAe c$!tp!t! c$!!t, m!st m!s!"!, t! (- tom!to ! d (ree spice, t$is s !cA is sure to Aeep -ou mu c$i ( !"" d!-.

mout$. )!Aes #or ! per#ect s !cA ! -time, ! -'$ere.

33

P!cA si;es !9!i"!b"e< B8 G, D8 G )U**T *T+F V!ri! ts<H )A*ALA )UNC1 JAPANE*E EAT/A *AA)BAR *7EET C1+LL0 C1ATPATA C1AT P!cA si;es !9!i"!b"e< B4 G, 34 G *+FER T$i A *%u!re is bori (M T$e '$!t -ou eed is ! *i@er. T$is si@Hsided, s!"ted de"i($t cuts out t$e bori ( #rom ! biscuit. A u i%ue s$!pe coup"ed 'it$ ! e%u!""u i%ue cru c$-, mu c$-, s!"t- t!ste t$!t "e!9es -ou !sAi ( #or moreP P!cA si;es !9!i"!b"e< *i@er J!r H 688 GI *i@er Ti H 4 /( Competitors o# PARLE BR+TANN+A +TC PR+0A GOLD A)UL

6.3 )!rAet pro#i"e o# t$e or(! i;!tio

34

+t?s ! br! d t$!t $!s $e"d its price "i e !t Rs C #or 64 -e!rs o' HH t$e price '!s "!st r!ised i 5GGC b- 64 p!ise. *o, itOs ot #or ot$i ( t$!t P!r"eHG is t$e 'or"dOs "!r(estHse""i ( biscuit b- 9o"umes. P!r"e is, o# course, ot doi ( it #or c$!rit-. *o!ri ( i put prices me! t it opted #or reduci ( t$e 'ei($t o# t$e biscuit t$! i cre!si ( t$e price HH #irst #rom 588 (m to G6.4 (m i J! u!r- 6882, ! d t$e to 22 (m i J! u!r- t$is -e!r HH i "i e 'it$ ot$er biscuitHm!Aers ! d &)CG p"!-ers. +t $!s 5D88 crore tur o9er. P!r"eHG e jo-s c"ose to 38 per ce t m!rAet s$!re i t$e ("ucose biscuit c!te(or! d prob!b"- $!s t$e deepest re!c$. +t re!c$es 6.4 mi""io ci(!rettes or mobi"e preHp!id c!rds. +t re!c$es 6.4 mi""io out"ets, i c"udi ( out"ets, i c"udi ( 9i""!(es 'it$ ! popu"!tio o# 488 peop"e, o ! p!r 'it$ U i"e9erOs Li#ebuo-, +TCOs 9i""!(es 'it$ ! popu"!tio o# 488 peop"e, o ! p!r 'it$ U i"e9erOs Li#ebuo-, +TCOs ci(!rettes or mobi"e preHp!id c!rds. +tOs !"so o e o# t$e #e' &)CG br! ds i t$e cou tr-, '$ose customers str!dd"e !cross i come se(me ts. T$e br! d is estim!ted to be 'ort$ o9er Rs 6,888 crore ,Rs 68 bi""io ., ! d co tributes more t$! 48 per ce t o# t$e comp! -Os tur o9er ,P!r"e Products is ! u "isted comp! - ! d its e@ecuti9es !re ot com#ort!b"e disc"osi ( e@!ct umbers.. L!st #isc!", P!r"e $!d s!"es o# Rs B,488 crore ,Rs B4 bi""io .. Competitio Brit! $!s, o# course, bee tr-i ( to 'e! !'!- customers #rom P!r"e.

i! re"!u c$ed its G"ucoseHD biscuit !s Ti(er i 5GG4 ! d bo!sts o# 53H52 #e!st ("ucose $!s c!ptured 2HG per ce t,

per ce t s$!re, '$i"e +TCOs *u

!ccordi ( to i dustr- sources. E9e Le9ers $!d #or!-ed i to t$is se(me t i 688B ! d "!u c$ed ! ("ucose biscuit br! ded !s )oder , !#ter it !c%uired t$e b!Aerbusi ess o# )oder . T$ere !re stro ( re(io !" br! ds, i c"udi ( Pri-! Go"d ,'est., Cremic! , ort$. ! d A mo" ,e!st..

35

36

CHAPTER!3

D+*CU**+ON* ON TRA+N+NG B.5 *tude t?s 7orA Pro#i"e ,ro"es ! d respo sibi"ities. 5. Joi i ( #orm!"ities #or t$e e' emp"o-ees.

6. Upd!ti ( t$e emp"o-ee det!i"s i + #orm!tio *-stem ,1R+*..

t$e 1um!

Resource

37

B. &i"i ( o# joi i ( #orms, medic!" reports, per#orm! ce !ppr!is!" #orms, o Hdisc"osure !(reeme ts etc.

C. L!be"i ( o# #i"e.

4. Tr!cAi ( t$e !tte d! ce #or t$e emp"o-ees o ,cre!ti ( ! e@Hce"" s$eet..

co tr!cts

D. Coordi !ti ( t$e e9e ts i t$e comp! -.

3. Coordi !ti ( t$e 1R i ductio pro(r!m, +*)* !'!re ess pro(r!m. ,Co""ecti ( t$e #eedb!cA #orms ! d t$e !tte d! ce #rom t$e emp"o-ees..

2. Upd!ti ( ! d 9eri#-i ( t$e emp"o-ee p$otos, EHm!i" ids ! d ot$er i #orm!tio .

G. +ssui ( o# "u c$ coupo s ! d tr!cAi ( t$e "ist o# emp"o-ees #or it.

58.

