AN EVALUATION OF VARIOUS SCHEMES OF GSM SERVICE PROVIDER IN GUJARAT

INTRODUCTION The Indian telecommunication industry is the world's fastest growing industry with 851.70 million mobile phone subscribers as of June 2011. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China. As the fastest growing telecommunications industry in the world, it is projected that India will have 1.159 billion mobile subscribers by 2013.Furthermore; projections by several leading global consultancies indicate that the total number of subscribers in India will exceed the total subscriber count in the China by 2013. The industry is expected to reach a size of 344,921 crore (US$76.92 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period. According to analysts, the sector would create direct employment for 2.8 million people and for 7 million indirectly. With a subscriber base of more than 851 million, the Mobile telecommunications system in India is the second largest in the world and it was thrown open to private players in the 1990s. The country is divided into multiple zones, called circles (roughly along state boundaries). Government and several private players run local and long distance telephone services. Competition has caused prices to drop and calls across India are one of the cheapest in the world. The rates are supposed to go down further with new measures to be taken by the Information Ministry. India primarily follows the GSM (Global System for Mobile Communications) mobile system, in the 900 MHz band. Recent operators also operate in the 1800 MHz band. The dominant players are Airtel, Reliance Communications, Vodafone, Idea cellular and BSNL/MTNL, Tata Docomo. There are many smaller players like Aircel, Uninor, Videocon, Spice etc with

operations in only a few states. International roaming agreements exist between most operators and many foreign carriers.

RESEARCH OBJECTIVES To find most influencing factors in selecting of GSM service provider. Evaluate the various GSM schemes. To find Customer satisfaction and preference towards various GSM schemes.

SCOPE OF THE STUDY The main study scope is to evaluation of various schemes of GSM service provider for the Gujarat region and also analysis the customer preference level for the selection for company service. Survey to know the various factor taken into consideration by the youth at the time of buying. Understanding customer behaviour and perception towards various schemes of mobile service providers. Research was carried out to understand customers needs and preferences to know the youth switching factor to another service provider and a various schemes accepted Schemes from company .

Literature Review
Despite of several service quality standards to improve the service quality & raise the customer satisfaction level, customer is not getting the desired service. There exist the gap between service delivered & service received. The prime need is to understand the basic customer requirements. Customers often do not know, or cannot communicate effectively, their actual needs and requirements. This is one of the major challenges which Service Industries facing today. This needs the more creative methods for understanding customer requirements effectively.( Mrs. Aruna A. Deoskar) RESEARCH METHODOLOGY Exploratory Research design will be undertaken as the purpose is to explore or search through a situation to provide insights and understanding.

SAMPLING TECHNIQUE Non probability convenient sampling technique will be used as respondents are chosen as per convenience.

POPULATION The population will consist of men and women in the age group of 16-80 years.

SAMPLE The sample size will consist of 250 respondents.

DATA COLLECTION The data is collected randomly, irrespective of the category of the people in the form of questionnaire with the help of Google drive and the sample size is 250 respondents. Data collection method is primary.

RESEACH MODEL

Independent Variable
Local Call Packs STD Call Packs Internet Packs SMS Packs National Roaming International Roaming Night Calling Packs Pay Per Website packs Value Added Services

Dependent Variable
Cellular Service Provider