Mass communication

Mass communication is the method used by communication industries

that creates a relationship between the media and their viewers. Examples of communication industries include TV, radio, newspapers and books.

Mass communication

Social media is a very common part of mass communication

Social media like twitter:

face book

tumblr

And even with the use of pictures:

Interpersonal communication
Interpersonal communication is the process of sending a message and receiving feedback between two people. This process helps us gain a better understanding of others.

Our culture, and more specifically our generation, is known for having endless ways to communicate and stay connected. e have become so accustomed to using texting, !acebook, and Twitter that we fail at communicating on an interpersonal level.

Is it possible for interpersonal communication and mass communication be be confused by people

The differences between mass communications and interpersonal are important to understand. "ut is it possible that interpersonal and mass communications are beginning to be confused among people# well yes it is. This confusion is causing inefficient communication. $voiding defective communication in our daily lives re%uires us to practice and understand the different types of communications.

As we approach the new millennium, social relationships are changing radically. In 1978, the Anthropologist Margaret Mead wrote of an "approaching world-wide culture" p. !". #hile she wrote of a glo$al culture made possi$le $y mass media, her words actually foresaw fundamental changes made $y computer communication networ%s that were &ust $eginning. A new culture is $eing formed out of a desire for communication 'raham, 199(". )his culture is partially formed and formulated $y new technology and $y social desires *ones, 1989+ #ood$ury, 199,". -eople are dissatisfied with the modern condition, and much of the new communication technology facilitates new glo$al connections .ncapher, 199/".

Determinants of interpersonal communication

&elationship' !or forming a proper communication, both models of communicator should have a conducive relationship to each other, to communicate, understand and accept for any kind of responses. Face to face m eeting' (ommunication involves face to face meetings whilst exchanging idea, thoughts and other form of words between the participants. )ere the communication might be mediated by using different types of mediums of communication such as television channels, telephonic lines and other modern mediums. Roles: Each and every communicator plays distinctive roles in forming a relation between them. )owever, there is another definition of communication as *who says what, in which channel, to whom and with what effects+. It is my personal reflection that the communication of this definition does not reflect time and where does it take place, more than that communication in modern era does not merely involve talking but it is larger community or social context.

Process of interpersonal com m unication:

The process of communication can be viewed from the general prospective of ,hannon and eaver, of this model of communication, there are four basic components forming a proper communication including the sender and message, the medium and the receiver. )ere the noise provides an additional component. )ere the first two components the sender and message, the sender composes a message to persuade the receiver. The sender encodes the message properly so as to make sure that the message will be reflected by the receiver under proper channel. The channel of communication in this model refers to the mode by which the message is transmitted. -ost familiar channels advancing in the modernity are &adios, television and telephonic. )owever, interpersonal communication is different in this regard to mass communication since some participants may not use certain medium and communication may take place with face.to.face way. The forth components of the model is the receiver. The receiver is responsible to receive the message and decode it in way that they could intelligently response to the sources. )ere the interaction of message takes place when the receiver responses the sender after decoding properly and it is in form of feedback, it helps to clarify the message and enhance communication properly. It is cyclical process of communication.

There are different types of communications in terms of number of participants involving' Dyadic com munication: This type of communication lies within two people, for instance discussion takes place between the Teacher and his student about communication Group com m unication The group communication consists of participants more than three/ here proper group communication of interpersonal communication can be resembled when lesser number of people will be involved. )owever, there is no distinctive number of exceeding participants to be involved in the group communication when it limits more than three. Public com m unication This types of communication involves a larger participants basically forms in one way style of communication process. The feedback of the receiver is minimal. It takes place in larger audience and mostly takes place for entertainment and persuasion.

