BHHS Digital Home Marketing and Market Share

The My New Real My Company Estate Company Reality
Market Share: Any way you slice it, we are the real estate Market Leader
Greater Philadelphia & Tri State Area*
* By % of Total $ Volume
Everybody Else
Patterson-Schwartz 2.6% C-21 Alliance 2.8% Long and Foster 4.02% Weichert 4.3% Coldwell Banker Preferred 4.6%
Berkshire Hathaway HomeServices Fox & Roach, REALTORS 22.9%
Market Area Surveyed Pennsylvania Counties: Philadelphia, Bucks, Montgomery, Delaware, Chester, Lehigh, Northampton New Jersey Counties: Salem, Gloucester, Camden, Burlington, Mercer Delaware: New Castle County
* Sold Settled This representation is based on data supplied by the TReND Multiple Listing Service. Neither that service, nor the Board of Realtors who sponsors that service, are in any way responsible for its accuracy. Data maintained by the Boards or service may not reflect all real estate activity in the market, such as information on listings not published at the request of the seller, listings of brokers who are not members of the multiple listing service or of the Boards, unlisted properties, etc. In settled transactions January 1 - December 12, 2013.
Ryan Carson Office: 610-398-9888 Ext. 163 Cell Phone 610-574-1451 Fax 610-398-8106 Email ryan.carson@foxroach.com
The The New Real New Real Estate Estate Reality Reality
In Real Estates new Reality, heres a checklist for every home seller:
1. Make sure your Realtor embraces the New Media.
The web is where buyers start (and stay with) their search for their dream homes. If your agent doesnt passionately embrace the web, youre at a disadvantage.
2. Set the best price from Day One.

Competition is fierce. Read our information about calculating a market sensitive price.It will pay off for you.
3. Stage your house.

Youre competing with every other property in your price range. Make sure your home is in great condition. And well help you stage it by eliminating clutter and other timely suggestions that will help it show well.
4. Consider a premarketing inspection.

This is a great way to eliminate any negatives and ward off any surprises. To say nothing of heading off a buyer wanting to subtract thousands at the Settlement table.
5. Know the buyers qualifications.

There are lots of qualified buyers out there eager to buy. But the key word is qualified. Credit checks and verifiable information has never been more important. As your representatives, well be sure that people who look at your home can afford to purchase your home.
The The New Real New Real Estate Estate Reality Reality
In Real Estates new Reality, heres a checklist for every home buyer: t. 1. Use the best tools. Ours.
Nobody understands the new home buyers wants and needs better than BHHS Fox & Roach. Which is why weve powered up our website and added bells and whistles such as mobile phone apps, Open House listings on the homepage~~and created the Home Pilot Account which gets you instant updates. Search fast and smart. At foxroach.com!
2. Get financially qualified.

Yes, its a buyers market. But the home seller is going to want to know you can really afford the property. Yes, the credit reports are tighter. But work with us and well bring to bear the strength and experience of our Trident Mortgage Corporation to get your house in order.
3. Nail the post-contract phase

A complications-proof settlement used to be a slam dunk. Thats less true today. Let our Trident Land Transfer Company help you keep things smooth and worryfree on the road to home ownership.
The New Real Estate Reality
Three things you need to know about how home buyers look at the New Media:
Friend, Neighbor or Relative 6%
Newspaper Advertisement 1% Home Builder 5%
Knew the Seller 2%
Home Book or Magazine 1% Other 1%
More and more, home buyers find their new homes on the Internet.
Yard Sign 10%
Real Estate Agent 34% Internet 42%
Source: The 201 3 National Association of REALTORS Profile of Home Buyers and Sellers. Due to rounding, percentage distributions may not add up to 1 00 percent.
2
90% 80% 71% 70% 60% 50% 40% 29% 30% 20% 10% 0%
2003
This embrace of the New Media by home buyers has increased 39% in 9 years!
90% 13% 89% 15% 88% 13% 90% 11%
USE OF INTERNET TO SEARCH FOR HOMES, 2003-2010

