Great Lakes Fruit, Vegetable & Farm Market EXPO

Michigan Greenhouse Growers Expo

December 8-10, 2009
DeVos Place Convention Center, Grand Rapids, MI

Enology (Wine Making) I

Wednesday morning 9:00 am
Where: Gallery Overlook (upper level) Room F
CCA Credits: PD(2.0)

9:00 a.m.

Overview of MSU Enology Education Program

Paul Jenkins, Small Fruit Education Coordinator, MSU

9:20 a.m.

Education and Training for the Michigan Wine and Grape Industry

Tom Smith, Institute of Agricultural Technology, MSU

9:40 a.m.

Growing Wine in the Great Lakes State: New Regions, New Varieties, New Organizations

Linda Jones, Michigan Grape and Wine Industry Council

10:00 a.m.

Macro Aeration Versus Micro Oxygenation What is the Difference and When is Each Technique Appropriate

Jeff McCord, Director of Research, StaVin Inc

Education and Training for the Michigan Wine and Grape Industry
The MSU Institute of Agricultural Technology (IAT) is now the Michigan partner for the Viticulture and Enology Science & Technology Alliance (VESTA), a National Science Foundation Regional Center of Excellence in viticulture and enology on-line education. In addition to the on-line certificates available through VESTA, students have the opportunity to pursue a certificate in Viticulture from MSU IAT and can continue on for an Associates degree in partnership with community colleges in NW and SW Michigan. Students can take VESTA courses on-line right now (www.vesta-usa.org) and, if desired, eventually earn a VESTA certificate. The pricing of VESTA courses is based on the particular institutional host for the class. VESTA on-line courses are offered through Missouri State University and a number of community colleges in the Midwest. These are all VESTA partners and each institution will have their own tuition rate. Students can take a combination of VESTA, community college (in NW & SW Michigan) and MSU courses to earn an MSU IAT certificate in Viticulture; or take additional community college courses and along with VESTA and MSU courses, earn an AAS. The VESTA certificates are 31or 33 credits (Viticulture or Enology). The MSU IAT certificate in Viticulture is 53 or 54 credits and includes 16 credits on-line through VESTA as well as 16 credits of MSU plant science courses, including a 3-4 month internship at a winery or vineyard. It also includes 21 or 22 credits of basic math, science, English and other general education credits from the community college. There are a number of Michigan practicum sites for VESTA courses and the MSU IAT certificate required internship provides students with the opportunity to obtain a great deal of hands on learning as they pursue their interest. For more information, contact: Tom Smith Acting Associate Director Institute of Agricultural Technology 121 Agriculture Hall College of Agriculture & Natural Resources Michigan State University East Lansing, MI 48824-1039 (517) 353-4822 office (517) 202-3019 cell

GROWING WINE IN THE GREAT LAKES REGION

Linda Jones Michigan Grape and Wine Industry Council jonesL9@michigan.gov 517 373-9789 Wine Grape Varieties

Top Three Varieties White and Red

Acres In Production Bearing and Nonbearing White Riesling Chardonnay Vidal Blanc Red Pinot Noir Cabernet Franc Merlot 1997 39 50 18 2006 135 47 60 1997 150 160 115 2006 340 195 145

Source of information: USDA Rotational Fruit Survey http://www.nass.usda.gov/Statistics_by_State/Michigan/Publications/Michigan_Rotational_Surveys/mi_f ruit07/fruit.html

Cold-Hardy Minnesota Varieties developed in Minnesota Minnesota cold climate conference February 10-13, 2010 Minneapolis Please participate in USDA production surveys. They are an important measure of industry growth.

New Regions
The wine industry is expanding around the state Founders Winery, Buchanan www.founderswinecellar.com Bluewater Winery, Sanilac County, north of Port Huron www.bluewaterwinery.com Dizzy Daisy Winery www.dizzydaisywinery.com Garden Bay Winery, Upper Peninsula www.gardenpeninsulawinery.com Trees Winery, Monroe www.treeswines.com Chateau Aeronautique, Jackson www.ChateauAeronautiqueWinery.com Cody Kresta Winery, Mattawan www.codykresta.com Three Fold Vine, Garden Peninsula, Upper Peninsula www.threefoldvine.com Lake Effect Winery www.lakeeffectwinery.com Lawton Ridge Winery http://www.lawtonridgewinery.com Cherry Creek Old Schoolhouse Winery www.oldschoolhousewinery.com Silverleaf Vineyards and Winery www.silverleafvineyard.com Circa www.circawinery.com The Fox Barn www.thefoxbarn.com

Organizations
Statewide Michigan Grape and Wine Industry Council quasi-government housed in Department of Agriculture established 1985 WineMichigan lobbying established 2005 Michigan Wine Foundation - fundraising to support statewide activities in research and education - established 2009 Regional Wine Trails Parallel 45 Wines and Vines Michigan Grape Society As the industry grows, there are emerging needs for different organizations to address specific issues and opportunities.