Media Effects
Media effects are the intended or unintended consequences of what the mass media does.Denis McQuail, McQuails Mass Communication Theory, 6th ed. (Thousand Oaks, CA: a!e, "#$#%, &6'. Man( of the ke( theories in mass communication rest on the assum)tion that the media has effects on audience mem*ers. The de!ree and t()e of effect +aries de)endin! on the theor(. ,n !eneral, we underestimate the effect that the media has on us, as we tend to think that media messa!es affect others more than us. This is actuall( so common that there is a conce)t for it- The third.)art( effect is the )henomenon /ust descri*ed of )eo)le thinkin! the( are more immune to media influence than others. ,f this were true, thou!h, would ad+ertisers and )u*lic relations )rofessionals s)end *illions of dollars a (ear carefull( craftin! messa!es aimed at influencin! +iewers0

There are certain media effects that are fairl( o*+ious and most of us would a!ree are common (e+en for oursel+es%. 1or e2am)le, we chan!e our clothes and our )lans *ecause we watch the forecast on the 3eather Channel, look u) information a*out a *and and sam)le their music after we see them )erform on a tele+ision show, or sto) eatin! melons after we hear a*out a salmonella out*reak. Other effects are more difficult to stud( and more difficult for )eo)le to acce)t *ecause the( are lon! term and4or more )ersonal. 1or e2am)le, media ma( influence our )ersonal sense of st(le, +iews on se2, )erce)tions of other races, or +alues /ust as our own free will, )arents, or friends do. ,t is difficult, howe+er, to determine in an( s)ecific case how much influence the media has on a *elief or *eha+ior in )ro)ortion to other factors that influence us. Media messa!es ma( also affect +iewers in wa(s not intended *( the creators of the messa!e. Two media effects that are often discussed are reci)rocal and *oomeran! effects.Denis McQuail, McQuails Mass Communication Theory, 6th ed. (Thousand Oaks, CA: a!e, "#$#%, &66.

The reciprocal effect

the reci)rocal effect )oints to the interacti+e relationshi) *etween the media and the su*/ect *ein! co+ered. 3hen a )erson or e+ent !ets media attention, it influences the wa( the )erson acts or the wa( the e+ent functions. Media co+era!e often increases self. consciousness, which affects our actions. ,t5s similar to the wa( that we chan!e *eha+ior when we know certain )eo)le are around and ma( *e watchin! us. 1or e2am)le, the Occu)( Mo+ement that *e!an on 3all treet in 6ew 7ork Cit( !ained some attention from alternati+e media and )eo)le usin! micro media )latforms like inde)endent *lo!!ers Once the mo+ement started !ettin! mainstream )ress attention, the co+era!e affected the mo+ement. As news of the Occu)( mo+ement in 6ew 7ork s)read, )eo)le in other cities and towns across the countr( started to form their own )rotest !rou)s. ,n this case, media attention caused a mo+ement to s)read that ma( ha+e otherwise remained locali8ed.

The boomerang effect

The *oomeran! effect refers to media.induced chan!e that is counter to the desired chan!e. ,n the world of twent(.four.hour news and constant streams of user.!enerated material, the effects of !affes, *lunders, or )lain old )oor decisions are much more difficult to control or contain. 9efore a !rou) or )erson can clarif( or )ro+ide conte2t for what was said, a stor( could !o +iral and a media narrati+e constructed that is im)ossi*le to *acktrack and +er( difficult to e+en control. A recent e2am)le of such an effect occurred at the :ni+ersit( of ;ir!inia when the !o+ernin! *od( of the uni+ersit( forced <resident Teresa A. ulli+an to resi!n. The *oard was not ha))( with the )resident5s a))roach to dealin! with the chan!in! financial and technolo!ical )ressures facin! the school and thou!ht oustin! her ma( make room for a )resident who was more su))orti+e of a cor)orate model of uni+ersit( !o+ernance. =ichard <ere8.<e>a, ?Ousted @ead of :ni+ersit( ,s =einstated in ;ir!inia,A New York Times, Bune "6, "#$", accessed 6o+em*er $$, "#$",

The media of mass communication are significant in shaping public perceptions of issues through the choice of information disseminated and interpretation of the information. The media of mass communication are significant in shaping culture by the choice and portrayal of beliefs values and traditions.