Table of Contents

Introduction Proposal Budget Activity Cost Potential Revenues Staffing Conclusion Appendix

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Work Cited

Close your eyes and picture a mental image in your head of your favorite dog. His name is Oogy and he was the most playful and joyous boy. Now we take a deeper look into what happens when Oogy is placed in an abusive relationship with his owner: When our dog Oogy was about ten weeks old and weighed 20 pounds he was tied to a stake and used as bait for a Pit Bull. The left side of his face, including most of his ear, was torn off. He was bitten so hard a piece of his lower jaw was crushed. Afterward, he was thrown into a cage and left to bleed to death. He was later found by the police when they raided the facility and taken to an emergency service operating out of Ardmore Animal Hospital, in a suburb of Philadelphia. There, Diane Klein, the Offices Director of Operations, simply refused to allow the dog to die. Dr. James Bianco, the head of the hospital, operated for several hours to staunch the bleeding, replace the lost blood, and suture the gaping meat that Oogys face had become. With the help of everyone on the staff somehow, beyond any calculation of the odds, Oogy survived. (Levin) How could someone do such inhumane thing to an innocent animal? Why would they torture and abandon a creature who cannot survive without the owner? People in todays society do not realize the severity of the mistreatment of animals. All over the world animal cruelty is present and many of these poor creatures have been harassed by their owners to the point of death or abandoned on the streets. We are aiming for the Dallas metropolis area to spread the idea of animal cruelty and reveal to society that these creatures need to be treated with respect. Goody-Goody an alcohol company located on 2915 Greenville Avenue has decided to partner up with the Society for the Prevention of Cruelty for Animals (SPCA) to begin a campaign to prevent the cruel treatment of animals. The SPCA is a wide known society that stands against the abuse and provides a shelter to those rescued pets and abandoned animals. They make sure the pet is provided with treatment till it is fully recovered and then placed up for adoption so they can find a new home that will treat them as family. Whats the problem? Stranded pets are filling the streets, as the population for abandoned animals is increasing in the United States. The problem is that these creatures are being improperly treated by their owners and are left for dead after all of the severe beating. There are many different forms of mistreatment of animals and the top five statistics of abuse comes in the form of abandonment (32%), hoarding (12%), shooting (11%), fighting (9%), and beating (7%) (HumaneSociety). Most of these animal owners fail to provide love for their pets and inflict either psychological pain or physical pain. Statistics show that 70% of the people who abuse an animal have been convicted for committing other crimes including violence (38%), property (44%), drug (37%),
and disorder crimes (37%) (Sutherlin). They look at these pets as inferior creatures, but they

are living creatures just like human beings. We need to stop this abuse on animals and protect them from dangerous owners before its too late. It may seem like such a small problem to worry about, but people fail to realize the severity of animal cruelty. It is time to spread the word to the Dallas community and help save all the lost and abused pets in the local area. Why Goody- Goody? Why an alcohol company to advertise animal cruelty? Goody- Goody is an alcohol beverage company located in the Dallas metropolis and is widely known by all the locals. Sure it may seem odd to use liquor as the promoter of good deeds, but in order for the whole community to know, a large company such as Goody- Goody is needed. The idea of alcohol is not going to be advertised, rather with the help of this company, SPCA is able to get a strong hold on the city of Dallas. Goody- Goody is able to target a large portion of the adult population to support the fight against animal cruelty and provide enough income to gather supporters. Why choose Dallas? According the Infoplease, Dallas ranks number nine on the list of largest cities in the United States and third largest in Texas. With such a large population, Dallas is the perfect location to begin a campaign for animal cruelty. The concept of animal abuse in the city was increasing to the point that commissioners are thinking about creating a special unit within the district attorney office specifically to prosecute animal abuse cases (CBS). Being able to succeed with this fight against animal cruelty in Dallas will make a way for change in Texas, then the United States, and eventually the World will hear our cry. Our purpose and goal of this dog adoption event we are throwing at Addison circle is to provide all the lost dogs a safe home they can live in, without being in a state of fear. This local event will help open up the eyes to the community to see what is really happening to these poor pets. We are wanting the City of Dallas to start taking these animal abuse cases more severely and provide a safer environment for both animals and humans to live in. Through this charity event, SPCA and Goody- Goody will be reaching out to the public by providing festivities to the guest and educating them on proper grooming techniques. The main reason for this all out event is to persuade the public to keep an eye out for abused dogs and prevent any future mistreatment of them. We want to treat these pets as if they were our own family members and give these animals a safe shelter they can peacefully be at ease with. Animals should be treated with respect, not cruelty. Save the animals, Save the world! Goody-Goody to the Rescue!