Upcoming Events: Michigan Grape and Wine Industry Conference February 24 26, 2009 Amway Grand Hotel, Grand Rapids Information available at www.michiganwines.com

MICHIGAN GRAPE AND WINE INDUSTRY COUNCIL MICHIGAN DEPARTMENT OF AGRICULTURE ANNUAL REPORT FISCAL 2009 OCTOBER 2008 SEPTEMBER 2009
The Michigan Grape and Wine Industry Council continues to provide an important forum for statewide collaboration in research, promotion and professional development to meet the changing needs of this exciting growth industry. The Council has established a goal to increase the size of the industry to 10,000 wine grape acres by the year 2024 (current acreage is approximately 2000 acres). INDUSTRY HIGHLIGHTS Seven new wineries were recognized by the Council as new producers of Michigan wine, bringing the state total to 65, up from 17 in 1995. The economic downturn in Michigan created a drop in sales revenue for many wineries across the U.S. as consumers traded-down and purchased less wine at restaurants. A decline in Michigan tourism due to the economy and high gas prices in late Summer/ Fall 2008 negatively affected tasting room sales by many wineries, but sales to distributors, restaurants and retailers remained strong and grew for many wineries. Wine sales in Michigan by Michigan wineries increased 5% in 2008 over 2007, while sales of all wine in Michigan showed no growth in volume in the calendar year. WineMichigan, an industry legislative action organization, developed policy positions regarding sampling of distilled spirits at remote tasting rooms and charging for samples of wine at wineries and tasting rooms. Michigan State University conducted a 2 day Winery Establishment Workshop, with 100 attendees from Michigan and other states. The Michigan Grape and Wine Industry Council was a major sponsor of the conference. The 2007 Census of Agriculture was released, indicating commercial grape production in 65 Michigan counties. COUNCIL HIGHLIGHTS The Council awarded a total of $20,000 in grants to regional groups of wineries and the International Riesling Foundation to support marketing objectives of the industry. The Michigan Wine and Spirits Competition received 395 entries from 42 wineries. Increased media coverage of the competition helped raise public awareness of the competition and the trophy presentation reception. Booth Michigan was retained through the Department of Management and Budget to produce and sell advertising for Michigan Wine Country magazine. 200,000 copies of this popular publication were printed In March 2009 and will be fully distributed by March 2010. Winery touring was included in several ads by Travel Michigan, thanks to the close working relationship with this state agency. Articles on winery touring frequently appeared in Travel Michigans consumer e-newsletter. Prominent consumer and trade events during the year included the Grand Rapids International Wine and Food Festival, AFD Show, the Wine and Food Festival at Meadowbrook and Schoolcraft College Fundraising event. LKF Marketing of Kalamazoo completed a redesign of the touring maps on the Councils website in September 2009. April Wine Month continued to grow in consumer and trade education impact. More than thirty events were held around the state to tie in with Wine Month. The Council announced a renaming of the annual conference to the Michigan Grape and Wine Conference and a new location for 2010, the Amway Grand Hotel in Grand Rapids. Discussions continue with Michigan State University, Northwestern Michigan Community College and Lake Michigan Community College to develop curriculum to help train workers for employment in the Michigan wine industry.

Great Lakes Fruit, Vegetable & Farm Market EXPO

Michigan Greenhouse Growers Expo

December 8-10, 2009
DeVos Place Convention Center, Grand Rapids, MI

Enology (Wine Making) II

Wednesday afternoon 2:00 pm
Where: Gallery Overlook (upper level) Room F
CCA Credits: PD(2.0)

2:00 p.m.

Application of Micro Oxygenation in Maturation of Wine

Jeff McCord, Director of Research, StaVin Inc

2:45 p.m.

Educational Wine Evaluation: The Effect of Oxygen on Wine (COMMERCIAL WINEMAKERS ONLY)

Paul Jenkins, Small Fruit Education Coordinator, MSU