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A Market Survey Report on

A Study Of Customer preferences Towards BAJAJs Bikes


Su mitted To!

CO""#$# O% MA&A$#M#&T A&' COM()T#R A(("*CAT*O&+ MORA'ABA' *n (artia, %u,fi,,ment of t-e Re.uirement of t-e 'e/ree of Bac-e,or of Business Administration 0BBA1 S#SS*O&! 233452362 'epartment of Mana/ement T##RT7A&8#R MA7A9##R )&*9#RS*T: '#"7* ROA'+ MORA'ABA'
Project Guide: Project Incharge:

Mr; Avinas- Ra< 8umar

Mr; Avinas- Ra< 8umar Mr; A -inav S-rivastav


0Course Co5ordinator+ B;B;A;1
Submitted By:

R)(#S7 C7A&'RA
Ro,, &o; ! R34623662=> B;B;A; 9 Semester
6

C#RT*%*CAT#
T-is is to certify t-at Mr;?Ms; BBA AT7 @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ student of
R)(#S7 C7A&'RA

Semester 023345621 at TM) -as comp,eted -is?-er dissertation under t-e


Mr; Avianas- Ra< 8umar /uidance of @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

on t-e topic Bikes

A Study Of Customer preferences Towards BAJAJs

T-e dissertation is a part of BBA 9t- semester curricu,um of Teert-anker Ma-aveer )niversity+ Morada ad; T-e student -as /enuine,y carried out t-e pro<ect work; 7e?S-e -as made sincere efforts in t-e comp,etion of t-e dissertation;

Mr. Avinash Raj Kumar

(ro<ect $uide

ST)'#&T '#C"ARAT*O&
* Rupesh handra -ere y dec,are t-at t-e researc- work presented in t-is

pro<ect report entit,ed A Study of Customer preferences Towards BAJAJs Bikes for t-e fu,fi,,ment of t-e award of Bac-e,or of Business Administration from !eerthan"er Mahaveer #niversity$ Moradabad is ased on my work is ased on my work durin/ t-e Trainin/; T-e dissertation em odies t-e resu,t of ori/ina, work and studies carried out y me and t-e contents of t-e pro<ect do not form t-e asis for t-e award of any ot-er de/ree to me or to any ody e,se;

R)(#S7 C7A&'RA BBA 9t- S#M

AC8&OC"#'$#M#&T
*t /ives me immense p,easure and privi,e/e to acknow,ed/e my deepest sense of /ratitude towards a,, t-ose w-o -e,ped me in t-e successfu, eDecution of t-is pro<ect;

* wou,d ,ike to t-anks C-ance,,or+ Sh. Suresh %ain$ Group &ice C-airman Mr. Manish %ain for t-eir a ,e /uidance; * a,so eDtend my /ratitude towards t-e additiona, director Mr. &ipin %ain$ '.(.). )r. M.P. Singh and my course coordinator Mr. Abhinav Shrivastav and Mr. Avinash Raj Kumar w-o entrusted me for t-e comp,etion of t-is pro<ect; * am -i/-,y inde ted to my pro<ect /uide Mr. Avinash Raj Kumar w-ose constructive counse,in/ and a ,e /uidance -e,ped me immense,y in rin/in/ out t-is pro<ect in t-e present form; And ,ast,y t-e entire facu,ty mem er and Mr. Sanjeev Singh *+ibrarian, E t-e entire "a staff for providin/ me t-is

opportunity and eDpose me to industria, cu,ture; T-e acknow,ed/ement wou,d e incomp,ete wit-out t-ankin/ my fami,y and friend w-o were a i/ support t-rou/-out;

R)(#S7 C7A&'RA
F

TAB"# O% CO&T#&TS

6; *ntroduction 2; O <ective Of T-e Study B; Company profi,e F; Scope of T-e Study A; Assumption G; Researc- Met-odo,o/y >; 'ata Ana,ysis E *nterpretation =; %indin/s 4; Su//estions And Recommendation 63; "imitation 66; Conc,usions 62; Bi ,io/rap-y 6B; AnneDure