P!rticip!ted i i ter !" !uditi (.

55. 1e"pi ( t$e emp"o-ees i cert!i e@te t.

! s'eri ( t$eir %ueries to

38

56. +ssui ( tempor!r- !ccess #or t$e emp"o-ees '$o #!i" to bri ( !ccess c!rds.

5B.

)!Ai ( !tte d! ce re(ister #or co tr!ct emp"o-ees.

5C. Re"!ti ( to ot$er dep!rtme ts #or st!tio eries, tr!i i ( !tte d! ce etc.

54.

1e"pi ( t$e $r te!m i t$eir 'orA.

B.6 Descriptio o# Li9e E@perie ces + $!d ! (ood e@perie ce i t$e comp! -, t$e cu"ture ! d commu ic!tio i t$e or(! i;!tio '!s 9er- #!ir. T$e super9isors i t$e comp! - $!d ! ice i ter!ctio 'it$ t$e emp"o-ees ! d t$e- (i9e ! #eedb!cA '$ic$ c! "e!ds emp"o-ees to impro9e ! d per#orm t$eir #u""est pote ti!"s. + $!d coordi !ted 9!rious e9e ts i t$e comp! - "iAe i ductio pro(r!m, +*)* !'!re ess pro(r!ms ! d m! - ot$er e9e ts #or speci!" d!-s. + $!d e@perie ced t$e ur(e o# m! !(eme t to Aeep t$e emp"o-ees i 9o"9ed i t$e 'orA ! d t!Ae t$e optimum us!(e o# t$eir pote ti!"s. T$e 'orAi ( e 9iro me t is #!ir ! d t$e comp! - pro9ides !de%u!te resources to Aeep t$e emp"o-ee 'orA to t$eir #u""est i terests. A d "!st"- + e@perie ced t$e import! ce t$!t t$e comp! - t!Aes #or securit- ! d %u!"it- to emp"o-ees ! d costumers respecti9e"-.

39

40

C1APTER C

C.5 *TUD0 O& *ELECTED RE*EAC1 PROBLE) E)PLO0EE ENGAGE)ENT +N PARLE PRODUCT* PVT. LTD.

41

A positi9e !ttitude $e"d b- t$e emp"o-ee to'!rds t$e or(! i;!tio ! d its 9!"ues. A e (!(ed emp"o-ee is !'!re o# busi ess co te@t, ! d 'orAs 'it$ co""e!(ues to impro9e per#orm! ce 'it$i t$e job #or t$e be e#it o# t$e or(! i;!tio . T$e or(! i;!tio must 'orA to de9e"op ! d urture e (!(eme t, '$ic$ re%uires ! t'oH'!- re"!tio s$ip bet'ee emp"o-er ! d emp"o-ee. 1ere !re t$e Ae- be e#its o# emp"o-ee e (!(eme t< RBetter per#orm! ce. E (!(ed emp"o-ees 'orA sm!rter, ot $!rder. T$e- Aeep "ooAi ( #or '!-s to impro9e per#orm! ce ! d t$e- Aeep #i di ( t$em. T$is me! s more s!"es, "o'er costs, better %u!"it- ! d i o9!ti9e products. Better commu ic!tio . E (!(ed emp"o-ees commu ic!te K t$e- s$!re i #orm!tio 'it$ co""e!(ues, t$e- p!ss o ide!s, su((estio s ! d !d9ice ! d t$e- spe!A up #or t$e or(! i;!tio . T$is "e!ds to better per#orm! ce, (re!ter i o9!tio ! d $!ppier customers. Gre!ter customer s!tis#!ctio . E (!(ed emp"o-ees (o out o# t$eir '!- to meet customers? eeds. Customers !re ?t s"o' to otice ! d t$is "e!ds to $i($er "e9e"s o# repe!t busi ess, !t ! "o'er cost to t$e busi ess t$! t$!t o# !c%uiri ( ! e' customer. Better te!mH'orAi (. Emp"o-ee e (!(eme t is !bout i cre!si ( t$e emp"o-ee?s co ectio 'it$ t$e pri cip"es, str!te(ies, processes, cu"ture ! d purpose o# t$e or(! i;!tio . +t is ! m!tter o# commitme t ! d e cour!(eme t. +t is ! m!tter o# #ocusi ( o busi ess resu"ts, ! d t$e emp"o-ees $!9i ( ! c"e!r se se o# respo sibi"it- #or de"i9eri ( o t$e busi ess !(e d!.

42

 Gre!ter commitme t ! d te!m 'orAi (. E (!(ed emp"o-ees re!""- c!re !bout t$e #uture o# t$e or(! i;!tio t$e- 'orA #or, t$e- #ee" proud to 'orA #or t$e comp! - ! d t$e- (et o better 'it$ t$eir co""e!(ues. Lo'er emp"o-ee tur o9er ! d (re!ter !bi"it- to recruit (re!t peop"e. E (!(ed emp"o-ees do ?t "e!9e, despite o##ers to 'orA e"se'$ere ! d t$e- !cti9e"- seeA out e' peop"e '$o t$ebe"ie9e c! $e"p t$e comp! - (et e9e better.