87% 18%
84% 77% 79% 80% 18% 24% 22% 21%
79% 76% 66% 53% 42% 57% 59% 69% 74% 75%
2004
2005
2006
2007
2008
2009
2010
2011
2012
Frequently
Occasionally
3
Source: The 2012 National Association of REALTORS Profile of Home Buyers and Sellers.
And look at how useful buyers consider the information they get via the Internet.
USEFULNESS OF INFORMATION SOURCES
Real estate agent Internet Home builder Yard sign Open house Relocation company Home book or magazine Print newspaper advertisement Billboard Television 27% 21% 24% 17% 15%
20% 40%
(Percentage Distribution Among Buyers Who Used Each Source )

81% 81% 42% 41% 39% 59% 63% 62% 67% 65%
60% 80%
17% 18% 48% 53% 53% 11% 6% 8% 14% 16% 14% 16% 20%
2 *
(*= less than 1 percent)
0%
100%
Very Useful
Somewhat Useful
Not useful
DIGITAL HOME MARKETING SYSTEM

TM
Our Exclusive Package of Powerful Initiatives to give your home maximum web exposure.

TM
Your propertys listing will appear on our worldwide network of top real estate sites
Our Company Web Site: foxroach.com National Real Estate Web Sites: Realtor.com Prudentialproperties.com Trulia.com Zillow.com Frontdoor.com Homes.com Homefinder.com Hotpads.com Openhouse.com Homewinks.com Propertypursuit.com Search Engines with Real Estate Search: GoogleMaps.com Lycos.com Yahoo.com Vast.com AOL.com Overstock.com Oodle.com
...and on the 4 most-visited sites weve upgraded our listings so they always appear at the top of the search!

TM
and on the four most-visited sites, we upgrade our listings so they ALWAYS appear at the top of a buyers search!

TM
Of all the real estate web sites out there, foxroach.com is the fastest, smartest and most powerful www.foxroach.com
Buyers access the Regions largest inventory of homes right from the Home Page!
Start Searching Here!
Open Houses, new listings, price reductions and more!
Market Updates
Puts home searches at a buyers fingertips with apps for iPhone, Blackberry or Android!
Free Smart Phone Apps

TM
Each and every one of our listings get its own high-quality, dedicated web site.
www.youraddress.go2frr.com

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Each and every one of our listings has a video uploaded to YouTube.

TM
Your listing will be advertised continuously on the worlds marketplaceCraigslist.org

TM
Our new HomeText technology lets a buyer use a smart phone to access instant information about your property!
Text FR to 59559
123-555-1212 www.foxroach.com
A member of the franchise system of BHH Affiliates, LLC
How to calculate a market-sensitive price:

The best way is to let us create a Comparative Market Analysis (CMA) that considers similar properties that: Have sold in the recent past This shows us what buyers in the market have actually paid or properties similar to yours. Are currently on the market These are properties that will be competing with yours for the attention of available buyers. Failed to sell Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
The basics of staging your home to sell:
Why stage your home?

staged homes sell faster than non-staged homes staged homes on average sell for 7-10% over the list price staged homes look better than non-staged homes in the same price range your investment in staging your home now is less than the price reduction you may have to take later sales associates show staged homes more because they are ready to sell home buyers ask to see staged homes
How home staging works:

it identifies your homes positive aspects and what needs to be improved determines any imperfections and how to minimize them suggests how to de-clutter your home to make it seem more spacious suggests updating paint colors, flooring and furniture recommends how to properly place furniture creates a plan for what you can do on your own to prepare your home for sale
What happens when sellers dont set a market-sensitive price?
Fewer buyers are attracted, and fewer offers received Marketing time is prolonged, and initial marketing momentum is lost The property attracts lookers and helps competing homes look better by comparison If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan The property may eventually sell below market value
The danger of overpricing: The percent of buyers wholl view your property:
Asking Price in Relationship to Fair Market Value % of Prospective Purchasers Who Will Look at Property
At the heart of our web-centric marketing remains our passionate, professional Sales Associates.
The same data that shows us that home buyers are using the internet more and more also tell us that the real estate agent is still essential.
Most real estate companies in the region have top-quality people. We seem to have more than our fair share of them!
Our major relocation efforts can be a major benefit for you.