Proposal
Goody-Goody has come up with a plan to help out with this issue. Goody Goody introduces the annual Goody-Goody to the Rescue. This is our plan: Overview:

We are going to assist SPCA in picking up stray dogs from urban areas of Dallas (specifically the southern area of Dallas). Dogs that were previously rescued by SPCA will be given away along with the dogs that are rescued. We will also have a Dog of the Day on ABC every morning for three weeks prior to the actual event. We are going to advertise in the Dallas Morning News and D Magazine ahead of time as well. During the event visitors will be able to adopt dogs that have been rescued in the rescuing period. Location of event: This annual event will be held in the Addison Circle. There are three stages at Addison Circle, and we will be occupying all three stages along with most of the grassy area surrounding the stages.

When? The dogs will be rescued by the SPCA over a several week period prior to the event itself. The rescuing will take place during the last weeks of March up until the week before the event. During this period the dogs will be spayed/neutered as well as checked for diseases and overall health. The annual event is scheduled to be on April 28 from 11am - 6pm. We are hoping this event is very successful and leads to future events in the years following. Event Schedule: 9am-11am - Setup time 11am-6pm - Goody Goody to the Rescue Event 12pm, 2pm, 4pm - Wine Tastings sponsored by Goody Goody

Staff: Our possible staff for the event is a collection of volunteer groups, Goody-Goody employes, and SPCA workers. The staffing specifics will be described later in the Budget/Staffing portion. Events/Attractions: There will be a total of twenty five food vendors providing plenty of different cuisines ranging from barbecue, American, Tex-Mex, Asian and many other cuisines. Several of the well-known vendors include Buffalo Wild Wings, Cafe Brazil, On the Border, Marble Slab Creamery and Kam Pai Sushi & Grill. We will also have forty non-food vendors that will supply guests with tips, products, toys, samples, giveaways, and beverages (alcoholic and nonalcoholic). Some of these non-food vendors include: Pet Supplies Plus, Deep Ellum Brewing Company, Dr. Pepper, Mans Best Friend, Dirty Dawgz (pet grooming). Goody Goody will sponsor an adult drink tasting, that will include wine, spirits and beer. We will sell raffle tickets for $5 per ticket, with bulk options at $20 for 5 tickets and $100 for 40 tickets. Raffle prizes will include: gift certificates to pet stores, a free tour and tasting at Deep Ellum Brewing Company, Woofpacks (includes leashes, collars, custom name tags), a years supply of dog grooming at Dirty Dawgz and many more prizes aimed at children. There will also be a second raffle exclusively to the families who adopt the dogs and will be complimentary for each one. Prizes will include three Gold prizes (includes a year of dog food supplied by Pet Supply Plus($500 dollar value)), three Silver prizes (includes a $150 gift certificate to Pet Supply Plus), and every entry will get a Bronze prize (includes a custom made t-shirt commemorating the adoption of their dog). We will also have a dog park for the potential adopted dogs to play in and mingle with different families, as well as one on one time with potential owners. On the main stage of the event, there will be a dog show that will showcase the puppies that are up for adoption. Sponsors: Goody Goody, SPCA, Dr. pepper, One Love Events planning, Pet Supplies Plus (main raffle sponsor), Spring Creek BBQ (main food sponsor), Deep Ellum Brewing Company

Advertisers: ABC Channel 8 (one dog per day for several weeks) and then follow up by being at the event live Radio Disney, 106.1, 102.9, two Spanish languages; advertise in the coming weeks and be there live with free giveaways. City of Addison through banners and billboards. Dallas Morning News through classified ads.