43

C.6 *t!teme t o# Rese!rc$ Objecti9es RE*EARC1 OBJECT+VE* Emp"o-ee e (!(eme t is ! critic!" i (redie t o# i di9idu!" ! d or(! i;!tio !" success. E (!(eme t is stro ("- i #"ue ced b"e!ders$ip %u!"it-, !s 'e"" !s b- job ! d or(! i;!tio #e!tures. T$is rese!rc$ '!s desi( ed to determi e i# t$e pote ti!" #or Emp"o-ees to be e (!(ed i 'orA c! be predicted !t t$e time o# t$eir i iti!" !pp"ic!tio or 'orA. T$ese studies !"so pro9ide !dditio !" e9ide ce !bout t$e imp!ct o# emp"o-ee e (!(eme t o import! t busi ess outcomes. T$e Objecti9es !re To e@!mi e t$e e##ect o# e (!(eme t suc$ !s job E##ecti9e ess ! d rete tio . To co struct ! d e9!"u!te ! me!sure #or predicti ( emp"o-ee e (!(eme t. To e@!mi e t$e e##ect o# super9isor e (!(eme t o t$eir subordi !tes. To e@!mi e t$e job s!tis#!ctio o# t$e emp"o-ees 'orAi (.

C.B Rese!rc$ desi( ! d met$odo"o(-.

T$e d!t! ! !"-sis ! d i terpret!tio is b!sed o t$e d!t! co""ected #rom B8 respo de ts t$rou($ t$e %uestio !ire. *o t$e t!bu"!tio is processed i combi i ( ! d tot!"i ( o# t$e co""ected d!t!. Prim!r- d!t!< H T$rou($ i ter9ie', discussio , t!"As, perso !" i ter!ctio etc. T$e d!t! 'ere co""ected b- t$e sur9e- met$od. =uestio !ire '!s (i9e to t$e respo de ts. *eco d!r- d!t!< H T$rou($ 9!rious booAs 'ritte b- 9!rious !ut$ors, comp! #i"es m! u!"s > ot$er pub"ic!tio s. *!mp"e *i;e B8
44

Limit!tio s Time '!s o e o# t$e m!i co str!i s. Re!c$i ( out to t$e ri($t perso di##icu"t t!sA. To m!i t!i co #ide ti!"it-. T$e comp! - did ot disc"ose cert!i #i ! ci!" d!t! si ce t$e'ere co #ide ti!" '$ic$ cou"d $!9e bee use#u" #or t$is project. i t$e comp! - '!s ! "itt"e

C.C A !"-sis o# d!t!< H T$e 9!rious respo ses !re co""ected #rom t$e emp"o-ees ! d t$e!re t!bu"!ted ! d dr!' c$!rts !s be"o'.
T$e 9!rious respo ses !re co""ected #rom t$e emp"o-ees ! d t$e- !re t!bu"!ted ! d dr!' c$!rts !s be"o'. 5. O9er!"", $o' s!tis#ied !re -ou 'it$ curre t jobM ,C$ecA o e respo se.

*$o'i ( t$e respo se o# t$e emp"o-ees,

P!rticu"!r Ver- *!tis#ied *!tis#ied Neit$er or Diss!tis#ied Ver- Diss!tis#ied Tot!"

No o# s!mp"es 54 58 6 B 8 B8

Perce t!(e 48 BB.BBBBB D.DDDDD3 58 8 588

45

568 588 28 D8 C8 68
e d s# i #ie d #ie o r d

No o# s!mp"es Perce t!(e

8
! ti

d ! tis it$ e * D is N e

e r-

T$e !bo9e t!b"e s$o's t$!t 2BL o# t$e emp"o-ees 'ere s!tis#ied 'it$ t$e job ! d o "- 58L o# t$e emp"o-ees !re ot s!tis#ies ! d rem!i i ( 3L o# t$e emp"o-ees !re eit$er s!tis#ied or diss!tis#ied.

6. T$e "e!ders o# t$e comp! - c!re !bout t$e emp"o-ees 'e"" bei (M

*$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r 0es No Tot!"

No o# s!mp"es 52 56 B8

e r-

is s

s!

T o t! "

#ie

tis

! tis

Perce t!(e D8 C8 588

46

T$e !bo9e t!b"e s$o's t$!t D8L emp"o-ees 'ere s!tis#ied 'it$ t$e "e!ders o# t$e comp! - t!Ai ( c!re o# t$e emp"o-ees.

B. Do -ou $!9e co #ide ce i t$e "e!ders$ip o# t$is or(! i;!tio M

*$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r 0es No Tot!"

No o# s!mp"es 6D C B8

Perce t!(e 2D 5B 588

47

120 100 80 60 40 20 0 Yes No Total No of samples Percentage

T$e !bo9e t!b"e s$o's t$!t 2DL o# t$e emp"o-ees $!d trust i t$e "e!ders o# t$e comp! - ! d o "- 6CL o# peop"e 'ere "!cAi ( co #ide ce.

48

C. Do -ou $!9e ! (ood u derst! di ( $o' t$is or(! i;!tio is doi ( #i ! ci!""-M

*$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r *tro ("- !(ree A(ree Neit$er or Dis!(ree *tro ("- Dis!(ree Tot!"

No o# s!mp"es 58 58 D C 8 B8

Perce t!(e BB BB 68 5B 8 588

568 588 28 D8 C8 68 8
( "! e it $ e r * o tr D r is o ( !( "r D ee is ! ( re e ( re e o t! "

No o# s!mp"es Perce t!(e

( re

tr o

N e

49

T$e !bo9e t!b"e s$o's t$!t o "- DDL o# emp"o-ees 'ere $!9i ( ide! !bout t$e #i ! ci!" st!tus o# t$e comp! - ! d rem!i i ( BCL o# peop"e $!d o ide! !bout t$e #i ! ci!" st!tus.