*&TRO')CT*O&

*&TRO')CT*O&
'istory o- !.o /hee0ers Motorcyc,es -ave made t-eir de ut around t-e 1234sH t-is section ,ooks at t-e two w-ee,ers w-ic- -ave over t-e years cau/-t t-e ima/ination of country; *t was in t-e year 1235 t-at t-e *ndian /overnment ordered for tota, num er of 644 motorcyc,es to man t-e (akistani orders; *n came t-e Bu,,ets w-icwere initia,,y ,aunc-ed in #n/,and as a 734cc ike and it was up/raded to 344cc a year or so ,ater; T-ese ikes -ave remained una,tered+ arrin/ some cosmetic c-an/es w-ic- -ave under/one over t-e years; T-us one can say wit-out muc- of a dou t t-at t-e 1233 Bu00et was one of t-e initia, -its of t-e *ndian two5w-ee,er industry and ti,, today it continues to e a dar,in/ of t-e motorcyc,e ent-usiasts; #nfie,d Bu,,et -ad a c,ose competition wit- anot-er sturdy ike named Rajdoot8 as t-e ike was stron/ enou/- to -and,e t-e rou/- *ndian roads; T-e company -ad roped in *ndian 'e9man )harmendra for t-e promotion of t-e ike; Cit- more t-an ve-ic,es on t-e road t-e Rajdoot motorcyc0e was one of t-e initia, -its of t-e ear,ier years of two5w-ee,er -istory in t-e country; C-en -eavy motorcyc,es were t-e order of t-e day+ a re,ative,y ,i/-ter ike -ad cau/-t on t-e ima/ination of t-e *ndian two w-ee,er user; Ind9 Su:u"ia ike ,aunc-ed y t-e t-en !&S Su:u"i /roup was an instant -itH -owever t-e ike cou,d not sustain its initia, success due to t-e -i/- import content in t-e ve-ic,e and ,ess of ,oca,iIation; *n scooters Bajaj heta" -as een -u/e,y responsi ,e for addin/ momentum to t-e transport system of t-e country+ ti,, today it remains one of t-e most Successfu, rands to -ave come out of t-e Ba<a< sta ,e; T-e scooter is named after t-e -orse of ,e/endary Rana Pratap Singh. T-ese sets of two w-ee,s -ave ecome a part of t-e *ndian mi,ieu and are often
>

considered a representative of t-e *ndian midd,e c,ass aspiration; 9ery few two5w-ee,ers -ave een a ,e to emu,ate t-e success+ w-ic- Bajaj heta" -as ac-ive over t-e years; Simi,ar,y +M+ Motors en<oyed a reasona ,e success wit- t-e ,aunc- of "M" Se,ect w-ic- came wit- new a/e tec-no,o/y and improved performance; Today newer mode,s of two5w-ee,er are enterin/ t-e market every day+ s,ow,y pus-in/ t-ese names down t-e memory ,ane; 7owever names ,ike hete" $ Rajdoot and Bu00et wi,, a,ways find a mention in t-e -istory of two5w-ee,ers in t-e country;

*n t-is competitive modern a/e+ w-ere different .ua,ities and types of /oods eDist+ randin/ is of specia, importance in t-e usiness wor,d randin/ not on,y /ives separate identify and easy reco/nition of t-e product ut a,so creates a specia, rand preference; Consumer are aware and prefer particu,ar Brand w-en it is avai,a ,e for purc-ase; %or knowin/ consumer taste and preferences+ consumer oriented survey p,ace an important ro,e in t-e entire market ; T-is pro<ect report is ased on t-e Customer preferences Towards BAJAJs Bikes in Morada ad area wit- t-e -e,p of /enera, peop,e ; T-e samp,e wi,, co,,ect y usin/ convenience samp,in/ tec-ni.ues ; T-e samp,e siIe of t-e respondents wi,, e A3;

Bajaj Auto is a ma<or *ndian automo i,e manufacturer; *t is *ndiaJs ,ar/est and t-e .or0d;s 5th 0argest t.o9 and three9.hee0er manu-acturer; Ba<a< a,so manufactures motor scooters+ motorcyc,es and t-e auto ricks-aw and eDports too;

OBJ#CT*9# O% ST)':

63

OBJ#CT*9# O% T7# ST)':


K To know t-e tastes and preferences of peop,e of Morada ad 0);(;1 w-en it comes to motorcyc,e ;

66

COM(A&: (RO%*"#

62

COM(A&: (RO%*"#

'istory o- Bajaj Bajaj Auto 0imited is one of t-e ,ar/est two w-ee,er manufacturin/ company in *ndia apart from producin/ two w-ee,ers t-ey a,so manufacture t-ree w-ee,ers; T-e company -ad started way ack in 1253; *nitia,,y it used to import t-e two w-ee,ers from outside+ ut from 1232 it started manufacturin/ of two w-ee,ers in t-e country; By t-e year 12<4 Bajaj Auto -ad ro,,ed out t-eir 633+333t- ve-ic,e; Bajaj scooters and Motor cyc0es -ave ecome an inte/ra, part of t-e Indian mi0ieu and over t-e years -ave come to represent t-e aspirations of modern *ndia; Bajaj Auto a,so -as a tec-nica, tie up witKa.asa"i -eavy industries of %apan to produce t-e ,atest motorcyc,es in *ndia w-ic- are of wor,d c,ass .ua,ity ; T-e Bajaj Ka.asa"i e0iminator -as emer/ed strai/-t out of t-e drawin/ oard of 8awasaki -eavy industries; T-e core rand va,ues of Ba<a< Auto ,imited inc,udes "earnin/+ *nnovation+ (erfection+ Speed and Transparency;

