Freni Ricerche di Marketing S.a.s. Via della Villa Demidoff, 27 - 50127 Firenze -Tel.

055-350773 Fax 055 351534 Copyright Freni Numero intervista ................

Cersaie 2013
Hello, I am interviewing Cersaies visitors. Would you mind to answer a few questions? All your answers will be issued only as statistics and charts, guaranteeing full anonymity. At the end of the interview, I will give you a present.

Business area retailer / dealer [1] manufacturer (end of interview) [2] installator, technician [3] architect, interior designer [4] designer [5] private buyer (end of interview) [6] other (end of interview).............. [7]

Is this your first time here in Cersaie? its the first time I come I went here sometimes in the past I usually come here

[1] [2] [3]

Overall, how many times did you visit Cersaie? .. {precisare} Besides Cersaie, which other exhibitions/ expositions of this market sector do you visit? Cersaie only [1] ISH in Frankfurt [2] Salone del Mobile in Milan [3] others [4] ......... {precisare} Which is your favourite exhibition of bathroom/sanitary field? Cersaie [1] Why? .......... ISH in Frankfurt [2] Why? .......... Salone del Mobile in Milan [3] Why? .......... others [4] Why? ..........
{specify} { specify } { specify } { specify }

In your opinion, does Cersaie exhibition still catch the attention of this industry or is it loosing ground? What about Salone del Mobile in Milan? Cersaie Salone del Mobile Bologna Milan Its growing [1] Why?.............................. [1] Why?.............................. Its is keeping its position [2] [2] Its loosing ground [3] Why?.............................. [3] Why?.............................. Did you know Catalano brand before your first visit to Cersaie? Never heard before [1] Only heard about [2] Im a former client [3] Im a current client [4] With regard to your personal situation and the one in your country, what was the market trend of sanitary-ware items in the past year? What do you forecast for the next years market trend?
In the past year there was: In the next year there will be:

sharp decline decline slight decline market is stable slight growth growth sharp growth I dont know

[1] [2] [3] [4] [5] [6] [7] [8]

[1] [2] [3] [4] [5] [6] [7] [8]

Compared to the international economic crisis, is the crisis in sanitary-ware sector (in your experience) more or less serious? Less serious than world economic crisis [1] Same seriousness of world economic crisis [2] More serious than world economic crisis [3] Catalano aims to promote Made in Italy style in the world; which Italian brands (if there are any) out of the sanitary-ware market, i.e. fashion, design, sport, automotive can be associated to Catalanos brand and values ? ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... [the following section is only for interviewees which know Catalano company and products] How would you rate the following features of Catalano? Product quality Design quality high, higher than market standard [1] [1] good, in the high-end market range [2] [2] fair, in the middle range of the market [3] [3] mediocre, in the low-end market range [4] [4] I dontknow / no answer [5] [5] brand strength [1] [2] [3] [4] [5] catalogs and papers [1] [2] [3] [4] [5] after-sales services (comm.+tech. assist.) [1] [2] [3] [4] [5]

high, higher than market standard good, in the high-end market range fair, in the middle range of the market mediocre, in the low-end market range I dontknow / no answer

In your opinion, what should Catalano do to better answer to market demand? In your opinion, Catalanos production quality is higher, the same, or lower than German manufactures quality? Catalanos quality is higher [1] Same level [2] Do you think about some German brand in particular? Catalanos quality is lower [3] ... {specify}

Catalanos current production is treated with a special glaze that guarantees maximum reduction in detergents use, perfect cleaning and total hygiene. In your opinion, does the final purchaser appreciate these advantages related to Cataglaze treatment? Really appreciates [1] Appreciates [2] Doesnt appreciate much [3] Doesnt appreciate at all [4] What do you think about an antibacterial glaze, able to remove 95% at least of bacteria on ceramic? In your opinion, does the final buyer appreciate this feature to reduce the bacterial load of 95%? Really appreciates [1] Appreciates [2] Doesnt appreciate much [3] [end of section] Doesnt appreciate at all [4]
Catalano CERSAIE 2013 Freni Ricerche di Marketing

Do you agree with Europe granting incentives to companies that relocate production to low labor costs countries? Strongly agree [1] partly agree [2] partially disagree [3] strongly disagree [4] Do you think you could recognize a product made in the EU from a product made in low labor costs countries? Yes, for sure [1] On what basis? .. { specify } Probably yes [2] On what basis? .. { specify } Probably no [3] Not at all [4] Do you know CE mark and its meaning? [SHOW] I know it well [1] I partially know it [2] I dont know, Im not sure [3] I dont know it at all [4] In your country, what are the most frequent requirements for ceramic sanitary ware products in large projects? price [1] quality [2] easy installation [3] quick deliver [4] low water consumption [5] special glazing [6] others . [7] {specify} As for the contract market, in which segment (in your country) the demand of ceramic sanitary-ware products is focused? High- end sector [1] Middle-high sector [2] Middle sector [3] Middle-low and low-end sector [4] Are there some products in your country - by other manufacturers that are having success in sales? (or, in your opinion, they are going to have) ....................................................................................................................... ....................................................................................................................... ....................................................................................................................... In recent times, Europe showed a strong appreciation for wall-hung sanitary-ware toilets. In your country, is there some interest as well? or other kind installations are preferred? Yes, there is an expanding demand [1] Some interest [2] Few interest, it isnt appreciated/understood [3] We prefer . [4] As for the rimless WC, what is the trend in your country? Its growing, there is an expanding demand [1] Some interest, but it is a niche product [2] Few interest, it isnt appreciated/understood [3] It doesnt exist [4]
Catalano CERSAIE 2013 Freni Ricerche di Marketing

What are the specialized magazines & publications in bathroom furniture field that you read on a regular basis (regular reader / occasional reader)? .. ..

If the interviewee wishes to remain totally anonymous - Close the interview

GIVE THE PRESENT

Get intervieew business card or ask: Intervieews name and surname .................................................................................. Address .......................................................................... Country Date of interview ...............................

Catalano CERSAIE 2013 Freni Ricerche di Marketing