4. + t$e comp! - t$e Emp"o-ees !re tre!ted #!ir"- re(!rd"ess o# r!ce, co"or, (e der, re"i(io etc. *$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r 0es No Tot!"

No o# s!mp"es 63 B B8

Perce t!(e G8 58 588

568 588 28 D8 C8 68 B 8 0es No Tot!" B8 58 No o# s!mp"es Perce t!(e 63 588 G8

50

T$e !bo9e t!b"e s$o's t$!t G8L o# emp"o-ees $!d ! (ood opi io !bout t$e cu"ture o# t$e or(! i;!tio .

D. 7$e 'orAi (, -our comp! - i spires ! d moti9!tes -ou to per#orm to t$e best o# -our !bi"ities K e9er- d!-.

*$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r *tro ("- !(ree A(ree Neit$er or Dis!(ree *tro ("- Dis!(ree Tot!"

No o# s!mp"es 54 2 B 6 6 B8

Perce t!(e 48 6D 58 D D 588

51

568 588 28 D8 C8 68
!( re e D is !( re e (r ee

No o# s!mp"es Perce t!(e

8
(" -

or

(r e

it$ e

N e

D is

tr o

T$e !bo9e t!b"e s$o's t$!t 3DL o# t$e peop"e !(reed t$!t t$e comp! moti9!tes t$e emp"o-ee to per#orm t$e best o# t$eir !bi"ities ! d o "- 56L dis!(reed to t$!t.

3. + u derst! d t$e import! ce o# m- ro"e to t$e success o# t$e comp! -M

*$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r 0es No Tot!"

No o# s!mp"es B8 8 B8

tr o

(" -

ot !"

Perce t!(e 588 8 588

52

568 588 28 D8 C8 68 8 0es 8 8 Tot!" B8 B8 No o# s!mp"es Perce t!(e 588 588

No

T$e !bo9e t!b"e s$o's t$!t e9er- 588L o# t$e emp"o-ees 'ere !'!re o# t$eir ro"e i t$e success o# t$e or(! i;!tio .

53

2. 7$e it comes to t$e comp! -?s success, + '!"A t$!t e@tr! mi"e ! d e@ceed t$e e@pect!tio s o# m- emp"o-ers.

*$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r *tro ("- !(ree A(ree Neit$er or Dis!(ree *tro ("- Dis!(ree Tot!"

No o# s!mp"es 68 3 5 5 5 B8

Perce t!(e DD 6B B B B 588

568 588 28 D8 C8 68 8
is !( re e re e A (r ee or re e is !( er To t! " !(

No o# s !m p"es Perce t!(e

(" -

ei t$

* tro

* tro

(" -

54

&rom t$e !bo9e t!b"e it '!s s$o' t$!t !bout 2GL o# t$e peop"e !(reed to t!Ae up i iti!ti9e ! d do e@tr! 'orA to e@ceed t$e e@pect!tio o# t$e emp"o-er.

G. To per#orm to t$e optimum +?m pro9ided 'it$ !de%u!te resources "iAe computer, p$o e, 'orA st!tio , st!tio !r- etc.

*$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r Ver- *!tis#ied *!tis#ied Neit$er or Diss!tis#ied Ver- Diss!tis#ied Tot!"

No o# s!mp"es 52 3 8 B 6 B8

Perce t!(e D8 6B 8 58 D 588

55

568 588 28 D8 C8 68
!t is # ie d or #ie d #ie d d

No o# s!mp"es Perce t!(e

8
# ie is s! tis !t is it$ e tis r

N e

er -

D is

s!

&rom t$e !bo9e t!b"e 2BL o# t$e peop"e !(reed t$!t t$e comp! - pro9ides e ou($ e%uipme t #or t$e emp"o-ees to per#orm t$e 'orA e##ecti9e"-. A d o "5DL o# peop"e $!d di##ere t opi io .

58. + #ee" p$-sic!""- s!#e i m- 'orAi ( e 9iro me t.

*$o'i ( t$e respo se o# emp"o-ees,

P!rticu"!r Ver- *!tis#ied *!tis#ied Neit$er or Diss!tis#ied Ver- Diss!tis#ied Tot!"

No o# s!mp"es 54 58 6 B 8 B8

er -

Perce t!(e 48 BB D 58 8 588

ot !"

56

568 588 28 D8 C8 68 8
is !t is # ie d !t is # ie d or !t is # ie d d t$ er !t is To t! " #ie

No o# s!mp"es Perce t!(e

N ei

D is V

er -

&rom t$e !bo9e t!b"e it is s$o' t$!t 2BL o# t$e peop"e 'ere s!tis#ied 'it$ t$e 'orAi ( e 9iro me t i t$e or(! i;!tio ! d 58L o# peop"e $!d di##ere t opi io to t$is.

55. T$e process ! d procedures !dopted b- m- comp! - to e9!"u!te ! d

er -

57

promote t$e emp"o-ees is #!ir.

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r Poor Lo' A9er!(e Good E@ce""e t Tot!"

No o# s!mp"es 6 B 4 58 58 B8

Perce t!(e D 58 5D BB BB 588

568 588 28 D8 C8 68 8
9e r! (e ' d t G oo @c e" "e P Lo T ot !" oo r

No o# s!mp"es Perce t!(e

&rom t$e !bo9e t!b"e DDL o# t$e peop"e $!d ! (ood opi io !bout t$e

58

procedures !dopted to e9!"u!te ! d promote t$e emp"o-ees ! d BBL o# peop"e $!d di##ere t opi io .