6B

Ba<a< Auto -as t-ree manufacturin/ units in t-e country at A"urdi $ /a0uj and ha"an in Maharashtra $ .estern India $ w-ic- produced =$715$<6< vehic0es in =44394>. T-e sa,es are acked y a network of after sa,es service and maintenance work s-ops a,, over t-e country; Ba<a< Auto -as products w-ic- cater to every se/ment of t-e *ndian two w-ee,er market Bajaj ! 144 )0? offers a /reat va,ue for money at t-e entry ,eve,; Simi,ar,y Bajaj )iscover 1=3 offers t-e consumer a /reat performance wit-out makin/ a i/ -o,e in t-e pocket; Mar"et position As of 233G+ t-e Bajaj Pu0sar form t-e most popu,ar motor ike product in t-e new,y emer/in/ 134@ cc c,ass of *ndian two w-ee,er market; Ba<a< -ave een re/u,ar,y makin/ a,terations to it to make t-e motor ike ,ook fres- at a,, times; &ersions =441 T-e ori/ina, (u,sar came wit- a 134 cc or 164 cc air9coo0ed$ sing0e9cy0inder$ petro0$ spar"9ignited -our9stro"e engine. T-ey featured a sin/,e spark p,u/ to i/nite t-e air5fue, miDture fed from a car uretor+ simp,e sprin/ s-ock a sor ers+ round -ead,amp dome and 1$=73 mm .hee0base; )isc bra"es as standard e.uipment was a nove,ty in *ndian motorcyc,es of t-e ear,y 2333s; Ot-er standard features were par"ing 0ights and an aircra-t9type -ue0 tan" 0id ; !he 164 cc version came .ith A0ectric Start *AS, and t.in9tone horn$ both o.hich .ere optiona0 eBuipment on the 134 cc version. =447 T-e second /eneration (u,sars featured Ba<a< AutoJs new,y deve,oped 'TSi tec-no,o/y+ w-ic- increased t-e power ratin/ of ot- versions y 1 bhp *4.<3 "/, each and a0so increased -ue0 economy ; T-is mode, a,so sported a new head0amp assemb0y$ 1$7=4 mm .hee0base$ and standard t.in9tone horn and trip meter;

6F

=443 *n 233A+ Ba<a< ,aunc-ed anot-er up/rade of t-e Pu0sar; T-e ike was offered wit- 1<9inch *574 mm, a00oy .hee0s as standard option+ and t-e stance was a,so ,owered y a out 1= mm. *t was t-e first time any ike maker in *ndia -ad offered 6>5inc- 0FB3 mm1 profi,e w-ee,s at t-e rear; T-e fue, tank now -ad a capacity of on,y 13 0itres. T-e power output was now furt-er increased to 17.3 bhp *14.1 "/, C 6344 rpm -or the 134 .hi0e it increased to 1>.3 bhp *1=.7 "/, C 6344 rpm -or the 164. T-e rear s-ock a sor ers were now /as5fi,,ed Ditro? absorbers. =44> Ba<a< introduced anot-er version of Pu0sar; &ew features inc,uded! pi,ot ,amps separated from t-e main -ead,amp+ turn indicators wit- c,ear ,enses and am er u, + se,f5cance,,in/ turn indicator switc-+ f,us- "C' screen wit- di/ita, read5 out of key ve-ic,e data+ non5contact speed sensor+ non5contact ack,it switc-es+ twin5stripe "#' tai,5,i/-t assem ,y and side pane,s a,tered for a s-arp+ taperin/5towards5t-e5rear ,ook; T-e en/ine -ad increased tor.ue avai,a i,ity+ reduced vi ration and improved /ear s-ift fee,; T-ey a,so introduced the 1 )o.n 5 #p variant o- the Gear bo? -or the -irst time on sub134 cc variants. Bajaj Pu0sar ==4 )!S9Ei *n %u0y =44<+ Ba<a< e/an se,,in/ t-e Bajaj Pu0sar ==4 )!S9Ei and Pu0sar =44 )!S9i$ -eaturing -ue0 injection and oi0 coo0ed engines$ a digita0 dash$ and modern sty0ing. T-is ike -as some features w-ic- are tota,,y new to t-e *ndian market+ ,ike t-e fue, in<ection itse,f+ rear disc -and,e ars 0t-e ,ast two on,y avai,a ,e in t-e 223 mode,1; !echno0ogy:9)!Si )!Si stands -or )igita0 !.in Spar" Ignition$ a Bajaj Auto trademar". T-e 'TSi idea is a simp,e one to understand 5 it invo,ved usa/e of two spark p,u/s 0instead of t-e usua, c-oice of one1 per en/ine cy,inder; rake and c,ip5on

