1.

The homepage for the Madagascar official website immediately suggests that the target audience for this film are children aged between 3-10. This is shown to us by the types of character's which are shown on the web page and the colours which are uses, the main image of the homepage involves spotlights and cannon which convey connotations with the circus and since circuses would most li ely appeal to children, the lin up wor s well. !n the bottom left corner of the homepage, there is a use of synergy by the "aceboo #i e button, by using synergy, the film can be promoted through different types of social media and social networ s. The top of the homepage features bios of the main character, this can pea fans interests if they want to find out more about their favourite character's. The bottom of the homepage shows the different pages to the audience are able to ho to. 2. The images and colours used in the ho mepage suggest t ha t the targe t audience for Madagascar 3 are children aged 3-10, t his is seen in the m ain i mage which has circus connota tions. The fon t of t he Madagascar logo is vibran t, which signifies tha t the fil m genre is a ligh t-hearted adven ture fil m 3. lFEATURE OF THE WEBSITE REASON IT WOULD APPEAL?Character bios/informationThe audience will be able to find out about the characters in the film and what part the characters have in the filmDownloadsThe audience who are interested in the film can download content related to the film/VideosThe audience can view sneak-peaks of the film and can view the trailer to get an idea of the film plot.Read the storyThe audience can read about the story of the film.GamesThe audience will be able to play games relating to the film, this would especially appeal to the children because of their interest of interactive entertainment. 4.The website features s ynergy through the Facebook Like button. Users who like the website will be spreading the word about the film to their friends through the Facebook page. In the artners ! page of the site" s ynergy is used" which shows the amount of brands that #reamworks ha$e associated with to promote their film. %n e&ample of this is Loreal using 'hampoo to promote (adagascar 3" %rchways gi$e away (adagascar cookie )ars with a purchase of

cookies. *nergiser battery s promote (adagascar through custom displays at selected stores. These are all uses of s ynergy. +. The (adagascar website is effecti$e in a number of ways" the website uses a large amount of s ynergy to promote the mo$ie through social media and brands. The website caters well towards their target audience through the use of games. The audience can also $iew the trailer of the film to get an idea of the plot. I think that the website is effecti$e through the use of bright colours on the website and the link with social media.