UNIVERSITY OF DHAKA

Marketing Plan
ON

StarShip Premium !ur"e Name# EI$%&'(# Prin)iple" !* Marketing

Su+mitte, $.r!up# Kineti) A+u /!+air Sar,er ID NO# 0'1211'32 Sa4i+ R!ID NO# 0'1211'(3 M,5 Ati6ur Rhman ID NO# 0'1211'0' M,5 Ati6ur Rahman ID NO# 0'178'7( S!*ana Khan $en9ir ID NO# 0'1211'(0 Mu"a Kamal Ha"an Imam ID NO# 0'121'''&

Su+mitte, T!
Mr5 Su+!th De+nath A""i"tant Pr!*e""!r Department !* Internati!nal $u"ine"" Uni:er"it- !* Dhaka

Date !* "u+mi""i!n# April 1'; 7'1<

Marketing Plan

On StarShip

Premium

E=e)uti:e SummerAbul khair group introduced Star ship juice in September 2003. At that time there was several competitors like Pran, Danish, She an, slice etc. in the market. !ut because o" some uncertain circumstances star ship juice lose its market share and are not available in the #arket right now. $e are tr%ing to make new marketing plan on star ship juice with new brand name star ship premium. &ow we are providing '00( juice "or the "irst time in the market. $e are setting a higher price that is price skimming. Predicting the overall geographical potentialit% we emphasi ed on those areas where there is more bu%ing power )initiall% Dhaka and *hittagong+. $e discussed about the strength, weakness, opportunit% and threat. ,n the marketing objectives we have determined our planning "or the ne-t three %ears and the overall marketing strateg% is based on the marketing objectives. ,n the detail marketing action we have discussed in detail about overall marketing plan. .his detail marketing action is the essence o" overall marketing strateg%. ,n our assignment there is interrelation among di""erent parts. /or e-ample considering the previous background we determined our objectives and overall marketing strateg% is totall% based upon the objectives. And on the basis o" strateg% we set our detail marketing action. /inall%, we have used some data based on assumption. !ut we have tried to make our assumption more realistic.

Date# April 1'; 7'1< .o #r. Suboth Debnath

Assistant Pro"essor Department o" ,nternational !usiness 0niversit% o" Dhaka Su+4e)t# Su+mi""i!n !* Term Rep!rt Dear Sir1 As a part o" our #arketing course, we have prepared this report on the topic o" >Marketing Plan !n StarShip Premium?5 2ope %ou "ind our report interesting and comprehensive. $e trul% appreciate this t%pe o" report which can give us a detailed idea about the #arketing plan on a particular product or service. $e are also pleased about %our active guidance "or "ul"illing this report. $e believe we have been able to do a good research and make a strong document on it through our paper. $e enjo%ed preparing this report because it provided us an opportunit% to increase our understanding level o" the real li"e #arketing practices. $e will be glad to clari"% an% discrepanc% that ma% arise.

Sincerel%,

A+u /!+air Sar,er ID@0'1211'32 Sa4i+ R!- ID@0'1211'(3 M,5 Ati6ur Rhman ID@0'1211'0' M,5 Ati6ur Rhman ID@0'178'7( Mu"a Kamal Ha"an Imam ID@0'121'''&
S!*ana Khan $en9ir ID NO@ 0'1211'(0

Acknowledgement:
/irst o" all we must thank our "acult% advisor Su+!th De+nath Sir, "or his guidance o" the report. 2e helped us to determine the objective o" the report and guided us through to get to the end. ,t was a great pleasure "or us to have the opportunit% to work on this project with him and with his valuable suggestions at ever% stage o" our project. $e can never "orget his strong guidance and his utmost "riendl% and sincere attention towards us. $e got the option to choose an% new, modi"ied or value added product or service "or this report. $e also got the idea and s%nopsis "or preparing this report. $e will be able to appl% our theoretical knowledge, tactic and strateg% in our real li"e situation through help o" this report

Contents
*ontents......................................................................................................................................3

6.0 Financial Projection..17 7.0 Implementation and Control19

4.0 !ibilograph%55555555555555555555555555555..20