6A

ompany pro-i0e Founder Year of Establishment Jamnalal Bajaj 1926

Industry Automotive Business $rou% &istin's " its (odes

!o " hree #heelers he Bajaj $rou%

B)E

+ode,

-../9.0

1)E

+ode,

BAJAJA2 3 4resen(e 4resen(e (overs -. (ountries7 5ominant %resen(e in )ri &an6a8 Ban'ladesh8 +olumbia8 $uatemala8 4eru8 E'y%t8 Iran and Indonesia Joint 9enture <e'istered " ;ead 3ffi(e :a!asa6i ;eavy Industries of Ja%an A6urdi 4une - /11.=India el7, >?91@-?2.@-2A/A2B-1 FaC, >?91@-?2.@-2A/A==9B 5istribution net!or6

#or6s

D A6urdi8 4une /11.=D Bajaj 1a'ar8 #aluj Auran'abad /=11=6

6G

ED +ha6an Industrial Area8 +ha6an8 4une /11-.1

l E-mai #ebsite

rahulbajajFbajajauto7(o7in !!!7bajajauto7(om

Board o- directors Rahu0 Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj ).S. Mehta

Post hairman &ice hairman F /ho0e9!ime )irector Managing )irector A?ecutive )irector /ho0e9!ime )irector

Bajaj Autos +td.

Bajaj Auto +imited !ype: Eounded: 'eadBuarters: Key peop0e: Revenue: Det income: /ebsite: Pub0ic 1253 Pune$ India Rahu0 Bajaj * hairman, Rs. 1$41$4>7 bi00ion *=44>, or #S) 1.6< Bi00ion Rs. 1<$41> bi00ion ....bajajauto.com

Ba<a< Auto came into eDistence on Dovember =2$ 1253 as MGs Bachraj !rading orporation Private +imited ; *t started off y se,,in/ imported two5 and t-ree5w-ee,ers in *ndia; *n 1232+ it o tained ,icense from t-e $overnment of *ndia to manufacture two5 and t-ree5w-ee,ers and it went pu ,ic in 12>4; *n 12<4+ it ro,,ed out its 144$444th vehic0e; *n 12<<+ it mana/ed
6>

to produce and se00 144$444 vehic0es in a sing0e -inancia0 year ; *n 1263+ it started producing at /a0uj in Aurangabad. *n 126>+ it mana/ed to produce and se00 344$444 vehic0es in a sing0e -inancia0 year ; *n 1223+ it ro,,ed out its ten mi00ionth vehic0e and produced and so0d 1 mi00ion vehic0es in a year. Ba<a< Auto ,imited is one of t-e ,ar/est two w-ee,er manufacturin/ company in *ndia apart from producin/ two w-ee,ers t-ey a,so manufacture t-ree w-ee,ers; T-e company -ad started way ack in 1253; *nitia,,y it used to import t-e two w-ee,ers from outside+ ut from 1232 it started manufacturin/ of two w-ee,ers in t-e country; By t-e year 12<4 Ba<a< Auto -ad ro,,ed out t-eir 633+333t- ve-ic,e; Ba<a< scooters and motor cyc,es -ave ecome an inte/ra, part of t-e *ndian mi,ieu and over t-e years -ave come to represent t-e aspirations of modern *ndia; Ba<a< Auto a,so -as a tec-nica, tie up wit- 8awasaki -eavy industries of Japan to produce t-e ,atest motorcyc,es in *ndia w-ic- are of wor,d c,ass .ua,ity T-e Ba<a< 8awasaki e,iminator -as emer/ed strai/-t out of t-e drawin/ oard of 8awasaki -eavy industries; T-e core rand va,ues of Ba<a< Auto ,imited inc,udes "earnin/+ *nnovation+ (erfection+ Speed and Transparency; Ba<a< Auto -as t-ree manufacturin/ units in t-e country at A"urdi$ /a0uj and ha"an in Maharashtra$ .estern India$ .hich produced =$715$<6< vehic0es in =44394>. T-e sa,es are acked y a network of after sa,es service and maintenance work s-ops a,, over t-e country; Ba<a< Auto -as products w-ic- cater to every se/ment of t-e *ndian two w-ee,er market Bajaj ! 144 )0? offers a /reat va,ue for money at t-e entry ,eve,; Simi,ar,y Ba<a< 'iscover 62A offers t-e consumer a /reat performance wit-out makin/ a i/ -o,e in t-e pocket;

!ime0ine o- ne. re0eases L 64>6 5 t-ree5w-ee,er /oods carrier L 64>2 5 Ba<a< C-etak
6=

