Strength-Weakness-Opportunity-Threats Matrix

STRENGTHS – S WEAKNESSES – W
1. Strategic 1. Internal conflict.
location. 2. Flood of
2. Ranked second competitors.
in Perodua 3. Small showroom
customer space.
satisfactory 4. ,Low safety
index. standards.
3. Motivated
salesperson.
4. Efficiency in
ordering
process.
OPPORTUNITIES – O SO STRATEGIES WO STRATEGIES
1. Festive seasons. 1. Open up 1. Purchase land to
2. Local product promotion booth build new stores.
campaign. scattered in a (W3, O1, O3, O4).
3. Low interest rate. high traffic 2. Promoting
4. Awards received – areas in Melaka. additional safety
Best Selling Car of (S1,S3,O2) accessories (with
the Year 2007. 2. Informs discounts) to boost
potential sales. (W4, O1,
customers – O2)
Companies
strengths (S2,
O4) through
customer
service.
THREATS – T ST STRATEGIES WT STRATEGIES
1. Economic 1. Let customers 1. Utilized well-trained
downturn. know salesperson to
2. Competition from company’s create the
local Perodua achievement distinctive image of
outlets (S2,T2) company. (W2,
3. Changing 2. Provide the W4, T2, T3)
customer additional
preference and training to
taste. enhance the
4. Increase in salesperson
environmental skills. (S2, S3,
awareness. S4, T2, T3)