56. )- super9isor tre!ts me #!ir"- i 'orA re"!ted issues "iAe !cA o'"ed(es m'orA, ope to $e!r m- opi io s ! d $e"ps me de9e"op to m- #u""est pote ti!".

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r *tro ("- !(ree A(ree Neit$er or Dis!(ree *tro ("- Dis!(ree Tot!"

No o# s!mp"es 52 2 5 6 5 B8

Perce t!(e D8 6D B D B 588

59

568 588 28 D8 C8 68
(r ee !( re e e re e

No o# s!mp"es Perce t!(e

8
or (r e ! it$ e r (" A

is !(

D is

N e

tr o

&rom t$e !bo9e t!b"e 'e c! co c"ude t$!t 2DL o# t$e peop"e $!d !(reed t$!t t$eir super9isor tre!ts t$e emp"o-ees i ! #!ir m! $!d ! di##ere t opi io . 5B. + t$e 'orAp"!ce m- coH'orAers (i9e due respect to m- t$ou($ts ! d #ee"i (s ! d demo str!te ! positi9e !ttitude. er ! d o "- 58L o# peop"e

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r *tro ("- !(ree A(ree Neit$er or Dis!(ree *tro ("- Dis!(ree Tot!"

No o# s!mp"es 54 58 6 6 5 B8

tr o

(" -

ot !"

Perce t!(e 48 BB D D B 588

60

D8 48 C8 B8 68 58 8
re e or re e re e re e A ( is ! is !( T ot ! ( er ! ( "

No o# s!mp"es Perce t!(e

(" -

ei t$

* tr o

T$e !bo9e t!b"e s$o's t$!t 2BL o# peop"e $!d ! $e!"t$- re"!tio s$ip 'it$ t$e coH 'orAers ! d t$e- demo str!te ! positi9e !ttitude '$ic$ $e"ps t$e emp"o-ee to s$!re t$e ide!s #ree"- 'it$ t$em.

* tr o

(" -

61

5C. T$is or(! i;!tio pro9ided !s muc$ i iti!" tr!i i ( ! d o (oi ( tr!i i ( !s + eeded.

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r *tro ("- !(ree A(ree Neit$er or Dis!(ree *tro ("- Dis!(ree Tot!"

No o# s!mp"es 53 58 B 8 8 B8

Perce t!(e 4D BB 58 8 8 588

568 588 28 D8 C8 68 8
!( re e re e or (r ee ee A (r er is ! is To t! " !(

No o# s!m p"es Perce t!(e

(" -

ei t$

* tro

* tro

(" -

62

&rom t$e t!b"e it is s$o' t$!t !bout 2GL o# t$e peop"e !(reed t$!t t$e comp! $!d pro9ided e ou($ o (oi ( !s 'e"" !s i iti!" tr!i i ( !s eeded.

54. T$e compe s!tio is proportio !" to t$e co tributio s t$!t + m!Ae.

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r 0es No Tot!"

No o# s!mp"es 66 2 B8

Perce t!(e 3B 6D 588

63

120 100 80 60 40 20 0 Yes No Total No of samples Percentage

&rom t$e d!t! !9!i"!b"e !bout 3CL o# t$e peop"e !(reed t$!t t$e compe s!tio '!s proportio !" to t$e co tributio m!de b- t$e emp"o-ee.

5D. + m- comp! -, +?m s!tis#ied 'it$ t$e !dmi istr!tio o# compe s!tio , be e#its ! d reimburseme t pro(r!ms.

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r Ver- *!tis#ied *!tis#ied Neit$er Nor Diss!tis#ied Ver- Diss!tis#ied

No o# s!mp"es 4 58 4 2 6

Perce t!(e 5D BB 5D 6D D

64

Tot!"

B8

588

&rom t$e !bo9e t!b"e it is s$o' t$!t CGL o# t$e peop"e 'ere s!tis#ied 'it$ t$e !dmi istr!tio o# compe s!tio be e#its ! d reimburseme t pro(r!ms ! d o "B6L o# peop"e $!d ! di##ere t opi io .

65

53. + m- comp! - t$e o9er!"" be e#it p"! #u"#i""s !"" mi e ! d m- #!mi"-?s mi imum eeds.

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r Ver- *!tis#ied *!tis#ied Neit$er Nor Diss!tis#ied Ver- Diss!tis#ied Tot!"

No o# s!mp"es G 3 58 6 5 B8

Perce t!(e B8 6B BB D B 588

66

&rom t$e !bo9e t!b"e 4BL o# t$e peop"e 'ere s!tis#ied 'it$ t$e compe s!tio p!id b- t$e comp! - ! d GL o# t$e peop"e 'ere diss!tis#ied 'it$ t$e compe s!tio be e#its ! d BBL o# t$e peop"e 'ere eit$er s!tis#ied or diss!tis#ied. 52. 7$e it comes to compe s!tio , m- per#orm! ce is ! m!jor -!rdsticA. *$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r Ver- *!tis#ied *!tis#ied Neit$er Nor Diss!tis#ied Ver- Diss!tis#ied Tot!"

No o# s!mp"es 4 3 58 C C B8

Perce t!(e 5D 6B BB 5B 5B 588

67

&rom t$e !bo9e t!b"e BGL o# peop"e !(reed t$!t per#orm! ce '!s t$e m!jor -!rdsticA to e9!"u!te t$e compe s!tio i t$e comp! -.

5G. + 'ou"d "iAe to recomme d emp"o-me t !t m- comp! - to ! #rie d.