L 64>G 5 Ba<a< Super L 64>> 5 Rear en/ine Auto ricks-aw L 64=6 5 Ba<a< M5A3 L 64=G 5 Ba<a< M5=3+ 8awasaki Ba<a< 8B633 L 6443 5 Ba<a< Sunny L 644F 5 Ba<a< C,assic L 644A 5 Ba<a< Super #Dce, L 644> 5 8awasaki Ba<a< BoDer+ Rear #n/ine 'iese, Autoricks-aw L 644= 5 8awasaki Ba<a< Ca,i er + "e/end0*ndiaJs first four5stroke scooter1 L 2333 5 Ba<a< Saffire L 2336 5 #,iminator+ (u,sar L 233B 5 Ca,i er66A+ Ba<a< Cind 62A+ Ba<a< (u,sar L 233F 5 Ba<a< CT 633+ &ew Ba<a< C-etak F5stroke wit- Conder $ear+ Ba<a< 'iscover 'TS5i L 233A 5 Ba<a< Cave+ Ba<a< Aven/er+ Ba<a< 'iscover L 233G 5 Ba<a< (,atina L 233> 5 Ba<a< (u,sar5233

#pcoming Mode0s L Ba<a< 8rysta, L Ba<a< B,ade L Ba<a< Sonic L Ba<a< MC' Strin/

De. Image

64

T-e company+ over t-e ,ast decade -as successfu,,y c-an/ed its ima/e from a scooter manufacturer to a two w-ee,er manufacturer+ product ran/e ran/in/ from Scooters to Motorcyc,e; *ts rea, /rowt- in num ers -as come in t-e ,ast 5 years after successfu, introduction of a few mode,s in t-e motorcyc,e se/ment; T-e company is -eaded y Ra-u, Ba<a< w-o is wort- more t-an #SH1.3 bi00ion.

23

SCO(# O% T7# ST)':

26

SCO(# O% T7# ST)':

T-is study inc,udes direct interaction wit- t-e consumers and t-is -e,ps us to know t-e I (DS#MAR PRAEARAD A !(/AR)S BA%A%JS BIKASJ to /reat accuracy; T-is study is of /reat importance to t-e company w-ic- wi,, know a out t-e consumer preference to uy a particu,ar rand; T-e company wi,, /ain information and try its est to attract

consumer preference to se,, out its product; T-ere are some factors on w-ic- t-ese a,, preference is ased and we -ave to study on t-ese factors; T-ese factors are!5 6; (rice factor 2; Service B; (erformance of ikes F; Attractive Mode,s A; Brand ima/e5 on t-e important factor G; Nuick de,ivery time >; Cide avai,a i,ity =; Advertisement 4; 'istri ution c-anne,s

22

So+ scope of t-is study is to ac-ieve consumer preference ecause consumer preference and satisfaction is companys primary o <ectiveO;

ASS)M(T*O&S

2B

ASS)M(T*O&S
Assumption 6 Customers are satisfied wit- BAJAJs ikes ;

Assumptions 2 Customers are not satisfied wit- BAJAJs ikes ;

2F

R#S#ARC7 M#T7'O"O$:

2A

Researc- Met-odo,o/y
To understand t-e Indian consumer+ a proper researc- met-ods need to e app,ied to /et t-e correct resu,ts; A researc- process consists of sta/es or steps t-at /uide t-e pro<ect from its conception t-rou/- t-e fina, ana,ysis+ recommendations and u,timate actions; T-e researc- process provides a systematic$ p0anned approach to t-e research project and ensures t-at a,, aspects of t-e researc- pro<ect are consistent wit- eac- ot-er; Researc- studies evo,ve t-rou/- a series o- steps+ eac- representin/ t-e answer to a key .uestion; T-is c-apter aims to understand t-e researc- met-odo,o/y esta ,is-in/ a framework of eva0uation and reva0uation o- primary and secondary research. T-e tec-ni.ues and concepts used durin/ primary researc- in order to arrive at -indingsH w-ic- are a,so dea,t wit- and ,ead to a ,o/ica, deduction towards t-e ana,ysis and resu,ts; %rom t-e prescri ed met-odo,o/y fo,,owed+ fo,,owin/ wou,d e o tained;

Research )esign
* propose to first conduct a intensive secondary researc- to understand t-e fu,, impact and imp,ication of t-e industry+ to review and criti.ue t-e industry norms and reports+ on w-ic- certain issues s-a,, e se,ected+ w-ic- * fee, remain unanswered or ,ia ,e to c-an/e+ t-is s-a,, e furt-er taken up in t-e neDt sta/e of eDp,oratory researc-; T-is sta/e s-a,, -e,p me to restrict and se,ect on,y t-e important .uestion and issue+ w-ic- in-a it /rowt- and se/mentation in t-e industry; T-e various tasks t-at * -ave undertaken in t-e researc- desi/n process are!5 P 'efinin/ t-e information need P 'esi/n t-e eDp,oratory+ descriptive and causa, researc-;

