University Student Council 2014-2015 University of the Philippines Diliman MASS MEDIA COMMITTEE PROPOSAL

Prepared by USC Councilor V Manalo

Rationale
As the University Student Council, we have a duty and a responsibility to keep all UP students informed about the affairs of the council, the different issues in society, the campaigns that we will embark on, the different policies that can affect the student body, and the projects and services that we can offer to the students all throughout the year. Communication is very a very important aspect of any council. Good communication is an essential tool that can be utilized effectively to achieve productivity and maintain reliable and strong working connections with all sectors involved. In the presence of advance technology and more highly sophisticated means of communication, communicating with people, groups, and organizations has become easier, faster, and better. The development and the boom of the social media has transformed and revitalized interpersonal communication. With such avenues available for us, it is to our advantage to utilize this medium and optimize the various forms of media and communication in order to disseminate information faster, better, and more efficiently. To communicate effectively to the students, to bridge the gap, to make sure information is properly disseminated, and to ensure a transparent and accountable University Student Council are the duties of the Mass Media Committee a standing committee of the USC. It shall serve as a liaison between the Council and the University. The Mass Media Committee shall ensure that it is always at the service of the students and the different sectors in UP Diliman. The significance of MMC shall not be limited to the confines of the university. It shall continuously establish the importance of the University Student Council and its involvement on the various issues faced by our society.

II. Vision and Mission

Vision The Mass Media Committee of the University Student Council shall be a committee working in service of the students and of the different sectors in UP and in society. It also envisions a transparent and accountable University Student Council. We envision a USC that is close to the students and felt by the students. All throughout the year, it is also the vision of the Mass Media Committee to establish good public relations with the press, different sectors of society, and other external networks. It will serve as a vanguard and paragon of press freedom, and it shall continuously fight for journalists rights.

Mission

disseminate information faster, better, and more efficiently keep all UP students informed about the affairs of the council, the different issues in society, the campaigns that we will embark on, the different policies that can affect the student body, and the projects and services that we can offer to the students all throughout the year Release the student publication The Oblation Promote and establish good relations with the press, the public, and other important sectors Promote transparency and accountability in the USC Bring the USC closer the student body To coordinate with the different university publications, press and broadcast institutions, and organization in furthering the advocacies and endeavours of the USC. Inform students of the important social issues of our country Ensure that the voices of the students are heard by providing an active forum for student ideas, concerns, and sentiments. Increase student involvement and participation in the University Student Council. Be active in campaigns against journalist-killings, campus journalist harassments, and publication suppressions.

The Mass Media Committee will not disseminate false information to the public. The Mass Media Committee shall embody the integrity of a responsible press by being impartial, non-discriminatory, and be an agent of justice.

III. Committee Structure

Mass Media Committee Head (Public Relations Officer)

Publication Officer

Creatives Officer

Information Dissemination Officer

External Media Liaisons Officer

Mass Media Campaign Officer

Editorial Staff

Layout and Graphic Artists

Communications Team

Communications Team

Campaign Team

Duties and Functions of the Committee Officers

Mass Media Head / Public Relations Officer Duties as stated in the USC constitution: Release news items regarding Council ctivities to all media Promote goof relations with the press and the public Answer inquiries about the Council Head the Mass Media Committee

The Mass Media Head / Public Relations Officer shall also: Act as the Oblation Editor-in-Chief Direct the distribution of finihed printed materials (i.e. newspaper copies, posters, and statements) Be always ready for interviews whenever media netwroks need to gather opinion of information from the USC Send media advisory and release statements Promote transparency and accountability of the USC Directa and oversee all the members of the Mass Media Committee Perform other functions that may be delegated by the USC Chairperson

Publication Officer Shall be the Associate Editor of the Oblation Collect articles from the editorial staff and USC Council members Help in the editing of articles Be active in the actual printing and dissemination of the USC newsletter Perform other functions delegated by the committee head

Publicity Officer Be in charge of the publicity materials that will be released by the USC Lay-out the publicity materials of the Council Perform other functions delegated by the committee head

Information Dissemination Officer Shall make sure that the University Student Council is felt by the students In charge of the different bulletin boards alloted for the USC in every college Facilitate efficient distrbution of information both in person and in social media Perform other functions delegated by the committee head

External Media Liaisons Officer Contact the press and other news agencies Communicate with the different important sectors in UP and in society Help connect the University Student Council to the students, the press, and the society In charge of press releases Perform other functions delegated by the committee head

Mass Media Campaign Officer Help in the campaign of the committee f against journalist-killings, campus journalist harassments, and publication suppressions Shall co-head events that continuously fight for journalists rights Help in the campaigns of the Mass Media Committee all year-round Perform other functions delegated by the committee head

IV. General and Specific Programs of Action

A. Branding, Publicity, and Information Dissemination of the University Student Council i. Disseminate information online and offline (have regular updates on the USC) ii. Work in coordination with the USC Vice Chairperson and the League of College Councils to better inform the students about the campaigns, activities, and services of the University Student Council iii. Shall maintain a psoitive reputation for the USC iv. Develop good relationship with the constituents of the USC v. Branding of the USC : A USC that is close to the students, consultative, and felt by all Iskolars ng Bayan vi. We shall have a general template for our releases (i.e. USC Blitz, announcements, open letters, etc.)