D Magazine through classified ads.

Budget
Cost & Revenue Explanation Location costs The cost to rent Addison Circle park is $18,000 for the day. Security costs The event will need security from a half hour before the event to a half hour after the event. Therefore, Security is needed for a total of 8 hours. Four police officers will be hired at $100 per hour to monitor the event. Ten other security officers will be needed to monitor the entire park and parking lots. They will also monitor the entrance and exit of the event. They will be paid $15 an hour. Parking costs Parking will be free to the general public. However, it will cost $200 for the borrowed parking, which will pay for the parking lot staff to open and close the parking lots. Restrooms costs A total of 20 restrooms will be rented from United Site services at $100 a restroom, which brings the total to $2,000. Event Setup costs A staff will be hired to setup the event. This consists of installing fencing around the park, setting up vendor booths, setting up sound for the stages. The fee is $500. Event Cleanup and Closing costs It will cost $600 to hire the staff that will clean up all the trash after the end of the event. Activity Costs

Balloon Animals This service will be provided by Bearry Cute Balloons. The team of four balloon artists will provide the service for the whole event for a total of $1,400. Face Painting Bearry Cute balloons also offers Face painting. Another team of four artist will be providing this service for the whole event for a total of $1,400. Bounce Houses Four bounce houses will be provided by Bounce N More at a cost of $1000. The normal cost to rent these bounce houses would have been $6000. This is there way of sponsoring the event. Volunteer staff will be in charge of each bounce house. They will control how many children can enter at a time. Wine Tasting and Bar Seminar Goody Goody will sponsor these activities. They will provide the wine, spirits, and staff for the activities. This event will run about 4 hours long. The cost for this activity will be $700. Dog Show Dog City Training Center will provide the Dog show at a cost of $100. They will share the main stage with 2 radio stations. It is only $100 rather than $1000 because of the major advertising they are receiving. Dog Poop Cleaning Since this event is a dog-friendly event. There is a good chance that there might be dog feces throughout the park. The Poo B Gone company will have their staff cleaning all the feces through the entire event at a cost of $960.

Potential Revenues
Goody Goody is the main sponsor and will pay $31,600. This will cover the cost of the event planning team, Wine Tasting, Bar Seminar, and Goody Goody Staff. SPCA of Texas is the beneficiary. They will be on the list of major sponsors. The City of Addison is sponsoring the event planning team. They remove $5,000 from the fee in exchange for the sponsorship. WFAA Channel 8 is sponsoring the event by providing $10,000 worth of on-air time for the

event. This includes commercials, news segments advertising the event, and live coverage of the event. The Dallas Morning News is sponsoring the event by providing a half-page spread of the event once a week for four weeks. This amounts to $7830. D Magazine will provide a full page ad on their magazine, which is worth $4,000. Since the event is in early May, The Ad will be in the April issue. Pet Supplies Plus and Dr. Pepper are sponsoring the event with a donation of $5,000 each. Deep Ellum Brewing Co. is sponsoring the event by providing the beer for the bar Seminar. Bounce N More is a sponsoring the event by providing the bounce houses at a 75% discount. AM 620 Radio Disney is sponsoring the event by providing the entertainment for the whole event at the kids stage. Mega 107.5 FM will provide entertainment for the Latino community at the second stage. They are sponsoring the event by providing the entertainment free of charge. 99.5 the Wolf FM and 106.1 Kiss FM will share the main stage. They are also providing their services free of charge as their sponsorship. 105.3 FM The Fan will host a Silent Auction at the event where attendees can bid on sports memorabilia that the radio station collected for the sake of the event. Their service and the revenue from the memorabilia should generate about $5,000. There will be a total of 50 vendor booths at the event, each of these booths will cost a certain amount for each vendor to get access to. The revenue per booth and number of booths of each specification is as follows: (5) $1,650 per premium alcohol selling vendor, (5) $1,500 per alcohol vendor, (5) $1,200 per premium non-alcohol selling vendor, (10) $500 per food-only vendor, (25) $500 per non-food vendor. Together these booths will generate a revenue of $39,250. *See the spreadsheet in the appendix labeled Budget Overview for an overview of all of financials of this event.