Research Process
T-e researc- process -as four distinct yet interre,ated steps for researcana,ysis; *t -as a ,o/ica, and -ierarc-ica, orderin/! P 'etermination of information researc- pro ,em; P 'eve,opment of appropriate researc- desi/n; P #Decution of researc- desi/n; P Communication of resu,ts;
2G

#ac- step is viewed as a separate process t-at inc,udes a com ination of task+ step and specific procedure; T-e steps undertake are ,o/ica,+ o <ective+ systematic+ re,ia ,e+ va,id+ impersona, and on/oin/; T-e met-od * used for eDp,oratory researc- was Q (rimary 'ata Q Secondary data

6; Primary )ata
&ew data /at-ered to -e,p so,ve t-e pro ,em at -and; As compared to secondary data w-ic- is previous,y /at-ered data; An eDamp,e is information /at-ered y a .uestionnaire; Nua,itative or .uantitative data t-at are new,y co,,ected in t-e course of researc-; *n t-e report t-e primary data source are .uestionnaires fi,,ed y 633 respondents;

2; Secondary )ata
*nformation t-at a,ready eDists somew-ere+ -ave een co,,ected for anot-er purpose; Sources inc,ude census reports+ trade pu ,ications+ and su scription services; *n my report+ * -ad many sources for secondary data; T-e data avai,a ,e on t-e we sites of ot- ),tra5tec- and Am u<a were used as t-e secondary data+ as we,, as roc-ures of t-e company very usefu, for t-e researc-; * a,so used information pu ,is-ed in Times of *ndia and T-e #conomic Times; Before writin/ t-e report a t-orou/- secondary data researcwas a,so done;

)ata o00ection
'ata co,,ection took p,ace wit- t-e -e,p of fi,,in/ of .uestionnaires; T-e .uestionnaire met-od -as come to t-e more wide,y used and economica, means of data co,,ection; T-e common factor in a,, varieties of t-e .uestionnaire met-od is t-is re,iance on ver a, responses to .uestions+ written or ora,; * found it essentia, to make sure t-e .uestionnaire was easy to read and understand to a,, spectrums of peop,e in t-e samp,e; *t was a,so important as researc-er to respect t-e samp,es time and ener/y -ence t-e .uestionnaire was desi/ned in suc- a way+ t-at its administration wou,d not eDceed F5A minutes; T-ese .uestionnaires were persona,,y administered; T-e first -and information was co,,ected y makin/ t-e peop,e fi,, t-e .uestionnaires; T-e primary data co,,ected y direct,y interactin/ wit- t-e peop,e;

2>

Popu0ation and Samp0ing


*t is a description of t-e c-aracteristics of t-at /roup of peop,e from w-om a course is intended; *t attempts to descri e t-em as t-ey are rat-er t-an as t-e descri er wou,d ,ike t-em to e; A,so ca,,ed t-e audience t-e audience to e served y our pro<ect inc,udes key demo/rap-ic information 0i;e;H a/e+ seD etc;1;T-e specific popu,ation intended as eneficiaries of a pro/ram; T-e tar/et popu,ation is t-e popu,ation * want to make conc,ude an idea, situationH t-e samp,in/ frames to matc-es t-e tar/et popu,ation; A specific resource set t-at is t-e o <ect or tar/et of investi/ation; T-e audience defined in a/e+ ack/round+ a i,ity+ and preferences+ amon/ ot-er t-in/s+ for w-ic- a /iven course of instruction is intended; * -ave se,ected t-e samp,e trou/- Simp,e random Samp,in/;

Samp0e Si:e
T-is invo,ves fi/urin/ out -ow many samp,es one need; T-e num ers of samp,es you need are affected y t-e fo,,owin/ factors! P (ro<ect /oa,s P 7ow you p,an to ana,yIe your data P 7ow varia ,e your data are or are ,ike,y to e P 7ow precise,y you want to measure c-an/e or trend P T-e num er of years over w-ic- you want to detect a trend P 7ow many times a year you wi,, samp,e eac- point; * -ave tar/eted A3 peop,e for t-e purpose of t-e researc-; T-e tar/et popu,ation inf,uences t-e samp,e siIe; T-e tar/et popu,ation represents Morada ad re/ion; T-e peop,e were from different professiona, ack/rounds;

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'ata Ana,ysis E *nterpretation

