Tullo Sunflower Oil

Group Members:
Assam Iftikhar Abubakar Amir Rehman

Submit To:
Awais Afzal

Finally as one objectve of the nationalism was of provides inexpensive ghee to consumers the price of all ghee ghee was kept low even in the face of rising manufaturing costs by the direct or by the indirect governmnent subsidies.This low price coupled with the poor quality of products, drgged the image of tullo to the downward from the premium segment. There is also a problem occuring about the adds of the oil. Tullo was only allow to distribute in the provinces of sindh and Balauchistan.At creates problems for the consumers in the Punjab and KPK to buy Because the can just buy it from CSD shops and from the utility stores. Recommendations: 1-The problem for the add should be setle down as quikly as possible Because if they are communicating false information to their customers this cannot be good for the future of their product. 2-Packaging was also their problem as their local competitors copied their packiging. There are some more recommendation given to them and these are as follows: 1-Start with focus on Tullo. 2-Show the pack and also focus on the slogan. 3-Move into the kitchen showing oil bottle being used for cooking. 4-Show food being enjoyed by the family.

These are some recommendation given to the company by which they can increse the efficincy as well as the concentration of their product in the minds of the customers.By doing this they can attract more customers towards their product.Customers become loyal with their brand they are just going to use their particular brand for their usage.They have to change the pakaging of their

product and make it different from the local brands.Also have to persuade peoples to use the product for all usage.They have to make them aware that their product is providing the particular efficince that they are needing.Like peoples are more health concience so they have to show the elements of quality in their product to attratc the customers towards their product. They have to cleraly make their focus on the oil.They have to see they productivity and the efficiency of the product then it came towards the packaging and the slogan of the product.It has to be diffrenciated from the local brands its colour and the outer apperence of the product should be attractive.Awareness of the product was also very important as it clers your massage for your customer.And the specification of your product to your customer so it is easy for him to chosse your product between the others.