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GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI MANAGEMENT EDUCATION & RESEARCH INSTITUTE

MASTER OF BUSINESS ADMINISTRATION SEMESTER III BATCH: 2012-2014 Management of International Business
Course Code: MS 203, Credits-4 COURSE OUTLINE

Course Instructor: Ms. Monika Sharma COURSE OBJECTIVES The objective of this course is to enable the students to manage business when the Organizations are exposed to international business environment. METHODOLOGY 1. The pedagogy will be lectures, discussions, case studies, assignments. 2. Audio-Visual aids will be used during the course.

Session No.

Theme UNIT 1 Nature and Scope of International Management: Introduction to International Business; E.P.R.G. Approach, The Environment Of International Business, Reasons for Going International, Analyzing International Entry Modes, Strategy in the Internationalization of Business, Basic Models for Organization Design in Context of Global Dimensions; Entry Barriers, Global Competitiveness of Indian Organizations.

Number of Sessions 14

Chapters from the text Ch 1( Ashwathappa), Ch- 6 ( sumati varma)

1.

Ch 11, 12 ( Aswathappa)

Unit II Managing Globally : Global Marketing Management, Global Operations, Cross-Cultural Management : Hofstede Study, Edward T Hall Study, Cultural Adaptation through Sensitivity Training, Global Human Resources Management , Aspects of Global Financial Management 14 Ch 7, 17, 18, 19, 22 ( Aswathappa)

2.

UNIT - III Formulating Strategy for International Management: Strategy as a Concept, Implementing Global Strategy, International Competitive Advantage; International Strategic Alliances, Global Mergers and Acquisition UNIT - IV Broad issues in Globalization : Emerging Global Players , Ethical issues in Context of International Business, The Social Responsibility of the Global Firm , Cross-Culture 4. Communication and Negotiation, Leadership Issues, , Business Improvement: Integrating Quality, Innovation, and Knowledge Management, , The Role of the Parent: Managing the Multi Business Firm, Organizing and Structuring the Multi Business Firm Total Number of Sessions

14 Ch 11, 13 ( Aswathappa)

3.

14

Ch- 23, 24, 8( Aswathappa) Ch- 21, 15 ( Sumati Varma)

56

Prescribed Text: 1. K Aswathappa(2010). International Business, Tata Mcgraw Hill. References: 1. John D Daniels, Lee H Radebaugh Daniel P Sullivan , Prashant Salwan (2010). International Business Environments and Operations, Pearson Education