24

'ata Ana,ysis E *nterpretation

6; 'o you -ave ikeR a; :#S 42S ; &O =S

ID!ARPRA!A!I(D: 9 Out of t-e samp,e siIe of A3 customers+ FG customers are -avin/ ike and F customers dont -ave ike;

B3

2; C-ic- ike do you -ave R a; BAJAJ BFS ; 7#RO 7O&'A F2S c; :AMA7A 6GS d; Ot-er =S

ID!ARPRA!A!I(D: 9 Out of t-e samp,e siIe of A3 customers+ 6> customers are of BAJAJs ike + 26 are of 7#RO 7O&'As and = customers of :AMA7As ike E F customers are -avin/ ot-ers;

B6

B; C-at is your (rofession R a; (rofessiona, 6GS ; Businessman 2GS c; Student FFS d; Service Man 6FS

ID!ARPRA!A!I(D:9 'urin/ t-is survey + most,y usiness5man and students are taken in to consideration ;

B2

F; *ncome $roup 0mont-,y in rupees1; a; 3 5 63+333 64S ; 63+333 T 23+333 B6S c; 23+333 T B3+333 B2S d; B3+333 T a ove 6=S

ID!ARPRA!A!I(D: 9 T-e maDimum num ers of customers t-at are usin/ t-ese ikes fa,, in t-e income /roup of 2333335B33333; C-i,e t-is ratio is minimum in case of customers w-ose income ,eve, fa,, etween B333335 F33333;

BB

A; C-at is source of information t-at made you opt for t-is motorcyc,eR a; T9 ads B6S ; &ews (aper ads 2>S c; Ma/aIine 6FS d; %riends E Re,ative 2AS e; 'ea,er BS

ID!ARPRA!A!I(D: 9 *t is o served t-at t-e awareness of BAJAJ ikes most,y comes from newspapers and te,evisions;

BF

G; %or w-at purpose you -ave taken motorcyc,eR a; Business >S ; Co,,e/e B2S c; Outin/ 6=S d; Office FBS

ID!ARPRA!A!I(D:9 T-e customers are usin/ t-eir ikes most,y for officia, and co,,e/e purpose;

BA

>; 7ow muc- are you satisfied wit- your present motorcyc,eR a; 9ery muc- satisfied FBS ; Satisfied F3S c; Avera/e 6GS d; 'issatisfied 6S e; 9ery muc- dissatisfied 3S

ID!ARPRA!A!I(D: 9 *t is o served t-at t-e most of t-e customers are t-e satisfied wit- t-e .ua,ity of t-eir BAJAJ ike;

BG

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C-ic- factor inf,uences you to uy BAJAJs ikeR a; Brand *ma/e 66S ; (rice 6GS c; Status 63S d; (roduct 'esi/n 66S e; Comfort 6BS f; Resa,e 9a,ue 6FS /; Mi,ea/e 2AS

ID!ARPRA!A!I(D:9 *n BAJAJ ikes t-e mi,ea/e of t-e ike and t-e price t-at inf,uences t-e decision criteria of most of t-e customers;

B>

4; Are you aware of a,, t-e mode,s of motorcyc,es made avai,a ,e to peop,e y BAJAJ company R a; :es =>S ; &o 6BS

ID!ARPRA!A!I(D:9 Out of t-e samp,e siIe of A3 customers+ most of t-e customers are aware a out a,, t-e mode,s of BAJAJs ikes;

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63; C-ic- factor do you su//est t-e company s-ou,d ,ay emp-asis to en-ance its sa,es R a; Nua,ity improvement B3S ; (roduct 'esi/n 64S c; Advertisement campai/n B3S d; After sa,e services 26S

ID!ARPRA!A!I(D:9 *t is found t-at most of t-e customers su//ests to improve t-e .ua,ity of products and advertisement to en-ance t-e sa,e;

B4

66; 'o you know a out t-e finance sc-emes offered y BAJAJ company R a; :#S =FS ; &O 6GS

ID!ARPRA!A!I(D:9 Out of t-e samp,e siIe of A3 customers + F2 customers are aware a out t-e financia, sc-emes offered y t-e BAJAJ company and remainin/ = customers are not aware;

F3

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'urin/ t-is researc- pro<ect * came in to contact wit- many customers w-o are -avin/ ikes; Out of t-e samp,e siIe of A3 customers+ 6> customers are of BA%A%Js ike + 26 are of 'AR( '(D)AJs and = customers of KAMA'AJs ike E F customers are -avin/ ot-ers; 'urin/ t-is survey + most,y business9man and students are ta"en in to consideration . T-e maDimum num ers of customers t-at are usin/ t-ese ikes fa,, in t-e income group o- =4$4449 74$444. *t is o served t-at t-e awareness of BA%A% ne.spapers and te0evisions. ikes most,y comes -rom