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r 0es No Tot!"

No o# s!mp"es 65 G B8

Perce t!(e 38 B8 588

68

&rom t$e !bo9e i #orm!tio 38L o# peop"e 'ere 'i""i ( to su((est ! #rie d to joi t$e comp! - '$ic$ s$o's ! due respect to'!rds or(! i;!tio .

68. + p"! to co ti ue i m- comp! - !t "e!st t'o more -e!rs.

*$o'i ( t$e respo ses o# t$e emp"o-ees,

P!rticu"!r 0es No Tot!"

No o# s!mp"es 53 5B B8

Perce t!(e 4D. CB 588

69

&rom t$e !bo9e t!b"e 4DL o# peop"e 'ere 'i""i ( to st!- i t$e comp! - #or t$e comi ( t'o -e!rs, t$is s$o's t$e comp! - $!d succeeded i ret!i i ( t$e emp"o-ees.

C.4 *umm!r- o# #i di (s.

Accordi ( to t$e sur9e- 2BL o# emp"o-ees !re s!tis#ied 'it$ t$e job, t$is c"e!r"- s$o's t$!t t$e most o# t$e emp"o-ees $!s ! #ee"i ( o# job s!tis#!ctio , '$ic$ is t$e m!jor #!ctor #or me!suri ( t$e job s!tis#!ctio . T$e emp"o-ees i t$e or(! i;!tio $!9e (ot ! c"e!r u derst! di ( !bout t$e "e!ders$ip ! d p"! i (. T$e report s$o'i ( D8L ! d C8L o t$e c!re t!Ae b- "e!ders ! d co #ide ce o t$e "e!der?s respecti9e"-. A #!ir ! d (ood corpor!te cu"ture ! d commu ic!tio is m!i t!i ed i t$e or(! i;!tio . Tou($ t$e commu ic!tio p!rt
70

re(!rdi ( t$e #i ! ci!" st!tus is comp!r!ti9e"- "o' i.e. DDL t$is is due to t$e co #ide ti!"it- m!i t!i ed b- t$e comp! - #or se9er!" purposes, t$e tre!ti ( o# emp"o-ees $!s (!i ed G8L i t$e sur9e-. As per t$e sur9e- t$e emp"o-ees !re !'!re o# t$eir ro"e i t$e success o# t$e or(! i;!tio , t$is is !"so ! critic!" #!ctor i t$e emp"o-ee e (!(eme t. T$e report s!-s 588L o# peop"e !re !'!re o# t$eir ro"e, 2GL o# peop"e !re 'i""i ( to '!"A e@tr! mi"e #or !ccomp"is$i ( t$e (o!"s. T$is is ! positi9e !ttitude #rom t$e emp"o-ee side.

T$e 'orAi ( e 9iro me t i.e. t$e p"!ce '$ere emp"o-ees 'orA is !"so ! m!jor #!ctor to be co sideri ( e (!(i ( t$e emp"o-ees. As per t$e sur9e- 2BL o# emp"o-ees (i9e ! positi9e respo se ! d !re s!tis#ied 'it$ t$e 'orAi ( e 9iro me t. T$e re"!tio 'it$ t$e immedi!te super9isor or sub ordi !te is !"so ! m!jor t$i ( #or t$e emp"o-ees to s$!re t$eir 9ie's #ree"-. As per t$e sur9e- t$e super9isors !re (i9e e ou($ #reedom #or emp"o-ees to t!Ae decisio ! d t$ere e@ist ! #!ir re"!tio s$ip bet'ee t$e super9isor ! d emp"o-ee. T$e m!jor p!rt '$ere t$e emp"o-ees !re #ou d diss!tis#ied is t$e process ! d procedures i t$e comp! - to e9!"u!te ! d promote t$e emp"o-ees. T$e s!tis#!ctio "e9e" is 4BL, ! poi t to 'orA o . As per t$e sur9e- it is s$o' t$!t, i t$e 'orA p"!ce t$e co'orAers (i9e due respect to t$ou($ts ! d #ee"i (s ! d demo str!te ! positi9e !ttitude. T$e perce t!(e o# peop"e !(reed to t$is #!ct is 2BL. T$e tr!i i ( ! d de9e"opme t is ! import! t t$i ( #or t$e emp"o-ees to (et moti9!ted ! d e (!(ed, !s per t$e stud- 2DL o# peop"e !(ree to t$e i iti!" ! d o (oi ( tr!i i ( !dopted i t$e or(! i;!tio .
71

 &i !""- it comes to compe s!tio ! d be e#its o', ! or(! i;!tio #or t$!t m!tter $!9e ! prob"em i s!tis#-i ( t$e emp"o-ees i t$is issue. + t$e sur9e- m!jor di##ere ti!tio !re $e"d i t$is issue i.e. 6DL o# peop"e does ?t !(ree t$!t compe s!tio is proportio !" to per#orm! ce ! d 63L o# peop"e does ?t !(ree t$!t compe s!tio structure #u"" #i"" t$e eeds o# t$e #!mi"-, ! d '$e it comes per#orm! ce !s ! -!rdsticA #or decidi ( t$e compe s!tio BGL o# peop"e !(reed to t$!t. &rom t$e !bo9e #i di (s 'e c! co c"ude t$e #o""o'i ( Be"ie# i t$e or(! i;!tio . Desire to 'orA to m!Ae t$i (s better. Respect#u" o#, ! d $e"p#u" to, co""e!(ues. 7i""i ( ess to J(o t$e e@tr! mi"e?. A perceptio t$!t t$e or(! i;!tio e !b"es t$e emp"o-ee to per#orm 'e"". A 'i""i ( ess to be$!9e !"truistic!""- ! d be ! (ood te!m p"!-er. T$e !bo9e !ttributes demo str!te t$e $i($ emp"o-ee e (!(eme t.