B. Specific projects and plans

i. USC Blitz i. To keep the students informed about the details of the University Student Councilss General Assemblies ii. A mechanism to ensure the transparency and accountability of the USC iii. Involve the students in the affairs of the USC iv. We will release a USC Blitz (which contains the minutes of the meeting) for the UP students to read within 72 hours from the official release of minutes by the Secretariat committee.

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DZUP Amplified i. Strengthen partnership with the DZUP ii. To support DZUP in its goals and objectives iii. To optimize this medium in disseminating information to UP students iv. We will put radios (in coordination with the Ways and Means Committee) in hotspots (i.e. cafeterias and tambayans) where students can actually hear news and can connect with the official radio station of UP Diliman The Oblation (Online and in Print) i. To keep the students aware of the campaigns, activities, and services of the University Student Council through the release of the Oblation online and in hard copy ii. To establish a transparent and accountable University Student Council iii. The Oblation will be released four (4) times through a launching event - within the entire academic year. We plan to do so during the big events of the USC and of the university Freshie Week, 1st and 2nd Alternative Classroom Learning Experiences (ACLEs) iv. An online version shall also be released for consumption by the students. v. Aside from news and accomplishments of the University Student Council, the Oblation shall contain committee progress reports. This will help in updating the students about the projects, campaigns, and services of the different committees of the USC. Bulletin Boards i. To post updates in the USC Bulletin Boards all over campus ii. To keep the students updated about the happenings of the USC by constatly updating and utilizing these buletin boards iii. To rehabilitate the USC Bulletin Boards in every college. We will have the same branding for the bulletin boards. iv. We will be placing portable bulletin boards in important hallways in the university. Important announcements of the events of the USC shall be placed in these boards. College Hopping (USC Mass Media HUB) i. To go from college to college ii. The USC Mass Media Hub shall stay for a week in every college and there the students can register concerns or learn more about the USC, its members, how they can raise their concerns even after the Mass Media Hub, and how to connect with the USC all year long.

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Mass Media Campaign i. The MMC shall have campaigns against journalist-killings, campus journalist harassments, and publication suppressions. We will also have a campaign on the cybercrime law. ii. It shall continuously fight for journalists rights all year-round iii. Coordinate with the College of Mass Communication Student Council regarding their campaigns on Mass Media Awareness and campaigns against journalistkillings, suppressions, and harassments Speak UP i. There will be an online portal wherein students can voice out there concerns and issues ii. This shall serve as an avenue for the students to connect more with the University Student Council iii. To engage the UP students online and register their opinions regarding the USC iv. We will set-up a google doc wherein students can voice outtheir concerns and issues. The Mass Media Committee will collect all of the concerns. The urgent ones shall be raised in the General Assembly of the USC. The others will be raised in the plannings of the council in order to create substantial action plans to solve the issues and concerns of the students. Creation of Important Portals i. We will create two (2) important portals : 1.) An Achievement portal where student, varsity, or faculty achievement will be posted and registered; 2.) An Opportunities Portal where job and scholarship opportunities will be posted and disseminated to the students of the university Official Dormers Publication i. As of the moment the dormers dont have an official publication yet, and this year, the Mass Media Committee shall partner with the Alliance of Concerned Dormitories and the Basic Student Services Committee in order to actualize the plan of having an official Dormers Publication ii. This can help empower the dormers and keep their fellow Iskolars updated about the issues and happenings in their dormitories Press Conferences i. The Mass Media Committee will organize press conferences at least twice (2x) every semester. The college publications, org publications, the Kule, DZUP, and media inside and outside th university shall be invited by MMC to participate and scrutinze the council on its actions and decisions. ii. The press conferences shall be conducted before a USC GA

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iii. This can help promote trabnsparency and accountability in the University Student Council xi. Press Releases and Documentation of Events i. The Mass Media Committee shall create press releases for the important campaigns, activities, and services of the USC. ii. The Mass Media Committee shall also ensure proper documentation of the events of the USC. UAAP Coverage i. We want to show support forour athletes and varsity players for they give honor to the university and to the country. ii. The Mass Media Committee, together with the CHK Representative to the USC, shall cover the UAAP games and bring that news to the students to keep them updated about the games USC TV i. We will create viral videos re: updates about the USC ii. The videos will be posted and shared online in our social media sites (facebook, twitter, and youtube) . iii. This is an avenue for students to learn more about the USC and get updates about its decisions and work progress throughout the entire year. iv. Release shall be every 2 weeks. In one month, we shall release 2 USC TV videos. v. To keep things interesting, we shall also provide twists like Search for the next Isko USC TV Host and the like. This can help increase student participation and involvement. USC RTRs and Consultations i. To make information dissemination more efficient, the Mass Media Committee shall head the USC RTRs and Consulatations. ii. We will streamline assignments and schedules of USC members. BASIK (Bagong Sistema ng Komunikasyon) i. College Representatives shall make sure that the USC Blitz are always posted on their college groups and all information is disseminated properly. ii. The Mass Media Committee will also partner with different UP organizations, college publications, and org publications to get news from them and to also coordinate news and flow of information among these groups and sectors.

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