T-e customers are usin/ t-eir ikes most,y for o--icia0 and co00ege purpose. *t is o served t-at t-e most of t-e customers are the satis-ied .ith the Bua0ity o- their BA%A% bi"e. *n BAJAJ ikes t-e mi0eage o- the bi"e and t-e price t-at in-0uences the decision criteria of most of t-e customers; Out of t-e samp,e siIe of 34 customers+ most of t-e customers are a.are a out a,, t-e mode,s of BAJAJs ikes; *t is found t-at most of t-e customers su//ests to improve the Bua0ity oproducts and advertisement to en-ance t-e sa,e; Out of t-e samp,e siIe of A3 customers + 5= customers are a.are a out t-e -inancia0 schemes offered y t-e BAJAJ company and remainin/ 6 customers are not a.are.
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*ncrease in advertising in mass media to promote its sa,es; Manufacture -ue0 e--icient motorcyc,es; Manufacture motorcyc,es w-ic- can wit-stand for 0ong time on Indian roads. *t s-ou,d appoint a brand ambassador and a,so sponsor entertainment and sports events so t-at t-e name of t-e company remains in the minds o- the peop0e. Company s-ou,d imp,ement ne. mar"eting strategies to compete .ith cheaper cars 0i"e DAD( recent0y 0aunched by !A!A as it is one o- the threat to automobi0e industry.

FF

"*M*TAT*O&S

FA

"*M*TAT*O&S
Researc- work was carried out in one )istt. o- #.P. $ M(RA)ABA) on,y t-e findin/ may not e app,ica ,e to t-e ot-er parts of t-e country ecause of socia0 and cu0tura0 di--erences. T-e samp,e was co,,ected usin/ connivance9samp0ing techniBues; As sucresu,t may not /ive an e?act representation of t-e popu,ation; Shortage o- time is a,so reason for incompre-ensiveness; T-e views of t-e peop,e are biased t-erefore it doesnt ref,ect true picture; 'urin/ t-e survey most of t-e respondents contacted -ad ne.0y purchased the motorcyc0e t-us t-ey cou,d not respond accurate,y i;e; t-eir satisfaction ,eve, and defects in t-e motorcyc,es; T-e researc- is direct,y concerned wit- t-e study of human pre-erence and behavior and achieving abso0ute mathematica0 accuracy towards t-is was not possi ,e;

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BajajJs bi"es are purchased more y dai0y users w-o needs more average of ikes t-an ,ooks; Service F Spare parts are avai,a ,e t-rou/-out *ndia in 0oca0 mar"ets a,so; C-i,e uyin/ a motorcyc,e + economy is t-e main consideration in form of maintenance cost $ -ue0 e--iciency.

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Kot0er $ Phi0ip 2332+ (7* 0*1(;,td;+ Marketin/ mana/ement Kothari$ .R;2336+ 7imaya,ayan (u ,ications+ ResearcMet-odo,o/y

Maga:ines and De.s papers a1 Auto car *ndia 1 Business Today c1 Business Cor,d d1 Business *ndia

/ebsites : www;/oo/,e;com www;wiki;com www;ya-oo;co

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6; 'o you -ave ikeR a; :#S ; &O 2; C-ic- ike do you -ave R a; BAJAJ ; 7#RO 7O&'A c; :AMA7A d; Ot-er B; C-at is your (rofession R a; (rofessiona, ; Businessman c; Student d; Service Man F; *ncome $roup 0mont-,y in rupees1 a; 3 5 63+333 ; 63+333 T 23+333 c; 23+333 T B3+333 d; B3+333 T a ove A; C-at is source of information t-at made you opt for t-is motorcyc,eR a; T9 ads ; &ews (aper ads c; Ma/aIine d; %riends E Re,ative e; 'ea,er G; %or w-at purpose you -ave taken motorcyc,eR a; Business ; Co,,e/e c; Joy d; Office >; 7ow muc- are you satisfied wit- your present motorcyc,eR a; 9ery muc- satisfied ; Satisfied c; Avera/e d; 'issatisfied
A2

e; 9ery muc- dissatisfied =; C-ic- factor inf,uences you to uy BAJAJs ikeR a; Brand *ma/e ; (rice c; Status d; (roduct 'esi/n e; Comfort f; Resa,e 9a,ue /; Mi,ea/e

4; Are you aware of a,, t-e mode,s of motorcyc,es made avai,a ,e to peop,e y BAJAJ company R a; :es ; &o 63; C-ic- factor do you su//est t-e company s-ou,d ,ay emp-asis to en-ance its sa,es R a; Nua,ity improvement ; (roduct 'esi/n c; Advertisement campai/n d; After sa,e services 66; 'o you find finance sc-emes offered y BAJAJ company R a; :#S ; &O

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