C1APTER 4
72

*U))AR0 AND CONCLU*+ON* 4.5 *umm!r- o# "e!r i ( e@perie ce T$e #o""o'i ( !re some o# t$e "e!r i ( t!sAs t$!t !re e@perie ced i t$e m! !(eme t tr!i i (. 5. Le!r ed $o' to i ter!ct 'it$ t$e emp"o-ees '$e t$e- come #or %ueries. 6. Good (rip o t$e ms e@ce", due to m!Ai ( reports #or !tte d! ce ! d ot$er 'orAs. B. / o' t$e job pro#i"es o# di##ere t dep!rtme ts i t$e corpor!te. C. E@perie ced $o' to i ter!ct 'it$ t$e e@ecuti9es ! d m! !(ers i t$e $r dep!rtme t.

73

4. E@perie ced t$e prob"ems o# b!"! ci ( o# 'orA "i#e ! d stud"i#e. D. Le!r ed to coordi !te i t$e e9e ts ! d m!de ! !cti9e p!rticip!tio . 3. Le!r ed to t!Ae up respo sibi"ities. 4.6 Co c"usio s ! d Recomme d!tio s CONCLU*+ON Emp"o-ee E (!(eme t is t$e bu;; 'ord term #or emp"o-ee commu ic!tio . +t is ! positi9e !ttitude $e"d b- t$e emp"o-ees to'!rds t$e or(! i;!tio ! d its 9!"ues. +t is r!pid"- (!i i ( popu"!rit-, use ! d import! ce i t$e 'orAp"!ce ! d imp!cts

Or(! i;!tio s i m! - '!-s. Emp"o-ee e (!(eme t emp$!si;es t$e import! ce o# emp"o-ee commu ic!tio o t$e success o# ! busi ess. A or(! i;!tio s$ou"d t$us reco( i;e emp"o-ees, more t$! ! - ot$er 9!ri!b"e, !s po'er#u" co tributors to ! comp! -Os competiti9e positio .

T$ere#ore emp"o-ee e (!(eme t s$ou"d be ! co ti uous process o# "e!r i (, impro9eme t, me!sureme t ! d !ctio . 7e 'ou"d $e ce co c"ude t$!t r!isi ( ! d m!i t!i i ( emp"o-ee e (!(eme t "ies i t$e $! ds o# ! or(! i;!tio ! d re%uires ! per#ect b"e d o# time, e##ort, commitme t ! d i 9estme t to cr!#t ! success#u" e de!9or.

Emp"o-ee e (!(eme t is t$e sum tot!" o# t$e 'orA p"!ce be$!9ior demo str!ted b- t$e peop"e. *uc$ be$!9ior is c$!r!cteri;ed b-<

R Be"ie# i t$e or(! i;!tio R Dri9e to 'orA to m!Ae t$i (s better R U derst! di ( o# busi ess co te@t R Respect ! d support #or ot$ers

74

R Desire to "e!r

e' sAi""s.

T$e "e9e" o# emp"o-ee e (!(eme t !##ects Ae- resu"ts suc$ !s s!"es, customer s!tis#!ctio , ! d i o9!tio ! d emp"o-ee tur o9er. A e (!(ed 'orA#orce is c!p!b"e o# de"i9eri ( sust!i ed di##ere ti!tio ! d ! si( i#ic! t competiti9e !d9! t!(e.

RECO))ENDAT+ON*

E cour!(i ( empo'erme t. Empo'erme t is t$e !bi"it- to m!Ae decisio s 'it$i t$e 'orA e 9iro me t 'it$out $!9i ( to (et prior !ppro9!". Empo'ered emp"o-ees #ee" o' ers$ip #or t$eir jobs ! d t$eir ro"es i t$em. A impro9eme t i t$is !spect is eeded. *ome Ai d o# tr! sp!re c- must be m!i t!i ed i A o'i ( t$e busi ess st!tus o# t$e or(! i;!tio . )eeti (s must be co ducted !t t$e e d o# #i ! ci!" -e!r to cre!te !'!re ess i t$e emp"o-ees !bout t$e #i ! ci!" st!tus o# t$e or(! i;!tio . T$ere must be ! c"e!r picture #or t$e emp"o-ees i A o'i ( t$e procedures o# #ormu"!ti ( t$e compe s!tio structure bec!use m!jor di##ere ti!tio is see i t$e s!tis#!ctio "e9e"s. A #!ir p!- must be i corpor!ted '$e per#orm! ce is t!Ae !s t$e m!jor -!rdsticA. To t!Ae up #eedb!cA periodic!""- #rom t$e emp"o-ees re(!rdi ( t$e moti9!tio !spects ! d t$e- must be (i9e "ibert- to %uestio #or procedures o compe s!tio i# t$e!re ot s!tis#ied. B+BL+OGRAP10 Re#ere ce BooAs< 5. Perso e" )! !(eme t b-

C.B. )!mori!, C.*.)!mori! > G! A!r. 6. Perso e" ! d 1um! Resource )! !(eme t b-

75

P. *ubb! R!o. B. 1um! Resource )! !(eme t b-. Dr. P G A%ui !s 5. 7eb site. '''.(oo("e.com '''.p!r"eproducts.com '''.scribd.com

)- !me is RAJNE*1 /U)AR. + !m pursui ( m- )BA i R!m!i!$ i stitute o# m! !(eme t studies B! (!"ore, !s ! p!rt o# m- curricu"um + !m doi ( m- project i PARLE PRODUCT* PVT. LTD T$ese !re some o# t$e sur9e- %uestio !ires o E)PLO0EE ENGAGE)ENTI p"e!se t!Ae ! #e' mi utes to comp"ete t$is stud-. =UE*T+ONNA+RE ,APPEND+F.