No Realtor does a better job at connecting with the relocation market. Here is a sampling of corporations and organizations currently serviced by our Relocation Division:
Abbott Laboratories ACE Insurance Group Air Liquide Air Products & Chemical AIReS Corporate Relocation Services Altair Global Relocation American Relocation Connections Amerihealth Caritas Arnold Foods Company Astra Zeneca Avery Dennison Bimbo Bakeries Briston Myers Squibb Brookfield Global Relocation Services Campell Soup CARMAX Cartus Relocation Comcast Corporation Cornerstone Relocation Group Dorman Products E. I. du Pont de Nemours and Company Educational Testing Services (ETS) Endo Pharmaceuticals Essroc Italcementi Group Exelon ExxonMobil FMC Corporation FMS Technologies GlaxoSmithKline Global Mobility Solutions Graebel Relocation Services HomeServices of America Relocation/ETC Independence Blue Cross /Blue Shield Johnson & Johnson Lehigh Hanson Cement Lexicon Relocation Mack Truck Merck & Company Mobility Services International (MSI) NEI Global Relocation NuCompass Mobility Services, Inc PHH Mortgage Plus Relocation Services, Inc PPL Corporation Rodale Press Samsung Electronics, America Sanofi SAP America, Inc. Siemens Medical SIRVA Corporate Relocation Services State Farm Insurance Company Synthes The Hershey Company The MI Group The Villages Traditions Realty TRC Global Solutions Vanguard WAWA, Inc. Weichert Workforce Mobility WHR Group
To sum up...
Theres a New Reality in Real Estate:
Home buyers overwhelmingly use New Media. Successful sellers set the best price from Day One. You need to stage your house. A premarketing inspection is a strategic tool. Make sure all buyers are prequalified.
We will help you take advantage of it.

foxroach.com and our Digital Home Marketing System are incomparable. Our Competitive Market Analysis will help you make the right decision. The market leader knows how to prepare a property. We will help you every step of the way. Our Trident Group not only will help you prequalify any prospective buyers, but will also offer them one-stop shopping resulting in a smoother settlement.

BHHS Digital Home Marketing and Market Share

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The My New Real My Company Estate Company Reality

Berkshire Hathaway HomeServices Fox & Roach, REALTORS 22.9%

2. Set the best price from Day One.

3. Stage your house.

4. Consider a premarketing inspection.

5. Know the buyers qualifications.

2. Get financially qualified.

3. Nail the post-contract phase

The New Real Estate Reality

Friend, Neighbor or Relative 6%

Newspaper Advertisement 1% Home Builder 5%

Knew the Seller 2%

Home Book or Magazine 1% Other 1%

Yard Sign 10%

Real Estate Agent 34% Internet 42%

The New Real Estate Reality

USE OF INTERNET TO SEARCH FOR HOMES, 2003-2010

84% 77% 79% 80% 18% 24% 22% 21%

(Percentage Distribution Among Buyers Who Used Each Source )

(*= less than 1 percent)

The New Real Estate Reality

DIGITAL HOME MARKETING SYSTEM

DIGITAL HOME MARKETING SYSTEM

The New Real Estate Reality

DIGITAL HOME MARKETING SYSTEM

The New Real Estate Reality

DIGITAL HOME MARKETING SYSTEM

The New Real Estate Reality

Start Searching Here!

Open Houses, new listings, price reductions and more!

Free Smart Phone Apps

DIGITAL HOME MARKETING SYSTEM

The New Real Estate Reality

DIGITAL HOME MARKETING SYSTEM

The New Real Estate Reality

DIGITAL HOME MARKETING SYSTEM

The New Real Estate Reality

Your listing will be advertised continuously on the worlds marketplaceCraigslist.org

DIGITAL HOME MARKETING SYSTEM

The New Real Estate Reality

The New Real Estate Reality

How to calculate a market-sensitive price:

The basics of staging your home to sell:

Why stage your home?

How home staging works:

The New Real Estate Reality

What happens when sellers dont set a market-sensitive price?

The New Real Estate Reality

The New Real Estate Reality

Our major relocation efforts can be a major benefit for you.

The New Real Estate Reality

We will help you take advantage of it.

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