Staffing
Event Planning costs

The event planning for the Addison circle park will be hired to plan the whole event. Their total cost for their services is $25,000. However, since they are sponsoring the event, the cost is $20,000. Paid Event Positions There will be 20 staff member that will run the entire event. They will make sure everything running smoothly. They will be in charge of volunteers, technical problems, and event issues. The cost for this staff is $10,000. Volunteers 100 volunteers will be needed for this event. Each volunteer will receive a free T-shirt and a $10 gift card to Spring Creek Barbecue Goody Goody Staff Many Goody Goody staff will volunteer and some will work the wine tasting and the bar seminars. The cost for their time working the seminars are $1,000. The total cost for 10.this event will be $63,8

Conclusion
The three main goals of Goody Good to the Rescue are: to raise awareness for stray dogs in urban Dallas, find homes for stray dogs, and produce an event that will make the City of Dallas proud. We believe our plan has what it takes to be very successful. It will be a boost to the Dallas economy because we will gather many different restaurants, businesses and other operations and will showcase them at our event, as well as the main purpose of our event, which is helping needy, stray dogs get a safe, nurturing home. Our plan is very thorough and is very financially sound, covering as many possible financial losses/gains imaginable. With that being said, we would like to officially offer our proposal to you, the Dallas City Commerce, in hopes that we will become your selection for the 2013 charity event.

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Appendix

HumaneSociety. Animals Abuse Facts and Statistics. Retrieved from http://humanesocietyhallcounty.com/animal-abuse-facts-and-statistics/ Emily Sutherlin (2012, January 31).Animal Cruelty: Facts, Preventions, Statistics, and Action. Retrieved from http://www.nowpublic.com/environment/animal-cruelty-facts-preventionstatistics-and-action-2886267.html Lawrence Levin (2008). Oogy the Third Twin. Retrieved from http://www.animalsabused.org/oogy- story.htm

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Work Cited Addison Circle Park Rate Information. Retrieved from http://www.addisontexas.net/REPOSITORY/ASSETS/FORMS/ACP_RATES.pdf Bearry Cute Balloons. (2013) Ballon Animals. Retrieved from http://bearrycuteballoons.com/wordpress/?page_id=24 Bounce N More. (2013) Retrieved from http://www.bouncenmore.com/ City of Addison, Texas. (2013) Addison Circle Park. Retrieved from http://www.addisontexas.net/Assets/Includes/Presentation/Restaurant_Images.asp?blobID=189 6 City of Addison, Texas. (2013) Taste of Addison Restaurants. Retrieved from http://www.addisontexas.net/events/TasteAddison/Menus/restaurants.asp City of Addison, Texas. (2013) Taste of Addison Events. Retrieved from http://www.addisontexas.net/events/TasteAddison/ Dog City Training Center. (2013) In home Training and Private Sessions. Retrieved from http://dctc-tx.com/training/in-home-training-and-private-sessions/ Deluxe Restrooms. Retrieved from http://unitedsiteservices.com/porta-potty-rental/deluxerestrooms-rentals-porta-potty DMN Media. The Dallas Morning News. Retrieved from http://dmnmedia.com/our-brands/thedallas-morning-news Jansen, J. The Goody Goody Story. Retrieved from http://www.goodygoody.com/aboutus.aspx Poo B Gone. (2013) Pet Waste Removal Rates. Retrieved from http://poobgone.biz/pet-wasteremoval-rates/ SPCA of Texas. Retrieved from http://www.spca.org/ Top Gun Security Investigations. Retrieved from http://www.topgunsecurityservices.com/security_officers_guards_addison_texas.html Welcome to Jani-King of Dallas. Retrieved from http://www.janiking.com/dallas/default.aspx

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WFAA. Advertise. Retrieved from http://www.wfaa.com/advertise

Yelp. (2013) Studio: Pampered Pets. Retrieved from http://www.yelp.com/biz/studio-pamperedpets-addison

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