N!me

,optio !".< SSSSSSSSSSSSSSSSSSSSSSSSS

A(e< SSSSSSSSSSSSSSSSSSSSSSSSS

*e@< SSSSSSSSSSSSSSSSSSSSSSSSS

E@perie ce< SSSSSSSSSSSSSSSSSSSSSSSSS

5. O9er!"", $o' s!tis#ied !re -ou 'it$ curre t jobM ,c$ecA o e respo se.

76

VerVer-

Neit$er

*!tis#ied Diss!tis#ied

*!tis#ied

Nor

Diss!tis#ied

6. T$e "e!ders o# t$e comp! - c!re !bout t$e emp"o-ees 'e"" bei (M *tro ("*tro ("Neit$er

A(ree Dis!(ree

A(ree

Nor

Dis!(ree

B. Do -ou $!9e co #ide ce i t$e "e!ders$ip o# t$is or(! i;!tio M A. 0es B. No

C. Do -ou $!9e ! (ood u derst! di ( $o' t$is or(! i;!tio is doi ( #i ! ci!""-M

*tro ("*tro ("- A(ree Dis!(ree A(ree

Neit$er Nor Dis!(ree

4. + t$e comp! - t$e Emp"o-ees !re tre!ted #!ir"- re(!rd"ess o# r!ce, co"or, (e der, re"i(io etc.

A. 0es

B. No

77

D. 7$e 'orAi (, -our comp! - i spires ! d moti9!tes -ou to per#orm to t$e best o# -our !bi"ities K e9er- d!-.

*tro ("*tro ("-

Neit$er

A(ree Dis!(ree

A(ree

Nor

Dis!(ree

3. + u derst! d t$e import! ce o# m- ro"e to t$e success o# t$e comp! -M

A. 0es

B. No

2. 7$e it comes to t$e comp! -?s success, + '!"A t$!t e@tr! mi"e ! d e@ceed t$e e@pect!tio s o# m- emp"o-ers.

*tro ("*tro (" A(ree Dis!(ree A(ree

Neit$er

Nor

Dis!(ree

G. To per#orm to t$e optimum +?m pro9ided 'it$ !de%u!te resources "iAe computer, p$o e, 'orAst!tio , st!tio !r- etc.

A. 0es

B. No

58. + #ee" p$-sic!""- s!#e i m- 'orAi ( e 9iro me t *tro ("*tro ("78

Neit$er

A(ree Dis!(ree

A(ree

Nor

Dis!(ree

55. T$e process ! d procedures !dopted b- m- comp! - to e9!"u!te ! d promote t$e emp"o-ees is #!ir.

Poor E@ce""e t

Lo'

A9er!(e

Good

56. )- super9isor tre!ts me #!ir"- i 'orA re"!ted issues "iAe !cA o'"ed(e m- 'orA, ope to $e!r m- opi io s ! d $e"ps me de9e"op to m- #u""est pote ti!".

*tro ("*tro ("-

Neit$er

A(ree Dis!(ree

A(ree

Nor

Dis!(ree

5B. + t$e 'orAp"!ce m- coH'orAers (i9e due respect to m- t$ou($ts ! d #ee"i (s ! d demo str!te ! positi9e !ttitude.

*tro ("*tro ("-

Neit$er

A(ree Dis!(ree

A(ree

Nor

Dis!(ree

5C. T$is or(! i;!tio pro9ided !s muc$ i iti!" tr!i i ( ! d o (oi (

Tr!i i ( !s + eeded.

79

*tro ("*tro ("-

Neit$er

A(ree Dis!(ree

A(ree

Nor

Dis!(ree

54. T$e compe s!tio is proportio !" to t$e co tributio s t$!t + m!Ae. *tro ("*tro ("Neit$er

A(ree Dis!(ree

A(ree

Nor

Dis!(ree

5D. + m- comp! -, +?m s!tis#ied 'it$ t$e !dmi istr!tio o# compe s!tio , be e#its ! d reimburseme t pro(r!ms. VerVer *!tis#ied Diss!tis#ied 53. + m- comp! - t$e o9er!"" be e#it p"! #u"#i""s !"" mi e ! d m#!mi"-?s mi imum eeds. *tro ("*tro (" A(ree Dis!(ree 52. 7$e it comes to compe s!tio , m- per#orm! ce is ! m!jor A(ree Nor Dis!(ree Neit$er *!tis#ied Nor Diss!tis#ied Neit$er

80

-!rdsticA. A. 0es B. No

5G. + 'ou"d "iAe to recomme d emp"o-me t !t m- comp! - to ! #rie d.

A. 0es

B. No

68. + p"! to co ti ue i m- comp! - !t "e!st t'o more -e!rs. *tro ("*tro ("Neit$er

A(ree Dis!(ree

A(ree

Nor

Dis!(ree

65. Are t$ere ! - su((estio s to impro9e -our job s!tis#!ctio M QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ QQQQQ QQQQQQQQQQQQQQQQQQQQQQQQQ

81

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